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MAC & CHEESE ASSIGNMENT NO. 2


C O N T E N TS OBJECTIVE // USP // T.A // CURRENT PERCEPTION // DESIRED CONSUMER RESPONSE // TONE // MANDATORY REQUIREMENTS // MOODBOARD // SKETCHES // DVLPMENT // FINAL ART


P R E V I O U S A D VE RT I S M E NT S


OBJECTIVE

WHAT DO YOU WANT TO ACHIEVE?

To emphasize on USP of Maggi and tap on new target audience.


USP

WHAT MAKES THIS PRODUCT SPECIAL?

Maggi is well-known for its conveniency. They also make it a point to state preparation time on all their packaging.


TA R G E T A U D .

WHO WILL LOOK AT THIS?

Busy people who seek convenience and are always on the go.


PERCEPTION

WHAT DO PEOPLE THINK?


DESIRED CONSUMER RESPONSE

HOW DO WE WANT THEM TO RESPOND?

TO UNDERSTAND: - Maggi does not take long to prepare - Quick & easy solution - Practical and easy for people on-the-go


TONE

WHAT IS THE TONE OF VOICE?

Simple Casual Open Youthful


MANDATORY REQUIREMENTS

WHAT NEEDS TO BE IN THE AD?

- Logo - Brand Colours - Sans serif typeface #ED232A

#FFED00


ASSIGNMENT

WHAT ARE THE FACTORS?

TERRITORIES

CONVENIENCE

DIRECTION

SHORT PREP TIME PACKAGING


M OO DBOARD

FUTURA

BOLD


M OO DBOARD


SKETCHES

(CHARMAYNE)


SKETCHES

(SABRINA)


DEVELOPMENT


DEVELOPMENT


FI NAL ART

TRY

FO O D TA K I N G TO O LO N G ?

energy 263kcal


FINAL ART


OK THANK U AD V ERTI SI N G T D0 2 C H A R M AY N E 17003 4 6 H SABR I N A 1705778 G

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