Prima Deli Rebranding

BRAND SYSTEMS

Prima Deli REBRAND

Contents BRAND - Brand - Brand - Brand - Brand - Brand - Brand

BLUEPRINT Drivers Positioning Story Personality Values Tone-of-voice

REBRAND - Moodboard - Branding System - Touchpoints

Brand Blueprint PRIMA DELI

BRAND BLUEPRINT

Brand Drivers Providing high quality and nutritious products Active discovery of new information Combining innovation and health

BRAND BLUEPRINT

Brand Positioning For health conscious working adults who are constantly looking for a healthier and delicious alternative, Prima Deli brings you nutritious options while also providing additional information and details so that customers can explore and consume more variety of nutrient packed products that are of high quality.

BRAND BLUEPRINT

Brand Story At Prima Deli, we believe in having high quality products and ensuring customer assurance is our top priority. We enable our customers to actively discover new information by combining innovation and health together so that there is a constant vibrancy in the brand. As part of our customer focus, we focus on catering and adapting to the new needs of our clients such that their experience with us is a personalised and enjoyable one.

BRAND BLUEPRINT

Brand Personality RELIABLE WARM HONEST UP-TO-DATE

BRAND BLUEPRINT

Brand Values INNOVATION

We try our best to incorporate innovation in our ideas to intrigue and give you an interesting experience.

CUSTOMER FOCUS

We focus on your needs and wants to understand you better to provide a more relative experience.

VIBRANCY

We always try to ensure a vibrant environment to make our customers feel welcomed.

ADAPTABILITY

We try our best to adapt to current situations to continuously improve ourselves and stay relevant.

BRAND BLUEPRINT

Brand Tone-of-voice CASUAL WARM REFRESHING VIBRANT

Rebrand PRIMA DELI

MOODBOARD

REBRAND

Casual, Warm, Refreshing, Vibrant

REBRAND

Branding System THE TEXT in the PRIMA DELI LAYOUT

• Bold text in 3 varying sizes

Curved shape overarching

Set of elements that represent the

• Serif typeface for a more

(can be with colour or no colour)

brand both food-wise and

• up-to-date feeling

Overarching shape portrays a

business-wise

• First 2 words in bold, uppercase

reliable “cover” feeling

(Discovery, healthy, combinations, quality)

• Middle few words in lowercase • Last few words in bold, uppercase but smaller size • Two thin lines by the side of the middle words

REBRAND

Branding System

Wood board where products are put on top of board and this gives off a warm and yet more up-to-date feel

A coloured box that holds the body copy in it

REBRAND

Branding System Food meaning : Spices Business meaning : Different combinations

Food meaning : Herbs Business meaning : Quality (as herbs are mostly of good quality) Food meaning : Nutritious products eg fruits Business meaning : Healthy

Food meaning : Icing/frosting which adds value to the cake by moistening it Business meaning : Discovery, and these can add to your life

REBRAND

Touchpoints POSTER BROCHURE WEBSITE MISCELLANEOUS

REBRAND

POSTERS

SAVOUR JOY

BUY ANY 3

with our

to get

NUTRIENT PACKED BREADS

20% OFF ALL PURCHASES

Our breads come in a variety of ingredients which will help sustain a nutritious meal!

Offer available from 4 December 2018 to 15 December 2018 and only while stocks last!

REBRAND

POSTER MOCKUP SAVOUR JOY with our NUTRIENT PACKED BREADS

Our breads come in a variety of ingredients which will help sustain a nutritious meal!

REBRAND

BROCHURE SAVOUR JOY

CATCH US with our

with our

MONTHLY EXCITING PROMOTIONS

NUTRIENT PACKED BREADS

LEARN MORE at our PRIMA DELI WEBSITE Launched in 1992, PrimaDéli is Singapore’s first home-grown bakery franchise and the longest-running Singapore food franchise. Our bakery outlets are located in major business, shopping and residential areas, drawing a diverse mix of races and cultures to our choice bakery products.

Offer available from 4 December 2018 to 15 December 2018 and only while stocks last!

primadeli.com

DELIGHT IN

INDULGE IN

our own

our own

VARIETY OF BREADS

VARIETY OF CAKES

HEAR US with our PRIMA DELI STORY At Prima Deli, we believe in having high quality products and ensuring customer assurance is our top priority. We enable our customers to actively discover new information by combining innovation and health together so that there is a constant vibrancy in the brand. As part of our customer focus, we focus on catering and adapting to the new needs of our clients such that their experience with us is a personalised and enjoyable one.

Our breads are filled with nutrient-packed ingredients ranging from fruits to nuts!

Our cakes are all freshly made with delicious ingredients within it for your precious tastebuds!

REBRAND

BROCHURE

REBRAND

BROCHURE

REBRAND

BROCHURE

REBRAND

WEBSITE

REBRAND

WEBSITE

REBRAND

MISCELLANEOUS

FOODBAG

REBRAND

MISCELLANEOUS

VAN

Thank You