Dazed Editorial

ISSUE 09/ DECEMBER 2021

THE NEW NUDES

/04 Kim Kardashian West launched a

THE NEW

shapewear line called Skims in 2019.

Skims provides customers with a range

:

NUDES

of 10 different shades of nude so there’s a match for everyone. Many emerging companies are building business models around this idea of inclusivity and

THE

adding value to consumers. Examples of such brands include Shades of Shades,

INCLUSIVE

Nude Barre, Rebecca Allen, Salone Monet, and Kahmune. Shades of Shades is a luxury nude eyewear brand that is

.

LOOK

all-inclusive. Nude Barre was established in 2009 by former dancer,

WRITTEN BY: LAKEN HOWELL

Erin Carpenter, who realized the need

N ude and flesh tones are continuing to gain momentum as a popular fashion

performers. Rebecca Allen, Salone

trend into 2021. Only a decade ago, the

companies dedicated to providing

term “nude” only encompassed skin tones

customers with the perfect pair of nude

of pale pink, beige, and ivory. Today,

shoes for women of every skin tone. A

nudes come in an array of different tones

call for inclusivity is a major sociological

so that consumers of all skin colors and

factor that drives the popularity of the

ethnicities can find their perfect shade.

nude trend. Whatever the reason, nude

Christian Louboutin launched its Nudes

color palettes are a favorite today

collection in 2013. Since then, it has

among designers and fashionistas. Since

expanded its colors to include a more

inclusivity is still in the early stages, the

diverse range of shades that can

flesh tone or nude trend will likely be

represent people of all races. Inclusive

reoccurring in seasons to come. How

nudes are a trend that has been adopted

designers and creatives execute the

in the cosmetics industry. Brands such as

trend in the future will change but the

Fenty Beauty that launched in 2017 really

trend will live on indefinitely.

pioneered a change in the amount of variation offered in foundation colors.

for additional shades of hosiery for Monet, and Kahmune are shoe