After a year of putting plans on hold, the thought of running an event for your business can be daunting, but also exciting! Many businesses shy away from the idea of holding an event, for fear that the effort and costs required will exceed the overall benefit. But we’re here to tell you that you could be missing out on a valuable marketing tool!
GOING WILD! Jo and Kevin
Hosting events comes with a range of benefits: ■
eet your customers: face-to-face contact M is important as it allows you to build trust and get to know your audience. If you know your ideal customer, you will be able to tailor your business to meet their needs and requirements, meaning greater revenue for your business.
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how off your work: an event is the perfect S opportunity to show people what you can do. We’re not suggesting that you try and overly sell to your guests but having your work on display will hopefully get guests thinking about what they have at home to frame.
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ttract attention: hosting an event will attract A attention from your community, and hopefully local media too. Use this opportunity to get your business’s name out there so that people think of you next time they’d like a picture framed!
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xpand your industry contacts: consider E inviting other framers, artists and interior designers to your event. You can discuss industry best practices; you’ll build your network and maybe even learn something new.
