Exciting Brand Promotion Opportunities
Reach thousands of people across Lichfield, Burntwood and surrounding district.
We are now offering exciting opportunities for businesses of all sizes to amplify their brand and connect with the community through high-profile, far-reaching campaigns and event and sports sponsorships.
Get in touch with us to discuss your ideas and we can develop a promotional plan tailored around your business and audience objectives.
Diverse Advertising Platforms
Digital Reach: Showcase your brand on our vibrant online platforms that reach thousands of Lichfield District residents, businesses and people who visit our region every month.
We will work with you to design creative and high-profile campaigns that reach new audiences in trusted and respected platforms.
Advertising opportunities include:
Lichfield District Council website - 1.4m visits per year
Visit Lichfield website - 0.5m visits per year
Historic Parks website - circa 30000 visits per year
Active Lichfield website - circa 250000 visits per year
Residents e-bulletin - monthly to circa 30000 database
Business e-bulletin - monthly to circa 2000 database
Exclusive Event Sponsorships
Gain prestigious visibility by sponsoring these acclaimed events, celebrating local excellence and achievements.
Each event reaches and attracts a new audience and we are looking for perfect brand matches to work in partnership with us for the following events in 2024 and beyond. We will design the sponsorship around your brand messaging and ambitions.
The messaging for each event will reach thousands of people regularly over the year; before, during and after it takes place and across all council owned, earned and paid for platforms.
Event sponsorship opportunities include:
Triathalon
Recycling Event
Lichfield Proms
Lichfield Heritage Tours
Halloween
Firework and Bonfire
Christmas Event
Hello Velo
Beacon Awards
Dog Lovers Event - 2025
High Profile Sponsorship and Advertising Opportunities
These campaigns and destinations sponsorships will reach thousands of residents and businesses through sustained messaging across digital, printed and event activity over 12 months.
Resident campaign opportunities include:
Resident recycling campaign
Safer Lichfield District
Healthy Lichfield District
Sponsorship opportunities include:
Padel Courts
Tennis courts
Climbing wall
Soft play area
3G football
Golf
Hoardings around Birmingham Road Site
City centre tourist signage
More exciting opportunities will be announced in Spring 2024.
Advertising Opportunities
These campaigns and destinations offer high-profile advertising in highfootfall locations across Lichfield District.
Advertising locations include:
Burntwood Leisure Centre
Friary Grange Leisure Centre
3G Football Pitches
Poster Sites - Lichfield City Centre Train Station
Lamp posts - Darwin Park
City Centre Tourist Signs and Boards
Digital Signage across city car parks (planned)
Council vehicles - NOT waste
Advertising and Advertising Opportunities
Current Availability
The following pages detail the current availability of opportunities in 2024 including their base prices.
.
Get in touch with us to discuss your ideas and we can develop a promotional plan tailored around your business and audience objectives.
We reach thousands of people every week and together we can share your message, offers and services to increase your reach and sales.
Notes:
All prices are exclusive of VAT Opportunities are offered on a first booked basis
We reserve the right to reject applications from advertisers who are not suitable or appropriate for audience or for council engagement. This includes gambling, adult products, political and smoking and vaping goods.
Advertising and Promotion Opportunities
Websites
Lichfield District Council Website
With nearly 1.5m visitors every year, this is a fantastic, highly visible site for positioning your brand message. All prices are exclusive of VAT
per month from £75
Home page advert
Section page advert
Visit Lichfield Website
12 month contract from £750
per month from £25
12 month contract from £250
With nearly 500,000 visitors looking for things to do across Lichfield and Staffordshire this is a fantastic place to reach your target audiences.
per month from £65
Home page advert
Section page advert
Active Lichfield Website
12 month contract from £650
per month from £25
12 month contract from £250
With nearly 250,000 web site visitors and growing, people are looking for things to do in Lichfield to stay fit, healthy and have fun.
per month from £65
Home page advert
Section page advert
12 month contract from £650
per month from £25
12 month contract from £250
Advertising and Promotion Opportunities
eNewsletters
Cast a wide net with our 31,000 strong community mailing list, or go for a targeted approach with our Active District and Business mailing list.
Engagement Rates
All of our corporate E-News publications boast impressive open rates (5060% and click through rates (3-12%).
Quality Content
When advertising in a Lichfield District E-News publication you can rest assured that you will be part of a high quality publication. We can support you with our internal team including our Press & Content Officer and our Digital Marketing Manager.
Resident Bulletin
Our residents bulletin is issued a minimum of two times a week and circulated to 31,000 subscribers.
Monthly Newsletter
Our monthly residents newsletter is circulated to 31,000 subscribers.
LDC Business News
Our business newsletter is sent to 1200 subscribers and provides information to local and regional businesses on support they can apply for.
Active District News
Our active newsletter is released monthly, covering both leisure centres, plus our Active Lichfield & Getin2it brands.
Residents
Business
Active
and Promotion Opportunities - Full Page
Monthly e-Newsletter Advert with link Full Size (600 x 200) per month £300 Six month contract £1500 12 month contract £3000
Advertising
Resident
Bulletin - e-newsletter Advert with link Full Size (600 x 200) per month £100 Six month contract £500 12 month contract £1000
News
Advert with link Full Size (600 x 200) per month £50 Six month contract £250 12 month contract £500
- Resident e-Newsletter
District - e-Newsletter Advert with link Full Size (600 x 200) per month £500 Six month contract £2500 12 month contract £5000 All prices are exclusive of VAT
Residents
Business
Active
and Promotion Opportunities - Half Page
Monthly e-Newsletter Advert with link Half Size (300 x 200) per month £150 Six month contract £750 12 month contract £1500
Advertising
Resident
Bulletin
e-newsletter Advert with link Half Size (300 x 200) per month £50 Six month contract £250 12 month contract £500
-
with link half Size (300 x 200) per month £25 Six month contract £125 12 month contract £250
News - Resident e-Newsletter Advert
Advert with link Half Size (300 x 200) per month £250 Six month contract £1250 12 month contract £2500 All prices are exclusive of VAT
District - e-Newsletter
Advertising and Promotion Opportunities
Leisure Centre Advertising
With thousands of visits every month from families, young people and locals of all ages, this is a fantastic opportunity to put your message in front of them for a full 12 months.
All prices are exclusive of VAT
Burntwood Leisure Centre Advertising
Friary
Grange Leisure Centre Advertising
Internal Banner or External Perimeter Banner 12 month contract. Including artwork and printing
charge. 8ft x 4ft £550 6ft x 2 ft £500 4ft x 2 ft £450 5ft x 10ft £600
if required free of
Banner
month contract.
artwork
8ft x 4ft £450 6ft x 2 ft £400 4ft x 2 ft £350 5ft x 10ft £500
Internal
12
Including
and printing if required free of charge.
Advertising and Promotion Opportunities
Leisure Centre Advertising
These are fantastic opportunities to put your message in front of thousands of local people in these unique projects. All prices are exclusive of VAT
All prices are exclusive of VAT
Tennis Court Sponsorship
Sponsorship of the refurbished tennis courts. Perimeter banner advertising and the opportunity for a hero sponsor to go out on all of the promotional material for the courts. All prices are for 12 months and exclude VAT.
New Soft Play Sponsorship
Sponsorship of the all new Active Kids Zone is now available. Perimeter banner advertising and the opportunity for a hero sponsor to go out on all of the promotional material for the soft play area. All prices are for 12 months and exclude VAT.
Hero Sponsor £5000 8ft x 4ft banner £550 6ft x 2 ft banner £500 4ft x 2 ft banner £450 5ft x 10ft banner £600
Hero Sponsor £5000 4ft x 2 ft banner £450
Advertising and Promotion Opportunities Events 2024
All
are exclusive of VAT
Beacon Awards Headline Sponsor £5000 Key Sponsor £1500 Advertiser from £75 Proms 2024 Headline Sponsor £5000 Gold Sponsor £1200 Silver Sponor £600 ScareFest / HallowsFest 2024 Headline Sponsor £7500 Key Sponsor £1500 Advertiser from £75 Meet the Leader Events Headline Sponsor £750
prices
Bronze Sponsor £295
Advertising and Promotion Opportunities
Events 2025
Dog Lovers Event 2025 Headline Sponsor TBC Sponsor TBC Advertiser TBC All prices are exclusive of VAT Christmas in Lichfield Headline Sponsor £2500 Sponsor £1000 Advertiser from £75
Advertising and Promotion Opportunities
Key Campaigns
All prices are exclusive of VAT
Recycle for Good
Local Hero Sponsor
£10,000
Sponsor from £2500
Advertiser from £75
Hero Sponsor
Safer Lichfield
£5000
Sponsor from £1500
Advertiser from £75
Interested in finding out more?
Get in touch with tracy.cross@lichfielddc.gov.uk or call her on 01543 308822 and she can chat through some ideas or options with you.
Or you can email communications@lichfielddc.gov.uk requesting information on a specific opportunity and we can send you further details.