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Gympass and Bannatyne extend their partnership Gympass, market leader in corporate fitness sales, has solidified its partnership with leading fitness operator Bannatyne Health Clubs, signing a three-year deal, following a successful 12-month partnership
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n light of the partnership extension, Eamon Lloyd, head of UK partnerships at Gympass, and Adrian Worsley, national operations manager at Bannatyne, share their thoughts on how the partnership is shaping up and the benefits it’s bringing to previously inactive individuals. Tell us about Gympass Lloyd: Gympass is the UK leader in corporate fitness sales. We bring together employees from our corporate partners, like Aviva, with a curated network of fitness facilities like Bannatyne Health Clubs. Our mission is to defeat inactivity by helping employees find an activity to love, and our model clearly works: Gympass offers the largest fitness network on the planet – 40,000 gyms and studios in 14 countries. Worsley and Lloyd celebrate 68
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How do operators, like Bannatyne, benefit from a partnership with Gympass? Lloyd: Gympass works with some of the UK’s largest employers, giving the operators access to a huge potential customer base, meaning 80 per cent of the people accessing an operator’s facility via Gympass will be completely new to the brand. It creates an entirely new revenue stream for operators and requires very little effort on their part. What’s more, we can predict how many new corporate members we can bring to a club with a great deal of accuracy. How did the partnership with Bannatyne come about? Worsley: The Gympass model appealed to us, as it meant we could reach a wider spectrum of corporate members and create a new revenue stream for our business. Through partnering up with our current corporate department, Gympass enables us to reach a