Health Club Management April 2018

Page 117

SUPPLIER SHOWCASE

Measuring progress FitQuest teams up with The Gym Group to offer members enhanced experience

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itQuest has partnered with The Gym Group to make accurate body composition testing – previously only available to professional athletes – available to the everyday gym member. FitQuest enables gym goers to track their progress beyond just weight loss. Powered by MIE medical, the machine measures a person’s physical capacity over eight parameters in just four minutes, offering a wider range of data and feedback than other devices available, as well as a much more accurate analysis. This unique testing method can support operators’ goals by offering tailored exercise programming for gym goers, based on a breadth of data on their physical fitness.

STAYING ON TRACK Following the installation of 44 FitQuest machines in The Gym Group’s gyms across London, machines are now set to roll out to 76 further locations nationwide, meaning that a total of 120 sites will benefit from the machines. Addressing the growing popularity of fitness tracking in gyms, the machines provide a comprehensive fitness assessment that helps members to improve their overall health and wellbeing. The new machines for The Gym Group are the first of their kind to be fitted with the MIE FitQuest Body Composition Analyser, which uses standard techniques to determine body composition. Tracking body composition gives a much greater insight into a person’s health than measuring weight loss. Members who track their results are also far more likely to stay on track and meet their fitness goals.

COMPLETE ASSESSMENT Through small, varying electrical currents, the machines can determine body fat and muscle percentage as well as a user’s hydration levels. In addition to the standard FitQuest score, which measures fitness against average gender and age groups, the new machines will provide a more complete assessment for users with both a fitness and body composition analysis. Not only does this provide a value-added service for members, the machines can

The FitQuest machines measure a person’s health across eight parameters be operated by members without staff supervision, making it the perfect addition to a low-cost fitness operator. “The FitQuest machine is a tool to help members on their fitness journey,” said John Treharne, The Gym Group CEO. “With an engaging and easy-to-use interface, combined with the comprehensive body composition analysis, the machines provide sophisticated fitness measurements for our members. “The FitQuest machines are a key benefit for our members, providing them with the tools and information they need to track their progress.” FitQuest worked alongside The Gym Group to install the machines and will continue assisting with programming. The installation follows a successful pilot programme earlier in 2017. The machines will be available to members of The Gym Group in Spring 2018.

“ The FitQuest machines are a key benefit for our members, providing them with the tools and information they need to track their progress John Treharne, The Gym Group

©Cybertrek 2018 healthclubmanagement.co.uk April 2018

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