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GOMO guidelines SEPT 2018


GOmark & rationale

GOMO guidelines

GOMO stands for empowering people to Get Out More Often. But always in a friendly and playful way. That’s why our GOmark uses a bubbly font, bursting with fun and freshness. The two Os in GOMO are cartoony eyes. These bring our GOmark to life. They make the GOmark seem as if it is looking around, eager to see the world. This friendly excitement and playfulness is the cornerstone of our tone. Our brand guide encapsulates the GOmark and the ways you can represent it.

Grid 14x 2/ x 3

5x

15/6 x 1x

5/ x 6


GOmark & rationale

GOMO guidelines

Our GOmark represents us at the highest level and is important to our brand. It is our signature, our identifier, and our stamp of quality. The GOmark should appear prominently in all relevant communication materials. Always use the approved version of the GOmark. Do not weaken the impact or change the meaning of our brand by manipulating the proportions and arrangements. In rare cases, the position of the pupils can change, but only if it serves GOMO’s playful image.

Primary GOmark: Looking Right

Secondary GOmark: Looking Down

Secondary GOmark: Looking Left

Secondary GOmark: Looking Up


In all applications, the GOmark should be reproduced at a size that maintains the integrity of the mark and yields legible lettering and art detail.

GOMO guidelines

specifications

The minimum clear space requirement is defined by the measurement of the “pupil� as shown below. This area of separation is a minimum and should be increased wherever possible.

Clear Space

The safe area is based on the size of the black pupil of the eye.


The GOmark is designed to be reproduced at a minimum height of 50px (Digital) and 8mm (Print). There is no maximum reproduction size of the GOmark.

GOMO guidelines

minimum size

The GOmark should always be surrounded by a safe area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the GOmark. It also ensures that the GOmark remains free from other elements (type and graphics).

Actual digital size

Digital

50px

Actual print size

Print

8mm


colour & b&w palatte

GOMO guidelines

Colours are a visual marker that audiences can instantly and easily remember. They contribute to the creation, dissemination and recognition of our brand identity. The primary colour direct GOmark should always be in GOMO Red.

GOMO Red PantoneÂŽ 199 C C0 M100 Y78 K0 R237 G26 B61 # ed1a3d

Pupil Black PantoneÂŽ Black C C0 M0 Y0 K100 R0 G0 B0 # 000000

Iris White C0 M0 Y0 K0 R255 G255 B255 # FFFFFF

Note: The iris must always be visible and not subtracted from the shape area.


colour & b&w palatte

GOMO guidelines

Colours are a visual marker that audiences can instantly and easily remember. They contribute to the creation, dissemination and recognition of our brand identity. The primary colour direct GOmark should always be in GOMO Red.

Full Colour Direct

Black

Reverse white

Reverse black


GOMO guidelines

incorrect usage

To make sure the GOmark appears as consistently as possible throughout our communications, we have identified a few ways that we DO NOT want the GOmark to appear. These are certainly not ALL the don’ts - just a few to set the tone.

DON’T stretch GOmark

DON’T add outlines to GOmark

DON’T outline GOmark

DON’T use non-approved colours

DON’T not remove the pupil.

DON’T extend GOmark

DON’T not alter the eyes in the GOmark in any manner

DON’T place GOmark on coloured background without sufficient contrast

DON’T place white GOmark on a background without sufficient contrast


background colours

GOMO guidelines

Below are options for background colours which can also be used for secondary graphics. These colours are meant to complement the GOmark. The colours reflect the brand’s personality - focusing on the cheerful and fun aspect of travelling.

Note: The iris must always be visible and not subtracted from the shape area.

GOMO Blue R133 G221 # 85DDDA Primary Background Colour

GOMO Lime PantoneÂŽ 3955C 11C 3M 100Y 0K 235R 224G 19B # ebe013 Secondary Background Colour


secondary graphics

GOMO guidelines

Going with the theme of travel, these secondary graphics represent various aspects of travel that go along with the GOMO brand. These graphics should be used as design motifs to complement the GOmark. They are simple and clean vector graphics with a rounded linework. Illustrations should be rotated to 9 degrees when it is in application.

Example of 9 degree tilt:

Colour Selection for Secondary Graphics:

Secondary Graphics:

GOMO Blue R133 G221 B218 # 85ddda

GOMO Cerise Pantone® 219C 4C 96M 0Y 0K 227R 36G 144B # e32490

GOMO Lime Pantone® 3955C 11C 3M 100Y 0K 235R 224G 19B # ebe013

GOMO Ocean Blue Pantone® 7706C 97C 42M 27Y 11K 0R 111G 145B # 006f91

Grass

Stars

Compass

Road

Sea

Luggage

GOMO Yellow 255R 184G 36B # FFB824

GOMO Cyan 25R 197G 255B # 19C5FF

Plane

Pin

Boat


Publica Play has been specially selected to capture the personality and tone of the GOMO brand. Publica Play should be used to present information, long text, or anything more formal and authoritative.

GOMO guidelines

typography

Bauhaus should be used sparingly and effectively. Its role is to act as the voice of the brand and it should therefore be limited to keywords within the headline only.

Publica Play | Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 -+!@#$%^&*()=¡™£¢ Note: When using the Bauhaus font, the tracking within the characters should be -40. Individual kerning should be applied to ensure consistent spacing within characters.

Bauhaus | Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-+!@#$%^&*()=¡™£¢


application—product

GOMO guidelines

This is the key visual used for GOMO sim product applications. GOMO

SIM

Product visual

Centering device

GOmark

Headline Information messaging

Body copy URL

Hashtag

ta a d l e v tra for all! X X $ / B G X

n x out o a m d n fuss a -party cut the our plug-and fun with SIM! in GOMO 10 days ia, o t p u r dones ata fo enjoy d , malaysia, in . a australi & philippines d n a thail

.sg to gomo just go

#getoutmoreoften

T&Cs Primary field of play White framing

T&C’s: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorp


GOMO guidelines

meet the GOMOs

Everyone travels differently but everyone could do with the freedom, ease and value of GOMO. These are a bunch of quirky characters to represent these benefits. GOMOs are curious, joyful and live in a permanent state of vacation. They should be an inspiration to everyone to GET OUT MORE OFTEN. GOMOs aren't gendered or of any specific nationality. They don't need to speak in any particular language either. They are citizens of the world! GOMOs should always be on GOMO - they should never have travel data related problems. Illustrations should be rotated to 9 degrees when it is in application. NOMNOMO & NOFOMO

GLOBO

ZENMO

SHOWMO


GOMO guidelines

NOMNOMO DNA

NOMNOMO is always hungry for more data. Whether they’re uploading photos, downloading maps or just sharing a hotspot with their little friend NOFOMO, NOMNOMO can’t survive without GOMO pocket WiFi with unlimited data sharing. Attributes

Recommended Background Colours

Background Colours to Avoid

Genderless / No language / No Nationality / No features except eyes #99dbf9

Nomnomo should always have phone in one hand.

#fee7a3

#283996

#37ba95

#aad048

#e76476

#f69583

#e76476

#d55869 Pocket WiFi device shown half inside the pocket. #9b8c88 #8d7e7c


This one is a globetrotting GOMO who’s been to Australia, Malaysia, Indonesia, Thailand and The Philippines. They only need one GOMO SIM or GOMO WiFi for all these destinations so why not visit them all whenever possible? Attributes

Recommended Background Colours

Background Colours to Avoid

Genderless / No language / No Nationality / No features except eyes

GOMO guidelines

GLOBO DNA

#ffe36e

Travel tattoo on both arms.

#fee7a3

#2d2871

#4791ce

#aad048

#ee3a74

#a4d178 #48b758 #2e599c #d3eef4

Airplane flying over the body.

Always have phone in one hand.

#ee3a74


The worry-free, hassle-free, fuss-free GOMO. ZENMO has transcended the struggles of travel data. No more airport queues, no more complicated sign-ups, and no more unexpected charges. No wonder they look so chill. Attributes

Recommended Background Colours

Background Colours to Avoid

Genderless / No language / No Nationality / No features except eyes

GOMO guidelines

ZENMO DNA

#c31f44

#fee7a3

#e54325

#2d2871

#4791ce

#aad048

Zenmo’s eyes are half open. Zenmo should always have phone in one hand.

#78bae6

#5c81c1

Always have phone in one hand.


Always online, always streaming, always uploading. SHOWMO needs an uninterrupted connection to share their non-stop live stream with the world. That’s why SHOWMO is always armed with a GOMO SIM or GOMO WiFi and a selfie stick, so they have a neverending connection for their neverending live stream.

GOMO guidelines

SHOWMO DNA

Attributes

Recommended Background Colours

Background Colours to Avoid

Genderless / No language / No Nationality / No facial features but eyes with eyebrows. #a1dadb

#fee7a3

#ef425e

#f26b6d

#9469a3

#aad048

#f8ecf4

Showmo always carries a phone with selfie-stick. #6b6f9b

#474b76 #ef425e #9469a3 #7754a3 #7ec3ec #f8ecf4 #b5def6

#edd9e7


now, get out more often!

Profile for Jing Lin

GOMO Brand Guidelines  

GOMO by Singtel gomo.sg

GOMO Brand Guidelines  

GOMO by Singtel gomo.sg

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