INSIGHT
“If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote controloperators, allowing them to intervene if necessary”
RENE MOOS The CEO of Basic-Fit shared insights into the workings of the company at the
Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
F
ounded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain. The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022. CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach. He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been. Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.
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March 2020 ©Cybertrek 2020
Basic-Fit has thrived in the low cost gym space