Sponsorship 14/3/24

Page 1

Exciting Brand Promotion Opportunities

Reach thousands of people across Lichfield, Burntwood and surrounding district.

We are now offering exciting opportunities for businesses of all sizes to amplify their brand and connect with the community through high-profile, far-reaching campaigns and event and sports sponsorships.

Get in touch with us to discuss your ideas and we can develop a promotional plan tailored around your business and audience objectives.

Diverse Advertising Platforms

Digital Reach: Showcase your brand on our vibrant online platforms that reach thousands of Lichfield District residents, businesses and people who visit our region every month.

We will work with you to design creative and high-profile campaigns that reach new audiences in trusted and respected platforms.

Advertising opportunities include:

Lichfield District Council website - 1.4m visits per year

Visit Lichfield website - 0.5m visits per year

Historic Parks website - circa 30000 visits per year

Active Lichfield website - circa 250000 visits per year

Residents e-bulletin - monthly to circa 30000 database

Business e-bulletin - monthly to circa 2000 database

Exclusive Event Sponsorships

Gain prestigious visibility by sponsoring these acclaimed events, celebrating local excellence and achievements.

Each event reaches and attracts a new audience and we are looking for perfect brand matches to work in partnership with us for the following events in 2024 and beyond. We will design the sponsorship around your brand messaging and ambitions.

The messaging for each event will reach thousands of people regularly over the year; before, during and after it takes place and across all council owned, earned and paid for platforms.

Event sponsorship opportunities include:

Triathalon

Recycling Event

Lichfield Proms

Lichfield Heritage Tours

Halloween

Firework and Bonfire

Christmas Event

Hello Velo

Beacon Awards

Dog Lovers Event - 2025

High Profile Sponsorship and Advertising Opportunities

These campaigns and destinations sponsorships will reach thousands of residents and businesses through sustained messaging across digital, printed and event activity over 12 months.

Resident campaign opportunities include:

Resident recycling campaign

Safer Lichfield District

Healthy Lichfield District

Sponsorship opportunities include:

Padel Courts

Tennis courts

Climbing wall

Soft play area

3G football

Golf

Hoardings around Birmingham Road Site

City centre tourist signage

More exciting opportunities will be announced in Spring 2024.

Advertising Opportunities

These campaigns and destinations offer high-profile advertising in highfootfall locations across Lichfield District.

Advertising locations include:

Burntwood Leisure Centre

Friary Grange Leisure Centre

3G Football Pitches

Poster Sites - Lichfield City Centre Train Station

Lamp posts - Darwin Park

City Centre Tourist Signs and Boards

Digital Signage across city car parks (planned)

Council vehicles - NOT waste

Advertising and Advertising Opportunities

Current Availability

The following pages detail the current availability of opportunities in 2024 including their base prices.

.

Get in touch with us to discuss your ideas and we can develop a promotional plan tailored around your business and audience objectives.

We reach thousands of people every week and together we can share your message, offers and services to increase your reach and sales.

Notes:

All prices are exclusive of VAT Opportunities are offered on a first booked basis

We reserve the right to reject applications from advertisers who are not suitable or appropriate for audience or for council engagement. This includes gambling, adult products, political and smoking and vaping goods.

Advertising and Promotion Opportunities

Websites

Lichfield District Council Website

With nearly 1.5m visitors every year, this is a fantastic, highly visible site for positioning your brand message. All prices are exclusive of VAT

per month from £75

Home page advert

Section page advert

Visit Lichfield Website

12 month contract from £750

per month from £25

12 month contract from £250

With nearly 500,000 visitors looking for things to do across Lichfield and Staffordshire this is a fantastic place to reach your target audiences.

per month from £65

Home page advert

Section page advert

Active Lichfield Website

12 month contract from £650

per month from £25

12 month contract from £250

With nearly 250,000 web site visitors and growing, people are looking for things to do in Lichfield to stay fit, healthy and have fun.

per month from £65

Home page advert

Section page advert

12 month contract from £650

per month from £25

12 month contract from £250

Advertising and Promotion Opportunities

eNewsletters

Cast a wide net with our 31,000 strong community mailing list, or go for a targeted approach with our Active District and Business mailing list.

Engagement Rates

All of our corporate E-News publications boast impressive open rates (5060% and click through rates (3-12%).

Quality Content

When advertising in a Lichfield District E-News publication you can rest assured that you will be part of a high quality publication. We can support you with our internal team including our Press & Content Officer and our Digital Marketing Manager.

Resident Bulletin

Our residents bulletin is issued a minimum of two times a week and circulated to 31,000 subscribers.

Monthly Newsletter

Our monthly residents newsletter is circulated to 31,000 subscribers.

LDC Business News

Our business newsletter is sent to 1200 subscribers and provides information to local and regional businesses on support they can apply for.

Active District News

Our active newsletter is released monthly, covering both leisure centres, plus our Active Lichfield & Getin2it brands.

Residents

Business

Active

and Promotion Opportunities - Full Page
Monthly e-Newsletter Advert with link Full Size (600 x 200) per month £300 Six month contract £1500 12 month contract £3000
Advertising
Resident
Bulletin - e-newsletter Advert with link Full Size (600 x 200) per month £100 Six month contract £500 12 month contract £1000
News
Advert with link Full Size (600 x 200) per month £50 Six month contract £250 12 month contract £500
- Resident e-Newsletter
District - e-Newsletter Advert with link Full Size (600 x 200) per month £500 Six month contract £2500 12 month contract £5000 All prices are exclusive of VAT

Residents

Business

Active

and Promotion Opportunities - Half Page
Monthly e-Newsletter Advert with link Half Size (300 x 200) per month £150 Six month contract £750 12 month contract £1500
Advertising
Resident
Bulletin
e-newsletter Advert with link Half Size (300 x 200) per month £50 Six month contract £250 12 month contract £500
-
with link half Size (300 x 200) per month £25 Six month contract £125 12 month contract £250
News - Resident e-Newsletter Advert
Advert with link Half Size (300 x 200) per month £250 Six month contract £1250 12 month contract £2500 All prices are exclusive of VAT
District - e-Newsletter

Advertising and Promotion Opportunities

Leisure Centre Advertising

With thousands of visits every month from families, young people and locals of all ages, this is a fantastic opportunity to put your message in front of them for a full 12 months.

All prices are exclusive of VAT

Burntwood Leisure Centre Advertising

Friary

Grange Leisure Centre Advertising

Internal Banner or External Perimeter Banner 12 month contract. Including artwork and printing
charge. 8ft x 4ft £550 6ft x 2 ft £500 4ft x 2 ft £450 5ft x 10ft £600
if required free of
Banner
month contract.
artwork
8ft x 4ft £450 6ft x 2 ft £400 4ft x 2 ft £350 5ft x 10ft £500
Internal
12
Including
and printing if required free of charge.

Advertising and Promotion Opportunities

Leisure Centre Advertising

These are fantastic opportunities to put your message in front of thousands of local people in these unique projects. All prices are exclusive of VAT

All prices are exclusive of VAT

Tennis Court Sponsorship

Sponsorship of the refurbished tennis courts. Perimeter banner advertising and the opportunity for a hero sponsor to go out on all of the promotional material for the courts. All prices are for 12 months and exclude VAT.

New Soft Play Sponsorship

Sponsorship of the all new Active Kids Zone is now available. Perimeter banner advertising and the opportunity for a hero sponsor to go out on all of the promotional material for the soft play area. All prices are for 12 months and exclude VAT.

Hero Sponsor £5000 8ft x 4ft banner £550 6ft x 2 ft banner £500 4ft x 2 ft banner £450 5ft x 10ft banner £600
Hero Sponsor £5000 4ft x 2 ft banner £450

Advertising and Promotion Opportunities Events 2024

All

are exclusive of VAT

Beacon Awards Headline Sponsor £5000 Key Sponsor £1500 Advertiser from £75 Proms 2024 Headline Sponsor £5000 Gold Sponsor £1200 Silver Sponor £600 ScareFest / HallowsFest 2024 Headline Sponsor £7500 Key Sponsor £1500 Advertiser from £75 Meet the Leader Events Headline Sponsor £750
prices
Bronze Sponsor £295

Advertising and Promotion Opportunities

Events 2025

Dog Lovers Event 2025 Headline Sponsor TBC Sponsor TBC Advertiser TBC All prices are exclusive of VAT Christmas in Lichfield Headline Sponsor £2500 Sponsor £1000 Advertiser from £75

Advertising and Promotion Opportunities

Key Campaigns

All prices are exclusive of VAT

Recycle for Good

Local Hero Sponsor

£10,000

Sponsor from £2500

Advertiser from £75

Hero Sponsor

Safer Lichfield

£5000

Sponsor from £1500

Advertiser from £75

Interested in finding out more?

Get in touch with tracy.cross@lichfielddc.gov.uk or call her on 01543 308822 and she can chat through some ideas or options with you.

Or you can email communications@lichfielddc.gov.uk requesting information on a specific opportunity and we can send you further details.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.