CONTENTS
Kinds of Variables: Independent Versus Dependent 63 Kinds of Relationships: Directionality Operational Definitions Tables and Figures
66
68
A Note on Common Statistics
Chapter Review
72
74
Stop <& Review: Answers and Discussion
Chapter 6
65
Doing Social Research
74
80
Two Traditions: Quantitative and Qualitative Research 80 First Things First: The Lit Review The Survey
81
83
Types of Survey Questions
8
Box: Six Guidelines for Crafting Survey Questions The Art of Asking Questions
The Experiment
87
87
Box: Five Rules for Doing True Experiments Observation
90
Unobtrusive (Nonreactive) Research Artifacts
Use of Existing Statistics
Content Analysis
93
93
The Importance of Triangulation Sampling
94
95
Box: Ethics and Social Research Chapter Review
97
97
Stop & Review: Answers and Discussion
Chapter 7
Culture
98
100
Material and Nonmaterial Culture Box: Nonmaterial Culture Nonmaterial Culture Symbols
101
101
102
102
Language Norms
92
92
102
104
Types of Norms Sanctions
104
105
Box: The Power of Informal Sanctions Values
107
106
90
V