Connecting Edtech Companies to K12 Leaders
Direct Sales Agency
Send a rep or let us rep for you in live field meetings nationwide
Marketing Qualified Leads
PODCASTS: Educating your audience and establishing your company as a leader in the industry
WHITEPAPERS & WEEKLY NEWSLETTERS: Building trust and credibility with potential customers through context
RESEARCH: Helping your prospects understand trends so they are comfortable reaching out for your product
Education, News Media, Research & Context
Annual National Tour
Arizona
Arkansas
California (2-3 Meetings)
Colorado
Florida
Illiniois
Indiana
Louisiana
Maryland/D.C./VA
Massachusetts
Michigan
Minnesota
Missouri
New
North Carolina
Ohio
Oregon
Pennsylvania
Tennessee
Texas (2-3 Meetings)
Washington
Learning Futures & Tech Media Meeting
FEATURES & BENEFITS
• A regional professional learning event designed to promote innovation and edtech awareness in the field of education
Spend 25% less on your cost-of-sales and actually reach decision makers!
• Combines timely research and knowledge of trends
• Facilitates a high-level experience in a single-day workshop format for nearby K12 administrators and teachers
• High-level local speakers and collaborative learning structures
SPRING 2025 FALL 2025
• A professional profile in the education field, seen as visionary by education leaders nationwide
FEBRUARY
APRIL
SEPTEMBER
• A small-venue, one-day meeting-style event, not a conference
Atlanta, GA • Feb. 11th
Phoenix, AZ • Feb. 13 th
Tampa, FL • Feb. 25 th
Nashville, TN • Feb. 27th
San Antonio, TX • April 15 th
Houston, TX • April 16th
New York, NY • Sept. 30th
OCTOBER
Los Angeles, CA • Oct. 28th
San Diego, CA • Oct. 29th
• Genuine working meetings that have national media coverage of featured speakers
Fresno, CA • Oct. 30th
MARCH
Denver, CO • March 13th
SUMMER 2025
San Antonio, TX • June 29 th (alongside ISTE )
St. Louis, MO • Oct. 2nd
Cincinnati, OH • Oct. 7th
Indianapolis, IN • Oct. 9th
Little Rock, AR • Oct. 14th
NOVEMBER
• Puts education companies into the recurring news coming off each location to a mass audience
Hot Springs, AR — Gathering • July 10-11 th
Oklahoma City, OK • Oct. 16th
Dallas, TX • Oct. 21st
Jacksonville, FL • Nov. 18th
New Orleans, LA • Nov. 20th
Average # of Superintendents Per City: 5
Average # of other top titles including Assistant Superintendents, CIOs, CAOs, Directors Per City: 25
Average Registration Per City: 35
Issues — Oriented Meetings
Sponsors have the option of being a Workshop Table Host with a series of table meetings in which they can introduce their company and product before proceeding to discuss a preset issue.
Incredible High-Quality Attendance
Learning Counsel has hosted as high as fifteen local Superintendents in one city, along with many other district administrators. The proportion of buying power is unmatched by any other edtech events for small events.
Unique Networking & Demoing Opportunities
Plenty of breaks, a catered lunch and a post-event networking moment ensure those special side-conversations for any level of sponsorship.
Real Sales Return
Initiated sales for companies averages three-to-five per city, sometimes more, sometimes less depending on sponsorship levels.
Pick Your Price-to-Value Point
A range of sponsorships allow any company to pick their price point by city to see the value they need to generate.
WHY TOP ADMINISTRATORS ATTEND
1. Speaking – Educators, especially top administrators, want to be known for their good works. Learning Counsel News Media can get their story out to millions, and contextualize what’s important against the national trends.
2. Research – As a leading research and media organization, the Learning Counsel maintains one of the most comprehensive data sets of teacher and administrator opinion, edtech purchasing trends, strengths and threats, and forward-facing system evolution in the market. A special briefing gives educational leaders critical insight into the issues and pressures they are facing and provides foundational knowledge they need to inform systemic movement. This research also points to how schools and districts need to organize, the type of investments in advanced technologies they need to make, and helping leaders understand where they are on a maturation cycle against peer institutions.
3. Collaboration – Collaboration, reflection, and application are built explicitly into each event. By providing a structure for cooperative learning, participants are immersed in sharing of ideas and making meaning specific to their own context.
“Attending a Learning Counsel event is a good opportunity to create or stretch a vision, is a good opportunity to develop strategies to implement a 1:1 initiative, is a good opportunity to learn about resources and is a good opportunity to network with vendors. It becomes a great opportunity when school districts come in teams because in addition to the information present, your team spends the day collaborating and idea sharing which truly develops a shared responsibility of creating a digitally enhanced educational environment that improves instruction and learning.”
—Eric Godfrey, Superintendent Buckeye Union High School District, Phoenix, AZ
“Thank you very much for inviting and including me yesterday. I found the day to be a great use of my time and look forward to more work together in the future.”
—Brian Gatens, Superintendent, Emerson School District, NJ
“There’s always a forward look as to where this could be going. LeiLani’s got a wonderful vision about where things could take us, and so just hearing that is inspiration; there are nuggets I can take back to my own district that we pull out of that to build into our own system and architecture.”
—Superintendent Greg Magnuson, Buena Park School District, CA
“There was a time during my thirty-one years that I think the stars aligned for us and I’ve been listening to Leilani preach at us for the last few years saying things like ‘Will we let human teachers be human? Will there ever be a day when human teachers are used precisely and fortuitously only for their human qualities? Never leave any student behind but work like maestros of direct instruction?’ When you’re in the trenches you don’t ever get to tell the story, but human relationships are the number one piece.”
—Chris Knutsen, Superintendent, Florence Unified School District (AZ)
“It was a really good day for getting people together that work in the tech industry, having Superintendents come together, and really delving into the data that’s really important to understand (for) not only the trends happening, but what are the motivating factors behind those. It’s a really good place to build community and beginning the conversations about where people have been successful.”
—Dr. Michael Robert, Superintendent, Osborn School District #8 (AZ)
Learning Futures & Tech Media Meeting SPONSOR LEVELS
Let us connect you to school and district leaders. We will be your field sales agents to formally introduce your company or give them your updated sales message — and then help you follow through. Big savings for in travel and sales time using our twelve years of great K12 field relationships! You may also send one rep to any city.
Sales Agent Sponsorship Tour Packages
Lead generation and pass from each city, no required representative from sponsor. How it works:
• Give us a 2-minute video or single powerpoint slide for us to use to introduce your company’s product or services.
• During the video and introductory showcase, we provide a feedback questionnaire so that we can pass you back the level of interest, questions or asks. Frequently our attendees ask for demos.
• Single events sponsorships are $1,600.
• Typical interested lead passes will be 3-10 per event.
Learning Futures & Tech Media Meeting SPONSOR LEVELS
Go on tour with us! All sponsors receive the final registration lists and attendance lists with full contact information. Sponsor logos are featured on the Agenda. in online promotions and push email invitations.
REPRESENTATION & ATTENDANCE
Table Discussion
Facilitator – Facilitate a collaborative learning discussion. As the host and facilitator for one of the table rotations, you will have one-on-one interaction with each educator attending the symposium. We work with you on your topic and fit some of our research into our handout for engaging conversations that help frame your product.
• $4,000 per event, up to 2 representatives
Guest Speaker –
Present to educators as a guest speaker to show not only what your solution is, but more importantly, how it can help schools and districts achieve the vision for education presented in the symposium. Make it more impactful by co-presenting with a current customer in the area to show relevance and share successes.
• One 15-Minute presentation – $4,000 per event, up to 2 representatives
Video Promotion
– Share a brief promotional video with participants to showcase your solution. Videos are a great way to augment your participation in the event and give educators a preview of features and benefits as they’re connected to content in the symposium.
• 2-minute promotional video –$950 per event, 1 representative but not required
Learning Futures & Tech Media Meeting SPONSOR LEVELS
REPRESENTATION & ATTENDANCE
Breakfast or Lunch Sponsor – A continental breakfast or catered lunch by a local restaurant is provided for participants and is a fantastic way to support the learning and attendees.
• $1,200 per event, 1 representative but not required Agenda Sponsorship – Full-Page Ad in the Agenda handout for all events in that period.
• 3 cities: $1,200, 1 representative but not required
All live events anticipate 20-50 registration of local administrators including Superintendents, Asst. Superintendent, Chief Academic Officers, Directors of Curriculum, Chief Information Officers, Directors of Technology, Instructional Technology Staff, Chief Innovation Officers, Security Chiefs, etc. Actual attendance may differ and, rarely, cities are affected by weather or campus emergencies.
MEETING ATTENDEE SAMPLE TITLES
Denver, 2025
Director of Mathematics; Technology Integration Specialist
Director of Secondary Curriculum, Assessment & Instruction
Principal
Data Analyst /Applications Specialist
CIO
Principal
Director of IT
IT Director, DAC, Gifted and Talented Director
Director Data and Instructional Technology
Educator
CIO
Executive Director
Instructional Specialist
Media Tech
Learning Systems Strategist
iConnect Zone Academic Administrator
Superintendent
Chief of School Leadership and Support
Sr. Manager of Ed Tech and Library Services
Executive Principal
Superintendent
Director
Interim Associate Chief of Academics
Technology Director
Ed Tech Coach
Executive Director
Elementary Technology Teacher/Tech TOSA
Director of Technology
Computer Science & Online Learning Coordinator
Specialist
Executive Director of Learning Services
Deputy Superintendent
Director of STEAM
Director of Enterprise Systems and Data Services
Deputy Superintendent
Chief of Staff
Director of Innovation and Technology
Director of Innovative Classroom Technology
Director of Enterprise and Data Services
Chief Academic Officer
Instructional Technology Specialist
Denver Academy
Greeley-Evans School District 6
Robert F. Smith STEAM Academy
Lewis-Palmer School District
Denver Public Schools
Denver School of Innovation and Sustainable Design
Greeley-Evans School District 6
Custer County School District C-1
Weld Re-3J
Kelly Education
Littleton Public Schools
5280 High School
27J Schools
Manitou Springs School District 14
St. Vrain Valley Schools
District 49
Adams 14 School District
Aurora Public Schools
Denver Public Schools
Beacon Network Schools - Kepner Beacon and Grant
Beacon
Denver Public Schools
Colorado Department of Education
Denver Public Schools
Steamboat Springs School District
Jeffco Public Schools
Colorado Digital Learning Solutions
Lewis-Palmer School District #38
Manitou Springs School District
Adams 12 Five Star Schools
Denver Public Schools
27J Schools
Aurora Public Schools
Denver Public Schools
Adams 12 Five Star Schools
Denver Public Schools
Denver Public Schools
Weld RE1 SD
Aurora Public Schools
27J Schools
Denver Public Schools
Weld RE-5J School District
WHAT SPONSORS SAY
“The Learning Counsel has helped produced invaluable relationships for Tynker that we have been able to leverage into new or ongoing business. The meetings are more like co-working with educators with a chance to bring up Tynker’s product alongside research-based topics with data points that Learning Counsel prepares with a handout for each mini-workshop. It’s very productive to meet all the administrators there through several rotations and some of them speaking and during breaks and lunch. Sometimes Tynker chose to be one of the presenters in what we sponsored, or at lunch they show a 2-minute Tynker video as people are eating and everyone watches. The educators get a lot out of the day for themselves, it’s not just about the companies. Because we are discussing important things they care about, afterward we are like part of the family. That makes it a thousand times easier later. The positive revenue impact on our company far outweighed the investment we made into these events.”
– Venkat, Executive at Tynker
Recent Sponsors
“As always, Learning Counsel did a fantastic job providing a platform for an executive level think-tank. Personally, prior to each event, I define a goal for myself that is usually meet 3-5 new contacts, set 2-3 post event meetings etc. All I can say is WOW. The event last week in San Diego was incredible. I had the opportunity to match faces with email addresses and reconnect with high profile contacts that had fallen off the radar. We were also introduced to new contacts with a high level of influence in the San Diego market. I was able to secure three meetings this week with high profile prospects that were a direct result of the Learning Counsel event. Thank you for the warm introductions to key contacts in San Diego giving T-Mobile an opportunity to align our T-Mobile for Education objectives with the goals of the districts to provide equal internet access to students in need. I look forward to attending Learning Counsel events in the future.”
– Brad Cantrell, T-Mobile for Education
VALUE FOR PARTICIPANTS
Each year, Learning Counsel presents research data about the state of the K12 market as a special briefing for school and district leadership. Each discussion roundtable also provides research-based topics that participants find valuable.
LEARNING COUNSEL PODCAST
Over 1 Million Followers
+ 310,051 subscribers reached with newsletter
Syndicated - available on 29 different channels
Leads Guaranteed
Spotlight or Showcase Sponsor Option:
Single Purchase Podcast: $4,500
Compare with national average cost for follower size of $30,000
Spotlight sponsor is live interviewed in Podcast talk-show style with an estimated 20-minutes of interviewee speaking.
A showcase sponsorship is within an otherwise topical program where Learning Counsel host speaks about the subject and includes sponsor to discuss their product or service in the context of the topic.
Example Syndicated Podcast with Promotional Text
Better Human Teaching Connection
Join LeiLani as she discusses an oft-overlooked arena of classroom modernization –instructional audio. If you’ve ever been that learner at the back of the room with a teacher or presenter you can hardly hear, or who continues speaking while they are turned towards a presentation so their voice is now muffled, you can get an idea of the importance of this discussion. Tony Zeikle, Sr. VP of Revenue at Lightspeed Technologies joins LeiLani in talking about this tech area and repercussions to learning, to teachers’ vocal cords, and the quality of the experience when listening is fully engaged. He makes many comments about how it elevates the human side of teaching and learning. Don’t miss the part about instant security and safety alerts because the teacher is wearing this technology and can respond with lightning quickness in times of need in classrooms.
AI vs. Human Intelligence
Join the hot topic of AI versus human intelligence, a series following on the release of the latest book by Publisher, LeiLani Cauthen.
Table of Contents
Human Singularity Theory 4. Human Thinking Machines 5. What is Human Intelligence? 6. Human Multi-Intelligences
7. Human Intelligence Characteristics 8. The Human Singularity 9. Data Literacy 10. Balance through Education 11. Re-Architecting Schooling
12. A Human Future
“There is a danger that schools will start using Generative AI and won’t realize until it is too late that they should have first changed their schooling workflow to use edtech modified experiential spaces, courseware to channel learning, rearrangement of human teachers to unburden them and be more efficient, and AI to attend to logistics and not just content knowledge.
There is a whole chapter in this book about the AI creation journey, up through machine learning to generative and discriminative and on into agentic and possibly emotional and sentient.”
White Papers authored by Learning Counsel Research – a 3rd Party Voice introducing your brand. Mass distribution and lead generation.
Delivery includes turn-key writing and production team including interviewing and secondary research as needed and all sign-off. Design team uses your graphic assets, logo with your specific guidelines only. PDF version provided for unlimited distribution. Social media marketing – Twitter, LinkedIn, Facebook & Knowstory. No print unless required.
Sponsor acknowledgement page on back cover.
Timeline – typically 8-12 weeks once ordered
Lead Delivery, Guaranteed 350 unique leads
$24,500 8-page unit | 24-page unit, $28,800
Turn-key shorter-version whitepapers and case studies.
Delivery includes turn-key writing and production team including interviewing and secondary research as needed and all sign-off. Design team uses your graphic assets, logo with your specific guidelines only. PDF version provided for unlimited distribution.
Social media marketing – Twitter, LinkedIn, Facebook & Knowstory. No print unless required.
Sponsor acknowledgement page on back cover.
Timeline – typically 8-12 weeks once ordered.
Case Studies: $11,250 2-page unit – 150 unique leads
Briefs: $15,750 4-page unit – 300 unique leads
Journal-Posters
“Dreams are extremely important. You can’t do it unless you imagine it.”
Custom Journal/Poster project with 300 hardcopies = $24,500. These projects are ideal event giveaways or mailers, and can encompass editorializing your product, your case-studies, research, and an ad page for your company.
Every week the Learning Counsel email Newsletter distributes to 310,000+ readers and has the phenomenal open rate of around 10%.
Weekly:
Tuesdays: Learning Counsel
EdNewsletter
Thursdays: Learning Counsel
Events Recap
Square Ads (no text): $575 per launch
Square Ads with headline & short text: $775 per launch
Campaign Price: Ad square and text = 3 flights $2,125 (discount of $200 off regular rate)
Average click-through is 50+ per launch or more. Statistics reported of views and clickthrough only.
Many of these types of ads are included with the whitepaper, podcasts, case studies, etc. YOUR AD HERE
Learning Counsel’s objective is to provide news, research, and context on American K12 education change. As news media, our meetings tour attracts top-level administrators to speak.
From the beginning, we also showed administrators how the industry of education stacks up against other industries and what is happening in high tech, how transformation is also cultural and should change the organizational design of schooling.
The impact of providing context for effective strategy by K12 education has created a vast following of both the newsletter and our executives, who’s personal relationships with school and district leaders are valuable to our sponsors.
Testimonials
“I know I’m slow to express my gratitude for the opportunity to experience your event, the National Gathering, in Albuquerque. I must tell you that not a day goes by I don’t find myself sharing stories, facts and other bits of information that I learned at the Gathering. You know your work is important when I find myself sharing with others and wishing they could have heard what I heard. The exciting thing is knowing there will be more opportunities for many more to benefit from your events in the future. Thank you for your generosity and your hard work as you continue to organize these gatherings and share all the knowledge and experiences gleaned from so many people. Warmest Regards!” — Max Clark, Assistant Superintendent - Curriculum & Finance, Clerk of Board of Education, Kingman-Norwich USD 331, Kansas
“Thank you for the great workshop on Thursday! This whole day made me very energized and I wish to keep this momentum going when I speak with my superiors.” - Jason Neuman, M.Ed: In. M., Instructional Technology Specialist — Technology & Information Service, Hernando County School District, FL
“An event like this doesn’t have hundreds or even thousands of people like some others I’ve attended—it’s intimate enough for you to meet the right people and build lasting relationships with peers as well as companies who you need to have conversations with. You leave here with things you can implement as soon as you hit the office.” — Cleon Franklin, Director of Virtual Learning at Shelby County Schools
309,516 National Subscribers | 54,222 Newsletter Readers Each Week
FREE STARTER SERVICES
App of the Week Story
Any product or service fits our goal of introducing new companies, new products, or new versions of products to our national audience.
Knowstory Group with Unlimited Product Listings in Featured Products Marketplace
Knowstory is a Time AI ecosystem providing many free services for educators and edtech companies. Open your company representative profile, create your company Group, and then create product tiles which will each have their own pages in the Featured Products Marketplace. Paid groups can offer calendars for scheduling with various representatives for Knowstory’s visiting shoppers.
