“Choosing to work with Dyaco on our new Watford site was an easy decision” Marc Platter, Pump Gyms
Dyaco equipped Pump Gyms Watford with Spirit Fitness, gym80 and Ziva products
solution was a product offering that was bespoke and unique to Pump Gyms’ brand styling and requirements, helping create a cohesive look throughout the club and a wow factor for members. “Choosing to work with Dyaco on our new Watford site was an easy decision,” says Platter. “The broad range of classleading products they were able to provide far eclipsed that of other providers. Now we’re an established operator, enhancing our current model and providing our members with a unique, premium experience is so important. Members will be delighted with their new-look gym and having 24/7 access to high-spec equipment at an affordable price.”
HIGH-END CARDIO
Taking the decision to offer premium-level cardio products to members, Pump Gyms installed the Spirit Fitness 900 ENT range in newly-released, sleek, black and grey colourway. These cardio products feature integrated touchscreen displays offering entertainment options and a wide choice of training programmes.
STRENGTH AREA
Platter recognised that the strength training areas needed to be a key feature of the new Watford site and Dyaco created a bespoke solution from its gym80 range, which offers
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ump Gyms is on a mission to deliver more for its members and has chosen Dyaco to equip its new £1.5m gym in Watford. Pump Gyms opened its first site in Watford in 2011, with an ethos of offering a premium fitness experience at an affordable price. Over the next seven years, its portfolio increased to five sites across the south of England, with its convenience and flexible approach proving popular with members. However, Pump Gyms CEO Marc Platter is constantly reviewing the offering and identified the need to enhance and further differentiate the experience within his gyms to drive retention. A key part of this was reviewing equipment and Platter’s initial priority was the original Watford gym, taking the decision to invest £1.5m in closing the original site and transitioning to a new location. With a completely blank canvas and looking for industry-leading equipment, he was drawn to the diverse product offering of global fitness manufacturer Dyaco, which boasts Spirit Fitness, gym80, UFC and Ziva among its product portfolio. Platter worked closely with the team to identify a complete solution for the Watford club, impressed by the customisation options of the products Dyaco was able to provide. The resulting
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Pump Gyms and Dyaco collaborate on new £1.5m Watford gym
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Strength in numbers
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From Left: Emma Sills and Marc Platter of Pump Gyms, and Adam Rogers of Dyaco over 350 products covering plate-loaded and selectorised strength equipment. Pump Gyms chose 18 products from the Core80 range and complemented these with 50 from gym80’s Sygnum and Pure Kraft ranges, with their own choice of frame finish, upholstery and stitching. “The products have attracted new members, with a 25 per cent increase in membership in the first month,” says Platter. For further information contact the Dyaco team on 0800 0293865, or email sales@dyaco.co.uk
©Cybertrek 2019 healthclubmanagement.co.uk March 2019
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