The State of SEO Survey Methodology
Survery 350 digital marketing, SEO & content marketing experts in North America who serve a primary role in managing a brand’s website or digital presence.
Low SEO Maturity: Organisations where SEO is not that important yet. There are currently minimal investments in SEO.
We used the concept of SEO maturity to further segment the data, based on the corresponding 3 levels:
Medium SEO Maturity: Organisations where SEO is moderately important with adequate SEO investmetn
High SEO Maturity: Organisations where SEO is a priority. SEO is a significant part of the processes for more than one team with strong investment.
How did SEO impact marketing performance & what where the top priorities & challenges faced in 2024?
The Impact of SEO on Website Performance & Marketing Goals
Overall
91% reported that SEO positively impacted website performance and marketing goals in 2024
Top 3 SEO Priorities in 2024 By Role
Level
Managers
Leaders
Indentifying
The Most Significant SEO Challenges in2024
How did Google's AIO impact SEO in 2024?
How will the evolving role of AI impact SEO in 2025? What challenges and opportunities does it pose?
The Impact of Google’s AIO on Traffic, Visibility, & Rankings in 2024
By SEO Maturity
Top SEO Priorities Related to AIO (formerly SEO)
Anticipated Impact of AI on SEO in 2025
How will your SEO resourcing strategy &time to implementation impact SEO success in 2025?
In-House vs. Outsourced SEO Resourcing Strategy
Average Time to Implementation for SEO Request
What does SEO reporting look like in 2024?
Most Common SEO Reporting Metric
User engagement, organic website traffic, and keyword rankings are the three most commonly tracked SEO metrics.
Average Number of Metrics Used for SEO Reporting By
SEO Maturity Level
• Low SEO Maturity = 3 Metrics
• Medium SEO Maturity = 5 Metrics
• High SEO Maturity = 9 Metrics
What
are the top SEO priorities for 2025?
Top SEO Priorities in 2025 By
Role Level
High SEO Maturity
Adapting to the impact of AI on SEO 1.
Managers
Adapting to the impact of AI on SEO 1.
Evaluatin new SEO technologies & tools for investments 2.
Being able to measure the performance of SEO efforts 2.
Leaders
Increasing rate of implementing SEO improvements 1.
Adapting to the impact of AI on SEO 2.
Building more effective collaboration and work flows between SEO & other teams 3.
Adjusting to alogorithm changes from search engines 3.
Being able to measure the performance of SEO efforts 3.
High SEO Maturity
Adapting to the impact of AI on SEO 1.
Top SEO Priorities in 2025
By SEO Maturity Level
Medium SEO Maturity
Being able to measure the performance of SEO efforts 1.
Being able to measure the performance of SEO efforts 2.
Adapting to the impact of AI on SEO 2.
Low SEO Maturity
Being able to measure the performance of SEO efforts 1.
Adjusting to algorithm changes from search engines 2.
Increase rate of implementing SEO improvements 3.
Evaluating new SEO technologies and tools for investments 3.
Getting buy-in and allignment wround SEO investment 3.
