CLADmag issue 1 2016

Page 104

BIOMIMICRY HEALTH & FITNESS

Project 4: Illoiha Omotesando Location: Tokyo, Japan The Illoiha Omotesando fitness club in Tokyo, Japan, is spread across two below-ground floors of a building, so architectural practice nendo decided to create an unusual two-storey workout area to unify the space. To express the original brand concept of “becoming beautiful through movement”, nendo chose the theme of rock-climbing. “We developed a design that uses the mismatch between a rugged outdoor sport and Tokyo’s fashion district to its advantage,” explained a spokesperson for nendo. “Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. “We hope our unique Omotesandostyle climbing wall inspires newcomers to try out the sport, and kicks off a new wave of fitness with style.” ●

In order to unify the gym, which is spread over two underground floors, Japanese architects nendo created a fashion-inspired climbing wall

104 CLADGLOBAL.COM

CLAD mag 2016 ISSUE 1


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CLADmag issue 1 2016 by Leisure Media - Issuu