Michiana Life - Media Kit Sample

MICHIANA entertainment

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Life

Taste of Fall

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Buchanan’s Wheatberry offers unique cuisine, dining experience

Join the

JUNK EVOLUTION in South Bend

FALL 2014

Step inside one of Michiana’s GREENEST homes!

MICHIANALife people

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entertainment

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shopping

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dining

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art

Publisher

Michael Caldwell

Managing Editor Ambrosia Neldon

Creative Director Anne Johnson

On the Cover Contributors Cricket Nelson Craig Haupert Scott Novak Ted Yoakum

Marketing

Buchanan’s Wheatberry Restaurant & Tavern offers unique cuisine and dining experiences.

Serving regional American dishes prepared with local ingredients, Wheatberry features award-winning pit barbecue, fresh-caught fish and seafood, prime steaks, free-range poultry and vegetarian options. The up-scale tavern pours a unique selection of spirits, wines, small batch and craft beers that are perfect for fall or any season. - page 10

Sherina Gonzalez Phil Langer Nicole Bates Donna Knight Dayna Coquillard Krystal Pipke

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Contact Information Leader Publications 217 N. 4th Street Niles, MI 49120 www.MichianaLife.com

Advertising Inquiries 269-683-2100

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What’s Inside?

Homes

5 Home Showcase 7 In the Details 9 DIY

Shopping

12 The Biz 17 Local Treasures

Food

20 In the Kitchen 24 From the Cookbook Recipes

Features

46 5 Places to Enjoy Fall 52 Love Through the Years 59 Female Football Fanatics

In Every Issue

11 Publisher’s Note 16 Windows to the Past 19 Purely Michiana 28 How To...

62 20 Answers 66 Why I Love Michiana

Arts & Culture

34 On Display 40 Have You Been Spotted?

44 Calendar

* All samples are only representations of the content and do not depict actual stories or layouts.

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RECIPE

homemade

hot apple cider Quarter the apples (no need to remove peel or seeds). In a large stock pot add apples and fill with water – just enough to cover the apples.

Add sugar. Wrap cinnamon and allspice in a doubled up cheese cloth and tie, and add this to the apples and water.

Boil on high for one hour (uncovered) checking on it frequently. Turn down heat and let simmer for two hours (covered). Take off the heat after two hours of simmering and let cool.

Remove spices and mash up the apples to a pulp like consistency (a potato masher works well for this).

Once cool pour into a strainer over a large bowl. When most of the juice has drained away, put the remainder of the pulp into a doubled up cheese cloth and squeeze over the bowl until no more juice comes out. (At this point either strain the juice to get out the little bits of pulp that remain with a cheese cloth draped inside the strainer to catch them or just leave it).

Store in an air-tight container in the refrigerator for up to a week or freeze it for later use. Reheat in the microwave or on the stove.

–Submitted by Joanne Smith, St. Joseph

Ingredients

• 8 -10 apples (Use gala

for a less tart or intense

taste) • 1/2-1 cup sugar • 4 tablespoons cinnam on (or 4 cinnamon sticks) • 4 tablespoons allspice

SHOPPING

home decor for

autumn

Michiana’s unique boutiques offer a collection of affordable autumn themed decor for your home.

Jar Lid Pumpkin Sorella’s Boutique, Granger, Indiana

$9 Rustic Fall Sign Chickadees, South Bend, Indiana

$25

Mason Jar Flower Vases Shawnee Road Antiques, Baroda, Michigan

$20

Fall Pillows Bella’s Gifts & Memories, Niles, Michigan

$10 Each

Autumn Wreath RuST, Dowagiac, Michigan

$15

FEATURE

Fostering Hope

South Bend couple opens home to more than 30 children during past eight years

By Craig Haupert

Every night as she sits down for dinner, 9-year-old Joanna Smith thanks her mother for making the meal.

It’s a simple gesture, but one that tugs at her mother’s heartstrings. “(Joanna) says it every time — every single time,” said Holly Smith. “It’s hard because you know there’s an old life attached. ... There was a time when she didn’t know if food was going to be on the table.”

Holly, 29, and her husband, Andrew, 30, became foster parents of Joanna and her biological brother Duke, in 2006. They later adopted both children.

Holly didn’t want to dredge up the painful details of the sisters’ previous family life, but

said they came from a traumatic situation.

“When we got (Joanna) it was Feb. 28.

Her birthday was March 2,” she said. “She never knew what her birthday was. ... She didn’t know a birthday cake, she didn’t know she got presents. Nothing.”

The Smiths are among the approximately 40 licensed foster families for the Cass County Department of Human Services.

“ ” Everyone feels like there’s a calling in their life, and this is mine. This is my heart.

This is my passion.

–Holly Smith

According to the program’s child services supervisor, Rachel Connors, there are currently 150 youth in the county’s foster care system. Around 40 percent are placed outside the county, with many children being split from their siblings, because there aren’t enough licensed foster families to take them in Cass County.

“There’s a real big need for foster families,” Connors said. “One of the real issues our children face when they are placed outside of the county is they lose their sense of community. They often can’t stay in the same school, participate in the same groups, like 4-H or little league. ...

When you lose that it is very traumatic for a child.”

HOUSE

beautiful

Take a look inside

a one-of-a-kind Niles home By: Ted Yoakum

Kelli Ellis is an interior designer for all seasons. But when spring rolls around each year, she is truly in her element.

For Ellis, spring offers endless opportunities to update and refresh interior spaces with touches of color. While she always recommends starting with a neutral foundation that includes walls and major pieces of furniture in shades of white, beige or brown, Ellis loves to add seasonal flourishes

Home of Kelli Ellis, Niles, MI

by changing up accents and accessories.

“With a neutral foundation,” explains Ellis, “you don’t have to invest a lot of time or money to refresh. Once you have the basics -- those pieces of furniture that you absolutely love and will stand the test of time -- the sky’s the limit in terms of changing accents such as valances, pillows, rugs, candle holders -- even the matting on a picture. A neutral foundation opens the door to a new look with minimal changes.”

HOMES

Why magazine advertising?

91%

of Americans read magazines

Magazine media grabs the attention of affluent customers

71%

Magazines read in the last six months (print and digital editions)

Magazines influence, inspire and endure

of adults say they have some interest in magazine advertising they have seen in the past 30 days.

More than 150 print magazines have thrived for over 50 years. (only 9 TV programs can say the same).

47 titles have succeeded for more than 100 years.

59%

of readers took action or plan to take action as a result of exposure to specific print magazine ads.

Magazines are #1 in reader engagement

The average reader spends

40 minutes

reading each print issue.

Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center, Mediafinder.com, Serial Solutions, Ulrich’s web, Museum of Boradcasrt Commiunications; 2012 data.

Readership starts strong and keeps growing – across platforms Monthly audience accumulation by week

Magazines outperform TV and online for critical purchase drivers when it comes to brand awareness, brand favorability and brand purchase intent.

100

80

60

40

20

0 -1

*

*

1

on-sale date

2

3

4

weeks from on-sale date ➤

5

6

7

print

8 digital

Magazine readers recommend products and services to others.

Trusted influencers are heavy print magazine users when it comes to telling others about vacation travel, healthcare, automotive, finance, technology and food.

(Index) magazines websites ad-supported

tv networks

People are most influenced and inspired by magazine media

I pay attention to or notice ads

145

85

90

Ads fit well with the content

139

96

86

It is a way to learn about new products

135 100 77

Inspires me in my own life

135

Gets me to try new things

131 100 81

I get valuable info from the ads

130

Ads help me make purchase decisions

130 100 85

I am more likely to buy products in ads

125

95

85

Inspires me to buy things

122

109

78

I trust it to tell the truth It is an escape for me

113 111

107 77

84 114

Sources: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012. GfK MRI, Fall 2012. InsightExpress, 2013.

96 96

88 83

MICHIANALife

PeoPle

M

ichigan and Indiana.

Our Michiana region creates one community, one home, one life. The region possesses a diverse history and a future that’s one of the brightest.

Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life.

Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead.

Our pages convey warmth of the people and style of this proud region. Our content is intelligent, open minded, and as honest as down home cooking. Our foundation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our understanding of the time-honored perspectives that have helped shape this region.

We are … Michiana Life.

Market Living in Northern Indiana and Southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community.

Michiana Life magazine strives to replicate the true spirit of the region and those who call it home. Michiana boasts a diverse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe.

Michiana Life holds its homes and its readers in high regard, and will be presented in beautiful photography, indepth and thoughtful articles on a range of topics, and use of the charm of this special place in an intelligent manner.

Reader/Demographics Michiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and inno-

vation but also the distinctive elements of traditional life.

Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community.

They volunteer, start businesses, lead, vote and contribute to society. The readers of Michiana Life have a more open perspective than most, and travel whenever they can. They spend time outdoors and take pride in their image and appearance. Our readers also possess the very best qualities of the region itself – confidence, curiosity and a desire to actively participate in a unique way of life.

Distribution and Circulation

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MICHIANALife FALL 2014

Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach.

pEoplE

In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical offices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.

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IT’S SUPA H! Nile

Why I Love M

Sheriff Paul

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Best local destinations for fun in the snow

Advertising Inquiry To receive more information on advertising in Michiana Life magazine as well as to receive a complimentary copy of the most recent issue, please contact Mike Caldwell at 269-687-7700, or send an email to: mike.caldwell@leaderpub.com.

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St a r t

Michiana Life magazine circulates 8,000 copies, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who’ve lived here for generations, those who’ve transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community.

Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the communities within it. Michiana Life contains that sought after information about the region’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future.

INmeNt

ichiana

Bailey opens

s woman tu rns love for felines into upscale art

up

WINTER 20

14

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Showcasing the best of Northern Indiana and Southwest Michigan.

HOUSE

beautiful

Step inside a one-of-a-ki nd Niles home

Content

By: Ted Yoaku

m

Kelli Ellis is an interior design er for all season truly in her elemen s. But when t. spring rolls around For Ellis, spring each year, she offers endless is of color. While opportunities to update and she always recomm refresh interior major pieces ends starting spaces with of furniture with a neutral touches in shades of foundation that by changing white, beige up accents and includes walls or brown, Ellis and accessories. loves to add “With a neutral seasonal flourish foundation,” es explains Ellis, refresh. Once “you don’t have you have the basics -- those to invest a lot stand the test pieces of furnitu of time or money of time -- the re that you absolut sky’s the limit to rugs, candle in terms of changi ely love and holders -- even will ng accents such the matting new look with on a picture. as valances, minimal change A neutral founda pillows, s.” tion opens the door to a

Food Restaurant profiles, local recipes and a guide to Michiana cuisine.

Home of Kelli Ellis, Niles, MI

SHOPPING

home decor for

au tu mn

Homes Showcasing Michiana’s most unique homes and easy DIY projects.

a collection of Michiana’s unique boutiques offer your home. affordable autumn themed decor for

Jar Lid Pumpkin Sorella’s Boutique, Granger, Indiana

$9

Rustic Fall Sign Chickadee’s, South Bend, Indiana

$25

Mason Jar Flower Vases Michigan Shawnee Road Antiques, Baroda,

$20

Fall Pillows Bella’s Gifts & Memories, Niles, Michigan

$10 Each

Autumn Wreath RuST, Dowagiac, Michigan

$15

FEATURE

Arts & Culture Amazing artists, things to do and snapshots of residents who have been “spotted” on the town.

Shopping Featuring unique businesses and discovering hidden treasures in local stores.

Living Meet some of the region’s difference makers, get helpful tips to make life easier and much more.

Spotlight Stories Get to know some of the amazing people, places and events in Michiana.

RECIPE

Standing Features A diverse collection of topics in every issue. homemade apple cider hot

In a large stock pot add to remove peel or seeds).

Quarter the apples (no need enough to cover the apples.

– just apples and fill with water up cheese cloth and tie, and allspice in a doubled Add sugar. Wrap cinnamon water. and and add this to the apples it frequently. Turn down (uncovered) checking on the heat after two hours Boil on high for one hour off Take hours (covered). heat and let simmer for two of simmering and let cool. consistency (a potato up the apples to a pulp like Remove spices and mash masher works well for this).

most of the juice has over a large bowl. When Once cool pour into a strainer of the pulp into a doubled up cheese cloth drained away, put the remainder no more juice comes out. (At this point either until and squeeze over the bowl little bits of pulp that remain with a cheese cloth the it). strain the juice to get out to catch them or just leave draped inside the strainer to a week or freeze it up in the refrigerator for Store in an air-tight container microwave or on the stove. for later use. Reheat in the St. Joseph –Submitted by Joanne Smith,

Ingredients

• 8 -10 apples (Use gala for a less tart or intense taste) • 1/2-1 cup sugar • 4 tablespoons cinnamon (or 4 cinnamon sticks) • 4 tablespoons allspice

Readership

More than 30,000 people will read each issue.

8,000 copies mailed to more than 4,000 readers with a household income of more than $150,000; another 4,000 copies free at over 200 locations.

1,000+ readers of digital products Demographics

Primarily females ages 30-70 (But men will enjoy it, too!)

$150,000 or higher household income.

Active, engaged, vibrant citizens who love living, working and playing in Northern Indiana and Southwest Michigan.

Premium Locations Cost per Insertion

4x

o Back Cover......................................... $2,200 o Inside Front Cover.............................. $1,800 o Page Three......................................... $1,600 o Inside Back Cover.............................. $1,500 o Center Spread.................................... $2,500

Full Page 8.626” x 10.5” or 9.125” x 11.125” (Full bleed)

Half Page 4.228” x 10.5” or 8.626” x 5.1681”

1/4 Page 4.228” x 5.1681”

1/3 Page 2.875” x 10.5” or 8.626” x 3.5”

o Double Truck...................................... $2,000

Annual Commitment.......... 4x.............................. 1x Cost per Insertion o Full Page............................................. $1,200..................................... $1,800 o Half Page............................................... $800..................................... $1,150 o Third Page............................................. $650........................................ $900 o Quarter Page......................................... $500........................................ $700

Edition................... Publishes............Ad Copy Due Spring...................................................... March................................... January Summer..................................................... June......................................... May Fall................................................... September.....................................August Winter............................................... December................................November Frequency: 4 times annually (Spring, Summer, Winter, Fall) Circulation: Michiana Life magazine prints a minimum of 8,000 copies quarterly and is available for pickup in upscale locations including medical offices, restaurants, banks, hotels, real estate offices and retail outlets throughout Michigan and Indiana. Readers may also purchase a yearly subscription to the magazine.

How to supply artwork: Print-ready ads may be sent in digitally to creative@leaderpub.com. Acceptable electronic art includes: High resolution PDF files; High-resolution CMYK TIFF files, 300 dpi at 100 percent ad size.

Ads can also be created for your business at no additional charge.

LEADER PUBLICATIONS • 217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100

ADVERTISING AGREEMENT Advertiser:________________________________________________________________________________________________________________________ Contact:__________________________________________________________________________________________________________________________ Address:_________________________________________________________________________________________________________________________ Billing Address (if different):_________________________________________________________________________________________________________ Phone:________________________________________________________Fax:________________________________________________________________ Email:_________________________________________________________Web Site:___________________________________________________________

Premium Locations Cost per Insertion

4x

o Back Cover......................................... $2,200 o Inside Front Cover.............................. $1,800 o Page Three......................................... $1,600 o Inside Back Cover.............................. $1,500 o Center Spread.................................... $2,500 o Double Truck...................................... $2,000

Annual Commitment.......... 4x.............................. 1x Cost per Insertion o Full Page............................................. $1,200..................................... $1,800 o Half Page............................................... $800..................................... $1,150 o Third Page............................................. $650........................................ $900 o Quarter Page......................................... $500........................................ $700

Payment Terms: The Advertiser/Agency shall pay for any advertising specified in this agreement according to the terms specified on Michiana Life/Leader Publications invoices. All first time advertisers are required to provide prepayment, and, if credit application approved, may be billed for future advertising. In the event that timely payment is not made Michiana Life may reject advertising copy or cancel this agreement. If the agreement is cancelled at any time due to the advertiser not making timely payments, Michiana Life may re-bill the advertiser/agency for any outstanding balances due at the earned open or contract rate; whichever applies.

Short Rate: It is also understood that in the event the advertiser does not meet the stated volume requirements during the contract period Michiana Life has the right to charge back to the advertiser the difference between the contracted rate and the actual rate earned per the magazine’s rate card.

Ownership of Advertising Copy: All advertising copy created

by Michiana Life remains property of the magazine, including all rights and copyrights therein. Advertiser understands and agrees they cannot authorize any form of reproduction for use in any other medium without the magazine’s prior written consent.

Creative: Advertiser or its agency shall provide Michiana Life with camera ready materials by material close date of each issue.

In cases which advertising copy is created by Michiana Life, the magazine agrees to provide advertiser with (1) ad proof prior to material close date. Michiana Life reserves the right to charge for proofs provided to advertiser after materials close date.

ADDITIONAL NOTES:________________________________________

Edition................... Publishes............Ad Copy Due Spring...................................................... March................................... January Summer..................................................... June......................................... May Fall................................................... September.....................................August Winter............................................... December................................November

___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ Advertiser Signature: ________________________________________ Date: ____________ Michiana Life Signature ____________________

w w w. M i c h i a n a L i f e . c o m Leader Publications • 217 N. 4th Street • Niles, MI 49120 • 269-683-2100 • 888-725-0108