Final Portfolio
MA Advertising and Branded Media Brianna LORN
? Living Lines
“Living Lines” is a book that includes a collection of my work throughout my advertising career. The pieces showcase various media, including social ads, out-of-home advertisements, posters, and activation campaigns.
“Living Lines” represents both my experiences and my journey in advertising, compiled into a cohesive portfolio. Lines symbolize the connection between my creativity and the work I produce, and they also tell a story that highlights the power of those creations.
Projects
Projects
Projects
Yahoo! aims to increase awareness of their engine among Gen Z and Gen Alpha. To engage this generation, the Derby game is being revived to spark interest in Yahoo! again.
an alternative to
symbol of Coca-Cola.
This campaign aims to refresh Cherry Coke’s legacy by reintroducing its beloved cherry flavor in a zero-sugar formula. We’ll bridge nostalgia and modern lifestyle by bringing back the iconic polar bears in playful, heartwarming scenes that feel both familiar and new.
Rivian campaign positions the vehicle as the perfect blend of adventure and luxury. It highlights Rivian’s ability to transition seamlessly from urban streets to rugged trails.
Yahoo! aims to increase awareness of its search engine among Gen Z and Gen Alpha. To engage these generations, the Derby game is being revived to spark renewed interest in Yahoo! This game is designed to educate and entertain players. The game features six weeks of challenges that become progressively more difficult and competitive. Winners will be selected to become the face of Yahoo Teens, and their portraits will be displayed on Yahoo bus shelters for an entire week as champions. Participation is limited to individuals born between 1997 and 2012.
ture-ready electric vehicle—combining rugged capability with premium comfort. Designed for urban explorers who crave the outdoors, Rivian bridges the gap between city life and nature, empowering drivers to venture off the beaten path without sacrificing style or sustainability. The goal of this campaign is to showcase Rivian as more than just a mode of transportation; it’s a lifestyle choice for those who seek freedom, adventure, and eco-conscious luxury, making every journey—whether across town or deep into the wild, effortless and inspiring.
Rivian highlights its unique positioning as the ultimate adventure-ready electric vehicle—combining rugged capability with premium comfort. Designed for urban explorers who crave the outdoors, Rivian bridges the gap between city life and nature, empowering drivers to venture off the beaten as more than just a mode of transportation; it’s a lifestyle choice for those who seek freedom, adventure, and eco-conscious luxury, making every journey—whether across town or deep into the wild, effortless and inspiring.
