Latino Leaders March-April 2025 by Latino Leaders

THOSE WHO HAVE BEEN AND CONTINUE TO SHAPE DIFFERENT INDUSTRIES. THEY EXEMPLIFY TENACITY AND RESILIENCE WORTHY OF SHOWCASING.

LEADERSHIP WITHOUT TITLES

When Larry Franco walked into a Phoenix grocery store in 1997 to start his first job in banking as a teller, he wasn’t carrying a resume stacked with finance degrees or corporate internships. What he did carry was a relentless drive to succeed, a commitment to teamwork, and a deep sense of humility forged in the realities of growing up with limited means. Today, he serves as Executive Vice President and National Director of Retail & Small Business Banking at Comerica Bank — a journey defined by integrity, ambition, and service to others.

LARRY FRANCO

EXECUTIVE

VICE PRESIDENT

AND NATIONAL

DIRECTOR

OF RETAIL & SMALL BUSINESS BANKING, COMERICA BANK

Franco’s nearly three-decade career is marked by a rare trajectory — he has held nearly every role in retail banking, including teller, banker, branch manager, district manager, and regional director. That breadth of experience isn’t just impressive — it gives him unmatched credibility among the 2,200 team members he now leads. “I believe that those professional experiences allow me to be deeply connected to my colleagues,” he says. “I’ve walked in their shoes, and that brings a practical lens to the way I lead.” His leadership isn’t shaped in an ivory tower — it’s forged in the everyday grind of retail banking and the people-first realities of frontline work.

Franco is not just aligned with Comerica’s values — he embodies them. The company’s five pillars — One Comerica (teamwork), The Bigger Possible (ambition), Trust/Act/ Own (integrity), Force for Good (service), and Customer First (commitment) — map directly onto his life story. Growing up in a family that relied on welfare and housing assistance, Franco learned early the value of perseverance and the importance of dreaming beyond your circumstances. “The fact that I’m even in this role doesn’t make a lot of sense on paper,” he reflects. “But I never stopped working, and I never stopped dreaming.” His grounding in teamwork, from school and sports to business, made “One Comerica” a natural fit. His emphasis on humility — refusing to be defined by titles or status — aligns with his belief that leadership is not about accolades, but action.

A pivotal moment in Franco’s development came during his time working at Foot Locker, long before he stepped into a bank. He had the opportunity to chaperone NBA legend Bill Russell and was struck by his quiet refusal to sign autographs. When Franco asked why, Russell said, “Basketball is something I did. It’s not who I am.” That idea stayed with Franco. “Titles are borrowed,” he says. “I was given mine from someone, and someone will take it from me. I never let them define who I am.” This philosophy drives a leadership style focused on people, not power. He views success as temporary, service as permanent, and believes that staying grounded in humility is the only way to truly lead.

Joining Comerica after 17 years at BBVA (later acquired by PNC), Franco expected potential resistance. He anticipated that long-tenured employees might be skeptical of an executive arriving from a national bank. Instead, he found open arms. “What surprised me most was how welcoming, open-minded, and supportive everyone was,” he says. “It allowed me to bring new ideas to a 175-year-old institution that has its eyes on the future.” He now leads efforts to modernize Comerica’s retail division, blending its deep-rooted history with forward-facing innovation.

“HE NOW LEADS EFFORTS TO MODERNIZE COMERICA’S RETAIL DIVISION, BLENDING ITS DEEP-ROOTED HISTORY WITH FORWARD-FACING INNOVATION.”

When asked whether his Latino heritage posed challenges in his career, Franco’s answer is emphatic: “No — it’s been an enabler.” Speaking Spanish helped him land his first banking role and later connected him to hundreds of employees working along the Texas-Mexico border. As the first senior executive many of them had who shared their language and culture, Franco was able to build instant trust and long-term loyalty. “Cultural connection gave me credibility as a leader,” he says. “They gave me discretionary effort — not because I asked, but because they felt understood.”

Looking ahead, Franco is focused on legacy — not for his name, but for the institution he’s helping shape. He plans to lay a solid foundation for the “retail bank of the future” – one rooted in its legacy but built for the future. He envisions a bank that is agile, digitally driven, and responsive to rapidly shifting customer preferences. “The first half of my career, not much changed. The last ten years, everything changed,” he says. “We have to build a retail model that can pivot and adapt quickly — that’s my mission.”

Franco shares a powerful playbook for aspiring Latino professionals looking to succeed in banking: pursue formal education relentlessly, stay on the cutting edge of technology, seek mentors who will challenge you, dream big and work even harder, and above all, become a mentor yourself. These lessons are not theoretical. They are the practices that carried Franco from government housing to executive leadership — and they are the same values he now instills in others.

Larry Franco’s career defies expectations not because he was lucky, but because he was intentional. Intentional in how he treated people. In how he responded to hardship. In how he viewed leadership — not as a reward, but as a responsibility. His story isn’t just about climbing the corporate ladder — it’s about remembering where you started, and never letting go of the values that got you there.

“LOOKING AHEAD, FRANCO IS FOCUSED ON LEGACY — NOT FOR HIS NAME, BUT FOR THE INSTITUTION HE’S HELPING SHAPE.”

LATINO ART LEADERSHIP

By William Hanhausen Carlos Cuevas

BEYOND ‘TACO ART’:

RECLAIMING THE DEPTH AND INTEGRITY OF LATINO ART”

Defining what constitutes leading Latino art is no easy task. A Latino name or a superficial “Latino flair” does not automatically qualify a work as Latino art. The complexity of our cultural expression demands a deeper understanding—one that moves beyond cliché and into the essence of our artistic and intellectual contributions.

As a collector of Latino and Chicano art, I have spent years analyzing how we, as Latinos, express our identities—how our minds process and structure rational thought within a bicultural framework. Too often, Latino art is reduced to predictable, formulaic imagery, limiting its depth and power. We must ask ourselves: How do we define what Latino art is, versus what it is not? What unique perspectives or shared elements do outsiders recognize that we might overlook?

We take immense pride in our heritage and artistic legacy, yet when this rich cultural wealth is diluted into aesthetic trends or commercialized gestures, its potency is lost. Art, at its core, is a form of communication—its purpose is to educate and enlighten. Unfortunately, many artists today neglect this fundamental principle, creating work that lacks both intellectual rigor and cultural authenticity.

Renowned Chicago artist Marcos Raya has been outspoken about this issue, particularly regarding Pilsen’s street art and Chicago’s muralist tradition. He warns that these movements have been distorted by what he calls “taco art” or “arte chicharronero”—art as cheap and empty as a street taco, devoid of meaning or artistic value. Raya criticizes the prevalence of stereotypical iconography and unoriginal imagery, asserting:

“There is a nationalist infantilism at play, which does nothing to expand art within the community. Instead of serious artistic engagement, many so-called artists simply recycle the same tired images. This approach is both superficial and creatively stagnant.”

He further condemns the overuse of Frida Kahlo’s image, calling it a symbol of intellectual laziness:

“Painting Frida Kahlo has now reached the level of stupidity. It has been completely distorted.”

These words may seem harsh, but they highlight a growing issue: the oversaturation of shallow, repetitive visuals that distract from the seriousness of true artistic communication. This pseudo-art reduces cultural icons to mere decorative motifs, stripping them of their historical and ideological significance. What should be profound statements of identity and struggle become nothing more than marketable, mass-produced images.

Reclaiming Authenticity in Latino Art

A compelling example of how to assert artistic legitimacy comes from the Museum of Contemporary Art San Diego (MCASD). In a recent exhibition, Arte Después del Chicanismo, curators took an intentional approach, categorizing Latino and Chicano art according to cultural origins and identities. Rather than forcing Latino art into a monolithic definition, they acknowledged the dynamic interplay of cultural influences, social activism, and personal narratives.

This exhibition reaffirmed that Latino art is not one-dimensional—it is a complex, evolving dialogue. To illustrate this, I offer a brief overview of key classifications that respect and reflect the diversity of our artistic traditions:

•Border Art: A fluid, ever-evolving space where cultures merge and coexist.

•Rasquache: A rebellious, resourceful aesthetic favoring the bold over the restrained—often seen in “Cholo” iconography symbolizing strength and resilience.

•Domesticana: A feminist reinterpretation of Rasquache, addressing gender roles, religious themes, and do -

mestic oppression while dismantling macho culture.

•Labor Art: A reflection of activism— centering the dignity of laborers and their role in sustaining society.

As Latinos, we have a duty to preserve the integrity of our artistic expression. This applies not just to muralism but to all forms of art that risk being diluted by commercial trends and superficial representations. We must capture radical perspectives that delve deeper into the Latino psyche, rather than catering to fleeting, market-driven aesthetics.

Marcos Raya’s critique is more than valid—it is urgent. The question is: Will we rise to the challenge and demand more from our artists, or will we allow our visual culture to be reduced to a series of stereotypes? The choice is ours.

Ximena is a true phenomenon. As an actress, she has appeared in 15 films and 6 TV series (including 3 Mexican Telenovelas). In music, she has composed - and sang - hundreds of songs, in Spanish and English, and this year she is releasing her sixth album. In this music column I focus on her amazing music career.

Born in Guadalajara, Mexico; grew up in Mexico City and now keeps a dual base in Los Angeles and Mexico City. While her parents are in the film industry – Father director and Mother screenwriter, Ximena’s interest and curiosity for music was her own and evident since early childhood - dancing, acting and singing. Then at 7 years old she started singing lessons -followed by piano lessons- which impacted her profoundly. As a young teenager she started composing songs, some featured in soundtracks and some singing and leading her own funk-jazz pop-rock band “Feliz No-Cumpleaños” (Happy Un-Birthday).

Her debut album “Mediocre” in 2009 received a Grammy nomination, she composed -or coauthored- all the songs, sang, played keyboard and led the band – a big accomplishment being 24 years old. And right from the start, her style was unique, some would call it indie pop, mixed with alternative rock and with subtle touches of jazz. Her voice was soft, sometimes like a child, sweet but melancholic at the same time, and powerful when it was needed – so the result was full of colors. Certainly, a very authentic and refreshing contribution from a very young musician.

I’ve had the opportunity to see Ximena at a concert in Houston twice, almost 10 years apart, both superb live performances but very distinctive - her music has continuously evolved while keeping authenticity. A few weeks ago, I had a conversation with Ximena at her studio, and asked her my favorite questions:

• If 100 years from now, you are remembered with only one song, which one would that be?

It was a hard question, as each song

www.ximenamusic.com/

Ximena Sariñana

ximenamusic

XimenaSarinana

Ximena Sariñana

is relevant in her life. But then she said “No es igual” (Is not the same), a song in her new album; she thinks it is very personal, well-rounded, connects with people, and she tends to prefer the most recent material.

• At what point did you decide to dedicate your life to music?

At 14-15 years old Ximena wanted to explore acting and music as careers. And then at Fermatta, a music College in Mexico, she got totally immersed into music, met other musicians and became passionate about it.

• If you were not a musician, what would your profession be?

She is already a dual professional musician and actress.

• Did you ever have a drawback that made you wonder if you were on the right path?

After her fist -all Spanish- album, Ximena’s second album was all in English and it wasn’t a success, as she said “I was fired”. It was disappointing but not a catastrophe, she just needed to find alternative paths for success. Ironically, after her contract was cancelled, she recorded “Aire Soy” (Air I am) with Miguel Bose, which was a sensational international success and then her contract was renewed.

• What is your next big project?

Ximena would like to continue her passion for composing, recording, performing and producing; but maybe in the future she could produce and write music for other artists.

• What do you think about GenAI in music?

Ximena thinks that GenAI will impact everything we do, including the creative aspects of art; her expectation is that she will be learning it and using it with positive impact. But GenAI has limitations “it will not be able to create -predict- Ximena’s future music”.

As part of her closing comments, she shared this valuable insight about success: “expectations for success should not get you distracted, they should not impact your uniqueness”.

Ximena Sariñana is a phenomenal actress and musician, a true Latina Leader, and it is a delight to see her growing as an artist and succeeding surpassing obstacles along the way. She is now starting her US tour, make sure you don’t miss her!

[Not GenAI used in this column].

100 LATINAS

2025

With great respect and admiration, we present the 100 Latinas for 2024. This list is a compilation of trailblazing women in their areas of expertise.

We honor the inspirational stories of these 100 Latinas. May we continue to see them shine!

100 LATINAS 2025

Norma A. Padron

Chief Executive Officer / Founder EmpiricaLab

After earning her Ph.D. at Yale, Norma's career has focused on blending her expertise in health economics and her commitment to leveraging technology to enhance healthcare. From her impactful work in data analytics at the American Hospital Association to her efforts as an entrepreneur in healthcare technology, she has made data science and technology accessible and meaningful for health organizations.

Arcilia Acosta

President/CEO

CARCON Industries

Acosta is the president and CEO of CARCON Industries and Construction and the founder and CEO of Southwestern Testing Laboratories Engineers. She is a celebrated 30-year business veteran, entrepreneur, nationally recognized speaker, philanthropist and mother. Acosta has held board-level positions with some of Texas’ most successful corporations. She also serves on the board of directors of Vistra Corp., Magnolia Oil & Gas and Veritex Holdings, Inc. She is a member of the National Women Energy Directors Network, the International Women’s Forum and a sustaining member of the Junior League of Dallas.

Beatriz

Acevedo

Co-Founder & CEO

Beatriz Acevedo is a proud Latina leader in finance and philanthropy, supporting her community through SUMA Wealth. As CEO, she revolutionizes financial education for young U.S. Latinos, combining innovative tools with culturally relevant education. Recognized by Wired Magazine and featured in NBC News, The Wall Street Journal, and CNN, Beatriz's work has garnered widespread acclaim. Her commitment to representation and inclusivity drives her. With a passion for amplifying underrepresented voices, she leaves an indelible mark on business and communities, inspiring future leaders.

MJ

Acosta-Ruiz

Entertainment and Sports Host and Speaker

NFL Media

MJ Acosta-Ruiz is an Emmy-Award winning sports and entertainment host and journalist. She became the first woman of color to host a show at the NFL Network when she was named the host of NFL Total Access in 2020. Fully bilingual in English and Spanish, she is also the co-host of the El Huddle Podcast, the first podcast by NFL Media dedicated to the vast and growing Latino fanbase. With nearly 15 years in the TV & Entertainment industry, MJ continues her work as an advocate for representation and equality.

SUMA Wealth

100 LATINAS 2025

Managing Director, Chief Legal Officer & Corporate Secretary Texas Capital Bancshares, Inc. & Texas Capital Bank

Alvarado joined Texas Capital Bank in October 2021 to help the firm rebuild and transform itself into the flagship financial services firm in Texas, bringing more than 16 years of broad-based expertise in leading business and legal advisory services, including scalability, expansion, and domestic and international integration. Previously, Alvarado served as the global general counsel for FirstCash, Inc.Alvarado serves as Chair of the Board of Directors and member of the Finance and Strategy Committees of the nonprofit ACH Child and Family Services.

Bianca Andujo

Senior Director, Seniors Housing and Healthcare Berkadia Commercial Mortgage

Bianca Andujo, a dynamic leader in Dallas, TX, is the Senior Director at Berkadia, driving the expansion of HUD healthcare loans with a strategic vision. With over 20 years of banking experience at institutions like Bank of Texas and Chase, she's a recognized expert in banking. An alumna of Southern Methodist University, Bianca's dedication extends beyond her profession, serving on the Board of the After School All Stars North Texas Chapter. As a devoted mother and avid traveler, she embraces life with a philosophy of balance, prioritizing family, fitness, and exploration.

Director of Corporate Communications and PR

Mexico

Ana leads corporate communications and PR for Avocados From Mexico. Her international business and US-Mexico relations experience helped her build and develop AFM’s corporate communications and reputation strategy and manage the marketing PR program. As a public affairs professional, Ana has more than 20 years of experience in corporate and political communications, international affairs, and media relations, and has worked in a variety of industries including government, education, and health.

Ana Marie Argilagos

President & CEO

Hispanics in Philanthropy (HIP)

Ana Marie Argilagos leads Hispanics in Philanthropy (HIP), a vast network of people building, funding, and fueling Latine power across the Americas. With experience at Ford and Annie E. Casey Foundations, she’s served in two Presidential Administrations, most recently, as Commissioner for the White House Initiative for Hispanics. Ana Marie sits on boards including Rockefeller Philanthropy Advisors, CANDID, and Poder Latinx, driving change across sectors.

Ana P. Ambrosi

Avocados From

Anna M. Alvarado

Patricia Arvielo

CEO and Co-Founder

New American Funding

Patricia Arvielo, Co-Founder and CEO of New American Funding, has nearly 40 years of experience in the mortgage industry. A first-generation Hispanic American, Patty co-founded New American Funding in 2003, growing it into the largest Latina-owned mortgage company in the nation. Her dedication to diversity and inclusion has earned her numerous accolades, including recognition on the Forbes 50 Over 50 list. Patty is committed to mentoring and empowering her employees while advocating for lending to diverse communities.

Sascha Barbosa

Co-Founder and Co-CEO

Sascha Fitness Corp

Sascha Barbosa is a business owner, co-founder, and co-CEO of Sascha Fitness Corp, a prominent supplement company. Driven by a passion for aiding individuals in attaining their health and fitness aspirations, Sascha has cemented her reputation as a best-selling fitness book author and a sought-after speaker. Her insightful conferences, spanning across Latin America, have garnered widespread acclaim for their impactful delivery and actionable insights.

100 LATINAS 2025

Elizabeth Barajas-Roman

President and CEO

Women's Funding Network

Elizabeth is the President & CEO of the Women’s Funding Network, the largest global philanthropic network for gender equity and justice. With over 20 years of leadership in progressive movements, she has advocated for immigrant women’s health and rights. She’s also served as CEO of the Women’s Fund of Western Massachusetts and is a member of various advisory boards, including the UMass-Boston Center for Women in Politics and Public Policy, and the Massachusetts Economic Empowerment Trust Fund Board.

Jen

Batchelor

Chief Euphorics Officer / Chief Executive Officer

Kin Euphorics

Jen Batchelor co-founded Kin Euphorics in 2017, blending Ayurvedic practice, psychology, neuroscience, and quantum physics to create a tonic combining adaptogens, nootropics, and botanicals. As the first Latinx woman to raise over $15M in venture capital for a beverage brand, she has transformed Kin into a wellness movement, partnering with Bella Hadid. A pioneer in the nonalcoholic wellness category, Jen is committed to innovation for better living.

100 LATINAS 2025

Stephanie Bazan

Senior Vice President Commercial Strategy and Execution

Avocados From Mexico

Stephanie leads the commercial strategy for Shopper, Trade and Foodservice for Avocados From Mexico. Under her leadership and vision, her department is responsible for driving Mexican avocado demand and has accelerated it significantly, reaching record levels. A bilingual professional with over 25 years of marketing experience, Stephanie has worked in a variety of industries including consumer packaged goods, entertainment and retail.

Betsabe Botaitis

Chief Financial Officer

Hedera

Botaitis serves as the Chief Financial Officer at Hedera, a trusted blockchain layer for enterprises, where she is responsible for overseeing all financial and accounting activities, including token economics and strategy. With a career spanning more than 15 years, Betsabe brings a wealth of experience in global finance, operations, and strategy to her role. Prior to joining Hedera, Betsabe held senior finance positions at various high-growth companies including Uplift, Kueski, LendingClub, and Citigroup.

Nellie Borrero

Managing Director, Senior Strategic Advisor Global Inclusion & Diversity, Accenture

Nellie Borrero is known for her unwavering passion for inclusion, diversity, and sharp focus on equality. Nellie joined Accenture in 1986, creating the first role for diversity efforts. Under her direction, the company launched several successful training programs spanning multiple markets and segments of diversity. Today, she continues to build inclusive cultures inside Accenture, setting the vision and strategy behind the company's diversity initiatives, and with external partners and clients.

María Luisa Boyce VP of Global Public Affairs UPS

Maria Luisa Boyce is Vice President for International Policy at UPS Global Public Affairs, with over 20 years of experience in international trade and customs. She advocates for UPS’s priorities in Latin America, leads the UPS Women Exporter Program, and liaises with National Hispanic Organizations. Previously, Boyce served as Senior Advisor for U.S. Customs and Border Protection, advising on trade policies. She holds a degree in finance and international relations from Universidad Externado de Colombia and a certificate from the Harvard Kennedy School.

Carolina Bradili

Co-Founder & Head of Creative SMC Creative House

Carolina Bradilli is a Creative Entrepreneur based in NYC. She is the founder of SMC Creative House, a full-service creative agency operating in the US and LATAM, with a recent expansion to Paris. She is famous in the industry as the Queen of Case Studies. She has collaborated with brands such as AT&T, PUMA, Deezer, Reebok, and Kiehl’s. She was recently appointed as CMO of Libra Leaders, a platform created to make opportunities for founders more democratic, and is ready to shape the future with purpose-led founders.

Sandra Campos

President, CEO & Board Member PetMeds + PetCareRx

Sandra Campos is the President & CEO of PetMeds and PetCareRx and an independent board director for multiple public and private companies. Entrepreneur, and advisor, she has led global lifestyle brands, driving turnarounds, digital transformations, and international expansion. She has held executive roles at Diane Von Furstenberg, Juicy Couture, Bebe, and Oscar de la Renta, and co-founded the teen celebrity brand management company behind Dream Out Loud by Selena Gomez. Sandra also launched Latina Disruptors, a platform supporting Latina entrepreneurs.

100 LATINAS 2025

Oriana Branon

Associate Vice President, Corporate Communications Royal Caribbean Group

Oriana Branon is AVP of Corporate Communications at Royal Caribbean Group, leading international, destination, and sustainability efforts. With 20 years in travel, fintech, and gaming, she’s a PRWeek Woman to Watch and Forbes-recognized Latina storyteller.

Emma Carrasco

SVP, Corporate Affairs

NBCUniversal News Group

Emma Carrasco is SVP, Corporate Affairs for the NBCUniversal News Group, which comprises NBC News, NBC News Now, MSNBC, CNBC, Telemundo and NBCU Local. In this role she advises on key strategies to help transform the News Group from a legacy television network into the leading multi-platform news organization in the world. Prior to joining the NBCUniversal News Group, Carrasco was SVP & Global Engagement Officer for the National Geographic Society and CMO & SVP of Audience Development for NPR.

100 LATINAS 2025

EVP of Talent Growth and Development Salesforce

Lori leads Salesforce’s Talent Growth and Development team, focused on talent life cycle, such as succession planning, learning and development, skill building and internal careers for the company’s 72,000 employees. Lori previously served as Salesforce's Chief Equality Officer, where she helped increase representation and create a more inclusive culture through equity-focused processes and programs. Driven by her passion to improve the way women live and work, Lori serves on the boards of How Women Lead and LifeMoves.

A Fulbright scholar from Cali, Colombia, Leila oversees Billboard’s coverage of Latin music in all its platforms. One of the world’s leading authorities in Latin music, Leila was the first U.S. based journalist to cover Latin music daily and has been instrumental in transforming its coverage and perception in the U.S. Leila also programs Billboard’s yearly Latin Music Week and launched Billboard Español and Billboard’s Latin Women In Music. She has published 5 books, including Decoding Despacito, featured in the New York Times’ summer reading list.

Rita Chertorivski

SVP of Business & Legal Affairs TelevisaUnivision

Rita Chertorivski, SVP of Business & Legal Affairs for Global Entertainment at TelevisaUnivision, oversees the legal aspects of global entertainment content across platforms. Previously, she held pivotal roles at NBCUniversal Telemundo Enterprises and operated an Independent Legal Advisory firm. Rita's career spans corporate law, academia, and independent legal advisory. She holds degrees from Universidad Iberoamericana and the University of Miami.

Ana Corrales

Chief Operating Officer - Google Consumer Hardware Google

Ana Corrales is the Chief Operating Officer for Google’s Consumer Hardware & Services business. As COO, Ana leads the development process for Google hardware products and manages getting those products into the hands of customers. Ana also drives the end-to-end IT efforts and customer experience work across the Google Hardware business. Prior to Google. Ana has been recognized by Forbes as one of the 50 Most Powerful Latinas in Business, and as one of the most powerful Latinas by the Association of Latino Professionals For America (ALPFA).

Leila Cobo

Chief Content Officer, Latin/Español Billboard

Lori Castillo Martinez

Coss, born and raised in Mexico City, is a pastry chef who tells stories through her technique-driven desserts, celebrating and finding inspiration in local ingredients as well as the flavors she grew up with in Mexico. She took on her first kitchen job at the age of 17 as a bread baker in Enrique Olvera’s landmark restaurant Pujol. In 2011, Coss moved to New York City to work at several top-tier culinary concepts, including Empellon, Agern, and Cosme. Coss relocated to Washington DC to join Lutèce as the pastry chef. She is now as well at the recently opened Pascual.

Stacie M. de Armas

Senior Vice President, Diverse Intelligence & Initiatives

Nielsen

Stacie M. de Armas is Senior Vice President, Diverse Intelligence & Initiatives for Nielsen. She is responsible for Transforming and repositioning Nielsen’s diverse insights expertise for clients, partners, policymakers, the public, and community advocates. As well as driving innovative thinking about diverse communities through the development and commercialization of products that support diverse insights and industry diversity initiatives. Stacie has more than 23 years of communications and media experience developing and activating brand marketing campaigns.

100 LATINAS 2025

Katty Coulson

Vice President of Business and Technology Services

Oracle

Katty Coulson is Vice President of Business and Technology Services at Oracle NetSuite. Responsible for a variety of services that enable business processes and employee productivity. Leads a global organization responsible for business applications, infrastructure and support services, and internal communications, including transformational initiatives, onboarding services to Oracle Cloud and operational excellence ensuring productivity, security, and great user experience.

Evelyn De Jesus

Executive Vice President

American Federation of Teachers (AFT)

Since 2019, Evelyn DeJesus has been the executive vice president of the 1.7 million-member American Federation of Teachers, AFL-CIO, the first Latino/a officer in the union’s 105-year history. A skilled teacher and administrator, DeJesus is a forceful advocate for justice—undaunted and unafraid to speak truth to power. In December 2022, she was appointed by the Biden administration to serve on the President’s Advisory Commission on Advancing Educational Equity, Excellence and Economic Opportunity for Hispanics.

NetSuite

Isabel Coss

Chef

Pascual

100 LATINAS 2025

Adriana De Urquidi

VP, Latino Strategy Institute

Adriana brings a wealth of experience in community development and entrepreneurship. She has navigated city-scale collaborations in Mexico and headed social impact initiatives. She has been part of global projects through the Global Shapers form the World Economic Forum. Now VP at The Latino Strategy Institute at The Concilio, Adriana innovates solutions for Latino success. Her expertise spans social impact consulting, strategy, and innovation. Outside of work, she loves her role as a mother of two.

Janina Delloca-Pawlowski

Vice President, Channel Marketing

Fidelity Investments

Janina Delloca-Pawlowski has over 20 years of marketing experience, focusing on diverse communities. She previously led Fidelity’s Customer Inclusion Marketing Activation and is the Boston Co-Lead for its Black and Latino Employee Resource Group (ASPIRE). Janina founded Dunkin’ Brands' Multicultural Employee Resource Group and served on its Diversity & Inclusion Steering Committee. She’s also been a guest lecturer on Multicultural Marketing and serves on the Boston Children’s Hospital Latino Advisory Council.

Kiki Del Valle

President, North Latin America & Caribbean Division Mastercard

Kiki Del Valle is President of Mastercard’s North LAC Division, leading operations in Mexico, Central America, and the Caribbean. A fintech leader, she has expanded digital payments, driven financial inclusion, and launched Apple Pay, Google Pay, and Samsung Pay, transforming global payments.

Carla Dodds

Chief Marketing Officer

The Aaron's Company, Inc.

Carla Dodds, Chief Marketing Officer at Aaron’s, brings 20+ years of global marketing leadership across retail, CPG, and finance—including roles at Walmart, MasterCard, and Liberty Mutual—driving growth through strategic execution and vision.

The Concilio

Ivette Dominguez

President/Dealer

Alpine Automotive Group

Ivette Dominguez operates six General Motors, Ford, and Toyota dealerships. She oversees Denver’s largest minority-owned and women-owned company and is a “Leading Women in the North American Auto Industry” honoree. In 2024, Alpine was recognized by GM for its exceptional DEI practices. A daughter of Cuban immigrants, Ivette is a first-generation dealer who attributes success to hard work and dedication to others. She is a longtime supporter of children’s causes and a committed community partner.

Gabriela Fernandez

Wine Personality, The Big Sip; On-Air Host/Producer / Director of Experiential Marketing

MegaMix radio / The Duckhorn Portfolio

Gabriela Fernandez, a first-gen daughter, uplifts culture and expands access to underrepresented communities in media and wine. Recognized by the coveted Wine Enthusiast Magazine’s ‘Future 40’ list, and the first Latina to grace the cover, her work includes The Big Sip Podcast, The LatinX Wine Summit, Hispanics in Wine, and The Duckhorn Portfolio. She helped launch Napa's first all-Spanish radio station in 2021, as is the first Latina Producer for Wine Down Media and On-Air host for MegaMix radio.

100 LATINAS 2025

Amanda Fernandez is the CEO and Founder of Latinos for Education, the first Latino-founded and led national organization dedicated to developing, placing, and connecting essential Latino leadership in the education sector, while mobilizing Latino voices to promote practices and policies that remove barriers to equitable educational opportunity. Under her leadership, the organization has grown from a Boston-based nonprofit to a national leader on education. In 2023 she was appointed to serve on the Massachusetts Governor’s Latino Empowerment.

Lidia Fonseca

Chief Digital and Technology Officer, EVP Pfizer

Lidia Fonseca is EVP and Chief Digital & Technology Officer at Pfizer, overseeing digital, data, and technology strategy. Previously, she was SVP and CIO at Quest Diagnostics. Lidia was named one of ALPFA’s 50 Most Powerful Latinas (2020-2021) and received Forbes' 2017 CIO Innovation Award. She is a member of the Tegna, Inc. Board and was on the Q2 Solutions Board from 2016-2018. Pfizer was also named one of Fast Company’s 100 Best Workplaces for Innovators during her tenure.

Amanda Fernandez Founder & CEO Latinos for Education

100 LATINAS 2025

Michelle Freyre

Global Brand President, Clinique and Origins

The Estée Lauder Companies

Michelle Freyre is President of Global Brands, Clinique, and Origins at Estée Lauder Companies, driving strategic growth and audience engagement. She modernizes Origins while maintaining its core identity and mentors diverse talent. With 20 years at Johnson & Johnson, Michelle brings deep expertise in marketing and sales. She supports inclusion initiatives and serves on various boards. A Puerto Rico native, Michelle is an alumna of Yale University and Harvard Business School.

Yvonne Garcia

Chief of Staff to Chairman and CEO, Ron O’Hanley & Global Head of Communications and CEO Experience Program State Street

Garcia serves as Chief of Staff to State Street’s Chairman and CEO, as Global Head of Internal Communications, and as Global Head of the CEO Experience Program. In these roles, Yvonne is responsible for the setting and execution of the Chairman and CEO’s firmwide strategic priorities, the internal communications strategy for over 40,000 employees, and the engagement of State Street’s most strategic clients representing over $9B in revenue. Before these roles, Yvonne led State Street’s Global Client Solutions and Implementation team within Investment Management Services (IMS).

Mariana Garavaglia

Chief People Officer

Peloton

Mariana Garavaglia is a seasoned executive with expertise in human resources, operations, and business strategy. She served as Peloton’s first Chief People Officer, helping scale its workforce while maintaining a strong company culture. Previously, she spent over a decade at Amazon in leadership roles, including Managing Director of Amazon Books and Amazon 4-star, and HR Country Manager for Amazon Spain. Garavaglia holds an MBA from Dartmouth’s Tuck School of Business and a BA in International and Area Studies from the University of Oklahoma.

Nina Garcia

Editor-in-Chief

Elle Magazine

Nina Garcia is the editor-in-chief of ELLE, the first Latina to lead a major American fashion magazine. Since 2017, she has expanded the brand's reach and overseen a dynamic redesign, earning Adweek’s Hottest Fashion Magazine in 2019. A recipient of the 2021 CFDA Media Award, Nina has had a long career, starting at Mirabella, serving as fashion director at ELLE, and creative director of Marie Claire. She has also been a judge on Project Runway since 2004. Nina is a graduate of Boston University and FIT.

Vanessa Garcia-Brito

Vice President, Chief Impact Officer

Nike

Vanessa Garcia-Brito currently serves as Vice President, Chief Impact Officer at NIKE, Inc. Known for her people-first, love-powered and purpose-driven approach to leadership, she is committed to moving the world forward through the power of sport. In this role, she leads Nike’s work in creating a more equitable and inclusive world through sport by getting kids moving and building inclusive communities across the globe. Vanessa has a Juris Doctorate from The George Washington University Law School and a Bachelor of Arts in Political Science and History from Rutgers University.

Ericka Garza

CEO and President

Fort Worth Hispanic Chamber of Commerce

Garza is a seasoned executive and leader with extensive experience in leading consumer brands, food, retail, and scaling franchise organizations across various growth stages. Today, she serves as a board member in both the private and public sectors and is actively involved as an advisor, speaker, and, most recently, an investor in early-stage companies. Throughout her career, Ericka believes women have the ambition, work ethic, and talent to lead global businesses at the highest levels. In addition, Garza is passionate about developing new leaders and building strong teams and cultures, focusing on accountability and business results.

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Brittney Garcia-Dumas

Owner

BGD Digital Marketing

Brittney Garcia-Dumas is a Business Branding Strategist in Arlington, Texas. As owner of BGD Digital Marketing, she "Amplifying Voices" by empowering businesses large and small to profit from their unique strengths. She is a proud Latina business owner, speaker, and advocate for women. Her personal touch approach to Business allows her to lead in civic and private roles focused on clever Marketing practices, women’s advancement, modern business strategies, and people-first innovation.

Monica Gil

Chief Administrative and Marketing Officer

NBCUniversal Telemundo Enterprises

Mónica Gil is Chief Administrative & Marketing Officer at NBCUniversal Telemundo Enterprises, leading operations, marketing, strategy, and communications. A thought leader in media, she drives brand growth, digital innovation, and diversity initiatives in entertainment.

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Gil Valletta CEO and Co-Founder CULTURE+ GROUP

Lili is the Co-Founder and CEO of Culture+ Group, a global network that helps Fortune 500 companies grow by tapping into diverse markets through research, strategy, and marketing. A Cultural Intelligence® expert, board director, TV commentator, and investor, her firm is a 3x Inc. 5000 honoree.

Jacqueline Gomez is the dynamic Executive Director of the Hispanic American Construction Industry Association (HACIA), a trailblazing organization dedicated to advocating for equitable opportunities within the construction industry. With a passion for transformative policy and legislation, Jackie leads her team in dismantling barriers to entry, fostering the growth of members, and providing essential small business and workforce development training.

González-Granados

After winning the Fourth Chicago Symphony Orchestra Sir Georg Solti International Conducting Competition, Lina was named the Solti Conducting Apprentice, and served as the assistant to Maestro Riccardo Muti, from February 2020 through June 2023. Last season, she was appointed Resident Conductor by the LA Opera, a post she will hold through June 2025. She has also previously held positions as the Inaugural Conducting Fellow of the Philadelphia Orchestra and Conducting fellow of the Seattle Symphony.

Sofia Hernandez

Global Head of Business Marketing TikTok

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies. Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

Lina

Resident conductor Los Angeles Opera

Jackie Gomez

Executive Director HACIA

Lili

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Daniela Herrera

Talent and DEI Consultant

Kay & Partners, Allies in Recruiting x The One Club

Bilingual, award-winning Talents and DEI Consultant with 18+ years of global experience making workplaces work through intentional inclusion. I partner with organizations to transform cultures, design equitable processes, and build inclusive strategies through consulting, training, and fractional leadership.

Megan Hogan

Megan Hogan is the Chief Diversity Officer at Goldman Sachs, leading the firm’s global diversity and inclusion strategy. She focuses on advancing diversity goals, enhancing Goldman Sachs’ reputation as an employer of choice, and improving client engagement. Megan also serves as COO of the Global Inclusion and Diversity Committee (GIDC) and has played a key role in initiatives like the Neurodiversity Hiring Initiative and commitments to Historically Black Colleges and Universities.

Iveth Jalinsky

Chief Strategy Officer/Chief Sustainables Officer (CSO)

Harlan Global Manufacturing

Iveth joined HARLAN in 2022 to drive its growth, leveraging her 14 years of experience at Green Resources Technologies in the emerging Carbon Credit market. She restructured the company’s multilingual revenue department, fostered a collaborative culture, and introduced an Emissions 0 platform. Under her leadership, HARLAN increased tractor sales by 49% in 2023. Iveth's strategies are informed by her studies at Stanford, Wharton, and the LBAN network.

Vanessa Karel

Founder & CEO

Greether

Vanessa Karel, a second-time founder and public speaker, created Greether to enhance women’s safety while traveling. The platform connects female travelers with local women, generating jobs and reducing safety risks. Recognized for its social impact, Greether has earned accolades from the UNWTO and PhocusWire. Backed by Expedia’s accelerator and a16z, Greether’s recent selection for the prestigious spring 2024 cohort positions it for significant growth in the travel and tech industries.

Global Head of Talent and Chief Diversity Officer Goldman Sachs

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Ofelia serves Frontier Airlines board from July 2021 on the Comp & Nom and Corp Gov committees after 17 years in executive roles at McDonald’s. As former VP and highest-ranking Latina at McDonald’s, she led the Long Beach Field Office $5B+ business after leading the Dallas and SoCal markets. In SoCal, with her stakeholders, she created the Success Acceleration Plan(SAP) strategies transforming McDonald’s and catalyst for her market’s 22 consecutive quarters of historic financial metrics for company and franchisees. SAP’s adoption in the US is amongst her top achievements. A director member of the Latino Corporate Directors Association.

Maria is a business and technology executive leading engineering, R&D and tech operations as Global CIO and CTO at Sorenson Communications. She has held leadership roles at Walgreens, McKesson, and AT&T, and has received multiple awards for her work through the years. Maria is a QTE certified board director.

Staci LaToison

Founder & CEO / Host Dream Big Ventures / Her Money Moves Podcast

Staci LaToison, an award-winning investor, global speaker, consultant, podcast host and bestselling author, founded Dream Big Ventures to empower women and Latinos in business. With over 22 years of experience at Chevron managing global teams and billion-dollar budgets, including pivotal roles in China and Angola, her work, blending innovation with empowerment, has positioned her as a key figure in shaping equitable business landscapes. Through the 'Her Money Moves Podcast' she demystifies the financial world and encourages you to take control of your financial destiny. Staci actively contributes to boards including Angeles Investors and University of Houston.

Adriana Martinez

President & CEO

Casa Martinez Food Company

Adriana G. Martinez Ibarra graduated Cum Laude with Honors with her Bachelors in Business Administration with a Major in Accounting in 2008 and received her Master’s of Accounting in 2009 both from The University of Arizona; originally from Culiacan, Mexico. Adriana’s entrepreneurial spirit took her to found Casa Martinez along with her Father, a Food Company that makes gourmet, artisanal, natural product. Casa Martinez has expanded their reach to more than 12,000 stores in the continental US, having presence in all major retailers.

Ofelia Kumpf Board Member Frontier Airlines

Maria Fernanda Mejia

Board Member

Avery Dennison

Maria Fernanda Mejía is a retired executive with extensive leadership experience in the consumer goods industry. She served as the CEO, International, for Newell Brands Inc. and was previously the Senior Vice President and President of Kellogg Latin America from 2011 to 2019. Her career also includes key roles at Colgate-Palmolive across the U.S., Latin America, Asia, and Europe. Mejía holds a BS in Industrial Distribution from Texas A&M University. She was recently appointed to the Board of Directors of Avery Dennison Corporation in February 2024.

Veronica Moore

Chief Administrative Officer

Carter BloodCare

Veronica Moore is the Chief Administrative Officer at Carter BloodCare (CBC), where she oversees donor recruitment, marketing, public relations, and hospital relations. She is the first in her Hispanic family to graduate from college and enter the executive suite. At CBC, she leads a dynamic team focused on inspiring and engaging local communities to donate blood for patients who depend on lifesaving blood doses. Veronica was inspired at a young age to complete her studies as a medical laboratory scientist and later obtained an MBA degree.

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Silvana Montenegro

Global Head of the Office of Hispanic and Latino Affairs

JPMorgan Chase

Silvana Montenegro leads a unified strategy to engage Hispanic and Latino communities within and outside the firm. Previously, she headed Talent, Diversity & Inclusion for the Commercial Bank in Latin America. Fluent in Portuguese, English and Spanish, she champions business opportunities and inclusion

Alina Moran

President and CEO

Dignity Health - California Hospital Medical Center

Alina Moran is the first Latina President and CEO of Dignity Health – California Hospital Medical Center. She led CHMC through the COVID-19 pandemic and improved patient safety and care in critical areas. Under her leadership, the hospital is expanding with a $215 million project to enhance health care access for vulnerable patients. Alina’s commitment to health equity is deeply rooted in her Puerto Rican heritage.

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Musa is the Head of National Sales and International Banking and Lending for Morgan Stanley Private Bank. Most recently she lent her talent to co-heading Morgan Stanley’s International Wealth Management business. She has held major executive positions at major financial services firms. Prior to joining Morgan Stanley, Ileana was the Global Client Segment and Strategy Executive for Merrill Lynch Wealth Management. Ileana is the recipient of the 2023 Lifetime Achievement Award from the Association of Latino Professionals for America (ALPFA).

Managing Director, Corporate Responsibility Southwest Airlines

Laura Nieto has been with Southwest Airlines for 25 years, currently serving as Managing Director of Corporate Responsibility. She leads the company’s community investments, volunteerism, foundation giving, sustainability, and social impact initiatives. Under her leadership, Southwest has been recognized as a top corporate citizen. Laura holds a B.A. in public relations from Texas Tech University and serves on the board of New Friends New Life.

Elizabeth joined Spotify in 2021 to lead Equity and Impact, overseeing Social Impact, Sustainability, and DEI initiatives. Previously, she was Amazon's Global Head of DEI and held roles in DEI, Learning & Development, and Talent Management at MetLife, Marsh, and Citigroup. Born in Argentina, she has global experience and is dedicated to supporting underserved youth through non-profits like The Opportunity Network and A Fair Shake for Youth.

Managing Director & Innovation Lead Accenture

Iliana Oris Valiente, CPA, CA, is a corporate executive, emerging tech pioneer, and board member. As Accenture’s Head of North America Innovation Centres, she drives transformation. A blockchain expert, investor, and AI advocate, she also created the Potted Plant Theory.

Iliana OrisValiente

Laura Nieto

Elizabeth Nieto

Global Head of Equity and Impact Spotify

Ileana Musa

Head of National Sales and International Banking and Lending Morgan Stanley Private Bank

Yvette Ostolaza

Management Committee Chair and Executive Committee member Sidley Austin LLP

Ostolaza is the Chair of the Management Committee of Sidley Austin LLP, a US $3.1 billion premier global law firm with 21 offices on four continents and 2,300 lawyers. She is the first woman or Hispanic to lead any top seven AmLaw revenue firm. Yvette also currently serves on the board of directors of Lions Gate Entertainment Corporation where she is the Chair of the Nominating and Corporate Governance Committee. She is one of the world’s foremost business litigators. Yvette’s practice range, experience, and results have earned her extensive recognition.

Jeanette Prenger

Founder and CEO

ECCO Select

Jeanette Prenger is the Founder and CEO of ECCO Select, a leading talent acquisition and consulting firm with over 500 employees across North America. Since founding the company in 1995, she has helped Fortune 1000 companies and government agencies with technology solutions. A passionate advocate for business and economic growth, Jeanette serves on numerous national and local boards, including Junior Achievement USA, Boy Scouts of America, and the Missouri Tourism Commission. She has also held leadership roles with the Latino Coalition, USHCC, and the Greater Kansas City Hispanic Chamber of Commerce.

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Glenda Pedroso

President, Wealth Management, East Region Northern Trust

Glenda has 35 years of experience in the financial services industry. She joined Northern Trust in 1995 and has held various regional and national positions, most recently serving as Head of Wealth Management Banking. She is an Executive Vice President of The Northern Trust Company and serves on the firm’s Wealth Management Executive Leadership Team.

Jacquelyn Puente

Vice President of External Affair ComCast

Jackie Puente is VP of External Affairs at Comcast, managing partnerships on policy issues in media and technology. She has a strong background in strategic communications, DE&I, and coalition-building. Jackie serves on several boards advancing economic opportunity and social justice.

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Grace Puma is a seasoned executive experienced in transforming organizations into globally-connected, locally wired business functions that drive performance. Grace holds a B.A. in Business Administration and Economics from Illinois Benedictine University. She is a current board member of Organon & Co., and holds an advisory board role for the U.S. Latina/Latino Entrepreneur Program at Columbia University.

Gabriela Ramirez

Executive Director, Wealth Management USA Head of Field and Strategic Hiring UBS

Gabriela Ramirez is a Financial Services Executive with over 20 years of experience in talent acquisition, executive recruiting, and relationship management for global banks. Specializing in Private Banking and Wealth Management, she focuses on Ultra High Net Worth and Family Office clients across the U.S. and Latin America. Fluent in English, Spanish, Portuguese, and conversational French, she is known for her ability to build deep connections and foster meaningful professional relationships. Currently at UBS, she is passionate about helping others find their place in the industry. Outside of work, she enjoys yoga, family life, and her beloved cats.

Rina Quijada

VP Industry Executive Advisory LATAM S&P Global

Rina is Vice President for Latin American business development and research in the Oil Markets, Midstream, Downstream, and Chemical sectors. With over 30 years in the petrochemical industry, she was founder and CEO of IntelliChem, Inc., specializing in market intelligence for Latin America. Previously, Rina was a partner at CMAI (now part of S&P Global), where she developed marketing strategies for the region. She started her career at PDVSA subsidiary Pequiven. Rina holds a B.S. in organic chemistry and a Master of International Management from Thunderbird School of Global Management.

Miriam Rivera

CEO, Co-founder and Managing Director Ulu Ventures

Miriam Rivera is CEO, Co-founder and Managing Director of Ulu Ventures, a top seed stage venture fund in Silicon Valley. Previously, Miriam was vice-president/general counsel at Google, joining as the second attorney. Miriam earned AB, AM and JD/MBA degrees from Stanford and was a trustee at the university. She serves on the boards of Acumen Fund America and Sesame Street Workshop. She is a former board member of the Kauffman Foundation and was an advisor to the Launch with GS Advisory Council.

Grace Puma Board Member Target

Hezly Rivera

Olympic Gymnast Team USA

Hezly Rivera is a rising star on the U.S. national gymnastics team, known for her powerful performances, especially on vault and floor exercise. She began gymnastics after attending a friend’s birthday party at a gym and quickly showed natural talent. Rivera made her senior elite debut in 2023, after progressing through the U.S. Gymnastics development program as a junior. At the Paris 2024 Olympics, she solidified her place among the sport’s elite by winning a gold medal. She balances her rigorous training with online high school studies and takes pride in her Latina heritage, aspiring to inspire young athletes in her community.

Elena Rodriguez

President, viticulturist, and winemaker

Alumbra Cellars

Elena Rodriguez was born and raised in Yamhill County, Oregon. After graduating from Dayton High School, Elena went on to earn her bachelor’s of science degree from the University of Oregon. In 2018, Elena founded Alumbra Cellars along with her brother, Leo, and uncle, Mario. As an owner, she is involved in all parts of the business. She is a viticulturist, winemaker, and the branding and marketing designer for Alumbra. Alumbra Cellars has been highlighted in Oregon Wine Press, Wine Enthusiast Magazine, and Sunset Magazine.

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Estefania Roa

President/CEO

L.B. Hall Fireproofing

Estefania Roa is the CEO and owner of L.B. Hall in Crystal Lake, Illinois, where she has driven significant growth in a competitive, male-dominated industry. She founded the HOLA HAPPY FOUNDATION and actively contributes to organizations like Professional Women in Construction (PWC) Chicago and the National Association of Women in Construction, where she serves as Vice President of the NWHCC.

Janelle Rodriguez

SVP Of Programming

NBC News

Janelle Rodriguez oversees NBC Nightly News with Lester Holt, NBC News NOW, and breaking news specials. She is the creator of NBC News NOW, the fastest-growing streaming news network in the US, which saw record viewership in 2023. Rodriguez was named to the 2023 Out100 list for her groundbreaking work in building NBC News NOW.

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Sara Rodriguez is Senior Vice President, Documentary programming at HBO. In her role, she is responsible for overseeing the development and production of documentary films. Before joining the programming team at HBO in 2018, Rodriguez spent four years at VICE Media, where she was most recently SVP, Global Video. Prior to joining ABC, Rodriguez spent 12 years at CBS News where she produced documentary specials on breaking news and hour-long programs for the long running 48 Hours broadcast.

Rojas President and Managing Director

The Latino Coalition

Rojas is an accomplished entrepreneur and former C-suite executive. In 2017, she co-led Tico Productions and Tico Sports LLC, which she founded with her husband in 2014. She has received numerous awards and serves in leadership roles for various civic organizations, including President of the Latino Coalition and Board President of the Kansas City Ballet.

Rodriguez Chief Operations Officer Institute for Community Living

Twiggy Rodriguez has nearly 20 years of operational and executive management experience in healthcare. As a Quadruple Aim Executive, she leads PHMC's Total Quality Department, driving efforts to improve health outcomes and expand access to vulnerable populations. With expertise in integrated care delivery, Twiggy fosters multi-disciplinary teams and promotes a data-driven culture. Her extensive experience spans key administrative roles across various organizations, demonstrating a commitment to excellence and innovation in healthcare.

Rojas Saldaña Co-founder & President United Latinas

An award-winning Human Potential & Culture Expert, successful serial Entrepreneur, Board member, Executive & Leadership Coach, seasoned Fortune 500 Executive & multicultural Business Strategist, Bestselling Author, and International Motivational Speaker.

Ilhiana

Cici

Twiggy

Sara Rodriguez

Senior Vice President, Documentary Programming HBO

Claudia Romo Edelman

Founder & CEO

We Are All Human Foundation

Claudia Romo Edelman Claudia is a global mobilization expert, catalyst for social change and marketer for social causes. She is a recognized speaker, media contributor and an inspiring activist. Claudia is the founder of the We Are All Human Foundation and co-host of the podcast “A la Latina: the playbook to succeed being your authentic self”. She is a Mexican-Swiss diplomat with more than 25 years of experience leading marketing and advocacy for global organizations, including the World Economic Forum, UNICEF, the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the United Nations.

Gisselle Ruiz

Vice President, Head of People & Culture

MACRO

Giselle Ruiz currently serves as Vice President, Head of People & Culture at MACRO. Her career spans both national and global organizations in the public and private sectors. She has developed and executed engagement, outreach, recruitment, hiring, growth & promotion, and retention strategies. Gisselle holds a bachelor’s degree from Clark University in Urban Development and Social Change and a master’s degree in Policy, Planning, & Administration from Boston University. Giselle is a proud first-generation transnational bilingual Afro-Latina with a deep connection to her Dominican heritage.

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Senior Advisor - International Advisory Council

During nearly three decades of global marketing and risk management, Marta has been at the center of value creation in highly regulated industries. She has led some of the world’s most admired companies through several industry-changing mergers, acquisitions, brand evolutions, and digital transformation. Her journey has taken her around the world, including assignments in Beijing, China, Buenos Aires, Argentina, and B2B manufacturing in Mexico. She currently serves on APCO’s International Advisory Council.

Rosa Santana

Chief Executive Officer

The Santana Group

Santana is the Founder and CEO of Santana Group, a minority- and woman-owned company offering transformational solutions to enhance service efficiency and competitiveness. Since 2002, the group has grown to include Integrated Human Capital, Workforce Management Mexico, Diversa, Oveana, and Forma Automotive. Santana is dedicated to mentoring and supporting minority- and women-entrepreneurs through various diversity and inclusion initiatives.

Marta Ronquillo Newhart

APCO Worldwide

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Marlene Santos

Executive Vice President and Chief Customer and Enterprise Solutions Officer Pacific Gas and Electric Company

Marlene is a results-proven Fortune 150 executive with documented success transforming organizations to achieve industry leading results. Superior financial acumen and process capabilities with experience in P&L management, call center operations, credit /collections, customer service, regulatory affairs, financial planning/analysis, smart grid deployment, M&A integration and employee engagement.

Sofia Santos

Managing Director, Head of Retail, Preferred and Small Business Strategy Bank of America

Sofia Santos leads the development and implementation of strategic growth initiatives for the Retail Banking and Preferred Banking lines of business at Bank of America. With a focus on responsible growth and competitive differentiation, Sofia’s organization includes our Strategy & Business Ventures team, Business Acceleration team and Competitive Intelligence team. Sofia is the Executive Co-Sponsor of the Parents and Caregivers Employee Network (PCN), and shares their mission to create a supportive environment for Bank of America employees with children and other caregiving responsibilities.

Celena Sarillo

Executive Director Start Early Illinois

Celena Sarillo works to advance early learning across Illinois through policy, research, and early childhood programs. With leadership experience at the American Red Cross and deep community ties, she serves on several nonprofit and private boards in Chicago.

Gabriela Smith

Founder and Managing Partner GNS Law

Gabriela, Founder & Managing Partner of GNS Law, specializes in business and corporate law, serving family offices, investors, and fast-growing companies. With a rich international background, she also expertly guides multinational companies into the US market, offering strategic legal counsel that drives tangible outcomes. A dynamic leader and speaker, Gabriela is an influential figure in the legal community, sharing her insights globally. An Argentinian native with top academic honors, she serves in boards across diverse sectors, making a profound impact with her expertise and leadership.

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A global thought leader bridging business, media, and research, Ana Valdez delivers data-driven insights to top decision-makers, driving economic impact and redefining leadership in New Mainstream America through her international expertise.

Carla Vernón is the CEO and Board Director of The Honest Company, leading its growth and transformation with a focus on clean, sustainable products. Previously, she was VP of Consumables at Amazon and an Operating Unit President at General Mills. She holds a bachelor’s from Princeton and an MBA from UT McCombs. Carla serves on the board of The Smithsonian National Museum of the American Latino and recently completed her tenure as a Princeton Trustee.

Co-Chief Investment Officer

Goldman Sachs

Alexandra is a managing director in Multi-Asset Solutions (MAS) within Goldman Sachs Asset Management, serving as co-chief investment officer of MAS and co-chair of the MAS Investing Core. Previously, she was co-head of Portfolio Management for the platform and the head of multi-asset funds and models portfolio management. Alexandra is a member of the Investing Core working group and a member of the Firmwide Hispanic/Latinx Network Steering Committee, serving as co-lead to the Culture, Education and Equity pillar for the Hispanic/ Latinx Network.

Debby Wolfe

Co-creator, showrunner, and executive producer NBC’s "Lopez vs Lopez"

Debby Wolfe is the showrunner, co-creator, and executive producer of NBC’s "Lopez vs Lopez." Born to a Salvadoran mother and Jewish father, she uses humor to explore themes like identity, generational trauma, and mental health in the Latine community. Wolfe’s other credits include “The Conners,” “Primo,” “Love, Victor,” and “One Day at a Time,” with past shows in development at Amazon, Disney+, and CBS.

Alexandra Wilson-Elizondo

Carla Vernon CEO and Board Director The Honest Company

Ana Valdez

President and CEO

Latino Donor Collaborative

LATOISON

BUILDING LEGACY THROUGH BOLD VISION AND FEARLESS ACTION

For Staci LaToison, success isn’t about breaking glass ceilings—it’s about replacing them with skylights, ensuring others can rise even higher. As the founder and CEO of Dream Big Ventures, LaToison is doing just that, creating space, capital, and visibility for women, especially those often overlooked by traditional finance and venture systems.

Her story begins with her heritage, deeply rooted in resilience and sacrifice. LaToison’s grandmother came to the United States from Puerto Rico at just 19 years old, working tirelessly cleaning homes and ironing clothes, all while sending every dollar back to bring over the rest of her family. “She and I were very close,” LaToison says. “We actually looked like twins, and every day I wake up and look in the mirror determined to make her proud.” Being the first in her family to graduate college wasn’t just a personal milestone, it was a moment of multigenerational triumph. Her roots, she says, taught her “grit, grace, and the power of dreaming bigger, even when the odds say otherwise.”

After more than two decades in the corporate world, LaToison made a leap that would define her legacy. Motivated by a desire to embody the very advice she gave her children, to follow their dreams, she founded Dream Big Ventures, a platform aimed at reshaping the narrative for underrepresented entrepreneurs and changemakers. From launching the Her Money Moves podcast to hosting summits and making strategic investments, she has built a brand centered on empowerment and economic inclusion. “Knowing my daughter Sofia is watching makes every fearless step even more meaningful,” she adds.

But the road to leadership hasn’t always been smooth. LaToison speaks candidly about the role of setbacks in shaping her vision. “Setbacks have been my greatest teachers,” she says. Each rejection became a redirection, a deeper calling to forge her own lane in spaces not originally designed for someone like her. “Leadership is about rising with more clarity, more courage, and more community behind you.”

She also pushes back against the outdated misconception that successful Latinas must conform in order to rise. “I challenge the idea that success comes from assimilation,” she says boldly. “I’ve built my brand, my business, and my legacy by showing up as all of me: Latina, mother, daughter, CEO, investor, storyteller, board director, mentor, legacy builder. And I’m just getting started.”

LaToison’s approach is unapologetically intersectional—anchored in her identity and powered by her experience. Her philosophy on success is equally powerful: “Don’t wait for permission, start building now.” For her, education brought vision. Entrepreneurship brought freedom. Finance brought power. And now, she’s ensuring others, especially women of color, gain access to all three.

Her final call to action is as inspiring as it is direct: Ask yourself, how many people rise because you did. For Staci LaToison, that number keeps growing intentionally.

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UNSTOPPABLE BY DESIGN

MÓNICA GIL, EXECUTIVE VICE PRESIDENT AND CHIEF ADMINISTRATIVE AND MARKETING OFFICER AT NBCUNIVERSAL TELEMUNDO ENTERPRISES

Courtesy of NBCUniversal Telemundo Enterprises Carlos Cuevas

IN A WORLD where leadership is too often defined by titles and accolades, Mónica Gil stands out for her authenticity, cultural pride, and commitment to impact. As Executive Vice President and Chief Administrative and Marketing Officer at NBCUniversal Telemundo Enterprises, Gil has not only climbed the corporate ladder— she’s worked to redesign it so more can follow.

Gil’s story begins in a bustling Mexican-American household, the youngest of twelve siblings, raised in an environment where family roles mirrored a corporate structure. Her father, the de facto CEO, and mother, the unwavering COO, cultivated a culture of pur-

That insight has fueled her mission at Telemundo, where Gil has led efforts to break tired narratives about Latinos and women in the media. Under her leadership, initiatives like Mujeres Imparables (Unstoppable Women) have not only celebrated the resilience and achievements of Latina women but have actively created space for new voices to emerge. This work is personal for Gil: “If I’m blessed to be in a position of influence,” she says, “then I must use it to open doors for others.”

But her journey hasn’t been without challenges. Gil credits setbacks as her most transformative teachers— moments that demanded strategy,

MÓNICA GIL IS A TESTAMENT TO WHAT HAPPENS WHEN CULTURE MEETS COURAGE. HER JOURNEY ISN’T JUST ABOUT BREAKING BARRIERS—IT’S ABOUT BUILDING BRIDGES.

pose, discipline, and collaboration. It was in this “family business” that Gil learned the art of teamwork, the necessity of resourcefulness, and the value of contribution—principles that would become the foundation of her leadership style.

Education served as the gateway to expansion. At UC Berkeley, Gil sharpened her grit and broadened her worldview. She learned to navigate spaces where she didn’t always see herself reflected, picking up what she calls “the unspoken rules of success.” It was there she first understood that representation wasn’t just about being present—it was about being visible and valued.

resilience, and the courage to pivot. She’s learned to lead with decisiveness during uncertainty, valuing collaboration and feedback over ego.

Perhaps most striking is her quiet defiance of stereotypes. Gil challenges the tendency to flatten the Latina identity into a monolith. “We are more than our heritage,” she says. “We are innovators, leaders, and creators who deserve to be seen for our full depth.” She speaks not from a place of exclusion, but of expansion—an invitation to see Latinas as dynamic contributors to the corporate world.

Her guiding philosophy? Get comfortable being uncomfortable.

A mentor’s advice that pushed her beyond fear into growth. That mantra, rooted in humility and ambition, continues to drive her success and inspires others to embrace their own stretch moments.

Mónica Gil is a testament to what happens when culture meets courage. Her journey isn’t just about breaking barriers—it’s about building bridges. And in doing so, she’s not just changing the conversation—she’s changing the system.

MORE ON MÓNICA GIL

The recipient of notable awards and industry recognitions, Gil has in recent years beennamed to the Adweek 50, Variety New York Women’s Impact Report, Multichannel NewsWonder Women, PRWeek Hall of Femme, and People en Español’s 25 Most Powerful WomenList. In 2024, she received the Hispanic Federation’s Individual Achievement Award.Gil is a board member of NIKE, Inc. and the National Women’s History Museum. She is aformer board member of Welcome Tech, Inc., ProAmerica Bank and Girl Scouts of theUSA. Gil earned a B.A. in Political Science from the University of California, Berkeley, andan M.A. from the University of Southern California School of Public Administration.

Courtesy of BMO

WOMEN LEADING THE WAY IN BANKING

A fireside chat with Michele Havens, HeadBMO U.S. Private Wealth and Halé Behzadi, Vice Chair, California - BMO U.S.

MICHELE

HAVENS

HEAD - BMO U.S. PRIVATE WEALTH

What inspired you to pursue a career in banking, and how did your journey begin?

MH: From a young age, I was drawn to finance and the idea of creating financial freedom – not just for myself, but for others. I come from a working-class family, and conversations about money were often centered around making ends meet rather than building wealth. My father served in the Vietnam War and later worked as a re-

frigeration manager, and my mother was a title examiner. Their experiences – and the sacrifices they made – inspired me to be the first in my family to go to college. While studying finance at Boston College, I realized I wanted to help demystify wealth and empower others with financial knowledge. I was fortunate to have a sponsor early on – a woman named Carol – who saw potential in me and opened the door to an opportunity at JP Morgan. That experience set the foundation for my journey, and it reinforced the power of support and mentorship in shaping careers.

You recently joined BMO from another bank – what stood out about BMO?

MH: What truly stood out about BMO was the culture. From the very beginning, I felt a genuine commitment to purpose-driven work. BMO’s focus on Boldy Growing the Good in Business and Life resonated deeply with me. I was also impressed by the emphasis on client-centricity, innovation, and inclusion. It felt like a place where people are empowered to show up authentically and make a meaningful impact – not just for clients, but within the community and among colleagues.

What challenges have you faced as a woman in banking and how have you overcome them?

MH: One of the biggest challenges has been navigating environments where I was often the only woman – or one of very few

– in a room. There were moments when I felt the pressure to prove myself or to balance confidence with humility in a way that wasn’t always expected of my male counterparts. Over time, I’ve learned to trust my voice, lean into my strengths, and surround myself with a strong network of mentors and allies. Building resilience and advocating for myself and others has been key to overcoming those challenges.

What roles have mentors, or being a mentor, played in your approach to leadership?

MH: Mentorship has played a foundational role in my growth – both personally and professionally. Early in my career, Carol, my mentor and advisor, helped shape my path and encouraged me to embrace leadership. One phrase I often come back to is: “Managers talk to you, mentors talk with you, and sponsors talk about you.” I’ve been fortunate to have leaders who were all three.

One mentor in particular, Steve, modeled empathic leadership. He cared deeply about people and led with fostering connections, which left a lasting impression on me. That experience taught me that great leadership is rooted in empathy, authenticity, and support. Now, as a leader myself, I feel a strong responsibility to pay it forward and help others find their voice and path in the industry.

What advice would you offer to women aspiring to break into leadership roles in finance?

MH: My advice is to believe in your potential and never underestimate the value of your perspective. Seek out mentors and sponsors who will advocate for you, and don’t be afraid to ask for what you want. Build relationships, stay curious, and invest in your growth. Most importantly, lead with authenticity. The industry needs more diverse voices and leadership styles, and you have power to redefine what leadership in finance looks like.

“SEEK OUT MENTORS AND SPONSORS WHO WILL ADVOCATE FOR YOU, AND DON’T BE AFRAID TO ASK FOR WHAT YOU WANT.”

HALÉ BEHZADI VICE CHAIR, CALIFORNIA - BMO U.S.

What inspired you to pursue a career in banking, and how did your journey begin?

HB: Growing up, I’d always wanted to be a diplomat. But when the time came to start a career, a revolution had begun in my country, and I had to pursue other dreams. My father had a distinguished career in banking and studied economics. I enjoyed my coursework in economics and decided to pursue an international banking career. I started my journey at a large international bank with a footprint in 72 countries at the time. There, I was able to get exposure to different business segments as a management trainee. This ultimately led to my work in commercial banking and later private banking, and today I have spent 35 years at two major banks and have enjoyed the journey thoroughly. I’ve always been driven by advising and problem solving and a career in banking provides the opportunity to do both – with empathy and deep understanding for our clients’ objectives.

“I WAS FORTUNATE ENOUGH TO WORK WITH LEADERS WHO WERE NOT ONLY UNDERSTANDING OF THE CHALLENGE OF MOTHERHOOD BUT WERE ALSO STRONG ADVOCATES FOR MY ONGOING DEVELOPMENT AND GROWTH.”

You recently joined BMO from another bank – what stood out about BMO?

HB: BMO’s purpose driven culture of collaboration, the breadth and depth of its capabilities, enormous growth potential, and deep commitment to California are all factors that drew me to the bank. We have first class talent who bring these values to life each and every day.

What challenges have you faced as a woman in banking and how have you overcome them?

HB: As a mother of two, it was always challenging to balance the needs of my family with the demands of my career, especially when working with clients. It was important to be responsive and deliver for clients in a timely manner. I was fortunate enough to work with leaders who were not only understanding of this challenge but were also strong advocates for my ongoing development and growth. I’ve learned the importance of showing up authentically despite unconscious bias that may come up from others. Communicating my contributions, results, and career aspirations appropriately and effectively has been very helpful in addressing these challenges.

What roles have mentors, or being a mentor, played in your approach to leadership?

HB: I’ve benefited tremendously from having good mentors and mentees. A good mentor holds up a mirror and helps you see your strengths, opportunities for improvement, as well as any

potential blind spots. Receiving actionable feedback and having a strong sense of accountability is very powerful. Similarly, being a mentor is very gratifying. Watching a mentee develop, grow, and achieve new milestones with my support, in turn, has helped me grow as a professional. Working with a mentee exposes you to their work style and unique circumstances, which serves as a major learning opportunity.

What advice would you offer to women aspiring to break into leadership roles in finance?

HB: I would encourage her to do the necessary work – do it well, learn the skills, and be prepared for the opportunity when it arises. Build your board of directors, solicit feedback, and gain sponsors who will advocate for you. Communicate your achievements and career aspirations. When the opportunity arises, do not be afraid to ask for it. When you are faced with obstacles, do not give up –course correct and keep going.

RISING STARS 2025

Meet the next generation of Latina powerhouses - they are professionals who are breaking barriers, leading with purpose and redefining what leadership looks like. Stay tuned as we spotlight their voices and visions driving change

Ingrid Aguirre

VMG Health Director

Ingrid Aguirre provides valuation, transaction advisory, and litigation consulting services in the healthcare industry. She is a published author, speaker and subject matter expert. She graduated from Baylor University and holds the CFA designation.

Noramay Cadena

Supply Change Capital Managing Partner

Noramay Cadena is Managing Partner at Supply Change Capital, investing in food system tech. She’s backed 90+ companies and spent a decade in aerospace. A Kauffman Fellow, MIT alum, and Latinas in STEM cofounder, she’s been honored as a top Latina leader and VC innovator.

Tatiana Chamorro

Toucan Cocktails

Chief

Marketing Office & Co-Founder

Tatiana Chamorro is a Nicaraguan entrepreneur, she is the CMO and Co-founder of Toucan Cocktails, a disruptive brand that is reimagining the on-thego cocktail experience. In 2020, she founded a digital marketing agency that scaled nationally and successfully exited in 2024. In 2023, she was named one of D Magazine’s Dallas 500 most influential leaders.

Daniela Corrente

Suma Wealth

Chief

Strategy and Business Officer

Named one of INC. Magazine’s Top Female Founders, Daniela is reshaping how people achieve financial success through innovation and technology. A strategic force in fintech, she is unlocking new pathways for people to build lasting generational wealth.

Camila Garcia

Angie Garcia Lathrop

Angie Garcia Lathrop is Bank of America’s Community Affairs Executive, leading strategic partnerships with nonprofits and overseeing outreach programs. She previously held roles at Freddie Mac and the U.S. House of Representatives. Lathrop is an active leader in Hispanic-Latino initiatives.

Fluor Corporation Senior Manager, Executive Compensation

Pia Lara Namdar, born in Mexico City and raised in Xalapa, moved to Dallas in high school. An SMU graduate and former NCAA D1 swim captain, she earned a BBA, BA, and later an MBA. Now a Senior Manager at Fluor, she advocates for Latino equity and leadership.

Christina Kolbjorsen

Pia

Lara Namdar

Leyla Osorio

CEO & co-founder of Global Cruises, a Miami-based company specializing in shore excursions. Since 2008, Leyla has expanded it to 140+ ports, serving all major cruise lines. She holds a degree from Los Andes (Colombia) & an MBA from Northwestern University’s Kellogg School of Management

Giancarla Paredes is a global HR leader with expertise in HR business partnership, talent acquisition, and leadership development. She drives change through creative thinking and strategic planning, improving performance and aligning HR initiatives with organizational goals.

Maria Palacio, co-founder and CEO of Progeny Coffee, is a visionary fifth-generation Colombian coffee farmer on a mission to transform the industry. With passion and purpose, she empowers farmers, breaking the cycle of poverty through education, entrepreneurship, and ethical trade.

Oriana

Oriana Piña Ontiveros is a strategic communicator elevating people-first stories at AT&T. She’s advised Members of Congress, nonprofits, and corporations. A community leader, she serves on boards supporting childcare and domestic violence survivors.

Global Cruises LLC CEO & Co-founder

Giancarla Paredes

Athenahealth Talent & Culture Sr. Manager L&D

Maria Palacio

Progeny Coffee CEO and Co-Founder

Piña Ontiveros

Communications & Public Relations Manager

Zuhaly Ramon

Marketing Director

Zuhaly Ramon is Marketing Director at ALPFA and founder of The Comment Section newsletter. With expertise in marketing strategy, content, and community building, she blends cultural insights with storytelling to help brands connect with diverse audiences.

Ana Karla Reyes Gonzalez

Microsoft Group Finance Manager, GitHub

Ana Karla Reyes Gonzalez is an Inventory Controller at Microsoft, based in Houston, TX. She previously held roles as Finance Manager at Microsoft, Consultant at Boston Consulting Group, and has an MBA from Stanford University and a B.S. in Accounting and Finance from TEC Monterrey.

Cristal Retana

Children's Health Vice President Community Relations

Cristal Retana is a first-generation Texan, military wife, and City Councilmember of Farmers Branch. With over 12 years in public policy, she has held key roles in the Texas Senate, Dallas Mayor’s Office, and Texas House. She now directs Government/ Community Relations in healthcare.

Luz Varela

UnitedHealthcare Director of Communications

Luz is an award-winning strategist with 15+ years in corporate, marketing, and digital communications. She has led communications for brands like AT&T, Target, and American Airlines, and managed social impact campaigns for the American Heart Association and U.S. Army.

Courtesy of Oriana Piña Ontiveros

FORGING PATHS AND REDEFINING SUCCESS

ORIANA PIÑA ONTIVEROS

LEAD COMMUNICATIONS & PR MANAGER AT AT&T

How has your heritage influenced your road to success?

OPO: As a Latina immigrant, I navigated through the early stages of my professional and personal life with a sense of impostor syndrome and not belonging, but with an even stronger sense of purpose. I was the first in my family to attend college in the United States, go on to earn a master’s degree, work in the most powerful halls of government, and the first to enter into Corporate America. Through those experiences, I witnessed firsthand the power of representation and our heritage values of resilience and giving back to your community along the way.

What part of your career are you the most proud of and why?

OPO:Throughout my career, I’ve had access to powerful platforms to implement change and social good for communities across the nation, inspiring and empowering others to pursue their dreams and overcome challenges. Now, as senior management in a global corporation, my

work helps to uplift diverse voices, connect people to opportunities for professional and personal development, and amplify resources to help bridge the digital divide. Even with our global reach, what I’m most proud of is seeing the local positive impact one device, one new connection to the internet, and one mentor can have in changing a person’s life.

What are the biggest leadership lessons you have learned from setbacks?

OPO: Setbacks have taught me better preparation and teamwork skills, qualities that all good leaders need to instill and live by. When facing setbacks, I’ve learned to redirect resources, energy, and data to craft compelling narratives focusing on showing value. Having a continuous learning and self-improvement mindset, rather than giving up at the first setback, will help hone those leadership skills for teams to thrive.

What is a common misconception about successful Latinas that you would like to challenge and why?

OPO:I challenge the common misconception that a successful Latina is a “token hire,” or to check an HR box, by showing the uneven playing field that we face from the beginning. Latinas have to be twice as prepared and twice as skilled to compete for the same seat at the table, in addition to some of the extra challenges immigrants have to overcome, such as language barriers, financial and emotional burdens. That misconception can also be challenged by continuing to shine a light on the merit, competency, and incredible accomplishments that Latinas bring to every fabric of our society.

What is the best piece of career advice you have ever received?

OPO:Your network is your net worth – or in the words of Abuelita: “Dime con quien andas y te dire quien eres”

“WHEN FACING SETBACKS, I’VE LEARNED TO REDIRECT RESOURCES, ENERGY, AND DATA TO CRAFT COMPELLING NARRATIVES FOCUSING ON SHOWING VALUE.”

In the heart of Arizona’s political landscape, State Senator Analise Ortiz is redefining what it means to lead with purpose, passion, and authenticity. Representing Legislative District 24, Ortiz is not just making waves—she’s building bridges, advancing policy, and standing firmly in her values. At just 31 years old, she’s become one of the most dynamic and determined voices in the Arizona State Senate, deeply rooted in her community and driven by the very experiences that shaped her.

ORTIZ’S journey begins with her upbringing in a large Latino family—six kids under one roof, led by two educator parents who taught through action. “My parents taught us the importance of working hard and giving back,” she says. Her father, a college professor, brought his work home, grading papers late into the night. Her mother took on extra work catering weddings and diligently clipping coupons to stretch every dollar. These everyday acts of perseverance and resourcefulness became the foundation of Ortiz’s worldview.

In her household, education was non-negotiable. Each evening, the Ortiz children were expected to share something they had learned at school that day—an exercise that instilled discipline and curiosity. Debates around the dinner table became training grounds for her future in public discourse, even leading to back-to-back wins as “Best Debater” at Arizona’s Best of the Capitol Awards. “I wouldn’t be where I am today without my upbringing in a strong Latino household,” Ortiz reflects.

Her professional path has been marked by a willingness to take bold leaps. Originally trained as a broadcast journalist, Ortiz chose to leave a promising media career to pursue political advocacy—a move that wasn’t easy, especially with mentors who had championed her journalism journey. “I couldn’t just report on injustice anymore—I needed to get involved to fight it,” she says. That pivotal decision brought her to the ACLU, where she deepened her understanding of systemic issues and the power of lived experience.

Now, as a lawmaker, Ortiz is using every tool at her disposal to tackle Arizona’s most pressing challenges—chief among them, affordable housing. Since her election in 2022, she has played a leading role in securing a historic investment into the Housing Trust Fund and legalizing backyard casitas as a creative solution to the housing crisis. The urgency is personal: “At 31, I cannot afford to own a home in the state where I was born, raised, and now govern.” Her ability to work across the aisle to advance these initiatives speaks to her focus on impact over partisanship.

Ortiz’s leadership style centers on empathy and humility. “Too often, politicians think they know everything without ever experiencing what it’s like to struggle,” she says. For her, effective leadership means listening to those who are closest to the pain—those burdened by student debt, high rent, and the daily fears of gun violence. “True leadership is knowing when to pass the microphone and uplift those whose voices too often go ignored.”

One of the misconceptions she’s determined to challenge is the belief that Latinas must compete with one another to rise. Ortiz is adamant: success is not a zero-sum game. “It is when we are united that we are strongest,” she asserts. Inspired by the women who supported her own journey, she now mentors the next generation of

Latina leaders, committed to creating space and opportunity for those coming up behind her.

And when it comes to challenging the status quo, Ortiz doesn’t hesitate. The best career advice she’s ever received? “Never be satisfied with the answer, ‘we’ve always done it this way.’” That ethos fuels her efforts in the legislature and keeps her pushing for progressive, people-centered policies.

Analise Ortiz is more than a policymaker—she is a changemaker, a listener, and a builder of coalitions. With deep respect for her roots and an unshakable belief in the power of community, she’s forging a path not only for herself but for countless others. Her story is one of courage, conviction, and a future where leadership looks and feels more like the communities it represents.

“ANALISE ORTIZ IS MORE THAN A POLICYMAKER—SHE IS A CHANGEMAKER , A LISTENER, AND A BUILDER OF COALITIONS.”

2025

LATINAS ON LEADERSHIP:

Bold voices, powerful insights - this quote section features words from Latinas leaders with purpose, passion and vision across industries.

“Thriving businesses pivot with purpose: integrating cutting-edge technology and AI to optimize efficiency, while fostering a culture where employee balance and morale fuel authentic, values-driven leadership.”

ARCILIA ACOSTA PRESIDENT & CEO, CARCON INDUSTRIES & CONSTRUCTION, LLC

“As a proud Latina in the legal world, I’m committed to protecting creativity and supporting the success of entrepreneurs and business owners. Never let assumptions about your background, appearance, or voice shake your confidence. Trust yourself, stay grounded, and lead with purpose.”

GABRIELA SMITH FOUNDER AND MANAGING ATTORNEY, GNS LAW

"As a Latina leader, I believe in the power of dreaming bigger. We are writing our own stories, breaking barriers, and making bold moves. Her Money Moves is proof that our power is unstoppable. Dream bigger, make bold moves, and leave a legacy that inspires generations."

STACI LATOISON FOUNDER & CEO, DREAM BIG VENTURES

“Leadership isn’t about having all the answers, it’s about creating space for others to be seen, heard, and empowered to lead alongside you. I believe in leading with curiosity, heart, and purpose, and in turning every challenge into an opportunity to imagine something better. True leadership is rooted in service, guided by values, and strengthened by community. When we rise, we bring others with us, and that’s how real, lasting change is built.”

ADRIANA DE URQUIDI VP, LATINO STRATEGY INSTITUTE, THE CONCILIO

“You have to have the audacity to believe in your own talent.”

Viola Davis

MONICA GIL EVP, CHIEF ADMINISTRATIVE AND MARKETING OFFICER

LATINOS IN ENERGY

Latinos who are spearheading the industry. Their footmark is incredibly relevant to the advancement of the industry, and most importantly, the inclusion of Latino talent to the corporate ranks and public sector.

LATINOS IN ENERGY

Adrian Rodriguez President XCEL ENERGY, NEW MEXICO AND TEXAS

Antonio Fernandez Vice President, Chief Ethics and Compliance Officer

FIRSTENERGY CORP

Arcilia Acosta Board Director VISTRA CORP

Armando Pimentel President & CEO

FLORIDA

POWER & LIGHT COMPANY

Bernerd

Da Santos Executive Vice President and President, Renewables AES

Adrian Rodriguez is President of Xcel Energy’s New Mexico and Texas Southwestern Public Service Company (SPS), a wholly owned subsidiary of Xcel Energy Inc., that supplies retail electric utility services to 400,000 customers in eastern New Mexico and West Texas, in addition to wholesale power and interstate transmission services, and is a member of the Southwest Power Pool.

Antonio Fernández is the Vice President and Chief Ethics and Compliance Officer at FirstEnergy Service Company, where he leads a team focused on strengthening the company’s ethics and compliance function. Reporting to the senior vice president and chief legal officer, he collaborates closely with the Audit Committee and its compliance oversight subcommittee. Fernández joined FirstEnergy in April 2021 after serving as Chief Compliance, NERC & Privacy Officer at Public Service Enterprise Group (PSEG). Prior to that, he held leadership roles at GE Power, Florida Power & Light, and Pacific Gas and Electric Company. He started his career at the U.S. Nuclear Regulatory Commission.

Arcilia Acosta is the CEO of CARCON Industries and Construction, specializing in commercial, institutional, and transportation construction, and the founder and CEO of Southwestern Testing Laboratories. She has served on several boards, including LegacyTexas Financial Group, ONE Gas, Magnolia Oil & Gas, and Veritex Holdings. Acosta is the Chairman of the Dallas Citizens Council and a board member of the Communities Foundation of Texas. She is also appointed to various committees by Governor Abbott, including the Texas Tech University System Board of Regents. Acosta holds a political science degree from Texas Tech University and is a graduate of the Harvard Business School Corporate Governance Program.

Armando Pimentel is the president and CEO of Florida Power & Light Company (FPL), a subsidiary of NextEra Energy. He was appointed CEO in February 2023. Prior to this, he served as president and CEO of NextEra Energy Resources. Pimentel also held roles as executive VP and CFO of NextEra Energy and was a partner at Deloitte & Touche. He has experience in the financial services and energy industries and served as a professional accounting fellow at the U.S. Securities and Exchange Commission. Pimentel holds a B.S. in accounting from Florida State University.

Bernerd Da Santos is the Executive VP and President of US & Renewables at AES. With over 20 years at AES, he has led the company’s energy transition, supply chain transformation, and digitalization, achieving $1B in value. Previously COO and CFO, he played key roles in global finance and operations. A Venezuela native, he holds multiple degrees and serves on several energy sector boards, shaping the future of clean energy.

Carlos Ayala Vicepresident and Chief Workplace Connection Officer NISOURCE

Carlos Ayala, VP at NiSource, specializes in driving employee engagement and culture transformation. With a focus on aligning purpose with performance, he has led strategies that foster inclusion, innovation, and measurable impact across HR, marketing, and global teams.

LATINOS IN ENERGY

Connie Piloto

Vice President, Market Relations

ONCOR ELECTRIC DELIVERY

David Diaz

Senior Vice President, Audit Services

David M. Velazquez

Executive Vice President, Utilities Operations & Technology

PECO (EXELON SUBSIDIARY)

Deanna Rodriguez President & CEO

ENTERGY NEW ORLEANS

Eduardo "Ed" Jimenez

Vice President, Business & Economic Development

ENTERGY

LOUISIANA, LL

Francisco J. Leon President and Chief Executive Officer

CALIFORNIA RESOURCES

Connie Piloto is the Vice President of Market Relations at Oncor, where she has made a significant impact in the energy sector. With a background in journalism, including roles at prestigious outlets like The Miami Herald and The Dallas Morning News, Piloto transitioned to public relations before joining Oncor. Her leadership is shaped by her upbringing as the daughter of Cuban immigrants, emphasizing resilience, service, and respect. Piloto is passionate about mentoring and empowering the next generation of Latinos in leadership roles. Known for her compassionate approach, she remains committed to creating opportunities and making a meaningful impact in her community.

David Diaz is a senior leader at Exelon, serving as Senior Vice President of Audit Services and Chief Audit Executive. He is responsible for executing Exelon’s audit and control strategies, reporting to the Audit and Risk Committee of the Exelon Board. Diaz transformed the audit function into a valued business partner and played a key role in the corporate separation of two Fortune 200 companies. He previously led financial operations for Exelon’s commercial business, Constellation. Diaz holds a BA in Accounting from Towson University and completed the Program for Leadership Development at Harvard Business School.

Dave Velazquez is the leader of PECO, Pennsylvania's largest electric and natural gas delivery company, overseeing its operations, safety, service reliability, customer satisfaction, and financial management. With 40 years of experience in the utility industry, Velazquez previously served as EVP of Utility Operations & Technology at Exelon and CEO of Pepco Holdings. He holds a degree in engineering from Widener University and is actively involved in various civic and community organizations.

Deanna Rodriguez is president and CEO of Entergy New Orleans, an electric and gas utility that serves more than 211,000 customers in New Orleans, Louisiana. She is responsible for the company’s safe and reliable service, financial performance, customer service, regulatory and public affairs, resource planning, economic development programs and charitable contributions.

Eduardo "Ed" Jimenez is the vice president of business and economic development for Entergy Louisiana. He leads initiatives for revenue growth and commercial programs. Prior to Entergy, he was director of business development at Louisiana Economic Development and vice president of sales at Your Other Warehouse. Jimenez holds degrees from Louisiana State University and Emory University, and is fluent in English and Spanish.

Francisco Leon is the President and CEO of California Resources Corporation and a member of its Board of Directors since April 2023. Previously, he served as CRC’s EVP and CFO and held key roles in corporate development and strategic planning. Before CRC, he worked at Occidental Petroleum in finance, planning, and business development. He began his career at energy-focused investment bank Petrie Parkman & Co. Leon holds an MBA from the University of Texas at Austin and a BA in International Business from San Diego State University and CETYS Universidad. He serves on the boards of the American Red Cross – LA Chapter and the McCombs School of Business Advisory Board.

LATINOS IN ENERGY

Gabriel

Aguilera Commissioner NEW MEXICO PUBLIC REGULATION COMMISSION

James E. Campos

Cabinet Deputy Secretary of Commerce & Trade / Energy COMMONWEALTH OF VIRGINIA

Gabriel Aguilera joined the New Mexico Public Regulation Commission in January 2023, following over 15 years of experience at the Federal Energy Regulatory Commission. Commissioner Aguilera's expertise focuses on electric transmission, interconnection, and Western U.S. electric issues.

Janie

Martinez Gonzalez Board of Trustees CPS ENERGY

James is the Executive Director of TRRC and Cabinet Deputy Secretary of Commerce & Trade/Energy at the Commonwealth of Virginia. He leads initiatives to boost rural economies and drive energy innovation, leveraging his expertise in public service and the energy industry to foster business growth and sustainability.

JoAnn Chavez Senior Vice President, Chief Legal Officer DTE ENERGY

Janie Martinez Gonzalez is the President and CEO of Webhead, a company that specializes in digital transformation, focusing on AI, Quantum Technology, and Cyber Security for clients across the nation. She resides in CPS Energy’s southwest quadrant.

John Moreira Executive Vice President, Chief Financial Officer and Treasurer EVERSOURCE

JoAnn Chávez is the senior vice president and chief legal officer for DTE Energy, overseeing the company’s legal operations, ethics, compliance, corporate security, emergency management, and tax. Before joining DTE in 2007, she was an international tax partner at KPMG LLP. Chávez is the founder of the Michigan Hispanic Collaborative, supporting first-generation Hispanic students, and serves on several boards, including DTE Energy Foundation and Cristo Rey Network. She holds degrees from the University of Notre Dame.

John Moreira is an accomplished financial executive with extensive experience in utilities, focusing on accounting, financial reporting, taxes, investor relations, and business development. He has a strong background in M&A, including negotiations, due diligence, and integration. Moreira currently serves as Executive Vice President, Chief Financial Officer, and Treasurer at Eversource Energy. He holds a BS in Accounting from the University of Massachusetts Dartmouth and an MBA from Curry College.

Jose L. Perez President & CEO HISPANICS IN ENERGY

Jose L. Pérez has provided visionary leadership in promoting diversity in the new energy economy from Sacramento, California to Washington, DC. José is a national speaker on diversity, public policy, community and business partnerships, and finance in the energy and utility industries.

LATINOS IN ENERGY

Juan Ignacio Rubiolo

Executive Vice President and President, Energy Infrastructure AES

Julio Friedmann Chief Scientist CARBON DIRECT

Lea Marquez Peterson Commissioner ARIZONA CORPORATION COMMISSION

Maria Claudia Borras

Executive Vice President, Oilfield Services & Equipment

BAKER HUGHES

Maria Pia Tamburri

Vice President of Intergovernmental Affairs and Economic Development DOMINION ENERGY

Juan Ignacio has been with AES since 2001 and is Executive VP & President, Energy Infrastructure. He drives sustainable energy transitions, expanding renewables and natural gas while leading innovative solutions in Latin America. He played a key role in opening electricity markets in multiple countries. An Argentina native, he holds a Business Administration degree and a master’s in Project Management, with executive training at UVA Darden.

Julio Friedmann is Chief Scientist at Carbon Direct. He works directly with clients, the Science team, and the leadership of Carbon Direct to solve major technical challenges around carbon management and CO2 removal. Friedmann is one of the most widely known and authoritative experts in the U.S. on carbon removal (CO2 drawdown from the air and oceans), CO2 conversion and use (carbon-to-value), hydrogen, industrial decarbonization, and carbon capture and sequestration, and served in the Obama administration at the Principal Deputy Assitant Secretary at the Department of Energy's Office of Fossil Energy.

Lea represents Arizona on the Electric Power Research Institute (EPRI) board and serves as Vice Chair of WIRAB, the Western Interconnection Regional Advisory Body. She also co-chairs the Nuclear Power Subcommittee and serves as co-Vice Chair of the Water Committee for the National Association of Regulatory Utility Commissioners. In addition, she is a member of the Advisory Council to the Center for Public Utilities at New Mexico State University.

Maria Claudia Borras is Chief Growth & Experience Officer at Baker Hughes, leading enterprise growth, customer experience, and commercial strategy. With over 30 years in the oil & gas industry, she has held executive roles at Baker Hughes and GE Oil & Gas. She began her career as a production engineer at Esso in Colombia. Borras serves on the boards of Baker Petrolite Saudi Company and Tyson Foods and holds a petroleum engineering degree from Universidad de América.

Maria Pia is the Vice President of Intergovernmental Affairs and Economic Development at Dominion Energy. With a career spanning the White House and multinational corporations, she excels in public policy, communications, and economic development. Known for leading diversity initiatives, crisis management, and media relations, Maria is a bilingual executive who leverages her unique perspective as a military spouse to build cross-cultural partnerships and navigate complex stakeholder relationships.

Matthew Gonzales Executive Director CONSUMER ENERGY ALLIANCE

Matthew Gonzales has nearly two decades of experience as a natural resources and public policy advisor, with expertise in developing successful procedural and legislative strategies that get clients the advocacy results they want.

LATINOS IN ENERGY

Michael Guerra Vice president of External Affairs

NICOR

GAS

Pedro Pizarro President & CEO

EDISON

INTERNATIONAL

Ricardo Manuel Falú

Senior

Vice President, Chief Operating Officer and President, New Energy Technologies AES

Michael Guerra serves as vice president of External Affairs for Nicor Gas. In this role, he leads Nicor Gas’ External Affairs efforts and is responsible for regulatory and governmental affairs strategies. Mike leads a team that interfaces with Illinois elected officials, while also managing rate proceedings and other complex litigation before the Illinois Commerce Commission.

Rudy

D. Garza President & CEO CPS ENERGY

Stephanie Zapata Moore

Executive

Vice President, General Counsel, and Chief Compliance Officer

VISTRA CORP

Tish Mendoza

Executive Vice President and Chief Human Resources Officer

AES

Pedro J. Pizarro is the president and CEO of Edison International, the parent company of Southern California Edison (SCE). He joined Edison International in 1999 and served as president of SCE before becoming CEO in 2016. Pizarro holds a Ph.D. in chemistry from Caltech and a bachelor's from Harvard. He is co-chair of the Electricity Subsector Coordinating Council and serves on several boards, including Caltech and 3M.

Ricardo Falú is the COO of AES, leading global operations to accelerate cleaner energy solutions. With 20+ years at AES, he has driven decarbonization strategies, including the Greentegra initiative in Chile, Colombia, and Argentina. Previously CFO for the Andes and Mexico, he shaped financial and strategic planning. An Argentina native, he holds an Executive MBA and serves on the boards of AES Andes and Fluence.

Rudy D. Garza is the President & CEO of CPS Energy, the largest community-owned electric and natural gas utility in the U.S. With over 25 years in the utility industry, he led the approval of two rate cases and developed the Vision 2027 strategic plan. Rudy holds a Bachelor of Science in Electrical Engineering from the University of Texas at Austin and an MBA from the University of North Texas. He is actively involved in his community through various board roles, including with United Way of San Antonio.

Stephanie Moore is the Executive Vice President and General Counsel of Vistra Energy, where she advises the leadership team on legal, regulatory, and corporate governance matters while overseeing the legal and compliance teams. Prior to her current role, she was Vice President and General Counsel of Luminant, a subsidiary of Vistra Energy, where she handled commercial matters, litigation, environmental advocacy, and regulatory compliance. Moore began her career at Gardere Wynne Sewell LLP, focusing on mergers and acquisitions and commercial litigation. She holds a degree in English from Duke University and a law degree from William & Mary School of Law.

Tish leads global strategies to develop AES talent, fostering a culture of growth and innovation. Since 2006, she has transformed communication, culture, and talent programs, including the Energy4Talent initiative. Data-driven and impact-focused, she serves on the boards of IPALCO, Fluence, and AES Ohio. Tish holds a Business Administration degree and advanced certifications in leadership and organizational development.

LATINOS: POWERING AMERICA’S ENERGY FUTURE

America stands at the threshold of a transformative era in energy—characterized by abundance, affordability, and global leadership. The nation's energy economy, currently valued at $4 trillion, is projected to double to $8 trillion in the coming years. In response to these accelerating demands, the Administration in Washington, D.C., has established the National Energy Dominance Council, comprising White House Cabinet officials, to steer a unified national strategy toward securing America’s energy future.

JOSE L. PEREZ PRESIDENT & CEO, HISPANICS IN ENERGY

Driving this surge in energy demand is the explosive growth of technologies, reshaping the global economy. Artificial intelligence, energy-intensive data centers, electric vehicles, and next-generation manufacturing are dramatically increasing the nation’s energy requirements. Globally, energy consumption is also expanding rapidly—particularly in countries like China, India, and across emerging markets. As a result, nations worldwide are engaged in a highstakes race to become the world’s preeminent energy power.

Domestically, this transformation will have profound labor market implications. The number of energy sector employees in the United States is expected to double within the next decade, alongside significant growth in contractors, suppliers, and energy consumers. Achieving the ambitious goals of energy abundance, affordability, and dominance necessitates inclusive participation—especially from Hispanic Americans, who represent 20% of the U.S. population and an even larger share of its growth potential.

Hispanics In Energy was founded to meet this challenge head-on. As the premier national organization dedicated to advancing Hispanic participation across the entire energy spectrum, our mission focuses on work-

force development from entry-level positions to the C-suite and boardroom, expanding business opportunities for Hispanic-owned enterprises, and providing strategic insight into Hispanic consumer behavior in energy usage—from utility ratepayers and drivers to homeowners and entrepreneurs.

Since our inception 13 years ago, Hispanics In Energy has convened stakeholders across 23 states and Washington, D.C., hosting high-impact forums and policy seminars that foster collaboration between industry, government, and community leaders. When we began, there were no Hispanic CEOs leading large energy companies. Today, that number stands at 25—a sign of progress, yet still far short of the 600 needed to reflect our community’s scale and capability.

Prominent Hispanic leaders are already making significant contributions to the energy sector:

• Joseph Dominguez, President and CEO of Constellation Energy, oversees a vast clean energy portfolio, including nuclear, wind, solar, hydroelectric, and natural gas facilities across 19 states. Under his leadership, Constellation serves over 20 million homes and businesses, positioning itself as a leader in America's clean energy transition.

• Dennis V. Arriola, a seasoned executive with over 40 years in the energy industry, serves on the Board of Directors for ConocoPhillips. His extensive experience in renewables and

low-carbon energy brings valuable insights as the company navigates the energy transition.

• Maria Pia Tamburri, Vice President of Intergovernmental Affairs at Dominion Energy, leads the company's strategic relationships with non-governmental and advocacy organizations. Her efforts have been instrumental in shaping Dominion's engagement with Hispanic and other communities and stakeholders.

These leaders exemplify the potential and impact of Hispanic professionals in the energy sector. Their achievements underscore the importance of fostering talent and providing opportunities for growth and leadership within our community.

The Hispanic community holds immense promise in helping America reach its energy potential. As workers, innovators, business owners, and consumers, Latinos are a vital force that can help power this nation’s future. To succeed, the new Administration must actively partner with Hispanic leaders and organizations to achieve its goals for energy abundance, affordability, and dominance.

The future of energy is diverse, dynamic, and driven by talent—and Hispanics are ready to lead.

Opportunities at the Santa Fe Conference

This year’s summit (April 29-May 1 2025) the Energy Divide,” will be hosted in Santa Fe, New Mexico, a state anchored in Hispanic heritage and known for its leadership in both conventional and renewable energy, along with key innovation leaders like Sandia National Labs and Los Alamos National Labs, and Department of Defense facilities.

Attendees will gain valuable insights into current and future trends in the energy industry, with opportunities to hear from and network with major companies like Baker Hughes, ConocoPhillips, and Kairos Power, through a robust agenda of keynotes, panels and roundtable moments. A highlight of the event will be the “Women in Energy: Powering the Future” sunrise event at the Santa Fe Opera, honoring trailblazing women in the energy space.

Other panels such as "The Energy Ecosystem of Tomorrow" will feature C-suite executives from oil, gas, renewables, and emerging technologies, providing perspectives on the industry's direction and how small businesses can integrate. Additionally, the celebration of the most recent graduates of the

USHCC Avanzando Suppliers with Blue Wave program will showcase resilient small businesses equipped to offer high-value solutions across the energy sector, demonstrating pathways to success.

Hispanic Entrepreneurs Shaping Clean Energy and Innovation

As one of the fastest growing entrepreneurial cohorts in the country, with more than five million Hispanic-owned businesses, Hispanics continue to make significant strides in clean energy, oil and gas, and innovation across the U.S. We are founding companies, developing projects, and finding practical solutions to energy challenges, whether it's improving power distribution, managing resources more efficiently, or offering specialized services. Many are stepping into roles that didn't exist even five years ago, bringing new skills, ideas, and business practices to the industry. Attending the USHCC Energy Summit is a strategic step for small businesses, providing them with valuable connections, resources, and opportunities that will strengthen their industries and elevate their future economic prosperity. Visit www.USHCC.com to learn more.

02. Gov. Michelle Lujan Grisham at the Governor’s Mansion

03. Synthia R. Jaramillo, USHCC Chief Growth & Partnerships Officer

04.Nelson Reyneri, USHCC Board of Directors Immediate Past Chair; Claudia Graham, General Manager, Strategy, Planning & New Energies, Chevron U.S.A. Inc.; Tom Stricker, Group Vice President, Sustainability and Regulatory Affairs, Toyota Motor North America.

How do you measure impact in the work that you do?

JEC: For me, impact is about leaving things better than I found them—whether that’s a community, a policy, or a program. In my current role in the economic development space in Virginia, I measure success by the tangible opportunities we create: jobs, investments, and the long-term viability of communities that have historically been overlooked.

Creating opportunities for the public sector and private sector to come together and create meaningful change is something that I really strive for wherever I go. One example is our recent launch of an energy innovation program in Southern and Southwest Virginia. It’s more than just a workforce or technology initiative—it’s a long-term strategy to diversify the regional economy and position communities at the forefront of the energy transition, while strengthening grid resiliency and affordability. The true measure of impact is whether people on the ground feel the difference—in access, in opportunity, and in pride of place. That’s the goal: to create momentum that outlasts any one program or administration.

What early experiences or values shaped your path into public service and energy leadership?

JEC: I was raised with a strong sense of civic responsibility—my father served in the United States Navy and later in the United States government, I learned early on that public service isn’t just a career; it’s a calling. That stayed with me.

One of the defining moments for me was seeing how policy decisions—or the lack of them—could make or break entire communities. I became interested in energy specifically because it touches every part of our lives: jobs, national security, the environment, and even healthcare. I saw a need for leadership that could bridge sectors and bring people together around solutions that actually work for the communities they’re meant to serve. Having served at the United States Department of Energy further punctuated the need.

From the beginning, I’ve been drawn to roles that sit at the intersection of the public and private sectors, to drive innovation and impact. That’s what public service is at its best—forward-thinking, inclusive, and grounded in real-world outcomes.

Who has had the biggest influence on the way you lead and make decisions?

JEC: I’ve had the pleasure of working with many inspirational and influential people over the years but Rick Perry, during his time as Secretary of Energy, was particularly impactful.

I was fortunate to work in the Department of Energy under Secretary Perry. Secretary Perry was forward thinking and innovative. He established the Offices of Cybersecurity, Energy Security and Emergency Response during his time at DoE, all important pieces of moving us forward in a safe and responsible way. He also greatly expanded the DoE’s use of what was, at the time, emerging technology like AI. Secretary Perry demonstrated that in a world where keeping things the same is often viewed as the safe solution, there are ways to embrace change and new technology in a responsible and effective manner to get better results.

I also admire the current Governor of the Commonwealth of Virginia, Glenn Youngkin, for being steadfast in pursuing an “all of the above, all-American” energy strategy. I think that’s the right path forward for both Virginia and the nation if we are going to meet our current needs while continuing to develop exciting new energy technology.

Both Secretary Perry and Governor Youngkin have strengthened my resolve to do everything I can to support my community and my country.

How do you stay grounded while navigating high stakes environments like government and policy?

JEC:For me, it’s all about staying focused on the bigger picture—keeping the end goal in mind, even when the day-to-day gets intense. I’ve learned how to toggle between the 40,000-foot view and the granular details because both matter: strategy without execution is just theory, and execution without vision won’t move the needle.

I also remind myself that the real measure of success isn’t winning a news cycle or navigating political noise—it’s whether the work delivers real, lasting solutions. That’s why I stay focused on an all-of-theabove energy approach. It is about leveraging every available energy resource in this

country to address big-picture challenges. When you keep your eye on what truly matters—impact, access, resilience—it’s easier to tune out distractions and stay grounded.

What kind of legacy do you hope to leave – not just professionally, but personally?

JEC:I hope my legacy is one of service and impact—that at every stop in my career, I left things better than I found them. Whether it was through creating opportunities, shaping smarter policy, or simply listening to the needs of a community, I want people to know I showed up with purpose and followed through.

Professionally, I want to be remembered as someone who helped open doors and drive progress, especially in places that were too often overlooked. Personally, I hope I’m known for lifting others up—mentoring the next generation, creating space for new voices, and always leading with integrity. At the end of the day, it’s not about titles or accolades—it’s about whether people’s lives are better because you were there.

ing rewards. Many businesses make the mistake of launching programs without clear performance metrics. “The most common mistake is that companies implement loyalty programs without measuring if they truly generate business,” he explains. His company’s slogan, ‘Loyalty Programs That Generate Business,’ encapsulates this philosophy.

Blue Pure Loyalty employs rigorous Key Performance Indicators (KPIs) to measure success—retention rates, frequency of purchases, and increased average ticket size—ensuring that every program contributes to the client’s bottom line. He has even trademarked the term “Loyalty Profit” to describe the measurable financial impact of these programs.

In today’s digital landscape, AI and data analytics play a crucial role in crafting effective loyalty strategies. Blue Pure Loyalty processes in real time over 35 million transactions a month, using artificial intelligence to personalize rewards and engagement strategies. Fernández emphasizes that true personalization isn’t just about offering intangible experiences—it’s about delivering tangible, data-driven value to each customer.

“We believe in maximum personalization,” he says. “Artificial intelligence allows us to analyze purchasing behaviors and match customers with the most relevant benefits. This ensures that our clients are offering something meaningful, rather than sending generic promotions.”

FAN REWARDS, IS SET TO REVOLUTIONIZE FAN ENGAGEMENT IN THE SPORTS INDUSTRY.

Fernández’s latest venture, Fan Rewards, is set to revolutionize fan engagement in the sports industry. The platform is designed to reward fans for attending games, purchasing merchandise, and participating in team-related activities. Through gamification, virtual reality experiences, and exclusive auctions, sports franchises can foster deeper connections with their fan base while generating additional revenue.

The concept is simple yet powerful: fans accumulate points through various interactions, which can then be redeemed for memorabilia, VIP experiences, or team-related perks. For sports organizations, this means a new avenue for monetization and brand loyalty. With Fan Rewards, Fernández is taking his expertise in loyalty programs into an untapped market with enormous potential.

For Latino entrepreneurs looking to break into the U.S. market, Fernández offers practical advice: focus on customer-centricity, differentiate your product, and build a strong team. “There’s always room for innovation,” he says. “The key is to offer something unique and surround yourself with smart, proactive people who challenge the status quo.”

His journey is a testament to the power of strategic adaptation. From launching Ticketmaster Mexico to spearheading loyalty programs across industries, Augusto Fernández has continually evolved with the changing landscape of business and technology. As AI and data continue to shape the future of customer engagement, Blue Pure Loyalty is poised to lead the next wave of innovation in loyalty marketing.

Whether in retail, travel, or sports, one thing is clear: loyalty isn’t just about points—it’s about building lasting, profitable relationships. And with Augusto Fernández at the helm, the future of loyalty is more dynamic than ever.

www.bluepureloyalty.com

@bluepureloyalty

BluePureLoyaltyMx

@bluepureloyalty

blue-pure-loyalty

FRANCISCO ARIAS

THE MASTERS: A WEEKEND OF EXCELLENCE, FRIENDSHIP, AND FINE CIGARS

There are experiences that stay with you for a lifetime, and attending the 89th Masters Tournament at Augusta National is certainly one of them. The tradition, the precision, and the timeless elegance of this tournament transcend sport, it’s a masterclass in excellence. You’ve probably read plenty of coverage about The Masters and Rory McIlroy by now but allow me to offer something different: this is the only reflection told through the lens of a CigarSommelier.

WALKING THROUGH the hallowed grounds where legends have made history was humbling. But witnessing Rory McIlroy’s brilliant performance in pursuit of a career Grand Slam elevated the experience to another level.

Every swing, every putt was a reminder of what discipline, patience, and relentless drive can achieve.

He had us with our hearts in our hands, missing some critical putts as the tournament neared its final stretch, creating moments of collective tension that only a golfer of his stature can provoke.

One of the most fascinating elements of The Masters is how the crowd reacts uniquely to each player. Rory’s presence inspired roars filled with hope and encouragement, as if the entire gal -

lery wanted him to succeed. In contrast, Bryson DeChambeau evoked a different kind of reaction. As his momentum faltered, cheers turned into groans of disappointment, echoing the collective letdown of missed potential. And then came Justin Rose, whose emotional closing holes triggered roars of disbelief and pure enjoyment. His ability to rally, surprise, and stir the crowd gave the final stretch a dramatic heartbeat that elevated the entire weekend.

At one point, as I stared at the giant manual leaderboard, I found myself wondering, why do they still have people updating the scores by hand in an age of real-time digital everything? But then it happened: the numbers dropped for an update. A hush fell over the 18th. Seconds passed like minutes. Then, new numbers went up—Oh my God! —11 under par, tied with Rose on the 17th hole. The silence exploded into cheers. In that moment, I understood tradition here isn’t about resisting change, it’s about preserving impact.

This year’s visit was made even more meaningful by sharing it with my longtime friend Pedro de Los Santos. Together, we soaked in the atmosphere, shared stories, and reflected on how rare and valuable weekends like this truly are.

I decided to spend all day Sunday sitting at the 18th hole, watching the leaderboard to my left and the players walk in front of me one by one. It became a moment of personal reflection, a contem-

plative state of mind that so often characterizes us cigar enthusiasts. The setting, the silence between the roars, the weight of tradition, it all came together in that quiet corner of Augusta.

Of course, no legendary weekend is complete without a selection of equally legendary cigars. Each day was paired with moments of relaxation and conversation that only a good cigar can inspire.

Friday featured the Davidoff Royal Release, pure sophistication followed by Casa 1910 Cuchillo Parado.

Saturday brought a rich lineup: Casa Fuente, Cuban H. Upmann No. 2, La Flor Dominicana Capitulo I and Casa Turrent Doble Maduro.

Sunday was the grand finale: La Aurora Puro Vintage, Cohiba Behike, La Flor Dominicana Capitulo II, and the celebratory OpusX Siglo 21.

More than a tournament, The Masters offered a powerful reminder: greatness is not accidental. It is built, over the years, through focus, passion, and perseverance. Whether on the course or in our own fields, that’s a message worth savoring.

Francisco Arias Certified CigarSommelier