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FOR IMMEDIATE RELEASE Date:

September 10, 2010

Contact:

Amanda Hodge Manager of Marketing and Membership (334) 844-2889

Title:

Coach Gene Chizik for Liberty Mutual’s Coach of the Year The Liberty Mutual Coach of the Year award is back, and it’s up to Auburn fans to vote

for coach Gene Chizik! The award goes to the college football coach who displays excellence both on and off the field. Voting begins Sep. 14 and ends Dec. 4. Fans can vote once a day, every day, at www.coachoftheyear.com. The award provides the winning coach with $50,000 to donate to the charity or charities of his choice, and the alumni association receives a $20,000 grant for scholarships. This year, they added the Alumni Rally Award, which grants an additional $10,000 donation to the alumni association that rallies the most fan support and wins the popular vote. Winners are determined by a selection committee as well as fan votes. The selection committee is made up of members of the College Football Hall of Fame and National Media. The Coach of the Year award goes to one coach in each of the four NCAA divisions. Last year coach Nick Saban won, so let’s show our Auburn support and vote for Coach Chizik starting Sept. 14! ###


FOR IMMEDIATE RELEASE September 27, 2010 Contact: Amanda Hodge Manager of Marketing & Membership (334) 844-2889

Auburn Alumni Association Membership Drive AUBURN, Ala. – The Auburn Alumni Association is putting out a public service announcement featuring Auburn’s new head men’s basketball coach, Tony Barbee, as part of their membership drive this fall. Barbee recently joined the Auburn family as Auburn’s 20th head coach, and is featured in the prompt asking the public in local communities to do the same. The public service announcement will be aired in four local markets- Columbus, Montgomery, Birmingham and Mobile- and will run from October through January. The alumni count in these combined DMAs totals 86,735. Stations contacted are asked to air the PSA as part of this membership drive event through the fall and winter months. The video can be obtained FTP at:

Server: 131.204.8.25 Login: tv Password: 1aucommercial The Auburn Alumni Association is a non-profit organization designed to support the allegiance between Auburn University and its graduates and friends. This membership drive is part of an effort to add members to the already 46,000 strong group and support scholarship efforts and alumni events. Please contact Amanda Hodge, Membership and Marketing Director at the alumni association at (334) 844- 2889 for additional information or visit the associations website at www.aualum.org. ###


FOR IMMEDIATE RELEASE Date:

December 1, 2010

Contact:

Amanda Hodge Manager of Marketing & Membership (334) 844-2889

Title:

Auburn Alumni Association Holiday Fundraisers Give a unique gift to someone special this holiday season! Give back to the Auburn

Alumni Association and be an “Auburn ELF,” or purchase a Priester’s Pecans limited-edition alumni tin. “Last year, the association raised more than $400,000 in scholarship funds. This year, we want to increase our level of giving,” said Debbie Shaw, vice president of alumni affairs. Be an "Auburn ELF" by making a tax-deductible gift of $50 by Dec. 8 to student scholarships in honor of someone in the Auburn family. Honorees will receive a personalized 2011 Aubie calendar. For details, contact Toni Rich at (334) 844-7420. The association and Priester's Pecans have partnered to create the first limited-edition Priester's Auburn tin. These tins are filled with 10 different Priester’s confections and make great gift-giving items. When you purchase, a portion of the sale will benefit the association and our scholarship endowment. Both holiday projects will help the association in reaching new aggressive scholarship goals. ###


FOR IMMEDIATE RELEASE Date:

April 14, 2011

Contact:

Amanda Hodge Director of Marketing and Membership (334) 844-2889

Title:

Liberty Mutual’s Coach of the Year A-Day Game Presentation

AUBURN, Ala. - The official presentation of Liberty Mutual’s Coach of the Year award will take place at Auburn University’s 2011 A-Day game on April 16 during the pre-game ceremony. Before the game, Howard Nelson, board member of the Auburn Alumni Association and chair of the scholarship committee, will accept the $30,000 check on behalf of the alumni association from Liberty Mutual. The association would like to recognize the alumni who voted and helped coach Gene Chizik earn more than 80,000 votes in the first round, which is a new record for the competition. Winning this award would not have been possible without the persistence and hard work of association members, alumni and friends. Liberty Mutual made a $50,000 donation to the charities of Chizik’s choice, which went to aTeam Ministries and the Boys and Girls Clubs of Greater Lee County. Representatives from these organizations will attend the presentation to accept their checks. aTeam Ministries is a faith based ministry located in Birmingham, Ala., that provides help and home to pediatric cancer families going through the oncology or hematology diagnosis


treatment journey. The organization plans to distribute the donation among their ministry programs. The Boys and Girls Clubs of Greater Lee County will use the funds to enhance their program by providing resources and opportunities that would not have been possible without the donation. The alumni association received a $20,000 grant and was also awarded the $10,000 Alumni Rally Award for garnering the most fan support throughout the competition. The earnings will go toward the alumni association’s scholarship endowment. We hope to see you at this year’s A-Day game so we can express our appreciation for your votes. For more information about the alumni association, visit www.aualum.org. ### Media may be on the field for coverage of the presentations. Contact Amanda Hodge to discuss.


Date Business Owner Address Dear Owner, War Eagle from the Auburn Alumni Association! The alumni association is a nonprofit organization with a mission to foster and strengthen the relationship between Auburn University and its alumni and friends. The Auburn Alumni Association is composed of more than 46,000 dues-paying members. More than 210,000 Auburn alumni live throughout the world. For as the association continues to grow, so does the need for programs, services and discounts to our members. To ensure the future success of the association’s initiatives, it is necessary to secure resources through community support. We invite your business to invest in the association by donating merchandise or a gift card. Each donated item will be divided among our association events such as reunions, scholarship fundraisers, dinner auctions and more. All funds raised go to our Alumni Scholarship Endowment. We appreciate your consideration and will happily accept a donation of any size. At the alumni association, we understand your time is important and we will gladly pick up donations at your convenience. The association will be happy to provide you with a gift-in-kind receipt. If you have questions about your investment feel free to contact me at (334) 844-2985. For more information on the Auburn Alumni Association, visit www.aualum.org. Thank you for your time and support! Sincerely,

Danielle Fields, ‘02 Marketing Coordinator


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Date Business Owner Address Dear Owner, War Eagle from the Auburn Alumni Association! Our organization plays a big role in the Auburn community, thanks in part to the support of local businesses. As we plan for the upcoming academic year, we invite you to renew your partnership with us under the umbrella of our local benefits program. We’re asking that you renew your discount or benefit to our 46,000 members. In return, you’ll continue receiving the promotional benefits afforded by being connected with our Lee County members. There are 22,000 Auburn University alumni in Lee County alone! As you know, we promote our local benefits program heavily here in Lee through ads on Mix 96 radio station and Tiger Transit buses as well six times a year in Alumni FYI, our electronic newsletter. Other promotions appear in electronic communications geared to Auburn faculty/staff and as well as alumni outside Lee County. Your business will be featured on our staff bulletin board in the Auburn Alumni Center as well. Our local benefits web page receives up to 1,000 visits a month. Please fill out the enclosed annual commitment form and return it to us no later than May 31 so we can include your business in our promotions for another school year. You will receive a decal for your window indicating you are a participant, and we will provide you with a copy of materials that an alumnus must show to receive your discount or benefit. If you have any questions about your investment, please feel free to contact me at (334) 844-2985 or daniellefields@auburn.edu. Thank you for your support of the Auburn Alumni Association. Sincerely,

Danielle Fields ’02 Marketing Coordinator


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