Selling with Spenser McDonald | IS LUXURY

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SELLER"S GUIDE

THE COMPLETE GUIDE TO SUCCESSFULLY SELLING YOUR HOME WITH IS LUXURY

UNRIVALED RESULTS

#1 Luxury Real Estate Brokerage in Southern Nevada.

NEXT-LEVEL MARKETING

Proven to attract affluent global audiences.

WORLD-CLASS SERVICE

Entrusted by the most sophisticated clientele.

YOUR TRUSTED RESOURCE FOR LUXURY LAS VEGAS REAL ESTATE

ACHIEVING

NEW STANDARDS FOR SUCCESS

$715,000,000 SOLD IN 2023 BY IS LUXURY

ONE DEDICATED TEAM

ONE CELEBRATED CITY

INNOVATIVE. EXCLUSIVE. SPECIALIZED.

IS LUXURY is Las Vegas’ most trusted real estate team — founded and led by real estate icon, Ivan Sher With 20 of the top producing agents in the city and an adept support team, we represent the most prestigious neighborhoods in the greater Las Vegas area, and offer personalized service 7 days a week.

A REPUTATION FOR EXCELLENCE

20 years in Operation

Over $4B Sold ($3B in 2018-2023)

Over 3,000 Total Transactions (2,800+ in 2018-2023)

Unrivaled Boutique Experienced

IS Luxury is the #1 producing agency in Southern Nevada, and home to the largest selection of luxury real estate inventory in Las Vegas with the most extensive network of qualified, luxury buyers

#1 Choice in Las Vegas

More sellers trust IS Luxury than any other real estate firm in Las Vegas. The reason is simple: in addition to providing an unrivaled experience, we bring more buyers— a direct result of our exclusive connections and our proven marketing strategies

I S L U X U R Y C O M

ABOUT SPENSER

Spenser is a Las Vegas native and lifelong resident of the Summerlin area Growing up surrounded by family and friends in real estate, he was inspired from an early age to pursue a career in the field From there, Spenser went on to attend the highly esteemed Eller College of Management at the University of Arizona, earning his degree in finance

Now bringing together business acumen, analytical skills, and a strong understanding of the city with which he was raised, Spenser offers clients an unparalleled level of expertise when it comes to navigating the Las Vegas real estate market For him, providing clients with trust-worthy guidance and forming meaningful connections are among his greatest passions He takes pride in serving as an expert in Las Vegas real estate and considers it a privilege to do so

MEET THE TEAM

INDUSTRY LEADERS RECORD-BREAKERS GAME-CHANGERS

#1 TEAM IN LUXURY

At IS Luxury we selectively choose the nation’s leading real estate professionals to provide you with best-in-class service and unmatched results These are the people who make dreams a reality

MEET THE TEAM

MEET THE TEAM

IVAN SHER

OWNER | BROKER-SALESP ERSON

DANIEL PEDERSON

LUXURYREALSETATE ADVISOR

IDA DOMAN

LUXURYREALSETATE ADVISOR

NOREEN LANE

LUXURYREALSETATE ADVISOR

BRIAN NUGENT

LUXURYREALSETATE ADVISOR

DENISE REICHARTZ EVANGELINA DUKE-PETRONI

LUXURYREALSETATE ADVISOR

LUXURYREALSETATE ADVISOR

CHIP MADSEN

LUXURYREALSETATE ADVISOR

GAVIN WILLIAMS

COURTNEY BENTLEY

LUXURYREALSETATE ADVISOR

GRETCHEN WILLS

LINDSAY PRESSWOOD

LUXURYREALSETATE ADVISOR

RYAN ZEPPERNICK

LUXURYREALSETATE ADVISOR

COLEMAN

LUXURYREALSETATE ADVISOR

LUXURYREALSETATE ADVISOR

MADISON BLAU BENSHIMON

LUXURYREALSETATE ADVISOR

SPENSER MCDONALD

LUXURYREALSETATE ADVISOR

LUXURYREALSETATE ADVISOR

NICOLE TOMLINSON

LUXURYREALSETATE ADVISOR

Expert Guidance & Service Every Step of the way

OUR SHOWING AGENT TEAM

Devoted to exceeding the expectations of sophisticated clientele, our team of licensed Showing Agents function as hands-on listing managers to oversee all communications, learn every detail of your home, stage your home for showings, and equip your property with all the necessary sales and marketing materials.

NICK RASMUSSEN SHOWING AGENT
JESSIE GOLDMAN SHOWING AGENT
TIM MCGINNIS SHOWING AGENT

OUR SERVICES & SUPPORT TEAM

CERTIFIED. RESPONSIVE. PROFESSIONAL.

At IS Luxury, our services & support team is the most important resource in our service commitment to our clients. Offering 5 star, all-inclusive real estate services, IS Luxury enlists each of our top-producing agents with an expert support team, ensuring that you are in the industry’s most capable hands.

• • • • • • Dedicated Concierge Services

Client Relations Specialists

In-house Marketing, Design & Social Media

Licensed Administrative Staff

Listing & Transaction Management Professionals

Certified Public Accountant & Financial Controller

CUSTOM LUXURY HOMES

IS LUXURY represents the finest custom homes for sale in Greater Las Vegas including areas such as The Summit Club and The Ridges in Summerlin, MacDonald Highlands and Ascaya in Henderson and many other luxury guard-gated communities.

LUXURY HIGH-RISES

IS LUXURY represents the finest luxury residential condominiums throughout Las Vegas.

EQUESTRIAN ESTATES

IS LUXURY's Farm and Ranch Division brings it all within reach by providing unique expertise to help you find, purchase and settle into your own farm or ranch property.

OUR LUXURY LISTING PROCESS.

A proven approach to listing, marketing, and selling.

LISTING STRATEGY

In-depth comparative research, current market trend assessments, and statistical data analysis to provide you with a comprehensive listing strategy that delivers optimal results.

360-DEGREE CAMPAIGN PLANNING

Thorough and intelligent campaign planning addresses the pre-listing, listing launch, and ongoing promotional process, and ensures maximum effectiveness across all marketing channels, and touch points

INNOVATIVE MARKETING

Sophisticated, targeted, and data-driven marketing that spans print, digital, and social media showcases your listing to an elite audience at the appropriate place, and time

EXCLUSIVE NETWORKING

Industry-leading partnerships, high-profile media relationships, and access to Las Vegas’ most extensive luxury network positions your listing among the best in the world—exactly where it should be.

INTERNATIONAL EXPOSURE

Prestigious memberships, worldwide marketing reach, and our brand reputation further expands your listing audience, and brings your home to a global audience.

STATE-OF-THE-ART MARKETING PLAN

Together we will customize a marketing campaign as distinctive as your home.

PRE-LISTING

In preparation for your listing launch, we curate a highly targeted listing strategy, initiate outreach to our extensive luxury network. We prepare your home for showings, develop an in-depth promotional campaign, and create a custom suite of marketing materials complete with professional photography, compelling copywriting, and luxurious design

LISTING LAUNCH

Our aggressive sales strategy begins—effectively positioning your listing across print, digital, and social media channels worldwide. Included in our proven approach are private showings, website listings, email and direct mail campaigns, social media promotions, listing syndication to our vast online network, exclusive communication to our international partners, and personal outreach to targeted members of our global luxury network

ONGOING PROMOTION

Relentless in our commitment to sell your property efficiently and at the highest price point possible, we unveil innovative marketing campaigns designed to consistently and intelligently showcase your listing to affluent clientele across the globe Our marketing suite includes prestigious networking, placement in elite publications, newsletter and magazine features, high-quality printed collateral, and expansive digital and social media exposure.

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NEXT-LEVEL MARKETING NEXT-LEVEL RESULTS

SOPHISTICATED MARKETING SUITE

Offering a comprehensive suite of marketing services, including print, digital, social media, direct mail, virtual tours, and elite networking, IS Luxury curates a customized marketing campaign to sell your property at the maximum price point, in record time

Available marketing services include:

EDITORIAL

PHOTOGRAPHY

VIDEO PRODUCTION

PROPERTY WEBSITES

3D VIRTUAL TOURS

FLOOR PLANS

LUXURY RENDERINGS

DIGITAL MARKETING

COPYWRITING

VIRTUAL STAGING

MAGAZINE PUBLISHING

PRINT, SOCIAL & DIGITAL PRESENCE

With a pulse on local, national, and international luxury real estate trends, IS Luxury leads the way in print, digital, and social media marketing

Social Media Designs

Postcards/Brochures

VAST DIGITAL REACH RELENTLESS

INNOVATION

Committed to innovation and optimization, we constantly evaluate and advance our digital presence in order to expand and maximize our reach.

LAS VEGAS

as luxury hom IS Luxury's the latest in throughout

SOCIAL AUTHORITY

12,000 Active Followers

Constant Engagement. Superior Reach. Loyal Following.

With a monthly reach of well over 1 million+ luxury buyers across Facebook, Twitter, YouTube, Instagram, and LinkedIn, IS Luxury creatively and consistently engages with luxury buyers and sellers. Our premier social media experience enables us to showcase your listing to targeted buyers across the globe.

49,000 10M+ Views

Channel Subscribers

12,000+ Engaged Fans 12,000+

Loyal Clients & Interested Buyers

2,000+

Loyal Clients & Interested Buyers

Discrete Considerate Elite

OFF-MARKET LISTINGS

IS Luxury is accustomed to working closely with executives, athletes, celebrities, and foreign dignitaries Our extensive network of luxury clientele, each highly connected in their own right, enables us to offer and sell off-market listings—perfect for those who prefer their properties to remain entirely exclusive and out of the public eye.

LEVERAGED LISTING EXPOSURE

IS Luxury syndicates listings to over 1,000+ websites.

FOR A LOVE OF LAS VEGAS

Las Vegas has long been one of the world’s most sought-after destinations.

Offering attractive price valuations, noteworthy tax advantages, and an escape from the ordinary, the seductive city becomes all the more enticing.

No personal income tax

No corporate income tax

No gross receipts tax

No franchise tax

No inventory tax

No tax on the issuance of corporate shares

No tax on the sale or transfer of shares

No sharing of information with IRS

Simple annual requirements

Protection for Directors & Officers

No initial or minimum capital requirements

Anonymity of owners-total privacy

Business-friendly environment

High-value investments

Low property taxes

THERE HAS NEVER BEEN A BETTER TIME TO SELL LUXURY REAL ESTATE IN LAS VEGAS

YOUR PARTNER IN LUXURY REAL ESTATE

Honest. Committed. Resolute.

Our reputation as the leading luxury real estate firm in Las Vegas is a culmination of our unwavering commitment to excellence, our extensive luxury network, our elite resources, and our unparalleled market expertise.

OUR COMMITMENT TO YOU.

• • •

• You always come first.

You may reach us 7 days a week, 365 days a year.

You receive the foresight of an industry-leading, unified team

You enjoy the network and resources of a globally-respected brand

You benefit from state-of-the-art print, digital, and social media marketing

At IS Luxury, we curate uniquely personalized experiences, designed to exceed your every expectation and ensure that you receive the greatest return on your investment

We sell more homes over $1,000,000 than any other agent, team, or brokerage in the Las Vegas Valley.

OUR RESULTS ARE SIMPLY UNDENIABLE

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