How will this influence our idea? 1.
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Firstly what is similar to our song is the conversational lyrics, which will be reflected similar to how he has filmed his video, we will be using little flashbacks as well to make the situation feel real, this should appeal to our audience because it can illustrate what the artist is talking about, giving the audience an idea of what he is talking about. I like the use of lighting which shows the difference between his memory and the main scenes. Giving a clear contrast, also the lighting in the house was effective as it showed the mood and atmosphere of the video, and the relationship of the video. Also using natural lighting is often used in UK Rap videos, and is used here. This is conventional and therefore will be used in our work. We were also planning to have a lot of two shots when filming, as it shows the body language between the two characters, in this case, in our video we would want to reflect the hostility between the first character and the artist, and then the uncomfortable tension between him and the second character. Also there will be a performance element in which we are hoping to use, with a graffiti area, to show that the location reflects the genre of music as it is conventional when thinking of UK rap. We also use the artist in the narrative, so that it is clear that he is talking about his own experience, this can relate to the target audience because we can see the truth in his lyrics, which is what the UK rap target audience wants to see in videos. Also the clothes used are very plain, which is what we want to do with the characters in the video, so that it contrasts with the artist.