Living Lines Final Portfolio
Brianna Lorn
Why Living Lines?
“Living Lines” is a book that includes a collection of my work throughout my advertising career. The pieces showcase various media, including social ads, out-of-home advertisements, posters, and activation campaigns. “Living Lines” represents both my experiences and my journey in advertising, compiled into a cohesive portfolio. Lines symbolize the connection between my creativity and the work I produce, and they also tell a story that highlights the power of those creations.
About Brianna
My name is Brianna Lorn, and I was born in the capital city of Cambodia. I speak two languages: Khmer and English. From 2014 to 2018, I studied for my bachelor’s degree in architecture at San Francisco at Academy of Art Univeristy. graduated in 2018. I became interested in advertising through my job at a development company, which led me to pursue a master’s program at the Academy of Art University in 2023. I expect to graduate in Fall 2025.
Projects
Yahoo! aims to increase awareness of their engine among Gen Z and Gen Alpha. To engage this generation, the Derby game is being revived to spark interest in Yahoo! again.
Cherry Coke Zero is a new flavored drink that serves as an alternative to regular Coke Zero. To make it more appealing to a younger audience, we are bringing back the iconic bears that are a symbol of Coca-Cola.
Rivian is an electric vehicle that is also an SUV, suitable for outdoor adventures and camping, while still offering luxury features.
Yahoo! aims to increase awareness of its search engine among Gen Z and Gen Alpha. To engage these younger generations, the Derby game is being revived to spark renewed interest in Yahoo! This game is designed to educate and entertain players in the Gen Z and Gen Alpha demographics. The game features six weeks of challenges that become progressively more difficult and competitive. Winners will be selected to become the face of Yahoo Teens, and their portraits will be displayed on Yahoo bus shelters for an entire week as champions. Participation is limited to individuals born between 1997 and 2012.
Cherry Coke Zero is a new flavored beverage that serves as an alternative to regular Coke Zero. To make it more appealing to a younger audience, we are reintroducing the iconic bears that symbolize Coca-Cola. The bears are portrayed in an affectionate and sharing manner to convey that Cherry Coke Zero is meant to be enjoyed together with loved ones, spreading happiness and joy.
OHH
Rivian is an electric vehicle that is also an SUV, suitable for outdoor adventures and camping, while still offering luxury features. Rivian is designed for city dwellers who embrace the outdoor activities. This vehicle embodies a perfect blend of luxury and nature, allowing for a seamless transition from urban life to the wilderness.
OHH
