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New campaign to promote mental health benefits of swimming
A
new campaign is
on educating the swimming
promoting the
workforce and facility staff
benefits that
on mental health and use
swimming can offer
social media channels to
to people struggling with
share messages about how
mental health issues.
swimming can support
The Get Set to Go initiative
positive mental health.
– a partnership between
Swimming pools and leisure
national governing body
centres are being encouraged
Swim England and mental
to work with Mind to gain
health charity Mind – will
further insights and expertise
look to highlight the physical,
in the area of mental health,
social and mental benefits of
while a selection of fact
swimming. It will also focus
sheets have been published
Physical activity can play a vital role in mental health Hayley Jarvis
The Get Set Go initiative will target people of all ages to offer expert advice and
said: “We know that physical
support for people with a
activity can play a vital role
mental health problem who
in the lives of people with
are interested in swimming.
mental health problems.”
Hayley Jarvis, head of physical activity for Mind,
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DW Fitness First launches Terminator-themed fitness campaign DW Fitness First has teamed
A set of TV ads – backed up
available at all 120 DW Fitness
up with Hollywood film studio
by digital, social and in gym/
First gyms and includes five
Twentieth Century Fox for its
store communications – have
exclusive six-week fitness
first-ever film partnership. The
been created to encourage
programmes, featuring themes
fitness chain is collaborating
consumers to try out the
and movements from the film.
with the studio on the launch
newly created ‘The Dark Fate
of the new blockbuster
Challenge’ at DW Fitness gyms.
Preparation Programme, Fat
Terminator: Dark Fate.
The challenge has been made
Burning Programme, Improving
These include The Dark Fate
Fitness Programme, Improving
The advertising campaign will feature Terminator: Dark Fate scenes intertwined with high-adrenaline gym moments
Strength Programme and Back Together Programme. To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back
The campaign is designed to support people to get back into exercising Sarah Coles
to Fit Programme to support those who are new to the gym. “DW Fitness First is
been designed to support, motivate and excite people to
committed to helping
get back into exercising,” said
everyone create positive
Sarah Coles, head of comms at
fitness habits, and both The
DW Fitness First.
Dark Fate Challenge and Be Back To Fit Programmes have
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