Health Club Management October 2016

Page 73

SWIMMING POOLS

EQUINOX WESTLAKE VILLAGE, CALIFORNIA, US

“F

or a long time, health clubs have been functional only. I approach things from a different angle,” says Aaron Richter, VP of health club design for Equinox. “I don’t try to compete with other health clubs from a design point of view. Instead I try and compete with the wider leisure industry – with restaurants, hotels and retail – and also with the homes people live in. I think we need to be on a par with those types of facilities to succeed and build our brand and reputation.”

BULGARI HOTEL LONDON, UK

A

t the heart of the Bulgari Spa experience is a beautiful private pool complex: a 25-metre colonnaded swimming pool with loungers and cabanas, clad in the textured Vicenza stone that’s long been the signature of great Italian architecture.

©Cybertrek 2016 healthclubmanagement.co.uk October 2016

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