

LAKES BUSINESS
SOUTHERN LAKES BUSINESS









Louisa ‘Choppy’ Patterson

Stepping Up and Stepping Out
Lucky for some (if you were lucky enough to grab tickets before they sold out) - the 13th annual Westpac Women’s Conference is on Friday, 13 June.
We’re thrilled to welcome another exceptional lineup of leaders to Tāhuna, Queenstown. This event is a rare opportunity to step away from the day-to-day, connect with others, and be inspired by those leading with courage and purpose.
This year, we’re especially excited to welcome our first-ever male MC, comedian Tom Sainsbury. If ever I need a bit of a laugh, Tom is my go-to (the Chamber team can vouch for that) – and I’m sure I’m not alone!
His warmth and wit will bring just the right balance to a day of big ideas. As we explore serious topics - leadership, equity, growth - it’s always healthy to remember that laughter and humility are just as important as strategy and ambition. Our theme this year, “Stepping Up and Stepping Out,” celebrates those who have the courage to create real change - whether on a national stage or in their local communities. We’re proud to welcome:
• Sinead Boucher, Owner and Publisher of Stuff, whose fearless transformation of New Zealand’s largest media company is a masterclass in purpose-led leadership.
• Dr Ellen Joan Ford, a leadership expert and award-winning author passionate about inclusive workplaces and thriving team cultures.
• Cassie Roma, digital strategist, entrepreneur, and founder of CR&Co, whose creative storytelling and advocacy for kindness and diversity are shaping how businesses connect and grow.
As always, the Queenstown Lakes is brimming with its own inspiring talent. You’ll find many of these local leaders featured in this issue of Women in Business, and I’m proud to work alongside them every day.
A heartfelt thank you to our generous partners - Westpac, Lane Neave, Deloitte, Air New Zealand, Z Energy and Gibbston Valley - for your continued support in growing this incredible event.
Whether at the conference or another Chamber gathering, I hope to see you soon. If we can support your business journey in any way, we’d love to hear from you.
“Courage starts with showing up and letting ourselves be seen” – Brene Brown
Ka kite anō
Cassie Roma on curiosity and courage
by Paul Taylor
A quick browse of Cassie Roma’s LinkedIn profile will have most people thinking ‘what the hell have I been doing with my life?’
The Californian, who moved to New Zealand in her twenties, is a founder, director, creative strategist, documentarian, TV star, storyteller, TEDx alumni, executive advisor, board chair, career coach, brand ambassador, keynote speaker and emcee, and the list goes on.
Speaking ahead of her speech at the Westpac Women in Business conference, Roma says it is curiosity and backing herself that have shaped her career across continents, industries and platforms over the decades.
“I think curiosity is the biggest superpower for women in business,” she says. “All the courses I took at uni were built on my curiosity and throughout my career I’ve had jobs I made for myself because I was curious about something, and needed to learn about it, whether that’s marketing, social media, community around social media, advertising models.
“I’ve also followed my nose, or really my heart. If something felt right, felt creative, and felt good to me, I had the courage to go along with it.”
That curiosity and perpetual upskilling has meant she’s always willing to jump into something new. Roma recalls a university professor at the University of California Santa Barbara telling her that while men typically apply for a role when they meet 60% of the criteria, women wait until they meet 100%. That stuck.
“She told me, if you change jobs every couple of years, you’ll double your earning potential,” Roma says. “You’ll move from a job to a job, you’ll learn, you’ll gain necessary skills. You’ll have different variations on work that you can do in industries across verticals. And was like, ‘Ooh, I like that’.”
That’s led to a career in which she’s driven brand and social media strategies for Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and NZME, founded consultancy & multimedia business CR&Co, and appeared on The Apprentice Aotearoa as the right-hand to the CEO and Celebrity Treasure Island. Taking the leap to the next role is where the courage comes in, she says.
“But I appreciated that if you want to grow, you need challenge, and therefore you need to get comfortable with being challenged. I know, no matter what happens, I’m still curious and I will work my butt off to learn and to make things make sense, so things will be alright.”
It’s also about having the courage to speak up and ask questions.
“There can be a reluctance in New Zealand, especially for women, to ask questions. We’re told to kind of be quiet and listen. But this American accent has helped, even when it wobbles and shakes, because I can ask questions, and I’ve used that to my advantage asking ‘why is that?’ and ‘what is that?’, and also backing myself when I know I’m the expert in the room, or just when I know I have a good idea.”
Sharon Fifield, Chief Executive, Queenstown Business Chamber of Commerce and




That attitude now fuels CR&Co, her Aucklandbased creative consultancy, and her latest project: Heal the Hauraki - a documentary on work to reverse the ecological collapse of the Hauraki Gulf, told through the lens of modern science, indigenous knowledge and wahine Māori.


The time for change is here
Dr Ellen Joan Ford is bringing her trademark energy, research insight and practical advice to the Westpac Women in Business Conference in Queenstown this month, with a mission to change the working world for the better.
As a military veteran, author, TEDx speaker, researcher, leadership consultant and parent, Ford blends lived experience and academic rigour to champion workplace reform that values people as whole human beings - not just employees.
“I’m absolutely convinced that the better our leaders can be at actually valuing people as people, the more effective they will be,” she says.
“We keep getting more evidence and data about this. From a social point of view, people will have better experiences, but the data also shows businesses will be more profitable too. The more human you can be as a leader, the better the outcomes for all.”
“We’re expected to work as if we don’t have children, and to parent as if we don’t have jobs.”
Ford spent a decade leading soldiers in the New Zealand Defence Force, then went on to complete an MBA and PhD in leadership and wellbeing of women in the workforce. Her postdoctoral research into the experiences of working parents sparked what has become her most publicfacing campaign: the #WorkSchoolHours movement.
“I kept hearing the same stories,” she says. “Parents forced out of the workforce because the juggle was unmanageable. Others working full-time and grieving the time missed with their kids. And those working part-time who were paid less - but not asked to do less.
by Paul Taylor
“It pissed me off. This is like societal gaslighting. And so it was just this kind of just deep sense of ‘this is not okay’. I often say is that we live in a society where we’re expected to work as if we don’t have children, and to parent as if we don’t have jobs.”
The tipping point came during her second parental leave. “I thought, this system isn’t designed for today’s world. It was built over a hundred years ago when one person worked and one stayed home. That’s not reality anymore. I realised, I have to do something.”
Ford quit her job, launched her own leadership consultancy, gave a TEDx talk, and wrote a book titled #WorkSchoolHours. She now works with organisations across New Zealand and abroad, delivering keynote speeches and workshops focused on inclusive leadership, flexibility, and measurable performance.
She speaks about values and also builds practical models for them. Her leadership framework is based on Belonging, Autonomy and Purpose, and she will be sharing it at the Queenstown conference alongside stories and examples from her time in the military.
“There were times I tried to lead like the stereotypical hard-nosed officer. It didn’t work. When I dropped the act and led as myself, things changed.”
Ford served in Afghanistan and was part of a team that orchestrated the evacuation of 563 Afghans to New Zealand, during the fall of Kabul in 2021. Her leadership and teamwork through the crisis saw her honored with the Kiwibank New Zealander of the Year – Local Hero Award in 2023. She’s all about making leadership ideas accessible to everyone - not just people in senior roles. “Leadership is not about titles,” she says. “Everyone can lead. Whether you’re in the boardroom or on the front desk, you can influence how things are done around you.”
Though her message is aimed at women in business at this conference, her approach is deliberately inclusive.


“The phrase ‘pale, male and stale’ sometimes get used, and I am actually not okay with that. It’s really offensive, pretty alienating and just a shitty thing to say about men.
“Most of my consulting work is actually with men. There are heaps of middle aged white men who are doing really good things. This isn’t about ‘us vs them’. It’s about improving work for everyone. We all benefit from a system that recognises we’re more than our job titles.”
Ford’s appearance at the Queenstown conference is part of a growing momentum to modernise the workplace, something she believes Queenstown’s entrepreneurial business community is well placed to lead. “There’s a real opportunity here,” she says. “We can redefine how we work. The system we have isn’t working for everyone but we have the power to change it.”
Ford’s advice for business leaders:
• Focus on outputs, not hours – “Ask what really needs to be achieved. Then give your team space to deliver it in a way that works for them.”
Ford, a finalist in the Australian Business Book Awards, has created a discount code to get a copy of her E-Book for FREE. Simply go to her website www.ellenjoanford.com
“I know not everyone will buy my book, so I want to make it as accessible as possible, so people can read it, and then do something with it,” she says.
Use the code QUEENSTOWN100 in order to get the E-book for free.
• Involve your people – “Don’t try to solve flexibility like an air traffic controller. Talk to your team. Let them work it out together. You’ll build more trust and better results.”
And for employees:
• “When asking for flexibility, understand your manager’s concerns and speak in terms of shared outcomes. You’re not asking for a handout. You’re proposing a better way to succeed together.”
Sponsored Amanda Youell – Leading with vision, strategy, and community at SkyCity Queenstown
For Amanda Youell, leadership isn’t about titles - it’s about purpose, people, and progress. As General Manager of SkyCity Queenstown, she’s redefining what it means to lead one of New Zealand’s most iconic hospitality and entertainment venues.
With over 15 years of experience across commercial strategy, brand development, and cross-functional leadership, Amanda is known for turning challenges into opportunities. Now at the helm of SkyCity Queenstown, she brings fresh energy and a future-focused mindset to everything she does.
Since stepping into the role earlier this year, Amanda has worked closely with the team to refresh the look and feel of the venue - creating a more vibrant, guest-centric environment. She’s collaborated with the Food & Beverage team to launch new promotions at Wild Thyme Bar & Kitchen, including Happy Hour specials, First Table partnerships, dining combo offers, and a rotating Cocktail of the Week - all designed to attract and delight local guests. And that’s just the beginning. Amanda is also leading the planning of a major refurbishment, set for 2026, working with architects and stakeholders to reimagine SkyCity Queenstown as a leader in immersive entertainment.
“Queenstown is constantly evolving,” Amanda says. “To stay relevant, we need to be looking ahead - not relying on what’s worked in the past. Anticipating what guests want next is what energises and inspires me and the team thrives on that challenge.”
A major focus this year has been the national rollout of Carded Play - a regulatory change requiring all casino guests to register with ID before playing. While the project brings operational complexity, Amanda saw it as an opportunity to elevate service and support her team through meaningful change.
“Change doesn’t have to be intimidating when your people feel supported,” she says. “We focus on open communication, empathy, and hands-on training - because when your team feels confident, your guests feel it too.”
Community at the core
Amanda’s leadership extends beyond the venue walls. Under her guidance, SkyCity Queenstown continues to grow its role as a community partner. A source of pride for the entire team is their sponsorship of local organisations making a tangible impact. SkyCity Queenstown proudly sponsors the Queenstown Stampede ice hockey team - a beloved and fiercely competitive squad that brings energy and spirit to the region. This partnership reflects SkyCity’s commitment to supporting sport, wellness, and community connection.
The team also champions the work of the Queenstown Winter Pride, Chamber of Commerce, Queenstown Trails Trust, and the SkyCity Queenstown Community Trust - supporting multiple grants and projects across health, education, arts, and social services. “This is one of the most meaningful aspects of what we do - giving back to the community that gives so much to us,” Amanda says.
“Queenstown is constantly evolving.”
Before joining SkyCity, Amanda held senior roles in Queenstown’s tourism and hospitality sector, most recently as head of marketing and sustainability at Millbrook Resort. There, she led the resort’s postCovid recovery, reformed procurement practices, and secured government funding for environmental initiatives.
Her leadership style - grounded in empathy, enthusiasm, and accountability - remains central to her approach today. Whether mentoring staff, managing change, or enhancing the guest experience, Amanda believes strong teams and inclusive culture are key to long-term success.
“I want every person who walks through our doors - staff or guest - to feel safe, seen, and valued,” she says. “Culture isn’t written in a handbook. It’s something you live and lead by example every day.”
Amanda’s vision for SkyCity Queenstown reaches far beyond gaming. She’s passionate about creating a dynamic entertainment precinct - blending hospitality, live events, and memorable experiences in the heart of Queenstown. “The opportunity here is immense,” she says. “We’re in one of the most beautiful places on earth. I want SkyCity Queenstown to be a must-visit destination - not just for tourists, but for locals too.”
From floorplan redesigns and product upgrades to strategic partnerships and community engagement, Amanda is building a bold, connected roadmap for the future.

Empowering the next generation of women in business
Amanda’s advice to aspiring women in business is both practical and powerful.
“Don’t wait until you feel 100% ready - say yes to the opportunity, even if it makes you nervous. Growth comes from stretching, learning, and trusting yourself to figure it out.” She also encourages authenticity in leadership. “You don’t need to lead like anyone else. Lead like you - with empathy, clarity, and courage. That’s where the real strength lies.”
With a clear vision, collaborative spirit, and belief in the power of people, Amanda Youell is shaping the next chapter of SkyCity Queenstown - and redefining what leadership looks like for women across the country.
At the dawn of a new age
“AI is like a very smart, really odd new teammate,” says Queenstown Lakesbased AI business consultant Nadia Ellis.
”It’s not digital as we know it, but it’s actually more accessible than most people realise, and once you get up to speed with how to communicate with it, it’s a gamechanger.”
Ellis launched her AI consultancy business, Curiosity, in 2023 after decades working in the local tourism industry, including stints as marketing general manager at RealNZ and Cardrona Alpine Resort.
She’d become fascinated with the emerging technology while taking a career break, to recover from breast cancer and finish her master’s degree.
“I’d been diagnosed soon after a promotion, but instead of doing what a sensible person would have done and taking time off to recover, being ambitious, I continued to work all the way through my treatment,” she says. “Not surprisingly, at the end of that, I was quite burnt out.
“It’s really important to understand that AI isn’t something you learn in a couple of hours.”
“So I took some time off to write my master’s thesis, and it was then that I started really working with AI. I was just super curious to know what it was capable of. The more I got into it, I realised how much it’s fundamentally going to shape our world.”
by Paul Taylor
Driven by that curiosity, she became an “accidental entrepreneur”, pivoting into a new career helping other businesses large and small unlock the power of the revolutionary technology, with practical steps and a no-fluff approach.
“I think people still see AI in tourism as just chatbots,” she says, “but it’s so much more than that.
“It can improve processes behind the scenes, mentor team members and help businesses understand big bodies of data and customer information, helping to create brand and marketing strategies.”
She now spends countless hours staying current with the sector, pinging ideas off other AI practitioners around the world, while monitoring big tech frontier models, such as Claude Anthropic, Google Gemini and OpenAI’s ChatGPT.
“The pace of change is just phenomenal. It’s like having a front row seat to watch history unfold, at 1.75x the speed. I think that’s wonderful but it can also be quite confronting for businesses, which is one the reasons I decided to move fully into the AI space.”
One of the wonders of AI, is that the growth of natural language programming, like ChatGPT, means anyone can interact with the technology and build things - you don’t need to be a coder anymore.
“I’m not from a technical background but I’ve built a whole digital team of AI agents to support me. It is possible to build everything from intelligent automations to mobile apps without coding. If I can do it, so can everyone else, but it can be frustrating for businesses, who try it out and think ‘that doesn’t work’.
“It’s really important to understand that AI isn’t something you learn in a couple of hours, it’s a process and it unfolds. The best place to start is small - identify a pain point, map the process, and automate it. Get a win on the board.”
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Ellis says, paradoxically, AI can help improve human interaction in tourism businesses. Automation of repetitive admin can give staff more time with guests, while chatbots can deliver quick precise information without the stress. But businesses will likely need separate onboarding on both sides of the technology, AI automation and working one-on-one with AI agents.
Overall, the future is bright, if pretty opaque due to the vast capabilities of the emerging technology.
“Like with other technological changes, all the way back to the printing press, there’s going to be massive disruption,” Ellis says. “But I’m a techno optimist. We’re moving into the age of the idea, and the possibilities are endless.”


louise.denton@toddandwalker.com

Zak Kneebone Senior Solicitor Zak Kneebone Senior Solicitor
Sponsored
Jenni Powell - Both Brains

“I spent a decade in Queenstown’s tourism industry, but when I transitioned into tech, I realised I didn’t have a network here - I had to build one,” says Jenni Powell, General Manager of Both Brains for over four years.
That realisation sparked a movement. In the past year, Jenni launched Queenstown Women in Tech, a self-funded, selfpromoted network that now connects over 200 women across the region. “You can’t be what you can’t see, so we’ve created a welcoming space where women can show up as themselves, share knowledge and grow together,” she says.
The group’s first birthday was celebrated this May with a sold-out event featuring panels on personal branding, financial wellbeing and career growth.
Last year Jenni introduced TechWomen Mentoring Circles to Queenstown - the first time the national programme has reached the region. “Mentorship shouldn’t be a luxury,” she says. “It’s a lifeline, especially in industries where women are still underrepresented.”
“Mentorship shouldn’t be a luxury.”
At Both Brains, Jenni leads with the same values she brings to the community: trust, clarity and connection. “We don’t just want to live and work here - we want to create a community,” she says. “We take the pain points out of tech, so businesses can focus on what they do best. We’re not just an IT provider - we’re a trusted partner and incredibly proud that in 12 years we have never lost a managed service client. It’s actually more than the technical solution, it’s about the relationships we build.”
A three-time finalist in the Women in ICT Awards, Jenni is also a business mentor for Business Mentors New Zealand, a diversity
advocate, and a believer in lifting others as she climbs. “I’m not here to be the only one in the room,” she adds. “I’m here to open the door for others.”
Why outsource your IT to Both Brains?
• We simplify tech - so you can focus on what you do best
• We’re your partner - not just a provider
• Locally led - based in Queenstown, with deep roots in the community
• End-to-end support - from IT strategy to day-to-day troubleshooting
• Clarity first - no jargon, just honest advice and clear solutions
• Built for growth - scalable systems that evolve with your business
• Human-first tech - we listen, we care, and we tailor solutions to fit
15/70 Glenda Drive, Frankton, Queenstown jenni@bothbrains.com | 021 993 373
Carol Morgan - Latinos for New Zealand
Carol Morgan wears many different hats around Queenstown, but all have a strong focus on helping the local community. Hard working, inspirational and willing to do whatever it takes to help those around her, Morgan is both a community connector for Volunteer South, and the founder and chairman of Latinos for New Zealand Charitable Trust.
Born in Argentina, she moved to Queenstown eight years ago. A naturalborn businesswoman, she was at the helm of her own fashion company at 17. In 1998 she founded another company that created an online education platform for use around the world. And somewhere in between she became a lawyer. She wasn’t feeling fulfilled, though, and started experiencing burnout, which is when her focus shifted to helping others, something she’s now hugely passionate about.
“Latinos for New Zealand started with me understanding that the migrant population struggles quite a lot when they get here – especially to blend and to belong. That’s a big part of the story, the belonging, so I think that a good way of belonging to a community is to participate,” Morgan says. The importance of the use of the word ‘for’ as opposed to Latinos ‘in’ New Zealand is demonstrated by the group’s dedication to give back to the community. Morgan’s main goal is to help – her background in
by Jessica Allen
business and the legal world is a great asset in that goal. She’s often called on from people around New Zealand and beyond, asking for advice and to help advocate. Her latest move has been to put another person on the board that is based in the North Island, so the organisation can offer more assistance up there. She’s also busy with Volunteer South preparing for National Volunteer Week, which runs 15 – 22 June. This is something she encourages everyone to get involved in.
When asked to define what it means to be a woman in business, Morgan says it’s “Having courage, no fear.” And she’s certainly delivered on that in her career.
“As I told an ex-business partner of mine a long time ago, ‘if you open that window and tell me to jump, I’ll jump’ – I think that’s the spirit. You’ve got to jump and have no fear, because what’s the worst that can happen? Someone would say no, there is someone else in the market (but there’s always room for competition), or it doesn’t work.”
Morgan also stresses that if the worst were to happen and it doesn’t work, you can always reinvent yourself.

LAKES BUSINESS
Twenty years ago, as a busy young physiotherapist under the pump, Emma Ferris could never have imagined what her career would look like today. While she’s totally been through the mill due to life’s twists and turns, out of bad has come something good, Ferris now helping hundreds of thousands of women around the world to “take back control”.
Starting her first business at 24, Ferris’s journey hasn’t been without its challenges. In 2019, she experienced emotional and financial trauma after being manipulated by a conman who deceived her about his identity and ultimately went to jail for his crimes.
This painful experience became the basis for her internationally acclaimed podcast, Conning the Con, where she shares her story and the lessons learned.
Despite the immense emotional toll, Ferris was able to use her deep understanding of the body’s stress response - honed through nearly two decades of researchto survive and heal from the trauma. She developed powerful tools that combine the science of stress with body-based practices, particularly breathwork, to regulate the nervous system and shift emotional states. Through her coaching and podcast, she now helps men and women around the world build resilience, release stress, and transform their lives.
“Our nervous systems are becoming dysregulated as we juggle so much as mothers, aunties, partners, wives, and carers.”
Ferris now also co-produces The Bravery Academy podcast, together with sister Sarah Ferris, based in London, which features courageous and inspiring people from around the world.
Conning the Con tells the story of how Ferris navigated the emotional and financial fallout of being swindled by a man she’d been involved with, including her successful effort to recover $200,000 of her lost money while continuing to communicate with him as though the relationship was still intact. Since its 2021 launch, it’s spent two years in the Top 0.5% of podcasts globally, amassing more than 2.5 million downloads. The conman was sentenced to 18 months in jail as a result of his actions.
Change from within
by Sue Fea

Ferris’s healing journey began in 2005 while working in Queenstown as a physiotherapist, where she experienced workplace bullying from her employer. She then opened her own clinic in Wānaka, and within seven years, she’d built a team of five physiotherapists and was running a Pilates studio. “It was constant, on the go – good stress but also some not so good stress,” she says.
It all took its toll on her body, and she reached burnout while pregnant with her first child. “I’m a fast-moving person, and it was here, treating so many other women like me with soreness, muscle tension, gut issues, and fatigue, that I joined the dots,” Ferris says. “So many women feel unheard by their doctors, with symptoms not taken seriously. Our nervous systems are becoming dysregulated as we juggle so much as mothers, aunties, partners, wives, and carers,” she says. “This was the tipping point that made me change.
“I realised that nervous system dysregulation - the missing link between the mind and body - was at the root of so many of these issues. Understanding this shifted everything. It became clear that this was the key to addressing the physical, emotional, and mental exhaustion women were facing.”
She’s pursued this further in post-graduate studies, including acupuncture, exploring the mind-body connection in a more holistic way and incorporating mindset, breathwork and emotional resilience.
Now in high demand for corporate business stress and resilience workshops, Ferris coaches everyone from CEOs to principals helping them manage emotional stress and embrace the power of saying ‘no’.
She’s also passionate about teaching the “science of compassion.”
“It might sound a bit woo-woo, but research shows that just four days of compassionate journaling can significantly reduce anxiety in three months and improve happiness in six months,” Ferris explains.
On her podcast, The Bravery Academy, Ferris interviews experts, psychologists, and survivors of trauma about overcoming hardship and making meaningful changes. Sharing her own painful experience of being manipulated by a conman was “terrifying” but forced her to do the deep inner work she uses to guide clients. “I had to confront the shame, process the trauma, and shift my physiology out of survival mode. It was a necessary step to reclaim my power.”
She’s been approached to turn her story into a Netflix series, but for her, it’s not about fame. “It’s about helping people take control of their lives, break free from their challenges, and embrace their true power.”
From her online courses to her one-on-one coaching and immersive annual women’s retreats in Bali, Ferris provides a holistic approach to help women slow down, reset, and create lasting change.
“Learning to listen to your body and nourish it, instead of punishing it, has been the most important lesson I’ve learned on my journey,” Ferris says. “The key is learning to regulate your body and mind in the busy, often overwhelming world of business. And when you do that, you can begin to listen to your gut and trust your instincts.”
For her, it’s not just about success in business - but creating a sustainable, holistic approach to living, so women can thrive, not just survive.
Sponsored
Meet the women of Country Lane

When Tineke and Annika founded Country Lane, they set out to create more than a business, they wanted a lifestyle shift. Their goal was to design a place where they could work on their own terms, with flexibility, purpose, and creativity.

Amy knows what it means to listen to the body - human or animal. After more than 20 years working as a food technologist, she made a major life pivot and retrained in Smart Bowen, a gentle, hands-on therapy that works with the body’s fascia, muscles, and nervous system to release tension and restore balance.
“I actually found Bowen through my own injury,” Amy explains. “It made such a drastic difference to my recovery - I knew I had to learn it. It changed my life, and ultimately my career.”
Now, through her practice based at Country Lane, Amy offers two restorative treatments: Bowen Therapy and FLOWpresso®. Bowen








Set on their family farm, Country Lane has grown into a boutique artisan village. It’s a place where unique, small businesses take root. “We find that many of our spaces are naturally filled by women - creatives, makers, and wellness experts - who bring incredible organisation, drive, and passion to what they do,” say the founders.
Raquel invites you on unique plein air painting and sketching tours through some of Queenstown’s most breathtaking landscapes - mountain slopes, mirrored lakes, and native forests. With over a decade of teaching experience and a deep love for the land, Raquel helps you slow down, notice the details, and express your surroundings through your own artistic lens. Whether you’re a seasoned artist or a
“There’s something powerful about the energy here.” More than just a workplace, Country Lane is a community that fosters independence, connection, and opportunity - an ideal environment for women building something of their own.
curious beginner, Art Adventures includes everything you need: materials, transport, and a gourmet lunch. You’ll also explore Queenstown’s vibrant creative community with private studio and gallery tours. Prefer to stay local? Weekly in-studio classes are also available at Country Lane’s new Schoolhouse Studios. Come and take a peek - it’s a beautiful way to reconnect with your creativity and the natural world.
helps with chronic pain, stress, injury recovery, and general wellbeing - and Amy treats not just people, but dogs and horses, with equal care and skill. Her second offering, FLOWpresso®, is a unique 3-in-1 system that combines gentle compression, deep pressure, and far-infrared heat to support physical and emotional recovery. “It’s like ctrl alt delete for your body,” she says.
Part of a long-standing Queenstown family, Amy brings science, intuition, and a calm presence to every session. Whether in her clinic or out in the field, her goal is simple: to help bodies move, rest, and heal - naturally. Free Rein Therapies: Freedom of body, mind and spirit.





















Annika Grant (left) and Tineke Enright (right) – Country Lane Queenstown
Raquel Carter – Art Adventures NZ
Amy Hasloch - Free Rein Therapies

Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in. Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away.
Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.

Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes
our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Tara Roberts - Posh Paws Dog Grooming
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
beginning the Adventures

Since 2021, TIKKI Studio has been quietly transforming how people connect with their clothes. Founded by Nina, an apparel designer with roots in Taiwan, Canada, Finland, and now New Zealand, the studio is a woman-led business grounded in sustainability, craftsmanship, and creativity.
In March 2025, TIKKI Studio moved into its more accessible new home at The School House Studios in Country Lane, providing a warm and welcoming space where practical skills meet personal expression, and where people can slow down, learn to
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes
From restoring historic wall paintings across Europe to running her creative studio at Country Lane, Kasia Hebda is the only professional art restorer in the Lakes District. At her art studio, she offers a rare mix of services - bespoke murals, fine art commissions, design, and conservation.
our environment. Her work in did you know this is just fulling in.
Queenstown in 2019. After experiencing burnout in Europe’s high-pressure conservation world, she pivoted to design. In 2022 she started teaching Life Drawing and painting and she found vocation in educating others.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
“Most people in Queenstown don’t know where to turn when artwork gets damaged or needs cleaning. That’s exactly what I do, but not only that,” she says. Originally from Poland, Kasia moved to
repair, upcycle, and make with intention. Drawing from her global experience and design background, Nina fosters a supportive, hands-on environment that encourages curiosity and care.
In a world of fast fashion and throwaway habits, TIKKI Studio offers an alternative: thoughtful making, community connection, and a return to valuing what we wear. Through her work, Nina is not only preserving the art of sewing - she’s helping shape a more sustainable future, one stitch at a time.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through
our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Today, she balances designing, teaching, and creating public art, including a 45m² mural at Remarkable Sweet Shop. Her biggest passion lies in decorating large surfaces. Her mission: to keep art alive, accessible, and meaningful in everyday life.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away.
Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that

Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes
Gabrielle Coppola is the artist behind Spellbound Art Studio, located in the School House Studios at Country Lane, Queenstown. Raised locally, Gabrielle’s creative world is shaped by a lifelong connection to the natural environment and a fascination with the quiet magic that exists just beneath the surface of everyday life. Her multidisciplinary practice spans drawing, painting, photography, and tattoo - each medium offering a different way to explore symbolic language, perception, and presence.
our environment. Her work in did you know this is just fulling in.
For close to 10 years the three co-owners of The Barn have each operated their own business within the original farm building, offering a beautifully integrated collection of gifts, homeware, furniture and kids’ wear. Most visitors to the store would be surprised to know the stylish store is a collaboration of three women, each with their own style and business.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.

Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away. Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Her studio is a calm and curious space, home not just to her art but to a collection of tropical fish, thriving plants, and a sense of enchantment that invites pause. “Nature has always been my friend,” Gabrielle says. “There’s so much to learn by paying attention to it.”
Alongside her own work, Gabrielle volunteers as an exhibition curator for the Queenstown Arts Society, helping shape opportunities for other local artists. She’s proud to be part of a community where creativity and collaboration go hand in hand.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
Raquel, artist and creator of Art Adventures NZ, welcomes you into hfrankslowing down, tuning in, and letting your inner artist find its voice—whether you're just beginning or returning to your practice after time away.
Amie Saxton of Lusso, known for its stunning jewellery range, gifts, homeware and accessories, hails from a background in design, while Tineke Enright behind

Raquel’s deep love for the natural world runs through everything she does. In her own paintings, surreal landscapes our environment. Her work in did you know this is just fulling in.
Beyond the art studio, the larger focus of Art Adventures is out on one of her plein -air style painting or sketching adventures into the local landscape. These outdoor art adventures are immersive experiences that awaken the senses.
the Pretty Kiwi children’s brand is the founding owner of the store along with the wider Country Lane precinct. Rachelle Greene with a background in marketing, has combined a passion for great looking furniture with a love for travel to create Sugar Trading, importing a gorgeous collection of new and vintage furniture. These are three women who, having survived the tough road all small retailers face, are a great example of resilience and success through the power of collaboration.

Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Raquel Carter - Art Adventures
Nina Chen – Tikki Studio
Kasia Hebda – Artist, Designer & Art Restorer
Gabrielle Coppola - Spellbound Art Studio
Rachelle Greene, Amie Saxton and Tineke Enright – The Barn

Women of Skyline
by Jessica Allen
Skyline are on a mission to deliver real fun to global communities, and behind the scenes there’s a team of diverse, passionate individuals. The company is celebrating 100 million luge rides worldwide, which is testament to Skyline’s innovative spirit and positive, accepting culture. Women are at the helm of many departments at the company, spearheading exciting initiatives and campaigns – here’s the story of a few.
Sarah Ottery Company Director
After spending time as a marketer and executive, Sarah Ottrey took up governance more than 20 years ago. She says she enjoyed it, especially as a female, because she had a young child and it allowed her more flexibility.
Ottrey was familiar with Skyline, having grown up in Central Otago and spending summer holidays here. After working internationally, she knew when making the move South, Skyline was a great option.
“The business is very operational in areas such as gondolas, chair lifts, luge, construction, etc, which traditionally will have been male-dominated roles. Our goal and work over the past six to eight years has been to change that and bring more women through the business, create more opportunities and then have them move around the world for us,” Ottrey says.
One part of the business she really admires is the fact that they’re unafraid to invest in the long-term. They often look to the future, making bold decisions for the good of the organisation and the business, which aligns with her values. She appreciates the developmental support offered to staff, especially some of the initiatives for women.
“I think it behoves us as female leaders to actually create those ladders.”
Katie Hensman Future Company Director
Her day job is as a lawyer with Todd & Walker Law, but Katie Hensman feels lucky to also have the opportunity to sit as a future director and observer on the Skyline Board. She’s always been interested in governance having seen both her parents in various directors roles growing up.
As a younger woman, she thought working in governance was slightly less attainable for her at this stage of her life, so when she was approached with an opportunity by Skyline, it was a “no-brainer.”
Hensman’s really enjoying all that she’s learning putting her university skills into practice. When studying, she got involved in a programme that was helping females get into more sports’ governance roles, which helped her to understand the basics of governance.
“You’re never really taught what governance is or how it works, the intricacies and importance of it. I think it’s a natural lean for legal and governance to go hand-in-hand, but they complement each other. My role with Skyline has allowed for a greater understanding in the legal arena and vice versa.”
Brooke Campbell Chief People and Corporate Affairs Officer
Joining Skyline in late 2019, right on the verge of Covid, presented its own set of challenges for Campbell and the business, but she saw this as an opportunity; a way to revisit how things were done and refocus on how they can care for their people, grow and look after them.
“It’s been a real focus for us – growing our international team globally from our headquarters in Queenstown. This is an incredibly unique proposition and a really exciting challenge,” Campbell says.
Some of the programmes Campbell has helped to implement include running of International Women’s Day Forums and a bespoke leadership development programme. She’s also getting ready to launch an emerging female leaders mentoring project, which will help a cohort of women who are new to leadership roles by pairing them with senior leaders in the business to help progress their development.
Campbell is also a mother and is really appreciative of Skyline’s family-friendly environment.
Sarah, Katie and Brooke (L-R) in Rotorua with a golden luge
Sponsored
Hana Kim – A journey of culture, courage, and community through food
My name is Hana Kim, and I’m the director of Utsugi Hospitality and the owner of Tinco Café, a small café located in the Kmart foyer in Queenstown Central. I’ve lived in New Zealand for nearly a decade, and I’ve been working as a chef here for close to 10 years. Over time, I’ve found that food is not only my profession - it’s my language, my passion, and my way of connecting with people.
Originally from Seoul, South Korea, I studied Hotel and Restaurant Management at college. As part of my studies, I completed an internship at the Grand Hyatt Seoul, where I learned the true meaning of hospitality. That experience inspired me to work abroad, and I soon took a position at a hotel in Singapore. It was the busiest and most vibrant time of my life - and it sparked my desire to see more of the world. In Singapore, I met my husband, a Japanese colleague working in the same hotel. We got married and later moved to Tokyo, where we raised our first child together. A few years later, we decided to move to New Zealand in search of a better balance between work, family, and a slower pace of life.
After settling in New Zealand, I decided to pursue my long-held dream of becoming a professional chef. I studied culinary arts in Auckland, where I learned not only the technical skills of cooking but also the importance of creativity and storytelling through food. During my time there, I had the opportunity to participate in the NZ Young Chef competitions, both in domestic and international categories - and was fortunate enough to receive recognition in both. It was a humbling experience that encouraged me to keep growing.

Starting over as a migrant woman in a new country wasn’t easy. I had no local connections and was raising young children while trying to build a career. But I had a dream - and I was determined to make it real. Inspired by my mother who ran a restaurant for many years, I found strength in the kitchen and comfort in sharing food that reminded me of home.
“Sharing Korean traditions through food is a deep source of joy for me.”
Now, I run Tinco Café in Queenstown. It’s a small space, but a very special one. Locals and tourists alike gather here - not just for coffee or pastries, but for conversation, connection, and community. I love listening to people’s stories, hearing about their travels, and sometimes even giving tips about Queenstown. These casual chats often lead to meaningful relationships, and they are what fuel me every day.
At Tinco, I serve Asian-inspired drinks and baked goods that reflect the blend of Korean, Japanese, and Kiwi cultures. The café has become a reflection of my identity and a space where people feel welcome. Despite being tucked away in a shopping centre, it has grown into a beloved spot for many.
Beyond the café, I am also the leader of the Queenstown Korean Association. I organise cultural events like Korean Day, traditional drumming (samulnori) workshops, and food-sharing gatherings. These programs help bring people together and especially support children from multicultural families in embracing their heritage.
One of the proudest moments in my culinary journey was contributing my kimchi recipe to Familiar Foods (Treats of


Aotearoa), a national cookbook celebrating food from diverse cultures. Sharing Korean traditions through food is a deep source of joy for me.
My signature dishes are kimchi and dumplings - warm, savory, and handmade with care. They remind me of family gatherings, holidays, and childhood comfort. I’ve perfected my recipes over the years, and now I’m preparing to launch a catering business focused on Asian food, with Korean soul and Japanese precision. I’ve found a beautiful kitchen in Arrowtown that feels just right for this next chapter. Soon, Queenstown locals will be able to enjoy freshly prepared kimchi, dumplings, and meals made with love and tradition. To other migrant women thinking about starting something new: you don’t have to wait for the perfect time. You don’t need to have everything figured out. Just start. Even a tiny step forward is powerful. There were moments I felt lost or not good enough - but each challenge made me stronger, and every small success gave me confidence.
You are more capable than you know. Be kind to yourself, believe in your story, and never underestimate the quiet strength that comes from showing up, day after day.
I’m proud to be part of this vibrant Queenstown community, and I look forward to continuing to grow, learn, and share - one plate, one person, and one moment at a time.
Breaking barriers and defying the odds
Louisa ‘Choppy’ Patterson Aviation pioneer, industry leader, safety advocate


Choppy’s impressive aviation background includes diverse roles as a helicopter pilot and instructor in, search and rescue, firefighting, agricultural flying, precision work, and passenger transport.
Known as a trailblazer, or the “Godmother” her dedication to aviation has led her to become a highly respected pilot and the driving force behind tourism in Fiordland, Queenstown and New Zealand.
In 1986, Louisa founded Over The Top, utilising helicopters to showcase New Zealand’s breathtaking natural beauty to guests, offering bespoke itineraries that push the boundaries of exploration.
Her experience in this area has given her intimate knowledge of the region along with an ingrained respect for the local weather and mountainous terrain, instrumental for inducting a number of pilots into flying safely in this area.
Over The Top has always contributed to conservation, research and preservation, for a number of years her decarbonisation strategy has been to offset the helicopter emissions from the Safran helicopter engines with an ongoing vision of reducing the carbon footprint by practicing sustainable tours and experiences.
Louisa’s leadership extends beyond flying, as she spearheads innovation in aviation safety with projects like the Eye In The Sky, a Cockpit Video Recorder designed to enhance safety in aviation. Her philanthropic endeavours include donating all proceeds from this device to charity, reflecting her commitment to giving back to the community.
Honoured in 2022 with the New Zealand’s Civil Aviation ‘Director’s Commendation’ for her exceptional service and dedication to safety within the aviation community.
The phrase “women hold up half the sky” comes from a Chinese proverb which implies that women contribute equally to society and should be given equal opportunities and rights as men. Louisa, sometimes disappointed in stagnant beliefs or attitudes, particularly for aviation that may measure success by gender, the principles and respect in Louisa’s upbringing shine through and above this view.
So, when considering the above proverb, it appears there is no glass ceiling that could stop Choppy soaring above any of the male adversary in all the sectors she has admirably contributed in. Furthermore, as her business celebrates a significant anniversary, Choppy will be found forging Over The Top and looking towards the next forty … watch this space.









Printing since the Gold Rush
Based in Alexandra, Dash Design and Print has its origins in the gold rush days of the 1860s, when the Stevens family founded the Dunstan Times and the Alexandra Herald. The name changed to Otago Daily Times Print in 1999 when the company was owned by Allied Press. Today it’s owned by Natalia and Steve Morait, who purchased and took over the business at the start of this year.
Now, they’ve purchased a newest A1 UV printing press – the newest machine in the South Island – and are looking forward to the improvements this will make to their business. The machine uses UV print technology for a more efficient, vibrant, cleaner finish, meaning you get a the highest possible quality in the fastest turnaround time possible.
“A lot of our clients actually require these specs in printing now. In Otago and pretty much in Southland there are no A1 UV printing press here,” Natalia says.
The last machine the business had was about 20 years old, while the printing press is state-of-the-art and totally different. Since its installation, there has been an adjustment period as everyone in the company is learning something new. Steve and Natalia say that it’s a big improvement overall.
“This machine allows us to compete and probably win some of the orders that we would never be brave enough to even quote and I would say that a lot of clients are happy that we can provide such a service.”
by Jessica Allen
Prior to taking over, Steve had been managing the business for 30 years before the couple were presented an opportunity to purchase it, while Natalia had been working on the pre-press side of things for 11 years. Her background was originally in landscape design and architecture before she studied graphic design at a college in Auckland. In the beginning she really enjoyed preparing files for print and the graphic design side of things, where now she finds the opportunity to make decisions on which direction the printing will go exciting.
“With taking ownership of the company, we now have to multitask more than we used to. Now, instead of doing just the graphic design work and running the digital printer, I’m taking on more of the sales and admin jobs.”
Natalia is also really excited to continue to develop and learn more – she’s well on her way to understanding every part of the finishing process. Natalia explains it’s nice to have the freedom to not be bound to her department – able to dabble in other areas, even if just to gain that knowledge. Looking forward, the duo are excited to expand and innovate. Last year they went to Germany to the biggest printing show in the world, which inspired them to purchase some new machinery in the future.
“It’s a great opportunity to see what’s happening in the industry in other countries. Maybe if we’re lucky enough we’ll
be there in the next three years and if we’re in a position, hopefully we’ll bring some other new equipment here.”
Their customer base has already grown with the introduction of the new machine, stretching as far as across the ditch in Australia, as well as Christchurch, Invercargill, and here in Queenstown – in fact, they printed this very issue in your hand! They’re both looking forward to what the future holds.
“I think the whole thing is just very exciting – to see what we can do with it and where we can take it. It really excites both of us to think about what’s going to happen and where we’re going to be in five years,” Natalia says.

Natalia by the digital printing press FujiFilm Revoria
Natalia with production manager, Neville Kemp by their newest A1 UV printing press
Ewe Beauty: From gumboots to glam The mobile makeup truck that does it all

You can take the girl out of the country, but you can’t take the country out of the girl – especially if that girl is Laura King.
Born and raised in the small Southland town of Balfour, Laura grew up on the land – gumboots, sheep, mud and all. A true southern hybrid of grit and glamour, she’s swapped calving paddocks for camera sets, yet never left her roots behind. Now based in Queenstown, Laura is a qualified beauty therapist and hairdresser who’s carved out a unique niche in the world of film, television, and events.
Enter Ewe Beauty: a custom-built, mobile makeup, hair, and costume truck designed to meet the needs of on-location productions across New Zealand. Built from the ground up with practicality and performance in mind, it’s a sleek silver truck that brings professional beauty services directly to wherever the job is –whether that’s a windswept mountainside, lakeside campsite, or remote back road. Laura didn’t stumble into this line of work. Before launching Ewe Beauty, she cut her teeth driving dump trucks, diggers, and shifting trucks from one filming location to
the next – known in the industry as swing driving. She knows what it’s like to be kneedeep in mud one day and brushing out curls the next. It’s this rare combination of versatility and industry insight that’s earned her a respected place in the production world.
Ewe Beauty is more than just a mobile workspace – it’s a thoughtfully designed hub of efficiency and comfort. The truck features five makeup stations, a hair wash basin, large sink, washer and dryer, lockable costume racks, and ample storage throughout. It’s spacious, fully selfcontained, and finished to a high standard – ready for the demands of cast and crew in even the most unpredictable conditions. The truck’s been put to work on major film and television productions, and has welcomed some big names into its beauty chairs. Ewe Beauty has serviced A-lister Hollywood celebrities, and worked with respected brands like Kathmandu, Boots, and SBS. Most recently, it was used on the feature film Forgive Us All, which is now out in cinemas.
One of Laura’s biggest strengths is her calm, capable presence on set. In the often fast-paced, high-pressure world of production, she brings a steady, grounded energy. She works efficiently, thinks ahead, and understands the rhythm of a shoot – all essential traits when timing is everything and every minute matters.

Her background in both beauty and logistics has made Ewe Beauty a standout service. With years of experience in weddings, events, TV commercials, and feature films, Laura designed the truck to function intuitively for makeup artists, hair stylists, and costume teams alike. Every square metre has a purpose – it’s a workspace that works.
The industry has come a long way, and Laura’s success reflects a growing shift toward inclusive, dynamic crews and female-led innovation. The changing landscape is making room for more voices, more ideas, and more creative leadership behind the scenes. Ewe Beauty is a perfect example of how talent, planning, and a good dose of Kiwi practicality can come together to meet modern production demands.
Whether it’s prepping a wedding party in the back blocks of Otago or supporting an international film crew in Fiordland, Ewe Beauty is ready to roll. It’s tough enough for the terrain, professional enough for the stars, and versatile enough for anything in between.
To learn more, make a booking, or explore Laura’s work, visit makemeup.co.nz or call 027 207 5661 for a chat.

Spotlight on Queenstown businesswomen
Women-led businesses are everywhere in Queenstown - paving the way for an innovative future. From tourism and canine care to communications and hair salons, ambitious women in our region are doing some amazing things in their niches. Here are a few to keep your eye on.

As an award-winning international travel broker with over 18 years of experience, I help busy professionals and families plan unforgettable adventures with less stress. Whether it’s a round-the-world business itinerary, a luxury wellness escape, a family holiday, or a multigenerational milestone trip, I bring insider knowledge, personal service, and a genuine passion for travel to every booking.
Based in Queenstown and backed by Travel Managers NZ, I work independently but with the support of a global networkoffering tailored travel solutions, exclusive rates, and 24/7 support. I pride myself on building long-term relationships and turning travel dreams into seamless, joy-filled realities.
Life is busy, but that’s where I come in - making it easier to press ‘go’ on those dream trips. megan.lowish@travelmanagers.co.nz | 021 676 672
Amanda
- Slobber Chops Dog Delights
Lauren McMurray’s journey began in 2014 when she arrived in Queenstown with nothing but a backpack, a pair of scissors, and a dream. With a fierce work ethic, raw talent, and a passion for her craft, she steadily carved out a name for herself in the local hairdressing scene. Today, she stands at the helm of Iron + Ivy Hair Studio at Queenstown Central - now the largest and highest rated salon in Otago.
Her success isn’t just defined by her thriving business, but by her commitment to elevating the industry. In 2025, Lauren expanded into Arrowtown with the launch of Revolver Hair Studio, offering a boutique, high-end salon experience to the community.

Determined to give back, Lauren also launched the Iron + Ivy Academy, where she’s trained and mentored four new stylists into the industry from apprentices - an achievement she considers just as rewarding as growing her business. Her leadership blends creativity, education, and empowerment, making her a standout in the region’s business landscape. Lauren’s story is one of humble beginnings, relentless determination, and a deep love for her industry. She continues to inspire others by showing what’s possible when talent meets tenacity.
Victoria Crockford - Heft Communications and Advisory
Victoria Crockford brings deep community commitment and national insight to Queenstown. As a member of QLDC’s Climate and Biodiversity Reference Group and a Trustee of the Three Lakes Cultural Trust, Victoria actively shapes our region’s future.

My business started after a long career in hospitality. As a trained chef with a passion for dogs, I decided to take the leap and combine my skills and passions together to create something different. I’ve worked hard creating several different flavours of Organic Gourmet Dog Cookies, along with handmade toys and accessories. I wanted to operate my own business around family life and do something I love and have a drive for.
The results of my hard work and commitment continue to ignite my desire to carry on with baking and creating for my business. This year we’ve got our cookies in local stores, along with regular markets, and look forward to future growth. I encourage other women to follow their passions and make it a reality, life is too short to stay in a career where you are not rewarded.

As co-Director of independent communications and government relations agency Heft, which has offices in Wellington and Queenstown, Victoria leverages significant expertise in energy and housing to connect local challenges and opportunities with national and global conversations.
Heft’s innovative ‘plug-in’ business model draws together expert consultants from across New Zealand and internationally, building bespoke teams tailored to each client. This approach enables Heft to deliver specialised expertise without the big overhead of a traditional agency structure.
“We assemble the right minds for each project,” Victoria explains. “Our network includes specialists in strategic communications, public policy, crisis management, and digital storytelling.”
This flexible model also allows Heft to scale while maintaining exceptional quality across diverse sectors, helping clients navigate complex issues and creating meaningful change. Victoria and her team are proud to be part of a new wave of agile communications and strategic advisory partners delivering quality outcomes using a mix of human creativity and digital nous.
Explore their AI for Communicator’s playbook at heft.co.nz/aiimpact.
Lauren McMurray - Iron + Ivy Hair Studio
Megan Lowish – Travel & Cruise Specialist
Toomer
Shiyee
Teo - Hair By Shiyee

Personalised Hairdressing with Heart
Shiyee Teo’s hairdressing journey has spanned continents – from early training at 15 to refining her craft in Malaysia, Beijing, London, and Amsterdam. Now based in Queenstown, she has transformed her global experience into a thriving independent business: Hair By Shiyee.
Built on a passion passed down from her mum, also a hairdresser, Shiyee’s philosophy is all about quality over quantity. “I love working one-on-one - it allows me to give each client my full attention,” she says.
After years at a local salon, going solo was a bold step. Yet her loyal clients followed, and her business quickly grew through word of mouth. From stylish cuts and hair extensions to tailored colour, Shiyee’s approach is grounded in care, professionalism, and helping people feel confident in their own hair.
Outside the salon, she volunteers at the local fire brigade and hopes to one day mentor young stylists in her own full-scale salon. Find her on Instagram @hairbyshiyee or Facebook – Hair by Shiyee – and book a personalised hair experience that puts you first.
Tailored Financial AdviceDiscussed Step-by-Step
After 12 years working in Management and Adviser roles in the Investment and Insurance industry, I decided the best way to help New Zealanders achieve their financial goals of home ownership, protection of their family’s financial position and building financial independence to enjoy their retirement was to leave the corporate world and offer real and accessible advice to everyone that needs it.

I look after my clients over the long term, building up your wealth, managing your insurance requirements, eventually building you up to being self-insured and financially independent for your retirement. I partner with local mortgage brokers to help get your home loan needs looked after when you achieve your savings goals for your first home or are considering property investments.
Please feel free to contact me for a no-obligation meeting over a coffee.
• Medical & Personal Insurance Advice. We create tailored insurance plans to financially protect you and your family when unexpected events, accidents, or illnesses happen. Reviewed annually to change with your age and stage of life.
• KiwiSaver Advice. We help you choose the right KiwiSaver fund to suit your needs and goals, and ensure you are on track to achieve the retirement you want.
• Savings and Investment Advice. We help you achieve your savings goals, whether for your first home, holiday, or wealth accumulation by working together using cash accounts and managed funds.
In an industry where senior leadership, particularly General Manager roles, remains largely male dominated, Micka McDonald’s appointment as General Manager of The Rees Hotel Queenstown in April 2025 is a significant milestone. With more than 20 years of experience in hospitality and over a decade at The Rees, Micka’s journey is one of resilience and steady progression. Beginning her career in housekeeping in regional Australia, she has risen to lead one of New Zealand’s top luxury hotels, shaped by hard work and perseverance.

Queenstown boasts some of the country’s finest hotels, yet few are led by women. Micka breaks that mould, bringing fresh perspective and empathy to the role. She balances strategic vision with hands on involvement and leads with authenticity, fostering a strong team culture and exceptional guest experiences.
A passionate advocate for women in leadership, Micka also drives sustainability initiatives at The Rees and actively mentors emerging hospitality talent.
Micka is not only managing a world-class hotel, but also inspiring a generation of women to lead with confidence in a traditionally male dominated space.
Aimee Fitz-Gerald - Eve Beauty

I’m Aimee, a makeup artist and owner of Eve Beauty in Frankton.
My Queenstown journey began in hospitality in 2013. In 2017, I went for the ‘real job’ and studied business and accounting - but during Covid, I had a midlife pivot and chose to follow what I’d always loved: makeup. I began freelancing while still working hospo part-time, and eventually bought Eve Beauty.
At Eve, we create space for women to reconnect with themselves, to feel cared for and seen. Whether it’s international bridal parties or our incredible local clients, all are welcome.
Running a business as a woman is life-changing. No degree truly prepares you for the personal growth it demands. We walk a fine line managing expectations - our own and others’ - and we don’t always get it right. But when we do, it’s magic. There’s nothing more rewarding than helping someone feel beautiful, confident, and cared for.
Beauty, to me, is our war paint - a ritual that helps us feel ready to face the world. It doesn’t mean we have it all together, but sometimes a fresh face and a great set of nails can get us pretty close.
If you feel good, I feel good. That’s what it’s all about.
Angharad Daniels - Beta Financial Group
Micka McDonald - GM, The Rees Hotel
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Donna Hewitt - Bayleys Real Estate Salesperson

Arriving in New Zealand 13 years ago, I’ve built a thriving real estate business through determination, resilience, and passion. From selling during the UK recession to managing property and now over a decade of residential sales in Queenstown, I bring 18 years of experience to every client.
022 418 9904
Hewitt
If you’re looking for subtle, undetectable injectables that make you feel like the best version of youyou’re in the right place.
donna.hewitt@bayleys.co.nz
Despite many challenges along the way including birthing my baby during Covid, several house moves and challenging markets - one thing that remains consistent is my love and passion for real estate
With 114 homes sold in my career to date I’m proud of what I’ve achieved and the trust I’ve earned. Guiding people through lifechanging property decisions is more than a job - it’s a privilege.
Natalie Perks – Hair and Makeup Artist/ Creative workshop Host
Queenstown local Natalie Perks is a creative force with a passion for bringing people together through art, beauty, and craft. A sought-after freelance hair and makeup artist, Natalie enhances natural beauty with skill and warmth. She’s also a talented painter and beloved workshop host, known for her vibrant Paint and Sip sessions that inspire connection and creativity.

As the founder of Stitch Camp, an after school programme teaching kids to craft at local schools, Natalie nurtures the next generation of makers. Whether working with adults or children, her infectious energy, artistic flair, and community spirit make her a true local gem. www.natalieperks.com | @natalie_perks www.natperksmakeup.com | @natalie_perks_makeup
Contact
03 409 2800 | info@qmg.co.nz
Catherine Mercer - Account Manager 027 777 2785 | cat@qmg.co.nz
Kylee Evans - Account Manager 021 044 2968 | kylee@qmg.co.nz
Queenstown Media Group PO Box 1546, Queenstown 9300 www.lwb.co.nz
With a background in intensive care nursing, safety isn’t just a promise - it’s the foundation of everything I do. You’re in expert hands, and every treatment is designed with precision, care, and a whole lot of heart.

My approach is simple: natural is powerful. I want you to look in the mirror and still see you - just more refreshed, more confident. And it doesn’t stop at the face. I also treat the body, using advanced injectables and bio-regenerators to help smooth stretch marks, tighten loose skin, and soften the appearance of cellulite.
This is a no-judgement space. No filters, no one-size-fits-all treatments. I take the time to study your features closely and create a plan that enhances your natural beauty - not change it.
You can find me on Mondays at The Well Spa and Saturdays at The House of Beauty Therapy. I offer Anti-wrinkle treatments, Dermal fillers, and Bio-regenerators for face and body. I will be offering more treatments soon - keep an eye out, as I love bringing new products to you. Book your consultation - I’d love to see you glow. Instagram: @skinglow_queenstown | Facebook: Skin Glow
Rebeca Barnes - Get It Mortgages

How Get It Mortgages can help
With extensive experience transitioning from a major bank to mortgage brokering, Rebeca brings a wealth of knowledge and expertise to assist with all your lending needs. Whether you’re a first-time homebuyer, an investor, or looking to refinance, she will guide you every step of the way.
Rebeca has access to a wide range of lenders across Aotearoa New Zealand. Banks can be limited with their own policy and their ability to offer advice. Rebeca can look at all lending options and help tailor your lending to suit your needs.
Why speak to a mortgage broker?
Mortgage brokers are paid by the banks, meaning there’s no cost to you for their services. If you’ve been hesitant due to concerns about fees, rest assured that you can reach out with confidence.
Take the first step
The journey to achieving your property goals starts with a conversation. Whether you’re exploring your options or ready to take action, Rebeca is here to help you understand your opportunities and find a solution that works for you.
Contact Rebeca Barnes – Get It Mortgages
Rebeca@GetItMortgages.co.nz | 021 100 5891
Nicole Perez – Skin Glow
Mel Carter - real estate and resilience
With $110 million in sales collectively in just two years at Millbrook Resort, including a record-setting $9m transaction, you’d think Mel Carter was all about the hard sell.
But she’s not your typical real estate agent. It’s the soft-skills of relationship building and empathy that has led to success for Mel, who’s now come full-circle back to Harcourts, after first obtaining her licence nearly 20 years ago with Harcourts in Christchurch. Not surprisingly, Harcourts have been awarded the ‘Most Trusted Brand in Real Estate’ for the 13th year in a row! This fantastic achievement only validates why Harcourts was the perfect fit for Mel. “I always start by listening. People assume sales is about talking, but actually it’s about being quiet and understanding what someone truly needs,” she says.
“My main question for my clients is always ‘what’s your biggest concern you have right now and how can I help you solve this?’. I work alongside them, it’s very advisory.” It’s a philosophy that has resonated strongly with both buyers and vendors across the price spectrum, whether she’s marketing a $1.2m townhouse or an eightfigure estate.
“There’s often more stress for sellers and buyers with more affordable properties. The banks are involved and money is tight. For the luxury end, it can be a second or third home, so typically a joy purchase.







“Regardless, I bring the same passionate energy and professionalism to every listing,” she says. “Everyone deserves exceptional service - it’s never about the price tag.”






That personal connection is more than a strategy. It’s rooted in experience. Before transitioning fully into real estate, Mel had an extensive career in business development, hospitality, and management. From co-launching one of Joe’s Garage’s first post-quake Christchurch locations, to managing 200 staff across multiple hospitality businesses and also launching her well renowned Monkeyfarm Bar & Eatery in Northlake, Wānaka - she honed her skills: emotional intelligence, negotiation, and people management.
“In hospitality, and with managing lots of staff, you learn to read people quickly and work out the best approach. Real estate is no different.
“It’s also about keeping as many balls in the air as possible - especially remembering what buyers are looking for. I still write notes on my hand while I’m showing people around listings and listening to their needs. It’s probably something I’ll still be doing when I’m 90.”
Her own personal story has shaped her approach. Following the end of a challenging marriage and navigating the upheaval of separation while raising her two amazing teenage sons, Mel has emerged stronger and more empathetic.
“I think my clients trust me because I’m authentic and I’ve been through real things which have built my resilience. I know what it’s like to find the courage to start over.”
Mel’s next chapter includes writing a book - not a self-help guide, she emphasises, but an honest, candid reflection on her personal journey. Her experiences have also
inspired her to step into philanthropy, with a focus on supporting those trapped in emotional and abusive relationships.
She’s in the process of preparing to launch a philanthropic initiative aligning with SPCA and Pet Refuge, two charities that resonate deep within her. “Many women and men, stay in difficult relationships because they can’t leave their pets behind. Pet Refuge is doing vital work in that space, and I want to help. I’ve always believed in giving back, and real estate can be a powerful vehicle for that.”
She’s also currently working on a new marketing campaign - featuring her beloved, and massive, Leonberger dog, Hanzo, known affectionately as the ‘Harcourts sticker licker’. With making the hard decision to separate, along with her beloved boys, Hanzo has been her support and instrumental to her in helping to keep putting one foot in front of the other and moving forward. Most ‘Animal People’ understand where she is coming from when she says this.
You’ll be able to see Hanzo and Mel on the back of Queenstown buses very soon. In the meantime, she’s continuing to build her brand in Queenstown, one thoughtful deal at a time.

Why insurance without advice is like assembling IKEA furniture without the manual
(And why we need to protect people - not
Let’s face it - insurance isn’t exactly dinner party conversation material. But if you have people who rely on you (hello, mortgage… hi, kids), it’s something worth getting right. And spoiler alert: googling “cheap life cover NZ” isn’t the same as getting proper advice.
We live in a world where we insure our stuff without thinking twice. The house, the car, the phone - even the dog. But the one thing we often forget to protect is ourselves: the person earning the income that pays for all those things in the first place. Here’s the reality: your house doesn’t pay the mortgage. Your car doesn’t do the grocery shop. The dog, as adorable as it is, contributes nothing to the power bill. You do. So, what happens if you suddenly couldn’t work? Or if a serious illness turned your life upside down? Could you keep up with the life you’ve worked so hard to build? We’ve seen the difference advice can make. Let me share a few stories that stick with me.
One family had life and trauma cover in place when Dad was diagnosed with cancer. Treatment was long. Life was flipped on its head. But because they had a plan, the mortgage was paid, the kids stayed in school, and the family had the breathing space to focus on what really mattered - being together, grieving, healing, and rebuilding.
Another family - same income, same lifestyle - didn’t have cover. When Mum got sick, it wasn’t just a health crisis. It became a financial one too. Bills mounted. Savings disappeared. Stress became overwhelming. The emotional weight of illness was now doubled by the reality of money running out. Same situation, different outcomes. One had advice and insurance. The other one didn’t.
And then there’s a client who discovered a lump. The public system told her the wait for specialist care could be weeks - maybe months. But she had health insurance.
just things.)
Within days, she had a diagnosis, specialist appointments, and surgery booked. The cancer was aggressive, but caught early. “If she’d waited,” her doctor told her, “she might not be here today.”
Insurance didn’t just give her access to treatment - it may have saved her life.
Then there’s our summer thrill-seeker. You know who you are: bombing down a mountain trail with your mates when you snapped your leg mid-jump. ACC covered the basics, but being off work for weeks left a financial gap. Thankfully, he had Specific Injury Cover. The payout arrived smoothlyno stress, no paperwork saga. Just support when it was needed.
And yes, he bought a new bike with it. Allegedly safer. Definitely faster. (We’ll take his word for it.)
Here’s the bottom line: personal insurance is less about fear and more about freedom. It’s not about doom and gloom - it’s about knowing that if life takes an unexpected turn, your world doesn’t have to fall apart with it.
That’s where good advice comes in. A good adviser doesn’t just sell you a policy. They help you figure out what actually matters, avoid paying for things you don’t need, and keep premiums affordable without cutting corners. They help you make smart updates as life changesbecause life does change. New homes. New babies. New risks.
Trying to buy personal insurance without advice? That’s like building IKEA furniture without the instructions. You might get something standing, but it won’t hold up when you really need it.
Because protecting your family, your future, and your peace of mind should never be a DIY job.
Not sure where to start? Talk to me. I know the insurance stuff, so you don’t have to.
WIN a $300 Ivy Clinic Voucher!
Let’s talk about you for a change.
Scan the QR code to enter the draw to win a $300 voucher for Ivy Clinicbecause peace of mind deserves a little pampering, too.
To enter, simply book a free, no-pressure chat with me about protecting what matters most.
It’s a relaxed, informative conversation tailored to you and your lifestyle. No hard sell, no stress - just real advice and a coffee on me.
Scan the QR code to book your time & go in the draw! First appointment is online. T&Cs apply. Booking must be completed to qualify. One entry per person. Draw closes 31 July 2025.

Quick Tips & Watchouts
Protect the income that pays for everything else.
Your house and car have cover - what about the human paying for them?
Don’t fall for the “cheapest is best” trap. Low premiums are great… until you find out what’s not included.
Your advisor knows what your policy does.
Misunderstood benefits = nasty surprises at claim time.
Get advice before cancelling or changing anything.
You might lose valuable benefits, or not qualify again later.
Your cover should grow with your life. New job? New baby? Bigger mortgage? It’s time for a review.


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