The Ultimate Packaging Zine - LeKAC Sourcing (Fall 2021)

THE PACKAGING ZINE FALL 2021

Editor in Chief Gabrielle Ho Art Direction Samneet Mann Taylor Tran Editors Taylor Tran Wasiq Zia Graphic Designer Samneet Mann Writers Gabrielle Ho Taylor Tran Wasiq Zia Cover Photo Samneet Mann Contributors

LeKAC Sourcing Ltd.

FALL 2021 EDITION

TABLE OF CONTENTS

Message from the Team

4

Meet the Team

6

Sleigh the Packaging Game: Holiday Packaging

10

Featured Product: PP Non-Woven Bags

14

East Meets West: Hattendo’s Seasonal Packaging

16

Viability of Eco-Friendly Packaging Materials

18

Learn with Lenny: Packaging Dictionary

20

Packaging Q&A

22

3

MESSAGE FROM THE TEAM

Welcome to our packaging zine!

continue supporting and deepening

Whether this is your first time reading,

our relationships with all of you.

or you’re a returning subscriber, we’re

As a reminder, our office is open

really excited to share updates and

by appointment only! Our in-house

packaging news with you!

COVID-19 procedures include

For those who might not know, we

maintaining a 6-foot distance at

offer custom packaging and sourcing

all times, and regular sanitization

solutions across North America! Since

of high-traffic areas. Additionally,

our last edition, we have also started

masks must be worn at all times.

offering design and mockup services,

Not comfortable meeting in person?

so you can envision your designs before

No problem! Our consultants are

they go into production.

available via video or phone call to

While the COVID-19 pandemic

assist you as well.

continues, we would like to take a moment to thank our clients for their

Sincerely,

overwhelming support. We hope to

Everyone from LeKAC Sourcing Ltd.

4

Check out our revamped pinterest for ideas to use towards your custom packaging designs!

Learn with Lenny!

Check out pages 20–21 to f ind Lenny teaching you about packaging terms you’ll f ind useful the next time you order custom packaging!

5

View our holiday catalogue on our website!

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SLEIGH THE PACKAGING GAME WITH CUSTOM HOLIDAY PACKAGING WHY USE HOLIDAY PACKAGING?

The ho-ho-holidays may seem like a long time from now, but for many

There are many different types of

businesses it’s the perfect time to

clients – some are very passionate

order seasonal packaging! The great

about holiday packaging, some are

thing about holiday packaging

against it, and the majority are unsure.

components is that you don’t have to

When we’re approached about

reinvent the wheel.

seasonal components and asked for

Most companies use the same

our expertise, we are always for it!

components and just switch up the

“Brands that produce special offerings

designs (unless of course, they bring

for the winter holiday season stand to

out new seasonal products)! This

gain customers, recognition and buzz…

allows both businesses and end

holiday products and packaging make

consumers to remain familiar with

for great revenue stuffers”

the brand while also being festive.

American Marketing Association 7

The AMA has it right! Consumers

these pages are our most popular

appreciate the extra steps

options for this holiday season!

companies and brands take when it’s

Our products include:

the holiday season. Holiday packaging makes your products look more appealing and help with brand recall without being too repetitive!

WHAT LEKAC CAN OFFER Luckily for you, you don’t have to bother with knowing about

•

Folding Cartons

•

Rigid Boxes

•

Advent Calendars

•

Gift Card Holders

•

Mailer/Shipping Boxes

•

Gift Boxes

•

Paper Bags

•

Reusable Bags

packaging trends and what type of

... and more! Read more about

packaging is right for your products

our holiday packaging and key

and brands! Our team at LeKAC will

characteristics for each product

take care of it all. Included across

in the full blog post here!

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9

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FEATURED PRODUCT

NON WOVEN PP REUSABLE BAG

Our reusable bags come in a variety of structures, printing and lamination options! Get in touch with our team to learn more about what we can supply.

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• High Quality • Eco-Friendly • Affordable

EAST MEETS WEST HATTENDO’S SEASONAL PACKAGING

With several locations in the Greater

Hattendo specializes in delectable buns

Toronto Area (GTA), Hattendo is a

filled with custard and different flavours of

famous confectionary brand. Recently

cream. The bakery also offers pudding jars,

it gained a lot of attention across

drinks, seasonal flavours and melon buns!

its social media for its creative and

HATTENDO’S SEASONAL PACKAGING

illustrative seasonal packaging.

Keeping Hattendo’s ideals and values in

ABOUT HATTENDO

mind, our design specialists were able

In 1933, Hattendo opened its first

to create the following winter box.

bakery in Minatomachi in Mihara,

From the initial concept to the final product,

Hiroshima. Since then, Hattendo has

our team kept in close touch with the

expanded to over 90 locations in Asia.

company to update them on our progress.

In 2019, the company established its

Although we weren’t given any specific

first location in Toronto, Canada.

directions or colour restrictions, one 12

thing was clear – Hattendo’s seasonal

After going over and creating various

packaging should represent a mix of

design concepts, we were able to find

Japanese and Canadian culture.

elements from both cultures that worked well together! The design aspects worked

For the initial concept our designers

together to further symbolized the

performed extensive research as

message of unity and fusion of cultures.

well on various elements that would represent both Canada and Japan.

All in all, this Hattendo winter seasonal packaging was crowd favourite. Since,

For Canada, we thought of using

then we’ve had the opportunity to work

elements such as a maple leaf, the

on their packaging for their Spring

CN tower, autumn colours and

box and upcoming Winter boxes!

moose. On the other hand, we listed Japanese elements such as Mount

to learn more about the lekac design

Fuji, the fish flag, sakura flowers, etc.

process, read the whole blog here !

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MEET THE LEKAC TEAM! Whether we work directly with you or behind the scenes, everyone at LeKAC is here to make your custom packaging needs come to life.

Learn more about our team members on our LinkedIn

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MARKETING & PRODUCTION DEPARTMENT

GABRIELLE HO

TAYLOR TRAN

Strategic Marketing Planner

Marketing Specialist

GABRIELLE@LEKAC.COM

TAYLOR@LEKAC.COM

ABHIROOP SINGH

SAMNEET MANN

GRAPIHC DESIGNER

GRAPIHC DESIGNER

ABHIROOP@LEKAC.COM

SAMNEET@LEKAC.COM

WASIQ ZIA

CATHY CHENG

MARKETING INTERN

Logistics & Purchasing Assistant

WASIQ@LEKAC.COM

CATHY@LEKAC.COM

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BUSINESS DEVELOPMENT TEAM

ANDY FENG

JENNIFER LIN

Managing Director

Business Development Consultant

1(866) 996-6818

1(866) 996-6818 Ext.618

ANDY@LEKAC.COM

JENNIFER@LEKAC.COM

PHIL DANG-HO

LIZA HUM

Business Development Associate

Project Consultant

1(866) 996-6818

1(866) 996-6818 Ext.616

PHIL@LEKAC.COM

LIZA@LEKAC.COM

NEED HELP CONNECTING WITH ONE OF YOUR BUSINESS DEVELOPMENT REPRESENTATIVES? FILL OUT THE FORM ON OUR WEBSITE WWW.LEKAC.COM DM US ON INSTAGRAM @LEKACSOURCING EMAIL US AT INFO@LEKAC.COM CALL US AT 1 (866) 996-6818 VISIT US IN PERSON 207-590 Alden Road

7645 Rue Cordner

Markham, ON, CA

Montreal, QC, CA

L3R 8N2

H8N 2X2

** SUBJECT TO COVID PROTOCOLS WHICH CAN BE VIEWED ON OUR INSTAGRAM

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OFFICE SO E H T O

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N!

!!

Earth is the only livable planet, and everyone must play their part in preserving the environment.

Eco-friendly packaging is one of the many ways companies can help make a difference.

VIABLILITY OF ECO-FRIENDLY PACKAGING MATERIALS Understanding what it means to be

Some alternatives to more traditional

“eco-friendly” is simply not enough.

packaging include: cornstarch, bamboo,

Companies must practice what they

sugar cane and paptic.

preach but questions like the following

A lot of brands see the potential and the

may keep them on the edge: • •

reward for going green. However, most

Do customers really care about sustainable packaging?

are still unsure about the effects of being known as an eco-friendly business.

Is it worth using only eco-friendly

Here are 5 reasons how green packaging

materials for packaging?

can help your brand financially:

SO, WHAT IS ECO-FRIENDLY

1. EXPANDS YOUR CUSTOMER BASE

PACKAGING?

Going green will attract more customers

Simply put, eco-friendly packaging refers

and increase retention depending on your

to packaging that doesn’t contribute to

brand’s attitude towards the environment.

further depletion of natural resources.

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2. IMPROVES YOUR BRAND IMAGE

5. REDUCES CARBON FOOTPRINT

Eco-friendly packaging creates a good

The green movement has led to a wave of

impression of your brand. It shows that you

innovative eco-friendly alternatives to

care about the environment as well depicting

traditional packaging materials. From

that you are a responsible company.

recyclable plastics to biodegradable

3. REDUCES SHIPPING COSTS

containers, there is seemingly no end to the options available to the environmentally

Custom packaging companies work with your

conscious business.

brand to create smarter packaging. From

Our approach towards green packaging material is one of the many things we could do to create a healthier environment than we currently live in. In recent years, there has been a positive shift towards eco-friendly packagings.

transporting to handling and storage, going green and reducing packaging sizes will significantly reduce your cost.

4. EASIER AND FASTER TO BIODEGRADE Paper shredders are a great way to

TO LEARN MORE ABOUT THE THE BENEFITS OF

properly discard of any waste packaging,

ECO-FRIENDLY PACKAGING AND HOW LEKAC

making it easier for the packaging to

CAN HELP, READ THE WHOLE BLOG HERE !

biodegrade much faster.

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LEARN WITH LENNY!

PACKAGING DICTIONARY Here are a few terms we’ve used these last few months when working with you to create your custom packaging!

CARTON

DIMENSIONS

A box made of thick paperboard or

The height, width and length required

cardboard without corrugation. Light

for your custom packaging. Measured

weight and durable.

in inches, centimeters or millimeteres!

COLLAPSIBLE

EMBOSS

A box which can be folded down flat

Raised lettering or design on your

making bulk transportation easier.

packaging, made by pressure dies, printing press or rollers.

DIE/DIECUT

RECYCLEABLE

A tool used in manufacturing, often customised, the die will cut or shape the material in a press.

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Packaging materials that can be processed to re-use the fibres!

B-FLUTE

Flutes Paper used to create the central layer in corrugated cardboard. It separates the liners and provides the strength

E-FLUTE

and rigidity. Flutes come in different grades, E-Flute and B-Flute are our most popular ones!

REUSABLE Packaging that will get multi trip uses out of it; like hard cardboard, cotton bags, etc.

Not everything that is reusable can be recycled! Check your local recycling

REUSABLE VS RECYCLABLE

depots to learn more about what is and isn’t accepted.

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PACKAGING Q & A Q: Why are shipping rates increasing so much?

A: There are actually a few reasons rates have been increasing lately. Due to the pandemic, global supply chains have been disrupted and there’s a shortage of freight containers!

That, coupled with limited staff available to work and increasing fuel prices, lead to delayed shipments. While we’re optimistic that things will go back to normal in the near future, our team is dedicated to keeping costs down for clients.

Unfortunately, there isn’t much we can do since this is a global issue, but if you’re in need of packaging soon, you may want to opt for premium or expedited shipping!

Q: When should I order my packaging?

A: Ideally, ASAP!!! Shipments normally take approx 3 months, but we recommened ordering it as far in advance as possible with current shipping delays.

HAVE MORE QUESTIONS? LEARN MORE ON OUR WEBSITE: WWW.LEKAC.COM

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Q: I don’t see what I’m looking for...

Can you still help me?

A: Absolutely! We can source products that match your packaging such as stickers, business cards, POP displays, etc. Our designers will make sure the designs match your brand!

Q: What if I don’t have a logo or a clear idea of what I want yet?

A: Don’t worry, our in-house graphic designers are at your service to help bring your packaging ideas and brand to life! (We can also design your logo for you!)

Q: What if I can’t decide on products and measurements?

A: Simply book a consultation with one of our Business Development representatives (it’s free!) and based on a couple of questions regarding your establishment, we can suggest products and sizes! We can also calculate measurements for specific product packaging to ensure that everything will fit!

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1 (866) 996-6818 207-590 Alden Road Markham, ON L3R 8N2

@lekacsourcing