Clear Water Dyeing Business Proposal

REUSING POLLUTED WATER USED IN TEXTILE DYEING

Clear Water Dyeing Laken Rae Howell Contemporary Issues In Fashion Merchandising

REUSING POLLUTED WATER USED IN TEXTILE DYEING

Clear Water Dyeing Laken Rae Howell Contemporary Issues In Fashion Merchandising

TABLE OF CONTENTS I. Executive Summary II. Contemporary Issue III. Business Concept IV. Marketing V. Financials VI. Supply Chain VII. Scale Up VIII. Conclusion IX. Appendix

EXECUTIVE SUMMARY

Clear Water Dyeing is focused on creating a more sustainable way to dye fabrics. Because the fashion industry is such a large contributor of water pollution, there is a need for innovation among dyeing facilities. Clear Water Dyeing uses technology to clean spoiled water used in the dyeing process so that it can be reused to reduce the overall amount of water consumed by the facility.

CONTEMPORARY ISSUE

This table shows some of the most common chemicals used in traditional textile dying processes.

According to the World Bank, 20% of water pollution globally is caused by textile dying and treatment.

The industry is using more than 10,000 chemicals in dyeing and printing. Of these, only 16 are actually EPA-approved.

Source: Kant, R. (2012) "Textile dyeing industry an environmental hazard."

Some 72 toxic chemicals have been identified in water solely from textile dyeing, 30 of which cannot be removed.

The daily water consumption of an average sized textile mill, having a production of about 8000 kg of fabric per day, is about 1.6 million liters. 16% of this is consumed in dyeing, and 8% in printing.

Source:

About 40 percent of globally used colorants contain organically bound chlorine, which is a known carcinogen.

Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China

Depletion of dissolved oxygen in water is the most serious effect of textile waste as dissolved oxygen is very essential for marine life.

Source: Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China

BUSINESS CONCEPT

Clear Water Dyeing Dyeing facility with the ability to service brands who want to dye fabrics or garments with a minimal impact on the environment.

The company can service mid-scale volumes for textile manufacturers or brands.

TARGET MARKET B2B marketing efforts are put towards attracting companies who have an interest in pursuing sustainable business practices - businesses using both natural and synthetic yarns to supply commercial volumes In the fashion industry.

GOALS: Secure 5 companies as clients by January 2022 Financially break even by 2026

Marketing Strategy

STRATEGY Web presence and trade shows focused on educating people on the issues of textile dyeing to attract new clients

Employee Wages Technology and Machinery New Facility Total

200,000 600,000 500,000 13,000,000

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FIRST YEARS BUDGET

Net Sales COGS Gross Margin Expenses Profit/Loss

FIRST YEAR

2,500,000 300,000 2,200,000 13,000,000 -10,800,000

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P & L

SECOND YEAR

Net Sales COGS Gross Margin Expenses

2,500,000 300,000 2,200,000

Profit/Loss Loss from the previous year Break even point - fourth year of business, as the expenses would decrease significantly

400,000 1,800,000 -9,000,000

-7,200,000

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P & L

DyStar is the world’s leading supplier of textile dyes- covering

Supply Chain

almost all types of fibers

Headquartered in Singapore

EColRo technology will alow the wastewater that is produced in the dyeing process to be purified and reused

Headquarters- Singapore

COMPANY GROWTH Open a second facility to accommodate high volume orders.

COLLABORATE Collaboration with non-profit fashion sustainability organizations to gain acknowledgment as a dyeing manufacturer that cares about the environment. exposure should attract larger fashion brands as potential clients to expand the business.

Scale Up

This

Conclusion COMPANY PURPOSE Create awareness about the harmful effects caused by standard dyeing processess within the fashion industry.

INNOVATION Employ innovative technologies that can still produce quality results while being less invasive on the environment.

Thank you!

Kant, Rita. “Textile Dyeing Industry an Environmental Hazard.” Scientific Research Publishing, Scientific Research Publishing, 31 Dec. 2011, www.scirp.org/Html/4-8301582_17027.htm#txtF4.

http://www.archroma.com.pk/wp-content/uploads/2019/12/Complete-Annual-Report-2019-Final-02.12.2019-reduced.pdf

“Solutions.” EColoRO, ecoloro.nl/solutions.html.

Chequer, Farah Maria Drumond, et al. “Textile Dyes: Dyeing Process and Environmental Impact.” IntechOpen, IntechOpen, 16 Jan. 2013, www.intechopen.com/books/eco-friendly-textile-dyeing-and-finishing/textile-dyes-dyeing-process-and-environmental-impact. https://www.thereformation.com/pages/impact-of-fashion

Mohamed A. Hassaan, Ahmed El Nemr. Health and Environmental Impacts of Dyes: Mini Review. American Journal of Environmental Science and Engineering. Vol. 1, No. 3, 2017, pp. 64-67. doi: 10.11648/j.ajese.20170103.11

https://storage.googleapis.com/planet4-international-stateless/2011/07/3da806cc-dirty-laundry-report.pdf Dirty Laundry: Unravelling the corporate connections to toxic water pollution in China

https://storage.googleapis.com/planet4-international-stateless/2018/01/f84f320c-dirty-laundry-report-2.pdf Dirty Laundry 2: Hung Out to Dry Unravelling the toxic trail from pipes to products

Kant, R. (2012) "Textile dyeing industry an environmental hazard." Natural Science, 4, 22-26. doi: 10.4236/ns.2012.41004.

https://www.marketsandmarkets.com/Market-Reports/textile-dye-market-226167405.html

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https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report.pdf