IAMBK PR Campaign

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What to do on Facebook: Post updated news about IAMBK Next to “Share” on the News Feed, click “Status”; This is where an update would be posted Create events and send invitations to IAMBK’s friends To create an event, click on “Events” on the left side of the screen Select “Create an event” Enter in the necessary information and add a picture Click “Create event” The next screen asks if you would like to update those you “like” IAMBK on the event. Click “Send”. This invites all your friends to the event. Post pictures and videos of participants, volunteers and events Click “Photos” on the left side of the screen Click “Upload Photos” or “Upload Videos” Inform your followers of what IAMBK is in the “Information” box On the page, click “Info” on the left side and click “Edit Info” Interact with those IAMBK followers by asking questions on the page’s wall Next to “Share” on the News Feed, click “Question”. This is where you can ask your followers specific questions

How often to update Facebook: IAMBK should (at the minimum) post an update at least once a day. The more activity on the page, the more effective it will be. Every time a new event is scheduled for the organization, it needs to be posted on the Facebook page. The group also encourages you to post several pictures and videos- anything to spark interest in your followers.

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