REUSING POLLUTED WATER USED IN TEXTILE DYEING
Clear Water Dyeing Laken Rae Howell Contemporary Issues In Fashion Merchandising
REUSING POLLUTED WATER USED IN TEXTILE DYEING
Clear Water Dyeing Laken Rae Howell Contemporary Issues In Fashion Merchandising
TABLE OF CONTENTS I. Executive Summary II. Contemporary Issue III. Business Concept IV. Marketing V. Financials VI. Supply Chain VII. Scale Up VIII. Conclusion IX. Appendix
EXECUTIVE SUMMARY
Clear Water Dyeing is focused on creating a more sustainable way to dye fabrics. Because the fashion industry is such a large contributor of water pollution, there is a need for innovation among dyeing facilities. Clear Water Dyeing uses technology to clean spoiled water used in the dyeing process so that it can be reused to reduce the overall amount of water consumed by the facility.
CONTEMPORARY ISSUE
This table shows some of the most common chemicals used in traditional textile dying processes.
According to the World Bank, 20% of water pollution globally is caused by textile dying and treatment.
The industry is using more than 10,000 chemicals in dyeing and printing. Of these, only 16 are actually EPA-approved.
Source: Kant, R. (2012) "Textile dyeing industry an environmental hazard."
Some 72 toxic chemicals have been identified in water solely from textile dyeing, 30 of which cannot be removed.
The daily water consumption of an average sized textile mill, having a production of about 8000 kg of fabric per day, is about 1.6 million liters. 16% of this is consumed in dyeing, and 8% in printing.
Source:
About 40 percent of globally used colorants contain organically bound chlorine, which is a known carcinogen.
Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China
Depletion of dissolved oxygen in water is the most serious effect of textile waste as dissolved oxygen is very essential for marine life.
Source: Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China
BUSINESS CONCEPT
Clear Water Dyeing Dyeing facility with the ability to service brands who want to dye fabrics or garments with a minimal impact on the environment.
The company can service mid-scale volumes for textile manufacturers or brands.
TARGET MARKET B2B marketing efforts are put towards attracting companies who have an interest in pursuing sustainable business practices - businesses using both natural and synthetic yarns to supply commercial volumes In the fashion industry.
GOALS: Secure 5 companies as clients by January 2022 Financially break even by 2026
Marketing Strategy
STRATEGY Web presence and trade shows focused on educating people on the issues of textile dyeing to attract new clients
Employee Wages Technology and Machinery New Facility Total
200,000 600,000 500,000 13,000,000
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FIRST YEARS BUDGET
Net Sales COGS Gross Margin Expenses Profit/Loss
FIRST YEAR
2,500,000 300,000 2,200,000 13,000,000 -10,800,000
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P & L
SECOND YEAR
Net Sales COGS Gross Margin Expenses
2,500,000 300,000 2,200,000
Profit/Loss Loss from the previous year Break even point - fourth year of business, as the expenses would decrease significantly
400,000 1,800,000 -9,000,000
-7,200,000
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P & L
DyStar is the world’s leading supplier of textile dyes- covering
Supply Chain
almost all types of fibers
Headquartered in Singapore
EColRo technology will alow the wastewater that is produced in the dyeing process to be purified and reused
Headquarters- Singapore
COMPANY GROWTH Open a second facility to accommodate high volume orders.
COLLABORATE Collaboration with non-profit fashion sustainability organizations to gain acknowledgment as a dyeing manufacturer that cares about the environment. exposure should attract larger fashion brands as potential clients to expand the business.
Scale Up
This
Conclusion COMPANY PURPOSE Create awareness about the harmful effects caused by standard dyeing processess within the fashion industry.
INNOVATION Employ innovative technologies that can still produce quality results while being less invasive on the environment.
Thank you!
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http://www.archroma.com.pk/wp-content/uploads/2019/12/Complete-Annual-Report-2019-Final-02.12.2019-reduced.pdf
“Solutions.” EColoRO, ecoloro.nl/solutions.html.
Chequer, Farah Maria Drumond, et al. “Textile Dyes: Dyeing Process and Environmental Impact.” IntechOpen, IntechOpen, 16 Jan. 2013, www.intechopen.com/books/eco-friendly-textile-dyeing-and-finishing/textile-dyes-dyeing-process-and-environmental-impact. https://www.thereformation.com/pages/impact-of-fashion
Mohamed A. Hassaan, Ahmed El Nemr. Health and Environmental Impacts of Dyes: Mini Review. American Journal of Environmental Science and Engineering. Vol. 1, No. 3, 2017, pp. 64-67. doi: 10.11648/j.ajese.20170103.11
https://storage.googleapis.com/planet4-international-stateless/2011/07/3da806cc-dirty-laundry-report.pdf Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China
https://storage.googleapis.com/planet4-international-stateless/2018/01/f84f320c-dirty-laundry-report-2.pdf Dirty Laundry 2: Hung Out to Dry Unravelling the toxic trail from pipes to products
Kant, R. (2012) "Textile dyeing industry an environmental hazard." Natural Science, 4, 22-26. doi: 10.4236/ns.2012.41004.
https://www.marketsandmarkets.com/Market-Reports/textile-dye-market-226167405.html
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https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report.pdf