TransMission 2017 - The Productive Pause

LEE JING LIN

17750

BADC6A

THE PRODUCTIVE

PAUSE S C H O O L O F D E S I G N C O M M U N I C AT I O N | T R A N S / M I S S I O N 2 0 1 7

LEE JING LIN

17750

BADC6A

THE PRODUCTIVE An argument for unconscious processing as a facilitator of novel insights for creative practitioners in Singapore and in turn, dispelling the cultural notion of idleness as unproductivity.

PAUSE S C H O O L O F D E S I G N C O M M U N I C AT I O N | T R A N S / M I S S I O N 2 0 1 7

THE PRODUCTIVE

Historical:

Conceptions on creativity

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Framework:

The Creative Process by Graham Wallas

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Stage 1:

Preparation

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Stage 2:

Incubation

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Stage 3:

Illumination

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Stage 4:

Verification

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Problem:

Intention

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Ideation:

Conscious mental effort

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Activated brain region:

Default Mode Network

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Discussion:

Conscious / Unconscious

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Research:

Insight versus analytical solutions

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Condition:

Mundane activities

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Gaps in literature:

Local context

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Participants:

1. Working professionals 2. Freelancers 3. Students

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Research Instrument:

Qualitative interviews

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Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?

THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?

- Quality (novel) over quantity

THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?

- Quality (novel) over quantity - Attitudes towards break-taking

THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?

- Quality (novel) over quantity - Attitudes towards break-taking - The “labour illusion�

THE PRODUCTIVE

Research Inquiry 2: What do creative practitioners know or understand about Wallas’ theory of the four stages of the creative process?

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Research Inquiry 2: What do creative practitioners know or understand about Wallas’ theory of the four stages of the creative process?

- Knowledge and under

standing of Wallas’ theory of the creative process

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Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?

THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?

- Downtime not optimised for incubation

THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?

- Downtime not optimised for incubation - Creativity stifled when alleviating boredom

THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?

- Downtime not optimised for incubation - Creativity stifled when alleviating boredom - Misapplying incubation

THE PRODUCTIVE

Conclusion:

Incomplete understanding of the fundamental theory behind creativity

PAUSE

Thank You!