Latino Leaders Magazine - Media Kit 2018

2018

MEDIA KIT Latino Leaders Magazine strives to advance the Latino Community by promoting the stories of success and leadership, bringing leaders together through its magazine, gatherings, and social media platforms, as well as inspiring them to connect work together for a better future.

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About the Company

October - November 2013 Vol. 14 No. 6

April / May 2015 Vol. 16 No. 2

July / August 2014 Vol. 15 No. 4

Latino Leaders Magazine was founded in 1999 to publish stories of successful Latinos to address the ever growing Hispanic Market. With a focus on the Leadership or High End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 229,000 currently. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market ( estimated in more than a trillion dollars in 2013).

Leadership, relevance and influence is what our circulation and editorial concept brings together to make the right connections among leaders, influencers, high profile individuals and marketers looking for an individual interested in leadership, success and getting inspired for the future.

Our platforms that will include Magazine exposure, Events and digital and web based elements can serve many interest in this segment of the market which we estimate is from 2 to 3 million individuals in the US.

Social Media components, editorial coverage and profiles, inspiring stories, and Market-to-Individual live experiences, are part of the many options we can offer to customize your message and strategy towards this segment which we praise ourselves to know very well based on 14 years of addressing it.

Address the Leaders, reach the influencers, and explore innovative and effective ways to reach your target audience, talk to one of our representatives for a consultation.

T he

THE

LINDA GRIEGO

www.latinoleaders.com

THE HISPANIC CITY OF THE FUTURE VISIONARY LOOKS TOWARD BUILDING , THE L.A.

LINDA GRIEGO

APPETITE

FOR CONSTRUCTION

FINDING OPPORTUNITY IN EVERY ADVERSITY

U.S. $3.95

September / October 2016 Vol. 17 No. 5 Display until 11/10/2016

LATINOS IN FINANCE

www.latinoleaders.com

59.3$ .S.U

and

Santiago Pozo’s amazing 25 years

An exclusive interview

MAESTRO AWARDS COVERAGE

2018 MEDIA KIT FINANCE LATINOS IN

www.latinoleaders.com

SANTANA

The Leader of the Pack’s

Cesar Milan

ENTREPRENEUR EXTRAORDINAIRE

VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL

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U.S. $3.95

w w w. l a t i n o l e a d e r s . c o m 59.3$ .S.U

www.latinoleaders.com Vol. 15 No. 4 July / August 2014

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www.latinoleaders.com

April / May 2015 Vol. 16 No. 2 Display until 06 /10/2015

www.latinoleaders.com

Catching Fire’s

Elena Sanchez

CARLOS

GABY NATALE

RALPH DE LA VEGA

, THE L.A. VISIONARY LOOKS TOWARD BUILDING THE HISPANIC CITY OF THE FUTURE

July / August 2014 Vol. 15 No. 4

TALENT ACQUISITION FEATURE

THE NEW MASTER OF SCIENCE FICTION

APPETITE FOR CONSTRUCTION

The Conscious Revolution of

BEST SCHOOLS

VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL

LA VEGA RALPH DE

FINDING OPPORTUNITY IN EVERY ADVERSITY

www.latinoleaders.com November / December 2016 Vol. 17 No. 6 Display until 01/10/2017

U.S. $3.95

AMY TINTERA:

The Arts & Entertainment Issue with

TOP LATINO LAWYERS

October/November 2013 Vol. 14 No. 6 Display until 12 /10/2013

CANCER TREATMENT CENTERS OF AMERICA

LATINO

CorporaTe and Board ediTion

www.latinoleaders.com

COVERAGE MAESTRO AWARDS

Display until 01/10/2017 Vol. 17 No. 6 November / December 2016

www.latinoleaders.com

NATALE

ENTREPRENEUR EXTRAORDINAIRE

www.latinoleaders.com

59.3$ .S.U

MOST INFLUENTIAL LATINOS

WANTED: FRANCHISEES

L ATINO LEADERS

1O1

SPECIAL CANCER FEATURE

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LI ATINA S S U E

THE 2O14

SANTANA An exclusive interview

25 years amazing

Santiago Pozo’s

PRINT CIRCULATION *Data based on the 2015 calendar year

3.73%

Washington

New York

8,358

18,321

Michigan

2,014

8.18%

New Jersey

0.90%

3,250

Reader’s Economic profile Own business

62 %

Have investment capabilities

77 %

Make key decisions in the workplace

89 %

Make key decisions in their communities

54%

Have a financial advisor

66%

Invest in the stock market

71%

Have insurance

93%

Have a mortgage

82%

Own real estate

94%

Own at least two vehicles

92%

Married

63%

Have children

59%

1.45%

Nevada

Illinois

13,441 6%

14,037

Colorado

D.C.

6.27%

3,019

4,600 2.05%

1.35%

California

2.71%

47,007

20.98%

Arizona 7,348

3.28%

North Carolina

New Mexico

6,065

10,166

2.77%

14.54%

Top 15 States State

Georgia 6,194

Texas

35,740

magazine circulated

15.96%

Florida

circulation %

8.98%

20,120

240,454 Total Circulation 21 average domestic trips per year

778,600 average readers per edition

6 average international trips per year

$ 157,363 median household income

3.4 readers per copy

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2018 MEDIA KIT

DRIVE

DIGITAL CIRCULATION *Data based on the 2016 calendar year

DEMOGRAPHICS WEBSITE DEMOGRAPHICS MONTHLY

AGE

STATISTICS

WWW.

GENDER

PDF EDITION 29,357 Reads

.COM

194,092 Impressions

JANUARY 23 2017

LOCATION

SOURCE DRIVE

VIEWS + ENGAGEMENT

SESSIONS 7,578 UNIQUE USERS 6,092 PAGEVIEWS 14,322 Monthly Averages

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AUDIENCE DISTRIBUTION

BY DEVICE

1. MOBILE 2. DESKTOP 3. TABLET

57.9% 37.8% 4.26%

2018 MEDIA KIT

MEDIA KIT 2016

DEMOGRAPHICS *Data based on the 2015 calendar year latinoleaders.com

other

other

VP, director latinoleaders.com

academic third sector

CEOs, owner, president, principal

9%

COMPANY

2%

55-64

14%

45-54

31%

EVENTS

CONTACT

other

7% 12%

47%

+ 65

1%

professional

18%

61%

19%

26%

C-level executive

MAGAZINE

gov, public

employment description

4%

industry

18-24

not specefied 2% Spain non latino readers 4% heritage Central, south 6% America 7%

gender

age

20%

38%

25-34 35-44

Puerto Rico

29%

corporate private sector

59%

12% 10%

62%

MĂŠxico

Cuba

4%

no prefference spanish

19%

preffered reading languahge

other

54%

professional

PhD

9%

Master

12%

business

education level 22%

79%

english

86%

Degree

occupation

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

January/February 2018

THE BUSINESS ISSUE Exclusive interviews and profiles with the most successful Hispanic business owners In Collaboration with USHCC, ALPFA

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•Small Business Owners: Sponsored by USHCC, will feature the top Latino Business Owners in the Country •BEST EMPLOYERS: Annual index profiling the top Employers for Latinos to work for.

•Million Dollar Club & HBE Elite: Annual list, presented by USHCC •BEST COMPANIES: Annual index profiling the top Companies for Latinos to work for.

Nina Vaca

Chairman & CEO, Pinnacle Group

•PANEL: A Conversation with top Entrepreneurs under the age of 40.

•EVENTS: Coverage of The Maestros Reunion, hosted by Latino Leaders Magazine

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

March/April 2018

THE TECHNOLOGY ISSUE The Most Influential Latinos in the Technology Industry share their lessons for success.

In Partnership with HITEC

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•Latinos in Energy: Best of index featuring the top Latinos in Energy •The HITEC 100 – The annual index of the top Latinos in the technology industry.

Curated and presented by HITEC. •Best Companies in Tech: Index of the best companies in Technology for Latinos •Women in Tech: Analysis of the most influential Latinas in the Tech Industry.

Evelyn Miralles

Virtual Reality Pioneer, NASA

•BEST IN STEM: A catalog of the best STEM programs in the country.

•PANEL: A conversation with Social Media Influencers

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

May/June 2018

THE HEALTH ISSUE The top leaders in the health industry address the main

concerns of the Latino community, share statistics and celebrate the accomplishments of the Nations top Latino physicians.

In Partnership with NHMA & Latina Style

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•Top Latinos - Pharmaceutical: Most relevant Latinos in the Pharmaceutical Industry •MOST POWERFUL- LATINAS: The annual list of the Most Powerful Latinas in the Country.

•TOP HOSPITALS: The top Hospitals in the country with Latinos in mind

Dr. David Hayes-Bautista

Professor of Medicine, UCLA Director, CESLAC, UCLA

•INSURANCE: A list of the best Insurance Companies and Health Coverages for Latinos •PHARMACISTS: A breakdown of the top-growing professions for Latinos •PANEL: A Conversation regarding Latina Power

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

July/August 2018

THE CORPORATE ISSUE Most influential Latino board members – AND Hispanic Heritage month – what it means to be Latino in 2018 In Partnership with Korn Ferry International

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•CORPORATE: The top C-Suite Latinos in Corporate America.

•ENTERTAINMENT: The Best Latino Winemakers and Latinos on Broadway •BOARDS FEATURE: Extensive coverage on Latinos on Boards.

•PANEL: A Conversation with top Latino Board Directors

Ralph de la Vega

Former Vice Chairman, AT&T Inc.

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

September/October 2018

THE 1O1 ISSUE Our exclusive ranking of the most influential Latinos in the Nation – our top seller of the year.

In Partnership with NAHREP

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•REAL ESTATE:The top Latinos in the Real Estate Industry.

•MORTGAGE: Best mortgage companies for Latinos, and the leading Latinos in the industry.

•NON-PROFIT: The most influential Latino non profits in the country.

•1O1: Our biggest list of the year--1O1 Latinos across the country making waves in their respective industries and creating examples in honor of Hispanic Heritage Month

Lin-Manuel Miranda

•PANEL: A conversation with Latinos behind Luxury Brands

Tony Award-Winning Composor, Writer, Actor

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2018 MEDIA KIT

EDITORIAL CALENDAR

All issues feature exclusive interviews with top Latino Leaders across all disciplines.

November/December 2018

THE EDUCATION ISSUE The most relevant leaders review the best education options for Latinos. + PLUS: TOP LATINO LAWYERS of 2018

On Sale Date: ________________ Close Date: ________________ Drop Dead Date: ________________

•MUSIC: The top Latino Music Directors in local and national orchestras.

•COLLEGES & UNIVERSITIES: Best schools in the country with Latinos in mind •POLITICS: Interviews with the rising stars in politics •LAWYERS: Our Annual index of the most-influential Latino Lawyers •AGENDA: A breakdown of the next year of events and coverage - get a first look in print!

Diana Natalicio

•PANEL: A conversation with Latino Museum Directors

President, University of Texas at El Paso

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2018 MEDIA KIT

EVENTS CALENDAR 2018 E VE N TS OVE RV I E W Latino Leaders Magazine has always had a very strong link with its community of readers, which is why our events are always a gathering of influential leaders from different sectors, fields, industries and areas in more than 15 cities and markets across the Country.

Many of our guests will come interested in participating, networking with similar individuals and expanding their views.

This is a perfect environment and climate to offer to our sponsors direct one-on-one contact with all of our guests.

Social media, databases and presentations are available depending on the type of event to all our Partners or Sponsors.

Contact events@latinoleaders.com for more information.

MAIN SPONSOR BENEFITS FOR ALL EVENTS •Signage (on site and pre-/post communications) •Sponsorship recognition in all platforms (Print/digital/online) •Sponsor to be presented as co hosts and founding partners of event •Networking (Our staff will be at hand to make all necessary one to one introductions) •Personal referrals for follow up •Gifting •Presentation of event coverage to be distributed among internal channels •Database of attendees (dependent on event type) •Inclusion in Post coverage in the print and digital magazine

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2018 MEDIA KIT

EVENTS CALENDAR 2018 Latinos on Boards Reception: With Korn Ferry International Dallas, TX - January 30 A reception recognizing the Board Members listed in our 2017 Corporate & Boards Feature. Event will be held in Dallas, however Board Members from across the country are welcome to join in the celebration.

4 th Annual Latino Franchise Symposium Dallas, Texas - June 26-27 3 Days. 350+ Guests. Countless business opportunities. For the 4th year in a row, Latino Leaders Magazine will host the Latino Franchise Symposium. The Symposium consists of 3 days of Panels, Sponsor Expositions, networking, private dinners and more. Sponsors will be offered exhibit space to display their brand to the attendees consisting of franchisees, investors, franchisors, marketers, and more. Multiple panels of experts throughout the two days will present thoughts and ideas related to Franchising within the Hispanic Market.

Latino Winemaker Dinner Series Dallas, Texas - February 19, May 3 With only 25 guests, the Latino Leaders Wine Dinners are an intimate opportunity to network with iconic individuals. Guests will include Latino Winemakers, Chefs, and Celebrities; this is a ‘can’t-miss’ event. By Invitation Only.

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2018 MEDIA KIT

EVENTS CALENDAR 2018 The Maestros: San Francisco California - August 29 The Maestros, formerly known as the Maestro Awards Ceremony, is a gathering of influential Latino Leaders across the country, intended to recognize and celebrate the achievements of members of the Latino Community. Recipients hail from a range disciplines - Business, Education, Civil Service, Religion, Medicine, and more. In a city full of stars, these Maestros shine the brightest.

The Maestros: Chicago Chicago, IL - September 26 The Maestros acknowledge the trailblazers and innovators in the Latino community with nothing less than what is deserved: a gala. The ceremony highlights the histories and past achievements of the awardees and, by way of a live interview with Latino Leaders Magazine publisher Jorge Ferraez, focusing on the future of each recipient. Over the past 6 years, the Chicago Maestros have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area.

The Maestros: Dallas Dallas, TX - October 24 The Maestros: Dallas is our largest event of the year. The Maestros have been an institution in the North Texas Latino community for over 10 years. They have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area. In 2016, we celebrated our 10 year anniversary, commemorating all of our past maestros across the country. This year, just like every year, we will be honoring 4 of the biggest game changers in the community.

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2018 MEDIA KIT

EVENTS CALENDAR 2018 Top Latino Lawyers Recognition New York, NY - April 18 Miami, FL - May 23 Houston, TX - June 6 Dinner reception recognizing Top-Notch Lawyers, all who were listed in our annual Index. Each location will attract 30-40 Lawyers and other special guests.

The Maestros: Reunion Dallas, Texas As the years have progressed, the Maestros has grown and shaped itself into a symbol of excellence.

We take this opportunity at the end of the year to gather as many of our previously recognized awardees and present them with a private reception. This is an annual opportunity for these iconic leaders to spend an evening of celebration, all under the same roof.

The 1O1 Luncheon Dallas, Texas - March 19 Each year, our “1O1 Most Influential Latinos” edition is our most popular issue due to it’s acclaim for featuring some of the biggest and brightest stars across multiple industries. This year, in response to the extreme interest in further networking with these leaders, we will be hosting our first annual 1O1 Luncheon, taking the time to honor and spotlight these incredible leaders.

E V E N T D AT E S A N D L O C AT I O N S A R E S U B J E C T T O C H A N G E .

Please contact your sales representative, or contact events@latinoleaders.com, to confirm details for any of the previously mentioned events.

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2018 MEDIA KIT

PARTNERSHIP Below is a *selection of our partners.

*We appreciate all of our partnerships, even those not shown

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2018 MEDIA KIT

PRINT ADVERTISING Inside Front Cover $15,200

Inside Back Cover $14,1 00

1/2 Page Horizontal $9,700

2-Page Spread $23,000

Full Page $12,300

1/2 Page Vertical $9,700

Back Cover $19,600

FULL PAGE

SPREAD

1/2 PAGE

1/2 PAGE

Final size 7.875x10 in Bleed size 8.125x10.25 in Live area 7.625x9.75 in

Final size 15.75x10 in Bleed size 17.25x10.25 in Live area 15.25x9.75 in

Final size 7.875x5 in Bleed size 8.125x5.125 in Live area 7.625x4.937 in

Final size 3.938x10 in Bleed size 4.063x10.25 in Live area 3.183x9.75 in

HORIZONTAL

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VERTICAL

Send all material in PDF (prefered), TIFF, or JPG format at 300 dpi.

Digital files should include; links, fonts (converted to curves, or packaged), and color proofs.

Simply send all files to

ads@latinoleaders.com.

Be sure to include any additional information about your ad (such as size, placement, etc.) as well as contact information.

2018 MEDIA KIT

DIGITAL ADVERTISING Latino Leaders Magazine is expanding its reach into the digital market.

In our assorted social media accounts, we receive an average of 38,000 monthly impressions across our reach.

Our website alone receives an average of 11,000 monthly homepage views. Each of our articles published in the our print and digital editions, are subsequently posted in an unformatted, easy-to-read, and, most importantly, easy-to-share version directly onto latinoleaders.com Our website is linked all over our multiple social media platforms and receives the most of our active and regular traffic.

Below are the current ad space options. We are more than willing to accommodate other ad sizes at special request. All ads are tracked through Google DFP.

LEADERBOARD $2,000+ Dimensions: 728x90px Send all graphic material in PDF, TIFF, GIF, or JPG format at 300 dpi.

Coded versions of advertisements are also allowed.

Images can be active OR static.

Digital files should include; links, fonts (converted to curves, or packaged), and color proofs.

ISLAND

$1,750+ Dimensions: 300x250px

Simply send all files to ads@latinoleaders.com Be sure to include any additional information about your ad (such as length of run, requested placement, hyperlinks etc.) as well as contact information.

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2018 MEDIA KIT

CONTACT LATINO LEADERS MAGAZINE 11300 N. Central Expressway Suite 300 Dallas, Texas 75243

info@latinoleaders.com office: 214-206-4966 www.latinoleaders.com

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2018 MEDIA KIT