DIGITAL MARKETING TOOL KIT
DIGITAL PUBLISHING WEBSITE DISPLAY
Advertise your business to local readers on Leader Publications’ news and lifestyle websites. Leaderpub.com, michianalife.com and southbendlifemagazine.com see an average of 40,000 clicks per week. These users are interested in current events, developments and people in Niles, Buchanan, Dowagiac, Cassopolis, Edwardsburg and the greater Michiana region. Cost: $8/thousand views, minimum $80
E-NEWSLETTER
Leader Publications shares a news update at noon Monday through Friday. More than 10,000 Michiana residents receive local news in their email inbox. This is a great, affordable opportunity to remind Michiana customers to choose your business. Cost: $15/day
BREAKING NEWS E-BLAST
In the event of breaking news (e.g. large fires, weather emergencies, significant crimes, etc.), Leader Publications sends an e-blast to its readers. Sponsors are charged $100/ month and displayed prominently each time breaking news blasts are distributed. Cost: $100/month (minimum three-month commitment)
SPONSORED SOCIAL MEDIA
Share your message on any of Leader Publications’ Facebook, Twitter or Instagram pages, which have a total audience of more than 25,000 fans. Your message is tailored to your business’ needs, and scheduled during peak traffic windows. Cost: $50/post
TARGETED DIGITAL Reach the right audience at the right time! • Users searching for your goods or services — or your competitor’s goods or services. • Users reading content relevant to your business and inventory. • Users who have visited your website. • Users in a defined geographic area. • Users who have previously visited your geographic area. • Users who have previously visited your business. • Users who have been to your competitor’s business. • Users who have been to specific locations of interest to your business or inventory/services.
Follow your customers’ digital habits and remind them to frequent your business. GEO-FENCING — Target customers on their mobile device when they visit a specific location. SEARCH RETARGETING — Target customers who have recently searched for keywords and phrases relevant to your business. KEYWORD CONTEXTUAL TARGETING — Target consumers based on a custom list of keywords relevant to your audience, inventory and services. CATEGORY CONTEXTUAL ADVERTISING — Target consumers on pages categorically relevant to your target audience, inventory and services. SITE RETARGETING — Re-engage customers by targeting them as they surf the web after visiting your website. CRM TARGETING — Bring your offline data online and target consumers from an existing database.
STARTER KIT
SILVER PLAN
(291 people/day)
(416 people/day)
35,000 ad views
$350/month
50,000 ad views
$500/month
GOLD PLAN
PLATINUM PLAN
(833 people/day)
(2,083 people/day)
100,000 ad views
$1,000/month
250,000 ad views
$2,000/month
TARGETED EMAIL MARKETING Email marketing lets you reach your ideal audience directly — right on their phones, computers, tablets or wrists! Share your promotions in potential customers’ inboxes, and redirect traffic to your website.
Campaign Creat ive
HOW DOES IT WORK? We have a database of more than 140 million email addresses collected with consent of the recipients from survey and sweepstake websites as well as third-party data collectors. All email addresses are validated, removing dormant accounts, bots and undeliverable addresses. Every email has a matching postal address, allowing us to target customers based on geography, demographics, lifestyle and interests. You choose your target, and we share your message with email addresses that match those specifications. Cost: $300/campaign (up to 5,000 email addresses) Device St at s by Click
Deskt o p 42.28% 63 We work with you to create campaign designs, headlines and copy that maximize results!
CAMPAIGN REPOR T Camp aign S umma
Mo bile 57.72%
86
COMPREHENSIVE REPORTING
Reports detail campaign results, including open rate, clicks and click-through rates. Find out what kinds of devices get more clicks, which buttons customers clicked on, and even which browsers your email was opened in. 36 Saf ari
ry
Name : Co urt land H earing and B alanc
4 O t her
Camp aign C reat ive e
From Courtland Heari ng Aids Line : Subje c t LIMIT ED TI ME O FFER - LET US HELP YOU HEAR BETT Line : ER! Dat e : 09/17/2019 Quan t it y: 5,000 Ope ns: 932 Ope ns %: 18.64%
ID: 1204542 Clic ks: 149 Clic k %: 2.98%
CAMPAIGN ST AT S O pens | 18.6 4 %
Devic e St at s by C
Total Opens 932
Clicks | 2 .98 % Total C licks 149
CT O R | 15.99 %
lick
Desk t o p 42.2 8%
63
Mo bile 57.7 2%
86
WEB BROWSE R ST AT S BY CLICK 89 Chro me
9 Explo rer
11 Firef o x
36 Saf ari
4 O t her
SEARCH ENGINE OPTIMIZATION Help your customers find you, then tell them about your business. GMB Marketing Posts
GMB Products Menu
GMB Event Listings
GMB GMB Marketing GMB Marketing Marketing PostsPostsPosts GMB GMB Products GMB Products Menu Products Menu Menu GMB GMB Event GMB Event Listings Event Listings Listings
We create content for your website and social media in order to optimize your business on all major search engines. Google My Business Max – Monthly updating posts, events, offers, products, services, Q&A and more Quarterly Blog Articles – Keyword rich articles, educate humans & Google posted to your website HD SEO Video – Using HD clips library, photos, logo, on-screen text, CTA, optimized on YouTube for findability. Video is yours to keep. Search Optimized Listings on Top 20 Web, Mobile Search Directories, including In-Dash Maps Navigation systems like On-Star. Optimized for Voice Search – for Alexa, Siri, Google Home - now used by over 36% of consumers! Cost: $299/month (minimum three-month commitment)
Directories in this package include:
We provide monthly reporting, tips and content to make your business stand out online.
BUILD YOUR PLAN BUSINESS NAME ________________________________________________________________________________________________________________________ GOAL OF CAMPAIGN ____________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________ BUDGET (PER MONTH)__________________________________________________________________________________________________________________ BUSINESS WEBSITE ____________________________________________________________________________________________________________________
MARKETING TACTICS (CIRCLE) DIGITAL PUBLISHING NEWSPAPER WEBSITE DISPLAY
E-NEWSLETTER
SPONSORED SOCIAL MEDIA POSTS
DIGITAL SERVICES GEO-FENCING
SEARCH RE-TARGETING
KEYWORD CONTEXTUAL RETARGETING
EVENT TARGETING
SITE RETARGETING CRM RETARGETING
CATEGORY CONTEXTUAL RETARGETING
TARGETED EMAIL
SEO
KEYWORDS______________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________ GEOFENCE TARGET ZONES (ZIP CODES/ADDRESSES) _____________________________________________________________________________________ _____________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________ UPCOMING EVENTS OR PROMOTIONS________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________
BUILD YOUR PLAN
217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100 • leaderpub.com • michianalife.com • southbendlifemagazine.com