Dariann Diaz - 49446 Avenida Obregon CLR Listing Presentation

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CALIFORNIA LIFESTYLE REALTY ADVANTAGE

“Taking your dream lifestyle from vision to reality.”

California Lifestyle Realty has nearly 30 years’ experience selling luxury real estate in the Coachella Valley and Greater Palm Springs.

With almost $3 billion in real estate sold, you can trust our expert agents to make the process of buying or selling your home seamless and simple.

California Lifestyle Realty is the ONLY agency with on-site offices at La Quinta Resort & Club and at PGA WEST.

DARIANN DIAZ

CalDRE#: 02038760

 760-636-2898

 darianncapri@gmail.com

 www.dariann.com

 @homesbydariann

A Coachella Valley guru, Dariann Diaz is a lifelong local who brings extensive knowledge and a deep passion for the community to her real estate practice. With an intimate understanding of the valley’s neighborhoods and market dynamics, Dariann offers clients unparalleled insight and guidance. Renowned for empowering her clients to achieve the very best, she consistently goes above and beyond. Hyper-responsive and abundantly helpful, Dariann tackles complex challenges with determination and skill, enlisting the cooperation of others to achieve the best outcomes for her clients.

Combining warmth with fervor, Dariann prioritizes her clients’ needs, always advocating for their best interests. Her deep connection to the valley is evident in every transaction, leveraging her local expertise and genuine passion for helping clients find their perfect homes.

Whether you’re buying, selling, or simply exploring your options, Dariann is your go-to expert for a seamless and rewarding real estate experience.

MARKETING TIMELINE

Below is an of overview of the steps and opportunities to market your home. Through a mix of tried and true methods mixed with new channels adjusted to the ever changing habits of buyers, I can ensure your home has maximum visibility. 1 COMING SOON LAUNCH Website MLS

Syndication of Listing

On-Site Offices STAGING

Furnishings

Virtual Signage SIGNAGE

IMAGERY

Photography

Virtual Tours

Matterport

Drone Photography

Videography

FLOORPLAN

Traditional Floorplans

Matterport Walkthrough

Virtual Tours

EMAIL CAMPAIGN

New Listning Announcement

Agency Newsletter

La Quinta Resort Newsletter

PRINT CAMPAIGN

Postcards

Flyers

Available Homes

Public Relations

STAGING

Home staging is more than washing windows, placing flowers in a vase and vacuuming the carpets – it can truly transform your home from a personalized space to a potential buyer’s dream property. A few simple shifts can dramatically impact the perceived appeal and value of your home.

PHOTOGRAPHY

Statistically we know that 93 percent of buyers use the Internet during their home search, and 87 percent of them cite photos as a “very useful” aspect of their online search*. In order to make the best first impression, we invest in the most respected photographers, videographers and creatives to capture the finest selling points of your home.

*National Association of REALTORS® 2020 Home Buyer and Seller Generational Trends

SIGNAGE

39% of buyers said they find yard signs as a useful source when searching for their next home. A California Lifestyle Realty sign has become synonymous with luxury real estate and the Southern California desert lifestyle.

*National Association of REALTORS® 2020 Home Buyer and Seller Generational Trends

SOURCING THE RIGHT BUYER

Your buyer could be searching for prospective properties virtually anywhere. Our holistic marketing approach will ensure that your home is seen by each and every potential buyer.

52%

Buyers found their home online

29%

Buyers found their home through a real estate professional

19%

Buyers found their home through signs, friends, relatives or other network

OPEN HOUSE EVENTS

There’s no better way for a potential buyer to experience a home’s merits than through an Open House. One powerful way to create traffic and exposure for your home is by holding open houses.

40% of buyers describe open houses as an important information source when looking for a home.

The more people that see your home, the faster it will likely sell, and open houses help achieve that goal.

They also allow me to answer any questions about the home or neighborhood while I’m face-to-face with potential buyers.

Neighbors also love to attend open houses, which can lead to increased word of mouth and greater exposure.

Furthermore, open houses allow me to hear feedback directly from buyers and agents, which can be valuable in gauging interest and addressing concerns for future showings.

All in all, open houses are an important tool in getting your home sold quickly and at the best price.

EMAIL CAMPAIGN

Emails provide a great way to promote your home. California Lifestyle Realty has a growing database of contacts that have shown interest in real estate as well as partner access to additional sizeable databases, including La Quinta Resort & Club.

VIEW PROPERTY

PRINT CAMPAIGNS

A unique mix of property flyers distributed to all of our on-site offices, targeted postcards and select publications can help further elevate the presence of your home.

WHAT I DO

ADVERTISING AND MARKETING

• Home will be in the Desert Area Multiple Listing Service

• Home will be on Trulia

• Home will be on Zillow

• Home will be on Realtor.com

• Home will be on Homefinder.com

• Home will be on Redfin

• Home will be advertised in the Desert Sun for Open Houses

• Home will be marketed on Social Media

• Professional Photographs will be taken

• Home will be exposed at Weekly Office Meetings

• Home will be featured in the Available Homes Booklets displayed at the Only On-Site offices at PGA West Tournament Clubhouse, Discovery Center, Mountain-Dunes Club House, and La Quinta Resort & Club

OPEN HOUSES

• Open Houses will be held on weekends (as approved by sellers) for maximum exposure.

CARAVANS

• Home will be promoted through CLR and Multi-Broker Caravans.

SHOWINGS

• Any showing requests from agents or buyers must be schedule through me directly, so that I or my business partner can meet them there to highlight the selling features of your home and answer any questions about the house, community, or HOA.

• The home will be staged with the lights on, exterior blown off, patio cushions out, etc.

• I will follow up with all agents for feedback.

• I will update sellers on all activity and feedback.

CHECK UPS

• I will take care of your home as if it was my own.

• If your home is ever unoccupied, I will check on it regularly and clean up as necessary

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