I HAVE BEEN GIVEN THE OPPORTUNITY TO CREATE A FASHION FILM TO PROMOTE THE COURSE TO PROSPECTIVE STUDENTS, WHICH WILL BE SHOWCASED BOTH ON OUR YOUTUBE CHANNEL AND DURING LAUNCH NIGHT. MY CONCEPT WAS INSPIRED BY A FASHION FILM TITLED SPACES OF DESIRE BY TASKIN GOEC AND TIMO KREITZ, ORIGINALLY PRODUCED FOR SHOWSTUDIO TO PROMOTE A RUNWAY SHOW. I WAS PARTICULARLY INFLUENCED BY THE FILM'S PACE, ITS USE OF AI, AND ITS DISTINCTIVE LIGHTING TECHNIQUES. ONE OF THE KEY EDITING STYLES I’VE DRAWN FROM IS THE USE OF SPLIT-SCREEN CLIPS, WHICH ADDS A DYNAMIC, LAYERED VISUAL EXPERIENCE. BUILDING ON THIS INSPIRATION, MY VISION IS TO CREATE A ‘DIGITAL RUNWAY’ , A FASHION FILM WHERE AI-GENERATED VISUALS PORTRAY STUDENTS’ DESIGNS AS IF THEY WERE WALKING A VIRTUAL CATWALK. I’VE INCORPORATED THESE AI-GENERATED IMAGES AND EDITS TO CREATE A BALANCE BETWEEN VISUAL DESIGN AND EFFECTIVE COMMUNICATION, ENSURING THE FILM RESONATES WITH BOTH THE CREATIVE AND CONCEPTUAL ASPECTS OF THE COURSE.
(.HTTPS://WWW.SHOWSTUDIO.COM/PROJECTS/FASHION
WHAT DO I LIKE ABOUT THIS?
•HEAVY USE OF DIFFERENT CAMERA ANGLES
•AI ELEMENTS
•LUXURY FEEL TO IT
WHAT AM I TAKING FROM THIS:
•EDITING STYLES
•AI GENERATION
•SPLIT SCREEN STYLE WITH ZOOM INS
•NO TRANSITIONS, FEELS LUXURY
THE MESSAGE
Throughout the film, I’ve embedded key details about the course: it’s a two-year fast-track program, the first of its kind in the country, and consistently ranked among the top 10 fashionrelated courses by The Guardian. These facts ground the visual narrative and help viewers understand the unique opportunities thiscourseoffers.
Toward the end of the film, I introduce The NEST, a virtual incubator that provides postgraduate students with a full year of freeextratrainingandsupport.Thishighlightsourcommitmentto long-term growth and career development, even beyond graduation.
SCREENSHOT FOR EXAMPLE
INITIAL IDEAS
MAIN IDEA:
-DIGITAL RUNWAY SHOW, SHOWING THE BEST OF FCM
-AI GENERATED FINAL IMAGERY, FEELS LIKE A RUNWAY VIDEO OF EVERYONE'S BEST IMAGES WALKING.
-TAKING INSPO FROM SHOW STUDIO I WILL BE SELECTING IMAGES TO AI GENERATE USING RUNWAY.COM
-INTRO CLIP IS ALSO AI GENERATED TO SHOW THE ‘RUNWAY IS STARTING’
-AUDIO IS SELECTED FROM A COPYRIGHT FREE WEBSITE. WANTED IT TO FEEL UPBEAT AND INVITING, SOMETHING YOU'D HEAR IN A FASHION SHOW, BUT ALSO SOMETHING THAT IS INTRIGUING FOR GEN Z.
AGES
FASHION FORWARD UNISEX TRENDY
TARGET AUDIENCE
AI INCORPORATION
AI EXAMPLES
Using Runway I have generated videos from finalimagery,aimingfor arunwayfeel.Theseare someexamples
THE FILM PROMOTES THE COURSE BY PRESENTING THE SUBJECT AS A SPACE WHERE CREATIVITY MEETS TECHNOLOGY. HERE’S HOW THE VIDEO BECOMES A COMPELLING PROMOTIONAL TOOL FOR PROSPECTIVE STUDENTS, ESPECIALLY WHEN SHARED ON PLATFORMS LIKE YOUTUBE OR SENT TO COLLEGES::
THE FILM'S HIGH-IMPACT VISUALS, AI-GENERATED IMAGERY, FUTURISTIC AESTHETICS, AND A DIGITAL RUNWAY CONCEPT, IMMEDIATELY GRAB THE VIEWER’S ATTENTION. FOR STUDENTS WHO ARE CONSTANTLY SCROLLING THROUGH FAST-PACED, VISUALLY-DRIVEN PLATFORMS, THIS FEELS NATIVE AND EXCITING. IT TELLS THEM: THIS ISN’T A TYPICAL FASHION COURSE, THIS IS THE FUTURE YOUNGER AUDIENCES, ESPECIALLY THOSE IN COLLEGES, ARE FLUENT IN VISUAL CULTURE, GAMING, TIKTOK, AND DIGITAL EXPRESSION. THE FILM USES THOSE SAME VISUALS TO CONNECT WITH THEM. IT SAYS: THIS COURSE UNDERSTANDS YOUR WORLD AND GIVES YOU THE TOOLS TO LEAD IT
THE USE OF SURREAL, ABSTRACT VISUALS IMPLIES THAT STUDENTS WON’T JUST FOLLOW TRENDS, THEY’LL BE ENCOURAGED TO CREATE THEIR OWN VISUALS. THAT’S DEEPLY APPEALING TO CREATIVE MINDS WHO WANT TO PUSH BOUNDARIES AND EXPRESS THEIR IDENTITY THROUGH FASHION AND MEDIA.
THE FILM PROMOTES THE COURSE BY EMBODYING ITS CORE MESSAGE, FASHION COMMUNICATION IS EVOLVING, AND THIS COURSE IS THE GATEWAY INTO THE FUTURE. IT’S VISUALLY EXCITING, CONCEPTUALLY MODERN, AND DEEPLY ALIGNED WITH THE INTERESTS AND AMBITIONS OF TODAY’S CREATIVE YOUTH.
