North Carolina Turfgrass - November / December 2025
Better Built. Quality Results. Period.
The Turfgrass Council of North Carolina (TCNC) serves its members in the industry through education, promotion and representation. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the association, its staff, or its board of directors, North Carolina Turfgrass, or its editors. Likewise, the appearance of advertisers, or TCNC members, does not constitute an endorsement of the
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Adapt, Grow, and Thrive
Itis hard to believe that another year draws to a close. I want to take a moment to thank our TCNC members, partners, and supporters for the incredible dedication you’ve shown to the turfgrass industry this year. Whether you manage athletic fields, sod farms, golf courses, or lawns across North Carolina, your passion and professionalism continue to elevate our entire community.
This year brought with it a healthy dose of both challenges and opportunities, and I’m proud of the way our members have continued to adapt, grow, and thrive. From statewide events like the Lake Wheeler Turfgrass Field Day to conversations with regional ambassadors, this community proves time and again that we’re stronger together.
Looking ahead to 2026, TCNC is more committed than ever to providing resources that help you build a better-rounded business. That means new tools, more educational content, and expanded opportunities for professional development. We want to support your team, your strategy, and your sustainability.
As always, our mission is driven by member feedback, and we welcome your ideas on how we can serve you even better in the year to come.
Wishing you a joyful holiday season and a strong start to the new year. Let’s keep growing—together.
Warm regards,
Wil Sutton President Turfgrass Council of North Carolina
North Carolina Turfgrass is the official publication of the Turfgrass Council of North Carolina
P.O. Box 641
Wake Forest, NC 27588
984.301.5460
www.turfgrasscouncilnc.org
CHIEF STRATEGY OFFICER
Marcy Cottle
info@turfgrasscouncilnc.org 984.301.5460
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TCNC OFFICERS
PRESIDENT
Wilson Sutton
Emerald Golf Club
New Bern, NC
VICE PRESIDENT
Greg Harris
Leap Frog Land Care, Inc. Fuquay-Varina, NC
TREASURER
Jonathan Richardson, NCCTP NCCTP Chairman
Green Resource
Dunn, NC
PAST PRESIDENT
Kevin Herrmann
Fairway Green Inc. Raleigh, NC
DIRECTORS
Alpha Jones
Fayetteville Woodpeckers Fayetteville, NC
Spencer Thomas
Keith Hills Country Club Lillington, NC
Companies wishing to support TCNC with multiple members can join as Deluxe Members. Deluxe Memberships can be purchased in one of three tiers: 1–5 employees; 6–10 employees; or 11+ employees.
If you'd like to learn more about the Deluxe Membership, please contact the TCNC office at 984.301.5460 or info@turfgrasscouncilnc.org.
Thank You to Our DELUXE MEMBER ORGANIZATIONS
Barefoot Lawn Care and Landscaping Services
Canopy Lawn Care
Carol Woods Retirement Community
Carolina Green Corp
City of Asheville Parks and Recreation
City of Raleigh Parks and Recreation
Duplin Sod
Edison Landscaping
Emerald Green
ETM Coastal
Fairway Green of Charlotte
Fairway Green of Raleigh
Fayetteville Tech
Gates Four Golf and Country Club
Green Resource
JRM Inc.
Keith Hiils Golf Club
Leapfrog Landcare
NaturaLawn of America (Raleigh)
Nature's Select
McConnell Golf
Morehead City
Quality Turf
Sod Solutions
Southern Ag
Southern Garden
Southern Seeds, Inc.
The Biltmore Company
The Sunrock Group
Tillery Country Club
Town of Cary Public Works
Town of Garner
Triangle Chemical Company
Turf Mountain Sod, Inc.
UNC – Chapel Hill
Wake Forest University
Weed Man
Renewal as of June 2025
Don't see your company's name?
Renew today at www.turfgrasscouncilnc.org
CROP AND SOIL SCIENCES
Dr. Travis Gannon Assistant Professor 919.515.2647 travis_gannon@ncsu.edu
Navdeep Godara Assistant Professor Turf & Forage Weed Science ngodara@ncsu.edu
Ray McCauley Extension Associate 919.515.2647 rkmccaul@ncsu.edu
Dr. Susana Milla-Lewis Professor & University Faculty Scholar 919.280.3443 susana_milla-lewis@ncsu.edu
Dr. Grady Miller Professor & Extension Specialist 919.515.5656 grady_miller@ncsu.edu
Dr. Rob Richardson Associate Professor & Extension Specialist 919.515.5653 rob_richardson@ncsu.edu
Dr. Wei Shi Professor 919.513.4641 wei_shi@ncsu.edu
Dr. Qiyu Zhou Assistant Professor 313.782.2892 qzhou9@ncsu.edu
ENTOMOLOGY AND PLANT PATHOLOGY
Dr. Terri Billeisen Extension Associate 919.515.7464 tlhoctor@ncsu.edu
Lee Butler NC State Turf Diagnostics Lab 919.513.3878 ebutler@ncsu.edu
Dr. James Kerns Professor and Extension Specialist 919.513.4820 jpkerns@ncsu.edu
HORTICULTURE SCIENCE
Dr. Danesha Seth Carley Director, Southern IPM Center & Associate Professor 919.513.8189 danesha_carley@ncsu.edu
Calendar of Events
December 2, 2025
Safety Training for Non-Certified Applicators Applying and Handling Pesticides on Non-agricultural Sites
Iredell County Center 12 pm – 1 pm
December 4, 2025
Turf Research Symposium
NC State University
8 am – 3 pm
December 16 – 17, 2025
Smithfield Pesticide Safety School
Johnston County Agricultural Center
Welcome, New Members
Alondra Aguilar
Js Hardscape LLI LLC Charlotte, NC
Lee Bunch Sandhills Community College Pinehurst, NC
Ethan Lanier Emerald Green, Inc. Elon, NC
Carson Letot Sandhills Community College Pinehurst, NC
Jacob Lloyd Emerald Green, Inc. Elon, NC
Caleb Lowe
Connestee Falls Poa Brevard, NC
Sadiki Mcleod Canopy Lawn Care Raleigh, NC
Drew Pinnix Tri-Link Solutions Severn, NC
Rob Ratliff BuySod Newton Grove, NC
Brian Reddick Mimosa Hills Golf Club Morganton, NC
Tom Shepherd Connestee Falls Poa Brevard, NC
Ashley Wimberly Town of Lillington Lillington, NC
2025 PARTNERS
PLATINUM
EMERALD
Become a NC Certified Turfgrass Professional!
TheNorth Carolina Certified Turfgrass Professional (NCCTP) program is a comprehensive program developed to enhance the technical competency of turfgrass professionals, while elevating their professional image, that of your business and of the turfgrass management industry. Administered by the Turfgrass Council of North Carolina, the NCCTP designation confirms your expertise in turfgrass management to prospective customers and your peers.
Reasons to Begin Earning Your NCCTP Designation Today
The NCCTP program increases and enhances your turfgrass industry knowledge, career, and business development through a course of study of in-depth coverage of the science of turfgrass management.
The NCCTP designation offers immediate confidence and credibility of turfgrass management practices to customers and prospective employers.
Promote and market yourself as a North Carolina Certified Turfgrass Professional.
• Use the NCCTP logo on your business materials.
• Use NCCTP pins, uniform patches, and vehicle decals.
• Your TCNC Member Directory listing is distinguished with the NCCTP designation.
We Are Partnered With The NC State Turfgrass Professional Short Course
The NC State Turfgrass Professional Short Course, a comprehensive turfgrass education program, is offered at select NC State Extension offices and at NC State University.
This Short Course offers a full curriculum of the science of turfgrass management as well as Continuing Education Credits for NCDACS Pesticide and NCLCLB Landscape Contractors’ license holders, and it will help you prepare for the NCCTP exam.
This Short Course is recommended but not required to take the NCCTP exam.
Enrollment Requirements:
Hold a current TCNC membership. If not currently a member, go to www.turfgrasscouncilnc.org and click ‘JOIN NOW’ to join online or download an application.
Have a minimum of one full year of work experience in the turfgrass industry.
Agree to the Certified Turfgrass Professional Code of Ethics as detailed on the application form.
Submit:
• A current and valid NC Pesticide Applicators license
• A completed NCCTP application (current TCNC members may apply online).
• NCCTP Program Application: $150
• Self-Study Materials: $50
• Exam Fee: $50
Curriculum and Exam
Curriculum covers nine core areas: Turfgrass Characteristics; Establishing Turfgrass; Soils & Nutrient Management; Cultural Practices; Pests & Integrated Pest Management; Pesticides & Plant Growth Regulators; Landscape Safety & Pesticide Use; Calculations & Calibration; Turfgrass Business & Economics.
Candidates have six months from the date of their enrollment acceptance to complete the NCCTP exam. Candidates have six hours to complete the exam and must score 80% or more on each section to receive the NCCTP designation.
Exams can be taken at the TCNC office in Raleigh during normal business hours, or arrangements can be made at your local NC State Extension location.
Exams will not be graded if any application information is missing or if TCNC membership status cannot be confirmed. Please allow two to three weeks for exam grading and reports. Upon successful completion of the exam, candidates will receive communication with their results and either next step options or their graduation packet.
Maintenance Requirements
Maintain a current TCNC membership as a means of demonstrating ongoing support for the industry.
Submit an annual $50 renewal fee, which supports the NCCTP program and related promotional activities. Designation year is the same as the TCNC membership year, from July 1st to June 30th.
Hold a current NC Pesticide Applicator’s License. Subscribe to, actively support and uphold the TCNC Certification Code of Ethics.
The NC Certified Turfgrass Professional designation (NCCTP), the NCCTP logo and related programs materials are the trademarked property of the Turfgrass Council of North Carolina and cannot be used without TCNC’s written permission. For additional information, contact TCNC at 984.301.5460.
Index of Advertisers
BuySod / SodStarPro
www.sodstar.com
Carolina
www.cgcfields.com
www.dmgturf.com
Green Resource Back
www.green-resource.com
Greene County Fertilizer Co.
www.greenecountyfert.com
www.LeadingEdgeCommunications.com
Morgan Sand Company
www.morgansandco.com
Turf
www.qualityturfnc.com
www.smithseed.com
www.smithturf.com
Sod Solutions Inside Back
www.SodSolutionsPro.com
www.ssequip.net Super-Sod
www.supersod.com
The Turf Zone
www.theturfzone.com
The Turfgrass Group ....................................
www.theturfgrassgroup.com
Triangle Turf and Ornamental Inside Front Cover www.triangleturf.net
Turf Mountain Sod, Inc.
www.turfmountain.com Vandemark Farms
www.vandemarkfarms.com
MEMBER SPOTLIGHT
LeCompte Mathieu M
athieu LeCompte has spent the better part of his career walking the line between science and turf. Today, as a Technical Specialist Biologist with Envu’s Global Innovation team, he works with some of the brightest scientists in the industry to create solutions derived from scientific research and real-world experience. His work blends researchdriven development with practical insight drawn from more than 15 years managing golf course turf and agronomy programs.
“In this role, I get to work with some of the brightest scientists in the industry, creating innovative solutions derived from scientific research as well as real-world experiences acquired from my decade and-a-half of managing golf course turfgrass and agronomy programs.”
His work blends research-driven development with practical insight drawn from his decade and-a-half of managing golf course turf and agronomy programs. His interest and motivation goes beyond science.
“The challenge of dialing in near-perfect turfgrass conditions is what got me interested and excited about a career in turfgrass management, but the people are what make the industry special.”
Mathieu first connected with the Turfgrass Council of North Carolina during his time in the two-year turf program at NC State. It didn’t take long for him to recognize that TCNC was more than just a professional network—it was a community with wideranging expertise and a shared passion for growth.
“I was introduced to TCNC early in my career. From day one, the people and the variety of specialties represented within the group were incredible. It opened my eyes to a whole world of opportunities surrounding turfgrass.”
Now serving as a Regional Ambassador for TCNC’s North Central region, Mathieu is looking to pay it forward. The ambassador program, which provides leadership opportunities for members to represent TCNC in their area, is designed to deepen local engagement and expand access to industry resources. As a recent recipient of TCNC’s Eagle Award, Mathieu has already demonstrated his commitment to advancing excellence in turfgrass.
“Simply, I look forward to giving back to the industry and its people that have given much in helping me and my career,” he says. “And hope to help welcome and support the new generations as they learn about the industry and opportunities within it.”
Outside of work, Mathieu spends time with his family and takes full advantage of North Carolina’s natural beauty. “Our family has recently enjoyed getting our little one into golf, we enjoy hiking/camping, and we have been dedicated Merlefesters for the better part of a decade.”
With a deep appreciation for the people who’ve shaped his journey and a passion for supporting those just starting theirs, Mathieu LeCompte brings both heart and expertise to his role as ambassador. His story reflects what TCNC strives to embody: connection, innovation, and a shared commitment to the future of our industry.
Why Bermudagrass Mows Poorly in the Fall
By Grady Miller
From late summer into early fall, turfgrass managers and homeowners often notice that bermudagrass becomes difficult to mow without scalping. Despite maintaining the same mowing height used throughout summer, the turf begins to scalp and cut unevenly. While this issue is most commonly associated with bermudagrass, it can also affect zoysiagrass.
The primary factor behind this change is the reduction in both the quantity and quality of sunlight. Solar radiation—energy from the sun—drives photosynthesis, converting carbon dioxide into sugars and carbohydrates that fuel plant growth. Bermudagrass, our most sun-loving turfgrass, thrives on long days filled with light and heat. As fall approaches, the Earth's changing position relative to the sun limits the light and warmth necessary for healthy bermudagrass growth.
Solar radiation consists of ultraviolet, visible, and infrared light. Infrared light warms the Earth's surface, while visible light—known as photosynthetically active radiation (PAR)—is most effective for photosynthesis.
Solar irradiance refers to the intensity of solar radiation per unit area. Higher irradiance boosts photosynthesis, similar to the difference between a 20-watt and a 100-watt light bulb. Increased irradiance also warms the Earth, and in the presence of visible light, higher temperatures accelerate photosynthesis. Heat is therefore crucial for growing dense, healthy turfgrass.
Radiation is strongest when the sun is directly overhead, such as midday in summer. As the sun's angle shifts, its rays spread over a larger area, reducing energy per unit. This angle also increases the amount of ozone the light must pass through. Seasonal and daily changes in sun angle further reduce irradiance. Clouds will also scatter the sun’s rays, decreasing irradiance. This explains why mowing quality can decline in bermudagrass even during summer after extended cloudy and/or rainy periods. More shade tolerant turfgrasses will not be affected to the same extent as bermudagrass.
Tree shade to right side of picture reducing light and subsequently reducing fall mowing quality in the shaded area.
DMG Turf is a family owned and operated business, serving North Carolina with cool and warm season grasses. From small residential projects to large commercial jobs including golf courses, athletic elds, and much more, our commitment to customer satisfaction has been our top priority since 1999. Our friendly and knowledgeable sta are ready to serve you with delivery to your location, or you can schedule a pickup at our sod farm in Angier, NC.
In fall, reduced light intensity and shorter days cause bermudagrass to elongate internodes and reduce tillering. The plants allocate limited resources to vertical growth to better capture available sunlight. This results in a thinner turf stand with longer, weaker leaves, leading to scalping even when mowing practices remain unchanged.
To manage this issue effectively, consider the following strategies
• Increase canopy heat: Grow covers can raise temperatures and improve photosynthesis efficiency, though this is impractical for most turfgrass settings.
• Use plant growth regulators (PGRs): These products can reduce vertical growth and concentrate chlorophyll, enhancing photosynthesis. Generic options of PGRs are affordable but require expertise in timing and application.
• Enhance light levels: Reduce tree shade or use grow lights to supplement natural light. Costs range from minimal to very high. Reducing tree shade will only delay the onset of mowing problems, not eliminate them.
• Adjust mowing practices: Raise the mowing height and shorten mowing intervals as light decreases. This is the most common and cost-effective approach. This practice can be more effective when combined with PGR use.
If scalping persists, applying a turfgrass colorant can help mask the symptoms and improve visual appearance.
Scalping in the early fall due to reduced light quantity and quality.
Mowing quality may continue to worsen later in the fall.
Leveraging Polarization Camera to Detect Leaf Wilting in Turfgrass
By Alexis Suero Mirabal
Efficient irrigation is essential for maintaining healthy turfgrass in lawns, landscapes, and golf courses. Water requirements vary widely depending on turfgrass species, soil type, and topography, and with limited water resources, modern irrigation strategies need to balance water conservation with turfgrass quality. Current irrigation management often relies on visual assessment of leaf wilting and soil moisture sensors, which are difficult to scale to larger areas. Remote sensing methods are getting traction and research are underway to advance the application of RGB, multispectral, and thermal images in turfgrass precision management.
RGB and multispectral cameras capture light in the visible or/and near-infrared spectrum, while thermal cameras measure heat through infrared radiation. Yet, there is another promising remote sensing technology that has received little attention so far. Polarization imaging measures the direction of light waves, which is strongly influenced by surface roughness and orientation. It can detect structural and geometric changes in leaves. Research in crops like maize and peanuts has demonstrated the potential of polarization for removing sun glare and detecting disease-induced canopy changes. Our hypothesis is that polarization can capture leaf wilting events in turfgrass. If proven true, polarization can be integrated into the existing remote sensing pipeline for precision turf management.
Fig. 1. Ph.D. student Alexis Suero Mirabal making an optical system (above) and the experimental setup of the study. (below).
North Carolina Turfgrass allows you to get your message directly in the hands of your customers across North Carolina. The magazine is a key benefit of TCNC membership – providing valuable research, education and industry information. Readers can also access the Digital Edition through The Turf Zone website. Archived issues will ensure that your advertising will continue to be seen indefinitely, for long-ranging impact. The Turfgrass Council of North Carolina are:
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Contact us today to learn about effective and unique advertising strategies that target turf industry professionals.
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“We aim to integrate polarization imaging into turfgrass monitoring systems so that superintendents and homeowners can detect wilting at reasonable spatial resolution and schedule irrigation with greater precision.”
To test the hypothesis, a controlled dry-down experiment was conducted on six turfgrass cultivars: ‘Zenith’, ‘Empire’, ‘Zeon’, and ‘Lobo’ zoysiagrass and ‘TifTuf’ and ‘TifGrand’ bermudagrass. Plants were grown in pots in the growth chamber and subjected to drought treatments as well as a well-watered control over a nine-day period. Polarization, RGB, and 3D depth images were collected daily (Fig. 2a, 2b, 2c ), as well as visual wilting scores using a 1 to 9 scale. The polarization metrics computed from the polarization images included the degree of linear polarization (DoLP). The DoLP of drought-treated plants diverged from the well-watered control 5 days after treatment (Fig. 2d, 2e ), coinciding with the first visible differences in leaf wilting. Across cultivars and time points, the DoLP showed a strong negative correlation (r = –0.72) with leaf wilting scores. Preliminary analysis indicates that polarization imaging was able to successfully capture changes in leaf wilting as the drought progressed, with DoLP values increasing consistently.
Further analysis is underway to see if RGB, 3D depth, and polarization images can be combined to extract leaf angle distribution. Future studies will explore how polarization imaging can be scaled from controlled environments to field applications, and whether it can be integrated with drone- or sensor-based irrigation decision systems for practical turfgrass management. We aim to integrate polarization imaging into turfgrass monitoring systems so that superintendents and homeowners can detect wilting at reasonable spatial resolution and schedule irrigation with greater precision.
Alexis Suero Mirabal is a first-year PhD student under the supervision of Dr. Jing Zhang. This project is partially funded by Center for Turfgrass Environmental Research and Education.
Fig. 2. Changes of polarization metric Degree of Linear Polarization (DoLP) (a.) and leaf visual ratings (b.) with turfgrass under drought in comparison with the control. Samples of RGB (c.), polarization (d.), and 3D depth (e.) images.
LEAD FROM WHERE YOU STAND Communication in the Green Industry
By Alpha Jones, CSFM
C
ommunication. It’s one of those words that gets tossed around in every leadership book, every crew meeting, and every company vision statement. But in the green industry—where the margin for error is tight and the stakes are high—communication isn’t just a buzzword. It’s the difference between efficiency and waste, safety and accidents, a satisfied client or a costly callback.
The first stolon I wrote about was work ethic, the second was accountability, and the third stolon is communication because it weaves them together. Without clear communication, work ethic has no direction, and accountability has no structure. You can have the hardest-working crew in the state, but if they don’t understand the “why” and the “how” behind the job, their efforts may still fall short.
Communication is more than talking. It’s about delivering information in a way that is clear, understandable, and actionable. That means not just saying something, but making sure the other person truly grasps it. It also means listening—really listening—when someone else speaks. Too often, communication is treated as a one-way broadcast when it should be a two-way exchange.
Here’s an example: a crew leader tells a worker, “Go edge the north landscape beds.” Sounds simple enough. But if the worker is new, what does “north landscape beds” mean? Are the landscape beds on the north side of the property, or are they the landscape beds near the main entrance? Does “edge” mean to use an edging machine, or a weed trimmer turned upside down along the sidewalk edge? A lack of clarity leads to mistakes, rework, and frustration for everyone involved.
Poor communication doesn’t just waste time, it costs money. Let’s say miscommunication leads to applying the wrong fertilizer on a large corporate office property. Instead of the slow-release product that was budgeted, a quick-release product gets put down. Not only will the grass around the corporate office campus need an additional application sooner than planned, but the turf may incur a flush of growth that causes mowing headaches and increases fuel and labor costs. That single mistake can run a department hundreds of dollars in materials, plus hours of staff time to fix—let’s call it $6,000 on a job that should’ve cost $2,600. And that doesn’t include damage to the trust with the property management company who expects the property to be consistently pristine for their client.
Communication errors compound quickly, especially in the green industry world, no matter the segment. Clear words upfront prevent costly fixes later.
When accountability falters, it usually means communication faltered first. If expectations weren’t explained clearly, how can anyone be held accountable for missing them?
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That’s why it’s important to set expectations in a way that is understood, not just spoken. When a manager tells a crew, “Check the irrigation,” it’s not enough. Does that mean running every zone? Checking for leaks? Looking for broken heads? Accountability only sticks when communication defines the standard in measurable, clear terms.
“Accountability and work ethic aren’t abstract values—they’re lived out through communication.”
This is the key: accountability doesn’t exist in a vacuum, and neither does work ethic. Both are carried, clarified, and reinforced by communication.
Effective communication is brutally important in this industry. It’s specific. It’s timely. It’s respectful. It gives direction while leaving room for clarification. And it never assumes understanding—it checks for it.
Bad communication, on the other hand, is vague, inconsistent, or dismissive. It shows up as crew members getting different instructions for the same task. Or a manager announcing a change in the breakroom once and assuming everyone heard it. Or a coach complaining about muddy sidelines during a big game because no one told the field manager about the long-running irrigation schedule or leaks.
The truth is that bad communication erodes trust. And once trust is lost, accountability collapses, and work ethic starts to feel wasted.
One way to possibly avoid that sense of waste is to know that the most important ingredient in communication is listening. Crews often fail not because directions weren’t given, but because leaders didn’t hear the questions or concerns from the people doing the work.
A worker might notice a landscape drain that looks like it’s developing a clogging issue. If leadership doesn’t listen when that’s brought up, the result might be a flooded area that backs up into the building after heavy rain. Listening prevents small issues from becoming big ones.
It’s the same with listening to clients, suppliers, or subcontractors. Sometimes what they’re asking for isn’t exactly what they mean. A coach might say, “The field is too soft,” when what they’re noticing is uneven compaction. It’s important to listen closely and ask additional questions, so you don’t solve the wrong problem.
Effective communication becomes culture when it’s modeled from the top and encouraged at every level. Crew members should feel comfortable asking and clarifying with follow-up questions. Leaders should prioritize clarity over speed when giving direction. And everyone should recognize that communication is not just about efficiency, it’s about safety, quality, and respect.
Think about aerification day. If one person misunderstands and skips marking the irrigation heads, the risk of aerifying a head skyrockets. That’s not just a wasted morning—that’s a repair bill, a rescheduled job, and an angry client. Clear communication, such as flagging the heads BEFORE starting to aerify, can prevent headaches before they happen.
When communication is valued as part of the culture, accountability improves, work ethic is channeled correctly, and performance rises across the board.
Communication is the bridge between effort and results. It ensures work ethic points in the right direction, and accountability has a clear framework to live within. Without it, even the best crew’s struggle. With it, teams thrive.
As we continue walking through these stolons of leadership, remember this: communication isn’t just what you say. It’s how you say it, when you say it, and how well you listen in return.
The next stolon in this series is integrity, another leadership root that holds the entire structure together and grows it everywhere it touches down.
Low Input, High Impact
Lobo® Zoysia is the newest zoysiagrass from NC State. Lobo saves time and resources by requiring fewer inputs and establishing faster, providing a dependable turf that keeps clients happy. Its toughness, beauty and efficiency mean more profit and fewer headaches.