Listing Launch Plan - Jewel Homes

EXCLUSIVELY

PREPARED FOR JEWEL HOMES

THE ROADMAP TO YOUR SALES

01

INSPIRATION PHASE

A robust content and distribution model engineered to inspire.

02 ARTICULATION PHASE

Getting home buyers to your homes is only half the battle. Our concierge style approach is designed to implement the lost art of selling real estate, maximizing your results.

03 CLOSING PHASE

We’re under contact. GREAT! But there is still work to be done.

04 PRICING

How to make sense of our “4 P’s” Pricing Formula.

THE ROADMAP. WE GET IT.

A SUCCESSFUL TRANSACTION IS THE CULMINATION OF A SERIES OF PROPERLY EXECUTED STEPS.

THERE’S A BIG DIFFERENCE BETWEEN BEING A REAL ESTATE AGENT AND BEING AN ADVISOR. WE HAVE REVERSE-ENGINEERED THE SALES PROCESS TO TRULY IDENTIFY THE PIVOTAL POINTS THAT EQUATE TO MAXIMUM RESULTS.

A MARKETING PROGRAM DESIGN TO INSPIRE A BUYER WHEREVER IN THE WORLD THEY MAY BE.

CORE PILLARS OF SUCCESS IN THIS PHASE ARE CONTENT & DISTRIBUTION.

01 Initial consultation with IS LUXURY MARKETING TEAM to create a PR roadmap and branding angle.

02

Schedule Photography and Videography session. Creative team to storyboard video and drone cinematography to be used online, in social media and with media outlets

03

Lindsay to personally consult with our copy writer to tell the narrative of your homes. 04

Staging consult and implementation, if need be. 05 IS LUXURY to consult with FORBES GLOBAL PROPERTIES on potential media pitch to tease listing with key media writers.

06

COMING SOON in MLS notice to top agents to build hype for 1 week prior to going live publicly.

Go Live publicly in the MLS.

Publish custom website & create digital book.

Host catered customized event at Stargazer II.

Launch custom email announcement to IS LUXURY database that includes approx. 15,000 recipients. This is one of the most qualified real estate email portfolios in the city.

Our custom digital book will be sent along with VIP calls and text messages directly from Lindsay Presswood to the rolodex of relevant real estate brokers across key markets. This will also be printed and provided to prospective buyers at showings.

IS LUXURY will launch an announcement to the 500 Top Agents in Los Angeles.

INSPIRATION PHASE

LAUNCH (continued)

07 Social media blitz - Lindsay Presswood and our team of top luxury agents have the most social media followers in the real estate industry in Las Vegas.

These social media blitzes procure Quality-over-Quantity views and curate an immersive engagement.

• Instagram announcement teaser

• Instagram VIDEO post

• Instagram STORIES

• Facebook announcement teaser

• Facebook VIDEO post

• YouTube VIDEO post

08 Your properties will syndicate out to our partner at Leverage PR.

WE ARE ALLIED WITH THE MOST RESPECTED MEDIA OUTLETS WORLDWIDE, SO YOUR PROPERTIES CAN BE VIEWED AND EXPERIENCED BY AN INTERNATIONAL AUDIENCE WITH BUYING POWER.

(629.4M monthly views and 149.6M site visits)

• Wall Street Journal

• Financial Times NY Times

• Mansion Global

• The Washington Post

• Robb Report

• Barron’s

• Penta

• MarketWatch

• PropGOLuxury

• Juwai

• Leverage.com

• Zillow.com

• Redfin

• Realtor.com • Isluxury.com

INSPIRATION PHASE

FIRST 3 MONTHS TIMELINE

JUNE 10

JUNE 13

MONTH 1

MONTH 2

PHOTOSHOOT

MARKETING MATERIALS CREATED

JUNE 15 GO LIVE PUBLICLY, EMAIL MARKETING SENT

JUNE 17

POSTCARD MAILERS ARE SENT TO A DATABASE AFFLUENT HOUSEHOLDS

JUNE 18 IS LUXURY AGENT TOUR & SOCIAL MEDIA DAY

JUNE 20

JULY 7

JULY 11

MONTH 3

AUG

INVITATIONS SENT FOR BROKER EVENT

FEATURE SPREAD IN IS LUXURY DEVELOPMENT COLLECTION MAILER & EMAIL BLAST

INVITE-ONLY BROKER EVENT

RECURRING 2-PAGE SPREAD IN IS LUXURY MAGAZINE

On-going outreach weekly to agents that have reviewed listing in the MLS

ROBUST CONTENT AND DISTRIBUTION

ENGINEERED TO INSPIRE.

02

ARTICULATION PHASE

WE’VE BEEN ABLE TO GET HOMEBUYERS TO YOUR PROPERTY. NOW THE REAL SELLING BEGINS.

ART OF PERSUASION

01 After properly vetting a buyer and determining their qualifcation, we arrange for an in-person showing experience

02 Upon arrival to the home early, we take careful time to set the stage. That means lights on, doors open, candles lit, music playing and an ambiance that screams ‘welcoming’.

03 As consultants, we come to the showing properly armed with intimate property knowledge so we can properly communicate all the bells and whistles that the property provides.

04 No market is trickier to sell in than Las Vegas area. This is because with many cash transactions and a plethora of facets that determine a property’s value, it can be difficult to articulate apples versus oranges. We have mastered the art in selling around a pure “comp” basis and building value for your unique property.

05 Much of the sales process revolves around a charismatic approach to promoting the lifestyle one would achieve when living at a property. Here at IS LUXURY, we focus on selling your future buyer the “dream”.

03 CLOSING PHASE

ONCE AN OFFER IS RECEIVED, IT IS OUR JOB TO SEE IT THROUGH THE FINISH LINE.

01 Pre-offer groundwork. At IS LUXURY, we have learned to set the stage in preparation of an offer. Like a game of chess, we can often anticipate a move before it happens and can maneuver accordingly.

02 Managing emotion: We get it. A home sale is one of the largest transactions one will see in their lifetime and emotions can run high. It is our job to be a steadfast, non-biased, and objective intermediary to ensure your deal runs seamlessly to the end.

03 Data dissemination: Often times where a deal gets hung up is in the delivery of misinformation. Poor data leads to poor decisions and at IS LUXURY we ensure that you are armed with the correct information to make difficult decisions.

04 Strategy management. After thousands of transactions, we have seen it all and have learned the trends of what oftentimes transpires. Thus, we can work together with you to ensure we are properly managing strategies. From inspections to appraisals, we can formulate how to successfully negotiate these hurdles.

PRICING PHASE

PRICING IS ART MIXED WITH SCIENCE. HOW THE FORMULA OF THE FOUR P’S EQUATES TO A SALE.

THE

FOUR P’S

PATIENCE This is where the pricing discussion always starts. We cannot know how to navigate your goals without first understanding your timeline. The seller looking to move quickly will have a very different strategy than a seller that wants to wait out, with risk, the buyer willing the pay their price.

PRODUCT Your home is like a product on the shelves. It must be properly packages and presented to the consumers. How your home (the product) is presented will undoubtedly lay the foundation for the results that are achieved.

PROMOTION Your home (the product) is dialed in. Now comes our part, as IS LUXURY. to ensure that we are properly deploying the appropriate marketing strategy that compliments your product and communicates the offering to the largest, most qualified audience.

PRICE The most important... PRICE. How the ‘Three P’s’ noted above are executed together will determine what price can be achieved. As the formula changes, the price thereof will be adjusted as well.

04 PRICING PHASE

THE PRICE IS RIGHT

This graph illustrates the importance of pricing correctly. The center-line represents market value. As you move above this market value, you attract much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers.

This chart illustrates the level of excitement and interest in a new listing over time. It also demonstrates the importance of pricing correctly. When a property is first listed, it generates a very high level of interest from prospective buyers, which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this curve.

WE LOOK FORWARD TO

WORKING TOGETHER.