visual identity retail tour
2014
milano retail guide
v i what
These shops acquire interest thanks to their aesthetic identity, with particular elements, or with a clear intervention of famous designers and architects.
districts D1
D2 D3
D4 D5 D6 D7 D8
D7
montenapoleone/ san babila/ duomo ponte vetero/ brera/ cordusio p.ta garibaldi/ moscova
D8
D3
D4
p.ta venezia
D2
p.ta romana p.ta genova/ s.agostino zara/maciachini sempione
D6
D1 D5
D1
01
02
montenapoleone/ san babila/duomo District
03 04 06 07
05
metro M1 San Babila metro M3 Montenapoleone
08
*
01
Duvetica Industrie 地址：via Santo Spirito 22 网址：www.duvetica.it
02
Moschino 地址：Via Sant’Andrea, 12 网址：experience.moschino.com
(by Tadao Ando Architect & Associates) The space is carachterized by two concrete walls across the two levels of the shop. The jackets are arranged orderly like art objects to enhance the colorful variations that represent the brand’s image.
New concept for Moschino’s historic boutique at Via Sant’Andrea in Milan by architect Michele De Lucchi. Moschino’s eclectic style is the perfect inspiration for a project that creates the new image of the fashion house.
（由安藤忠雄建筑师事务所设计）整体店铺空间由两道混凝 土墙纵穿两层楼面所构成，精致的上衣的精心陈列加强了颜 色方面的多彩变化，更提高了整体品牌的形象。
位于米兰Sant’ Andrea街的Moschino概念精品店是由建筑 师Michele De Lucchi设计的。采用电子风格完美诠释了时 尚品牌的形象。
03
Borsalino 地址：via Sant’Andrea, 5 网址: www.borsalino.it
A space with virtualy no furniture, with the concept of the architecture that contains the hats. The light and the materials are the only props used to underlinethe products. The gray wood on the walls as amterial is intended to be the avatar of the felt, as form reminds of the brim of the hat. 与没有家具virtualy，一个空间的概念架构，包含帽子。 光材料是用来强调产品的唯一道具。 旨在为amterial灰色的木墙壁上的头像毡，形式提醒帽檐 的帽子。
04
Missoni 地址：via Montenapoleone, 8 网址: www.missoni.com
Patricia Urquiola and Angela Missoni have decided to make the interior a cool and neutral backdrop in which the hot, vivid merchandise would pop up. The result is a sophisticated collage of colors, textures, materials, and volumes that achieves the desired effect, which the duo dubbed “zigzagging.”. 的Patricia Urquiola设计和Angela Missoni的决定，使室 内热，生动的商品会弹出一个很酷的和中性的背景下。 其结果是一个复杂的拼贴画的颜色，纹理，材料，和卷，达 到预期的效果，其中两人被称为“曲折。”
05
Alexander Mcqueen 地址：via Pietro Verri, 8 网址: www.alexandermcqueen.com
The store, designed by William Russell Alexander McQueen is part of the global image of Alexander McQueen and is one of the icons of the new retail scene. 本店由William Russel设计，代表了Alexander Mcqueen品 牌的全球形象，同时也是新型零售空间的代表作品。
06
Boutique Nespresso 地址：via Bigli,1/3 网址：www.nespresso.com
The space, designed by Francis Krempp, is the interpretation of the refined world Nespresso. 店面是由Francis 品价值的诠释。
Krempp设计，是对Nespresso品牌强调精
07
Tom Ford 地址：via Pietro Verri, 3 网址：www.tomford.com
Tom Ford recently opened his own brand flagship store. Five floors designed as a luxury apartment. At the fifth floor there’s also two private rooms for custom cut dresses and a bar. 汤姆·福特最近开设了自己的品牌旗舰店。作为 一个豪华公寓设计的五层。在五楼还有两个包房 定制剪裁的礼服和酒吧。
08
09 10
11 12
D1
montenapoleone/ san babila/duomo District
13 metro M1 San Babila metro M3 Montenapoleone
08
Camper 地址：via Montenapoleone, 6 网址：www.camper.com
The store signed by the artist-designer Jaime Hayon and opened in Madrid in November 2007. An original shop-gallery characterized by handcrafted furnishings totally white, by the great gold hanging lamps, made in Majorcan terracotta, and the spectacular floor Bisazza checkered red and white. 店面设计由艺术设计师Jaime Hayon设计，并在2007年在 Madrid对外开放。最初的店面和展示空间是手工完成的全白 设计，装饰有金色的吊灯，以及红外相间的地板。
09
Who*s Who 地址：Corso Venezia, 8 网址：http://www.whoswhobrand.com
Glass silhouettes of male and female figures face each other across the tiled floor of this Milan fashion boutique by Italian designer Fabio Novembre. The interior id characterized by a series of human figures, each striking a different pose. 玻璃的男性和女性人物剪影面对对方整个瓷砖地板米兰时装 精品，由意大利设计师法比奥十一月四日。内部ID特征由一 系列的人物，每一次打击不同的姿势。
10
Dodo Flagship Store 地址：Corso Matteotti, 8 网址：http://www.dodo.it
The Dodo Flagship Store expressed the company’s philosophy: between rich and irony, with a colourful and expressive style. The designer Paola Navone chose low poufs and bistro-esque tables to create an atmosphere both chic and relaxed, where customers can have a sit and create their own bespoke Dodo jewellery. The Dodo旗舰店完美地诠释了其品牌理念： 既华丽又具有 反讽的含义，并通过色彩和时尚的造型做以展示。设计师 Paola Navone运用厚厚的圆椅垫和小酒馆风格的桌子营造 出一种既时尚又舒适的氛围，顾客可以坐下来并设计属于自 己的Dodo饰品。
11
Diesel Planet 地址：piazza San Banila, 1/3 网址：www.diesel.com
Vintage and Technology are the main concept for this mega store of 1500 square meters on three levels, the largest project in the world. The project of the Diesel Interior Design Team is to put together the exhibition spaces with Wi-Fi stations for online shopping, library corner, dj station that host weekly international DJs and live performances. 这家超大型商场的主题是复古和科技，店面共三层，1500平 方米，是该品牌在全球最大的店面。Diesel室内设计团队的 设计主旨是把无线上网植入展示空间以便顾客可以网上购 物，同时还要植入图书馆、DJ空间，每周这里都会举办国际 性的DJ秀和现场表演。
12
WP store 地址：Via Borgogna, 3 网址：www.wplavori.com
13
REPLAY STORE 地址：corso Vittorio Emanuele, 24/28 网址：www.replay.it
The store is characterized by reusing and reinventing the function of old objects and furnitures, giving a strong identity to the store/showroom. In fact WP is a multibrading store with selected brands and products with a long history and tradition,
Located in an area with an strong relationship between history, architecture and contemporary style, the space has been designed according to the new Replay concept, focused on emotions and a rediscovered connection with nature.
该店的设计特色是将旧的物品和家具的功能重新利用，赋予 店面一个特色分明的个性。实际上WP是一家具有历史的多品 牌集成店。
坐落于一个在历史，建筑与现代风格紧密联系的区域， 店 铺的空间已根据最新的REPLAY的概念设计，关注于情感和自 然联系的深一步的探索。
15
D3
p.ta garibaldi/ moscova District
16 metro M2 Garibaldi metro M2 Moscova
15
AdidasY-3FlagshipStore 网址：Via Carlo de Cristoforis, 5 网址：www.y-3.com
Thw two-floor store in the heart of Milan is 200 sm big, with a more minimal look than comparing to the others dark and edgy Y-3 stores. The space features warehouse-style inspiration, with a white resin floor, steel shelves and stands, and furniture made from bolted iron. 这所在米兰市中心的两层精品店总计面积200平方米，不同 于其他Y-3精品店的阴暗风格，这家店通过钢质展架和铁质 家具体现仓库风格的设计感觉。
16
HIGH-TECH 地址：piazza 25 Aprile, 12 网址：www.high-techmilano.com
A big store, the first design supermarket in town. High Tech is situated in industrial building on a typical milanese courtyard; the place used to bel the factory fro the ink used for the Corriere della Sera, the most important italian newspaper. 一个大型商场，是米兰市区里第一个的设计超市。HIGHTECH坐落在一个典型的米兰庭院里，这个庭院以前是专为意 大利最重要的报纸Corriere della Sera制作墨水的工厂。
My NOTE
Milan metropolitan underground map
laboMint.com via aosta 2, 20155 Milano
visual identity tour interactive map
Quest’ opera è distribuita con licenza Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Italia.