LA DE DA Magazine Fall 2014 Issue

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LA DE DA Fall 2014

Featured Designer: Lydia Anne

Tailor-made for the bold and confident woman

Time Warp!

Retro-inspired cover shoot by Martyna Gumula

Rock a Statement Pony

Tina Krinhop’s hairstylings inspired by the runway


Igal Amar • Marco Barbaro • Maxim Bashchenko Chantal Biondi • Eldad Carin • Jose Cervantes • Richard Dewhirst Lauren Gherardi • Martyna Gumula • Michelle Herrick Olya Kleinhans • Kristia Knowles • Anita Kulon • Laura Marie Jane Noriega • Lesley Pedraza • Paolo Prisco • Katy Thomas César Valdés • Brenda Waworga • Alan Weissman Kate Woodman • Alexander Zuber

Photography • Lauren Gherardi Models • Perrin Bille & Victoria Gesell Hair • Holland Morgan Makeup • Alyssa Jardim Styling • Argie Mitra


Contents Alan Weissman Elegant Mystery




Lesley Pedraza Union Station


Paolo Prisco Flora & Fauna


Laura Marie ft. designer JANE NORIEGA Red Line Metro


Brenda Waworga Goodbye Summer


Alexander Zuber Eskapism


Anita Kulon Cosmic Wind


Marco Barbaro Lust


Michelle Herrick Dark Beauty


Igal Amar Leaves Me


Olya Kleinhans Horn of Africa


Jose Cervantes Odessa


Lauren Gherardi Double Vision


Martyna Gumula Time Warp


Katy Thomas Soft & Sweet


Chantal Biondi Gretel


Martyna Gumula Delicate Animal


Maxim Bashschenko Chameleon


Kristia Knowles Under Her Skin


Eldad Carin Duo


Richard Dewhirst Hill Street Blues


Kate Woodman Chic in Black


Lydia Anne Clothing Featured Designer | Lydia Siyufy


Tina Krinhop The Statement Pony

On the Cover: Photography · Martyna Gumula Model · Klaudia, D’Vision Hair & Makeup · Michal Sadowski Styling · Dorota Fryderycka / Style Monster & Aleksandra Urbanowska

EDITORIAL CREDITS LETTER FROM THE EDITOR We’ve had more submissions to this issue than we’ve ever had before, so LA DE DA Fall 2014 has an eclectic mix of editorials, from elegant, soft and romantic to intense, artistic and raw. Some highlight styles and beauty, and others wilderness wandering and strange intrigue. Stunning fashions inspired from times past take over the cover story, by fashion photographer Martyna Gumula. We also had a chance to talk to Lydia Siyufy, a new up-and-coming designer of womenswear, specializing in business attire. She often uses luxe and interestingly textured fabrics that are just gorgeous. You really have to see them up close in person. Tina Krinhop, stylist and owner of Mod Style Lab, and our newest beauty editor here at LA DE DA, shows us how to bring the hair trends from the runway to real life. Cozy up and enjoy! We would love to hear from more designers, writers and artists from around the world so we can share your stories and talents. Please do connect with us! We’re always trying to find ways to better the magazine, and encourage creativity and community. Let us know: would you like to see themed issues or themes to submit for? Either way, connect with us on social media. We would love to hear from you! Instagram @LaDeDaMag Twitter @LaDeDaMag Blog @ Tumblr @LaDeDaMag

Jennifer Chabri Editor-in-Chief

Editor-in-Chief Creative Director Jennifer Chabri Copy Editor Layout Editor Argie Mitra Beauty Editor-at-Large Tina Krinhop Contributors Igal Amar Marco Barbaro Maxim Bashchenko Chantal Biondi Eldad Carin Jose Cervantes Richard Dewhirst Lauren Gherardi Martyna Gumula Michelle Herrick Olya Kleinhans Kristia Knowles Anita Kulon Laura Marie Jane Noriega Lesley Pedraza Paolo Prisco Katy Thomas César Valdés Brenda Waworga Alan Weissman Kate Woodman Alexander Zuber

We currently have an open submission call for upcoming issues. Designers and artists of all media are also encouraged to submit their press packs for consideration as featured artists. For info and guidelines, please visit

E l ega n t

Mystery Photography Alan Weissman

Model Zdenka Sutton Hair & Makeup Betty Kennedy Styling Tina Levine Assistants Shoushan Arabian Edith Dominguez

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bunny ears & bracelet GIRLIE by Tina Levine dress Dalia MacPhee Fall 2014 LA DE DA | 9

dress Lloyd Klein necklace Erickson Beamon 10 | LA DE DA

dress Dalia McPhee jewelry Vintage Fall 2014 LA DE DA | 11

dress Lloyd Klein headband Girlie by Tina Levine bracelet Nadri ear cuff Carma Camilla 12 | LA DE DA

dress Dalia MacPhee blue/red bracelets Cara bow bracelet Vintage Fall 2014 LA DE DA | 13

belle fille 14 | LA DE DA

Photography César Valdés

Hair Cholo Mora

Styling Marta del Pozo

Models Marta Castro Gerardo Vergara

Makeup Déborah Zoombie

Styling Assistants David R. & Vicky

Both Pages: dress Marta del Pozo menswear Bernardo

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Both Pages: dress Marta del Pozo menswear Bernardo 16 | LA DE DA

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Union Station Photography Lesley Pedraza Model Jacqueline Depaul REDD Agency Hair & Makeup Ana Vergara Styling Lauren Gold Retoucher Argiris Maipas

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dress Nathanaelle Couture coat Nathanaelle scarf BCBG necklace Express shoes Stuart

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skirt Nathanaelle Couture coat Stiletto by Loralee bag Dooney & Bourke boots Marc Fisher Opposite Page: dress Nathanaelle Couture coat Stiletto by Loralee boots BCBG Fall 2014 LA DE DA | 21

corduroy man jacket (customized), straw hat (customized) Zara Montecarlo sport trousers, shirt, & tie Vintage Opposite Page: jacket & leggings H&m shoes & straw hat (customized) Zara Montecarlo 22 | LA DE DA

Flora & Fauna Photography Paolo Prisco Model Olga K. Styling, Makeup, & Hair Paolo Prisco

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blue biker ‘similicuir’ jacket & feather dress Zara Montecarlo customized hat, gloves Vintage Opposite Page: man vest Zara Montecarlo trousers & shoes Vintage

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Red Line Metro Photography Laura Marie Model Sage Bell Makeup Venny Losiyana Styling & Headpiece Designer Jane Noriega Fall 2014 LA DE DA | 27

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Goodbye Summer Photography Brenda Waworga Model Gaby Nelwan Photo Assistant Ricky Waworga 30 | LA DE DA

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dress MARISKA VIJVERBERG cap S.F. by Sonja Fabritius Opposite Page: top Balla Balla jacket Lena Voutta pants S.F. by Sonja Fabritius

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Eskapism Photography Alexander Zuber

Hair & Makeup Velta Berzina

Model Maren Seeds Models

Styling Andrea Horn

Assistant Julia Ward Fall 2014 LA DE DA | 35

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top & pants Balla Balla Opposite Page: top & neckpiece Balla Balla Fall 2014 LA DE DA | 37

coat MARISKA VIJVERBERG skirt Balla Balla Opposite Page: dress Stefanie Barz 38 | LA DE DA

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Cosmic Wind Photography Anita Kulon Model & Styling Michal Scholl

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Lust Photography Marco Barbaro Model Michele Cascarano Styling & Set Assistant Manuele Menconi Photo Assistant Anna Manes

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Dark Beauty Photographer Michelle Herrick Model Jihan Fassil Agency AZ Hair & Makeup Stephanie Neiheisel

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Leaves Me

Photography Igal Amar

Hair Alechko Chepel

Models Effy Palarya DĂŽna Even-tov Nurit Hofesh

Makeup Eila Gafni Styling Yana Zernitsky Fall 2014 LA DE DA | 53

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Horn of Africa Photography Olya Kleinhans

Makeup Niki Dewet

Model & Styling Zhipo Gum

Wardrobe Woolworth Fall 2014 LA DE DA | 57

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dress Free People 60 | LA DE DA

Odessa Creative Direction Danika Ormonde Claudio Robles Photography Jose Cervantes Model Jasmine Nichelle Q Model Management Hair and Makeup Sindy Solis Styling Danika Ormonde Patrick Sales Artist Agency Lovesick LA

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gown Mes Demoiselles Paris Opposite page: floral crochet top Search For Sanity Fall 2014 LA DE DA | 63

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dress Jen’s Pirate Booty (Free People) Fall 2014 LA DE DA | 65

dress Free People 66 | LA DE DA

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Double Vision Photography Lauren Gherardi Models Perrin Bille Victoria Gesell Hair Holland Morgan Makeup Alyssa Jardim Styling Argie Mitra

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sweater, belts, and collared bodysuit That Poor Girl. black maxi & maxi skirt Chabri

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gold belt That Poor Girl. dresses Chabri sequin bolero k.hendrix

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dress Tadashi Shoji vest Simple fan Vintage Opposite Page: blouse Vintage accessories Glitter 74 | LA DE DA

Time Warp Photography Martyna Gumula Model Klaudia, D’Vision Hair & Makeup Michal Sadowski

Styling Dorota Fryderycka / Style Monster Aleksandra Urbanowska Location Studio Sensi

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dress ANNA KRZYĹťANOWSKA hair accessory Glitter bag ZARA Opposite Page: jacket H&M dress Tadashi Shoji shoes deeZee / Showroom Khaki necklace Glitter

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dress tadashi shoji accessories Glitter Opposite Page: jacket Vintage dress Zara bag Vintage shoes Nine West Venezia accessories Glitter Fall 2014 LA DE DA | 79

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blouse Dan Han / Showroom Khaki pants Zara shoes DeeZee / Showroom Khaki bag Vintage accessories Glitter Opposite Page: scarf Radha Shop dress Simple shoes deeZee / Showroom Khaki bag Mango necklace Glitter

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soft & sweet

Photography Katy Thomas

Hair Billy Hitchcock

Model Lucy Nicholson

Makeup Anna Rzeszut

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Gretel Photography Chantal Biondi

Hair & Makeup Irene Guadagano

Model Lucia Sztarenki

Styling Valeria Izzo

bodysuit H&m headband Vintage socks Calzedonia Fall 2014 LA DE DA | 85

shirt H&m headband Pioggiadimare necklace Accessorize ring Bliss Opposite Page: top & skirt Vintage 86 | LA DE DA

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Animal Photography Martyna Gumuła Model Anastazja/ D’Vision Hair Anna Nerko Makeup Michał Sadowski Styling Róża Stawierej

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C h a m eleo n Photography Maxim Bashchenko

Model Victoria Zuban Women-Direct, New York Hair Joey Oso Makeup John Alfred Nelson Wilhelmina Management

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miniskirt Zara assembly leather biker jacket and nevena ring All Saints multi-strand necklace and necklace Marc Jacobs eagle necklace Free Press Opposite Page: pleather black skirt Zara jean jacket H&M cross chain necklace Guess earrings Aldo 98 | LA DE DA

Under her Skin

Photography Kristia Knowles

Hair & makeup Jessica Velez

Model Makaila Nichols New Versions management

Wardrobe Styling Angela Campolongo

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bodysuit American Apparel pleather jacket Zara wrap around bracelet Lucky Brand grey leather bracelet, skinny wrap around bracelet, & studded cuff Marc Jacobs gold rings H&M black lace-up heels Vince Camuto 100 | LA DE DA

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high waisted underwear NORDSTROM studded chain bracelet ALDO metallic stoned bracelet KENNETH COLE body chain STYLIST’S OWN Fall 2014 LA DE DA | 103

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Duo Photography Eldad Carin

Models Maria Br채utigam and Alon Elzara Elinor Shahar Personal Management Makeup Maya Cohen Fall 2014 LA DE DA | 105

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top & skirt Emily Daccarett purse Prada

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Hill Street Blues Photography Richard Dewhirst Model Elena Bugaeva Wardrobe Styling Alannah Jones Retouching Daniel Migukov Ivan Tonov Location Downtown Los Angeles, California

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dress Camelia Skikos shoes Redkiss opposite Page: hooded sweater Laila Jayde pants Emily Daccarett shoes Redkiss Fall 2014 LA DE DA | 113

bolero & trousers h&m 114 | LA DE DA

Chic in Black Photography Kate Woodman Model Maris Garden Hair & Makeup Kat Sterrett

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dress Vintage 116 | LA DE DA

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sweater h&m skirt vintage

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Featured Designer

So long, boring business suits! Professional women now have access to couture work attire through Ocala-based brand Lydia Anne Clothing. Though from a small town, designer Lydia Siyufy creates garments that make big and bold statements. Her inspiring confidence stems from her own personal battles and empowers everything behind her brand. PHOTOGRAPHY ALEX COLEMAN MODEL SAMANTHA RAGER

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LDD: Tell us a little about yourself. Where are you from and what got you started in design? I’m from a super small town in central Florida that many people know of and when they hear me say “Ocala” they make that face like, “Oh…” I don’t know how we got such a rep but it’s actually a cute town. We are known for our large horse farms and good ol’ boy lifestyles: everyone-knows-everyone type of thing. My family strayed away from the equestrian life. I was born into a world of business with a father in investments, a mother who managed real estate, and an older sister who conquered the finance world by the age of 24. As you can imagine, I’ve spent my entire life watching them, perfecting techniques to represent myself as professionally as they did. So when I was young I found fashion was a great way to fit in for me. This was such a huge part of my life because I was born with a rare vascular anomaly called Lymphatic Malformation. You can learn more about this condition by visiting You may have also seen something similar in the 1985 movie MASK starring Cher. Frankly, it’s a condition that is not truly understood nor easily accepted, so becoming socially acceptable was a huge battle and triumph for me. However with or without an anomaly, I found that many women struggle with all aspects of appearance and self-worth. Throughout my life, many women expressed appreciation for the boldness of my chosen attitude towards life. Eventually, I recognized the opportunity I had to lead by example, and I grew very passionate about finding an outlet to do so during college. That’s when I decided to design a line that could radiate my message of encouragement. LDD: What is special about your designs and makes them stand out? As a modern businesswoman, everyday is a commitment to represent yourself accordingly to be noticed, yet respected. We specialize in designing investment pieces that help women build lasting wardrobes and facilitate success. Just like an expensive car stands out, our garments are bold, daring, and filled with quality. We like to add specific signature details, like our diamond buttons. Each of those details has a role that involves inspiring the woman inside the garment to be confident in the moments she may need to most. Our clothing is designed around the real woman: her shape, her insecurities, her needs, and her desires for acknowledgment. We fill needs by helping women portray drive, potential, and femininity all in a single garment. LDD: What's your favorite part about conceptualizing a design? The possibilities of new beginnings:

I love the idea of beginning something new because it’s almost a process of internal self-improvement each time. It’s scary but worth the triumph. LDD: What matters to you most as a fashion designer? Making a difference. I want to be an example. My clothing is so much more about the women that will wear it than the garment alone. Although the garment is extremely important, its main purpose is to be a facilitator. LDD: How do you prepare for a fashion shoot or show? Any special rituals? I like to view all the colors of the collection in different ways and in different settings so that I can best visualize what I'm about to do. I lay them out in different manners and enjoy the architectural thought of how they can come together. LDD: How would you define your personal style? Try to imagine a mix of Jackie Kennedy meets old school Hollywood glam. At any given time it can be from one extreme to the other for me. I love the classic look of the first lady. She’s the ideal woman and she’s sexy purely because of her graceful conduct. I also love the diamonds and glam of old Hollywood. Sometimes it just feels good to truly enjoy yourself and I believe that’s extremely important for women to do internally, within ration of course. LDD: With that said, how would you define the style your line exemplifies? My line exemplifies my personal style exactly but with more emphasis on career-oriented styles. Imagine higher necklines and appropriate lengths. Styles that compliment you whether you’re in a board room 24 stories up standing at the head of the room or standing by your husband’s side as the lady of the house. LDD: Where do you get your inspiration? I get my inspiration from my mother and my sister; they are the “total package” kind of women. They cook, clean, work, and remain beautifully composed through it all. Even with the battles we have been given, I have always been taught to persevere. My mother has been a seamstress way before I came along. For many years she designed and sewed the most extravagant professional ballroom gowns and costumes you’ve ever seen. She is a huge part of this company and 90% responsible for its existence. Without her influence in my life and her talents in this industry I would not be where I am today.

TOP: Designer Lydia Siyufy promoting Lydia Anne Clothing at One Spark. BOTTOM: Lydia with her runway models.

LDD: Who are some of your favorite designers? I grew up with a love for Betsy Johnson and as I grew older I became more in tune with others like Alexander McQueen, Alexander Wang, of course Domenico Dolce and Stefano Gabbana. I believe I am more drawn to the masculine, architectural side of design. My father studied to be an architect before he became an advisor so we have his old sketches in frames throughout my parents’ home. I’ve seen them since I was little and have

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always adored the thought and structure that went into their design. LDD: What advice do you have for aspiring fashion designers? Life is divine chaos; forgive yourself, breathe, always thank God, remember to pray, and enjoy the ride. Doing what you love will be the scariest thing you will ever do, but it’s worth it. To begin and succeed you just need a few things: the first thing is to start somewhere, the second is be diligent, and the third thing is to never stop. The journey you are choosing will not be easy, but if it’s what you’re truly passionate about, the effort towards it will be. LDD: Where can our readers get their own Lydia Anne designs? You can visit our website at You can also get to know us better via any social media outlet. We are active and post a lot of behind the scenes shots to tell the real tale. Instagram: @LydiaAnneClothing Twitter: @ShopLydiaAnne Facebook: Lydia-Anne Clothing Social Network Blog:

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“We fill needs by helping women portray drive, potential, and femininity all in a single garment.� - LYDIA SIYUFY

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Statement Pony

by Tina Krinhop hair stylist & owner of Mod Style Lab


always get excited to see the hair that floats down the runways each season, hoping for some new inspiration and a few fabulous new trends to be set. Well, the Fall 2014 runway shows were giving me a case of the blahs with the same ol’ loose waves, plain ponytails, and bumped crowns that we have already seen the last few seasons. That is, until I saw what Chanel served up at their Paris show: big, bold ponytails full of texture, color, and adornments—it was love at first sight! Hair Stylist Sam McKnight was the creative genius behind the look, incorporating braids, crimped strands, pearls, and strips of the classic Chanel tweed into voluminous ponytails. All of the scrumptious elements cascaded behind the models, while the front of the hair was simple and sleek. While the extreme ponies on the Chanel runway might not be something you would comfortably wear yourself, let it be inspiration and spice up your Fall by converting your plain pony into a one-ofa-kind work of fashion art. Get the look with this Chanel-inspired statement pony guide.

the Statement Pony Basics: Simply start with your standard, everyday ponytail and secure it with an elastic band. Place your pony however you like: low, high or to the side. Your ponytail is the star of the show, so I recommend wearing the front area of your hair smooth and subdued.

To tame and smooth any wild little bits you have around your hairline, try the Healthy Sexy Hair Soy Paste. Take a tiny amount of this creamy pomade and rub it into your fingers, then smooth over the flyaways and those stubborn hairs.

the Statement Pony Elements:

Crimped Pieces

You will need a crimping iron for this. Just pull out a few random sections of the pony and crimp down the length of the hair. You could also use a wave iron for a smoother, alternative look.

Fabric & Leather

Cut strips of fabric or leather and secure each end under your elastic at the base of your pony. Fraying the edges of the fabric adds a nice touch. Let them hang free or create a fabric and/ or leather braid to incorporate into your fierce tail.


Simply select a few, small random sections and braid them. Done deal! If your hair is on the thin side or you want a different color, you could braid some extension hair and add it to your pony by pinning it to the base near your elastic. You can find extension hair at most beauty supply stores in a variety of colors and lengths.


Glam up your pony by dangling a necklace or jewelry making chain. While you are at it, add a charm or two to the chain for even more pony personality. Secure the necklace or Wrap it up chain by either tucking one Finish off your amazing artwork pony by wrapping either a end under the elastic, or braid, fabric, or leather around the elastic at the base of your by using a bobby pin at the ponytail. This will not only look great, it will hide any messy base of the pony. bits around the elastic.

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To plump up your pony and perhaps make it a little on the wild side, use a dry volumizing product. My favorite product to use to achieve awesome volume and grip is the Big Sexy Hair Powder Play (above).


Work a texturizing product throughout the hair of your pony to give it a separated and "piecey" look. I prefer a matte-finish texturizing cream, like L'Anza Contour Fiber Cream (right).


Incorporate as few or as many of these elements as you like. Volume

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