selling ideas
retail tour
2014
milano retail guide
s i what
The selection includes stores with an interesting concept, or spaces based on new philosophies of sale or marketing strategies.
districts D1
D2 D3
D4 D5 D6 D7 D8
D7
montenapoleone/ san babila/ duomo ponte vetero/ brera/ cordusio p.ta garibaldi/ moscova
D8
D3
D4
p.ta venezia
D2
p.ta romana p.ta genova/ s.agostino zara/maciachini sempione
D6
D1 D5
D1
01 02 03 11
04 05 06
10
08 09
montenapoleone/ san babila/duomo District
metro M1 San Babila metro M3 Montenapoleone
01
Maison Martin Margela 地址：via della Spiga, 46 网址：www.maisonmartinmargiela.com
Located on the back of the courtyard of a residential building, the setting up of the milanese shop repeats once again the atmosphere of the spirit of the Maison. 位于一座住宅楼的庭院，这个米兰特色的店面氛围再一次强 调了Maison品牌的精神。
02
Young Versace
地址：Via Borgospeso 15/A 网址：www.pirem
In 2012 Versace opens its first-ever Young Versace retail boutique, adjacent to the Versace Home boutique. The entire shop is designed for a specific target: boys and girls aged 0-12 years old. 在2012年Versace开了第一家Young Versace零售店，就在 Versace店面旁边。整家店的设计只为一个特别的人群：012周岁的男孩和女孩。
03
Aspesi 地址：via Montenapoleone, 13 网址：www.aspesi.it
Designed by Citterio & Partners, the boutique evokes the atmosphere of a large industrial laboratory. The collections for men and women is displayed on hangers, custom designed, between ancient furniture and works of art. Entrance also from via Bigli 4. 由Citterio & Partners设计，店面的氛围是烘托出一种大 型工业实验室的气氛。男士和女士的当季服饰均展示在衣架 上，店面由古董家具和艺术作品装饰。
04
Swatch Irony Chrono 地址：Via Montenapoleone, 6/A 网址：shop.swatch.com
Swatch for the launch of the new model of Chrono Irony watch has decided to rethink its Montenapoleone store. A temporary store dedicated to its more expensive line of watches. Swatch为了其最高端的手表系列所设计的临时展厅。
05
Camper 地址：via Montenapoleone, 6 网址：www.camper.com
The store signed by the artist-designer Jaime Hayon and opened in Madrid in November 2007. An original shop-gallery characterized by handcrafted furnishings totally white, by the great gold hanging lamps, made in Majorcan terracotta, and the spectacular floor Bisazza checkered red and white. 店面设计由艺术设计师Jaime Hayon设计，并在2007年在 Madrid对外开放。最初的店面和展示空间是手工完成的全白 设计，装饰有金色的吊灯，以及红外相间的地板。
06
Abercrombie & Fitch 地址：corso Matteotti, 12 网址：www.abercrombie.com
The newest store in the building of Gio Ponti in Corso Matteotti covers 3,000 square meters and is characterized by the presence of models which accompany clients in the purchase. 在MATTEOTTI大街Gio Ponti建筑中的最新的店面，约3000平 方米。本店以聘用模特陪伴顾客的消费过程作为其特色。
08
Hybrid shop_Pinko 网址：Corso Venezia, 5 网址：www.pinko.it
In the shop there is only a part of the collection by Pinko and 8 Internet stations. Through the digital screens the customer can see all the collection and discover variants, accessories, and clothes not in the store, but available in the central warehouse. You can order the items, which will be delivered in a short time in the shop or directly at home. 这家概念店里只有一小部分是Pinko的服饰系列。该店通过 数字屏幕，让顾客可以看到所以的产品系列，包括那些没有 在该店陈列的当季饰品、衣服等。顾客可以直接订购所看中 的产品，然后由该品牌直接快递至顾客家中。
09
P-Zero Pirelli 地址：Corso Venezia,1 网址：www.pirellipzero.com
Pirelli flagship store combines production and artistic installation: it shows tradition, quality materials and productive processes, focusing on every different worlds Pirelli works in. The aim of the store is to get customers involved, allowing them to customize products, such as sneakers. Pirelli旗舰店将产品和艺术结合起来：他展现了传统、高 质的材料和产品制作的过程，专注于展现Pirelli的每一个 不同方面。该旗舰店的设计旨在让顾客有归属感，允许他们 定制属于自己的产品。
10
OVS industry 地址：Galleria Passarella 2 网址：www.oviesse.com
The new chain concept store, mixes up urban culture and vintage taste as interpretation of Made in Italy. 新链的概念店，混淆了意大利制造的诠释城市文化和复古 的味道。
11
Larte 网址：Via Alessandro Manzoni, 5 网址：opening.lartemilano.com
Larte is a project of the Foundation Altagamma born from the collaboration between companies of the Italian excellence who have joined together to promote the Made in Italy’s brand. A bar and a restaurant where together with the traditional menu, you have also a menu for art and design objects you can buy. Larte是Altagamma基金会组织的，通过多家意大利著名公司 合作而产生的品牌，品牌精神在于推广“意大利制造”这个 概念。这家店有酒吧和餐厅，同时店里所陈列的艺术或设计 作品均可以出售。
13 12
D2
ponte vetero/ brera/cordusio District
14
metro M2 Brera metro M1 Cairoli metro M1 Cordusio
12
Nike Stadium
地址：Foro Bonaparte, 50 网址：www.nike.com
Nike Stadium Milano is a constantly evolving multipurpose destination: a stage for performances, a lab for innovative expressions, but also a retail hub for limited editions and bespoke sneakers. Nike Stadium Milano逐渐进化成一个多功能的场所：演出 场所、创新实验地展示地、同时也是作为限量产品系列和定 制产品的零售中心。
13
Appartamento Lago 地址：v. Brera, 30 网 址 ： www.appartamentolago. com/
Lago is a company that produces furniture, with the mission to be people-centered , with innovative ideas of the relationship between the company and the clients. Several apartments furnished by Lago, where tenants periodically organize events and activities, are open to the public and play the role of living showrooms. Lago是一个家具商品牌，其品牌精神在于以人为本，运用创 新方式来构建品牌与顾客之间的关系。该展厅由几间由Lago 家具装饰的公寓空间构成，这里定期会举办活动，并对公 众开放。
14
Tiger 地址：Via Meravigli,1 网址：www.tiger-stores.it
The 250 square meters store in Milan is a place you go to explore, a place where it is fun to shop. Tiger is a Danish retail concept, where products are ownbranded, simple and colourful, and renewed every month, depending on the season. 在米兰，250 平方米存储是一个你去探索的地方，的地方， 店里的乐趣。 老虎是一个丹麦的零售概念，哪里的产品是自己的品牌、 简单和色彩缤纷，和更新每个月，按季节。
15
16
17
D3
p.ta garibaldi/ moscova District
metro M2 Garibaldi metro M2 Moscova
15
Red Feltrinelli 网址：piazza Gae Aulenti 网址：www.lafeltrinelli.it
The new concept by Feltrinelli is a space of 500 square meters where the culture of the book is linked to the consume of good food: coffee shop, wine bar and eating space are mixed with libraries full of books. 这家Feltrinelli的概念店共计500平方米，这家店的设计将 阅读的文化与饮食联系起来：将咖啡店、红酒吧、餐厅和书 店结合起来。
16
Eataly Smeraldo 地址：piazza 25 Aprile 网址：www.eataly.it/
A space of 3,500 square meters divided in five levels (one floor for the backstage, three floor for the sales and eating, one floor for the conference center) is and adaprive reuse of a cinema theatre. Eataly’s philosophy is always the same “pick-eat-learn”. The gastronomic show is all around the big hole of the old theater, the preparations is a show window. The only element of the ex-theater is the stage which overlooks the entrance hall. 这家店所占面积3500平方米，共计5层，是由一所电影院改 造而成。该店设计风格贯彻了Eataly的品牌哲学“挑选-食 用-学习”。烹饪空间的展示是围绕原剧场展开，材料的准 备空间也是可以看到的。保留下来的唯一原剧院的元素就 是舞台。
17
Agape12 网址：via Statuto, 12 网址：www.agapedesign.it/agape12
An innovative idea which combines accessories and furniture with spaces dedicated to the design. Important brands and emerging realities, selected by Agape, live side by side in the three storied shop.. On the top floor of the store / showroom there is an apartment furnished with products sold by Agape12 which is used for events and can be rented. 该店运用了较为新颖的设计概念，通过饰品和家具的空间搭 配营造整体设计风格。由Agape精选的品牌产品被陈列在这 个三层的精品店里。 在该精品店的顶层，是一个由Agape家 具装饰的空间，这个空间通常可以用于举办活动。
18
D4
p.ta venezia District
metro M1 P.ta Venezia
18
Piave 37 by D&G 地址：Viale Piave, 37 网址：www.dolcegabbana.it
The boutique’s aim is to become a new showcase for young designers and an opportunity to have visibility in Milan. A unique space, designed like a neighborhood small store of the future: the walls, the ceilings and carpet floor are fuchsia; the big logo is glowing, the clothes rails are made of steel. The store hosts the collections of 23 Italian and international designers and change every season. 这家精品店希望成为年轻设计师的展厅，为他们提供可以在 米兰展示自己作品的机会。这是一个特别的空间，邻家的设 计风格与未来设计感的元素结合在一起。这家精品店每个季 度展示23个意大利或其他国家青年设计师的作品系列，每个 季度会进行更换。
D5
14
p.ta romana District
metro M3 P.ta Romana
14
Il Negozio Leggero 地址：Via Anfossi, 13 网址：www.negozioleggero.it
The aim of the brand is to raise consumer awareness about seeking “green” goods and services that do not compromise the health of our planet, working towards sustainability. The shop is based on the exposition of biological products, sold without packaging. 该品牌致力于环境可持续性的推广，希望唤起消费者对绿色 节能产品及服务的认同，使用不伤害环境的绿色产品。该品 牌销售环保产品，同时在售卖过程中不使用任何包装。
D6
p.ta genova/ s.agostino District
15
metro M2 S. Agostino metro M2 P.ta Genova FS
15
God save the food 地址：Via Tortona, 34 网址：www.godsavethefood.it
The store is located in a former industrial building. The space contains two main functions: an italian restaurant and a mini-market, divided through a large counter. 存储区位于前的工业建筑。 空间中包含两个主要职能： 大型的计数器。
意大利餐厅和集市，划分通过
16
D8
corso sempione/ paolo sarpi District
tram 12 fermata Canonica tram 14 fermata Canonica
16
Presso.it
地址：Via Paolo Sarpi, 60 网址：www.presso.it
PRESSO is the first store in the world designed and furnished as the dream house, available for everyone’s need. Three luxury kitchens and three living rooms, equipped with everything you need, are available for renting to organize dinner parties, meetings or anything you wish. PRESSO梦想中的房子，可每个人的需要设计和布置，在世界 是第一家专卖店。 三个豪华厨房和客厅，配有你需要的一切，是可以租用举办 晚宴，会议或任何你想。
My NOTE
Milan metropolitan underground map
laboMint.com via aosta 2, 20155 Milano
selling ideas tour interactive map
Quest’ opera è distribuita con licenza Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Italia.