Napa Lux Listing Presentation

ABOUT ME

Alison grew up in Marin County in the San Francisco Bay Area. After graduating from college in the early 1980’s, she moved back to the Bay Area with husband Tom, where they pursued a career in Commercial Real Estate in the Silicon Valley in Office and R&D Leasing and apartment sales

In 1987, Alison embarked on an entrepreneurial journey, leveraging an invention by Tom to establish a successful business This venture, spanning three decades, honed her skills in invention design, product development, import management, and marketing, with an impressive roster of clients including Costco, Wal-Mart, Target, Bed Bath & Beyond, Macy’s, and Amazon, among others.

After selling the business in 2018, Alison returned to her first love real estate this time in her beloved Napa Valley. Having raised her two grown children here, and being deeply involved in local schools, athletics, and community events, she has called Napa home for over 31 years

Today, Alison is a Certified Luxury Home Marketing Specialist and a Keller Williams top producing agent, a testament to her expertise and dedication in the luxury real estate market

She is also a proud Napa Chamber of Commerce Ambassador and the 2024 Ambassador of the Year, reflecting her commitment to the community. Further demonstrating her leadership and community involvement, Alison is a board member of Leadership Napa Valley and Class of 35 alumni.

With a rich background that blends local knowledge, business acumen, and a passion for the Napa Valley, Alison is uniquely positioned to provide unparalleled service to those looking to buy or sell luxury properties in this exquisite region

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WHY CHOOSE NAPALUX PROPERTIES?

Because we do more than sell homes We are deeply invested in the Napa Valley community as active residents and community members, notably achieving record sales in prestigious locales like Silverado Highlands. At NapaLux, we are committed to delivering unparalleled expertise and a tailored approach to real estate, making every client's experience both successful and memorable

Our Team Advantage

Choosing NapaLux means opting for a team-driven approach where you benefit from the collective time, effort, knowledge, and experience of not just one agent, but five Our collaboration with Keller Williams enhances this advantage, providing access to a vast network of over 170,000 real estate consultants across more than 800 offices globally. This ensures that your property gains maximum exposure, leveraged by our robust relationships with local agents and our innovative open house strategies These include exclusive neighborhood launch parties and multiple open houses each week, scheduled at varying times to ensure your home stands out in the market.

Client-Centric Strategy

Our mission revolves around understanding and meeting the unique needs of each client. We offer strategic real estate planning and meticulous property preparation, ensuring a seamless transaction process. Our dedication to curating lifestyles, nurturing legacies, and fostering lasting relationships goes beyond mere transactions; it is about building a community

MEET MY TEAM

When you hire NapaLux Properties, you hire more than just an agent. You get an entire TEAM, all working together to achieve your goals.

TOM CHRISTIANSON Team Leader | Realtor®

MADELINE KARAM Sonoma / Napa Residential Specialist

DOTTY HOPKINS Director of Business Development

KIM EMBRY Marketing & Social Media Strategist

TIFFANY LARSON Director of Operations

LAURA BRASIL Certified Independent Transaction Coordinator

CAROLYN SHERWOOD Senior Escrow Officer

GETTING YOUR HOME SOLD

Our proven sales strategy

Our listings have sold at an average of 5% over the original price

Selling a home for the highest possible price requires a cohesive strategy, deliberate process, and a talented team.

We follow a strategic plan to get your home sold for top dollar, as quickly as possible.

First, we analyze the market conditions and evaluate what improvements are needed to realize the potential of your home's value upon sale With a list of recommendations spanning from minor patch and paint to full kitchen remodels, we can help design, manage, and secure resources to execute enhancements in record time

Once preparation is complete, we professionally photograph your home and prepare a full-spectrum marketing program including custom branding ensuring your property is presented in its best possible light This sets the stage for the most important part of the transaction negotiating and securing the best price from the best Buyer We negotiate fiercely on your behalf and when both parties agree on price and terms...

We move on to the closing process!

Once in contract, we carefully manage the process to ensure a successful closing and that your proceeds arrive safely into your bank account.

ANALYZE & POSITION

For a fast, efficient & profitable sale

Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis

No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep

PRICE

Should you price your home at or below market? It depends Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy

PREPARATION

It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a manner that suits your comfort level Key cosmetic fixes are also important Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI.

PRESENTATION

Staging can be crucial to obtaining the highest price and fastest sale of your home According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged I will advise you on how to stage your home or provide a professional who can do it for you. We have a broad repertoire of interior designers and stagers to meet just about any budget.

FULL SPECTRUM MARKETING PLAN

Your property is distinct and the marketing behind it is curated to provide a level of distinction that stands apart from the competition.

Your listing will receive a custom logo, hand designed by our graphic artist, that encapsulates the essence of your home in a single graphical image

We highlight the property's unique features and lifestyle characteristics in copy, video, floor plans, maps, signage, improvements lists and FAQs.

We present it all in a multi-channel, multi-media campaign that uncovers buyers and captures leads unparalleled in the industry Better marketing attracts better buyers, and better buyers deliver better offers.

PROJECT MANAGEMENT

We have found one of the biggest hurdles for many home sellers is the overwhelming task of preparing their home to go on the market. We take the hassle out of home improvement We identify the most important home improvement projects that will both present your home on the market optimally and yield the best return on your investment.

From home inspections, to pest inspections to roof inspections to deferred maintenance and cleaning, it takes a full time person to coordinate, manage and direct all of the critical people and activities to deliver a seamless and well executed home sale. We have a full time team to take all of the guesswork, coordination, and stress off of our sellers so they can focus on their future move.

& STAGING & PROFESSIONAL PHOTOGRAPHY

It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated.

Through the magic of staging and photography, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.

Aerial Photography Twilight Photography

CINEMATIC PROPERTY VIDEOS

CUSTOM SITE & FLOOR PLANS

CUSTOM PROPERTY LOGO

BRANDED WEBSITE &

SOCIAL MEDIA

We believe each and every home needs its own individual marketing plan to achieve the maximum exposure.

SOCIAL MEDIA

There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program

KELLER WILLIAMS LISTING SERVICE (KWLS)

The Keller Williams Listing Service is a powerful search engine that will further propel your property into the reaches of the internet and gain additional exposure to serious and qualified buyers

INDIVIDUAL PROPERTY WEBSITE

A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic

PRINT MARKETING

With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best.

FLYERS & BROCHURES

When buyers are looking at homes it can be easy to forget certain details and we work hard to make your home memorable so we want to be sure those details can be recalled easily. In addition to having a digital brochure at each open house, we print full color brochures and flyers that buyers can take with them after looking at your home or pick up when they drive by and see the sign in your front yard.

JUST LISTED POSTCARDS

Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood.

INTERIOR SIGNAGE

We take the potential guesswork out for buyers. When they walk in to your home we want them to imagine themselves there and discover any hidden gems in the house. Our interior signs cover everything from welcoming them at the front door to pointing out the non-obvious features to a custom branded 24"x36" map of the nearby amenities

SHOW YOUR PROPERTY

Open houses and private showings provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home.

We will design an open house program convenient for you that may include a special launch party with a special invite to your neighborhood plus weekend events, broker and twilight tours, private showings and agent-only lockbox access

Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and RedFin.

To capture local traffic, each event will be well marked with directional signs on key street corners.

NEGOTIATE & CLOSE

NEGOTIATE

Our primary goal is to get you the greatest return on your investment . Our results demonstrate our ability to manage negotiations with grace, respect and tenacity

After initial offers are received, we will review everything on the table with you and negotiate with the Buyer's Agents to uncover who wants your property the most

We keep negotiating until we've secured the highest and best possible price with the best possible terms.

CLOSE

Congratulations! You’ve accepted an offer and now the countdown begins.

The closing of your home is urgent and time-sensitive. It requires organization, experience and expertise

As your agent and project manager, I will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account

THE SELLER

CUSTOMARILY PAYS:

THE BUYER

CUSTOMARILY PAYS:

Escrow fee from the title company

Transfer tax is a transaction fee imposed on the transfer of land and real property from one person (or entity) to another. The transfer tax rate is variable, depending on the purchase price OR the fair market value Who pays what?

Source: https://www countyofnapa org/2771/Document-Transfer-Tax

OUR FULL SERVICE PHILOSOPHY

We are passionate about delivering exceptional client experiences. By offering a complete suite of real estate services, we ensure that we meet our clients every need. From sales and rentals, mortgage, to new developments and title insurance, we have experts in every field to guide you skillfully from the beginning to the end of your real estate journey. With our extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education. Founded on the principles of trust and honesty, We emphasize the importance of having the integrity to do the right thing and always putting your needs first. Determination and commitment to an unrelenting pursuit of your goals and a commitment to excellence will enable you to attain the results you seek.

7 OAK GROVE WAY, NAPA PREPARATIONS MADE:

3 Bedrooms 3 Bathrooms

2,200 Sq. Ft.

CASE STUDY #2: SPANISH-STYLE VILLA

$235,000 ROI 24x

SELLER

10 MONEZ BLVD., NAPA

4 Bedrooms

4 Bathrooms

2,598 Sq. Ft.

Invested $9,635 in paint, carpet, and staging

WHAT OUR CLIENTS ARE SAYING

“I can't say enough about having Alison and Tom represent our home for sale. From the beginning they made a marketing plan, scheduled the open houses, made recommendations for having it look its best, suggested repairmen and just handled everything We were leaving the country and had a lot on our plates, so their assistance was invaluable They attended every showing to be sure all the homes assets were presented They hosted almost every open house including 10 nights in a row when it was first launched , and, they found the perfect buyer who loves our home as we did And to top it off, our home was featured in the local paper as the most expensive sale of the month it sold! All and all just a wonderful experience with two delightful, caring, fun, knowledgable, and smart as heck folks that are a delight to work with and spend time with Plus, I always knew our needs were their priority, not just making a sale and getting paid ”

Dotty Hopkins - Seller - 1330 Riverpark Blvd.

“Alison and the entire team were great to work with I both purchased and sold homes at the same time so things were complicated Alison and team handled both transactions flawlessly. The team went above and beyond to look up county and city records for me, arrange repairs and check on the properties while I was out of town. This was a huge help in this process. They are knowledgeable and a pleasure to work with I would highly recommend using this Alison and team for all of your Napa Valley realty needs ”

Chris D’Amore - Seller - 1164 Raymond Ave.

WHAT OUR CLIENTS ARE SAYING

“Alison and her team are excellent They inspire confidence at every step of the process and are relentlessly focused on attaining the best possible outcome If you're looking for a realtor to provide evidence based guidance, thorough knowledge of the local market and diligent professionalism at every step, look no further.”

Eamon O’Gorman - Seller 1409 East Ave.

“We really enjoyed working with Ali She is responsive, she communicates effectively and she understood what we were looking for in a second home If you are looking for an advocate and a knowledgeable professional, you will be very happy with Ali ”

Colleen Cervantes - Buyer

Redwood Road

“We have had many real estate transactions in the past 35 years. We have never encountered real estate agents like Alison & Tom Christianson with such attention to detail, follow-through, experience, communication, professional, and deeply passionate about what they do I would recommend them to anyone ”

Jillian Helmer- Seller 350 Newton Way

“Working with Alison and her team was a real pleasure!! Professional, efficient, communicative, and truly dedicated to her clients, while cooperating incredibly well with others I highly recommend Alison's services to anyone looking for stellar representation!”

Allegra Gigante - Seller 618 & 624 Chaparral

YOUR SUCCESS IS OUR SUCCESS

We put this booklet together to help you understand the scope of our services You will have the full support, enthusiasm and passion of our team to deliver the exceptional results you expect and deserve.

It's not just about selling homes for us, it's about helping our clients achieve financial freedom through smart presentation and positioning to get you the most value from your home investment Let's get started on making your home selling experience easy and profitable

You have many options when choosing an agent to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own We would be honored to represent you in the sale of your home