KW BAE Listing Presentation - Nadia Kafaipour

2

3

4 Preparing For a Sale

Pre-Listing Preparation

Design Coordination

Staging

Listing Action Plan

Property Inspection & Preparation

Vendor Selection

5-7

3D Virtual Tours

Listing Feeds Photography Direct Mail, Postcards Brochures/Flyers Open Houses

8 Steps to Selling Your Home Meet the Team Manager Home Preparation

Disclosures

Marketing Open House Offers and Sale

Close of Escrow and Key Exchange

9

13-14 Meet Nadia Kafaipour Why Keller Williams? Global Reach Gain International Exposure

OurSellingPhilosophy

Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow Not just anybody can master all of these tasks You need a great real estate team

To ease your burden, we have shifted much of the work relating to home improvement, marketing, negotiation, and escrow to ourselves We have a team of specialists (i e interior designers, licensed contractors, handymen, attorneys, online and social media marketing specialists) all devoted exclusively to assisting you through each step of the home-selling process.

It's unlikely that another agent, no matter how good, can match our depth of resources or combined expertise.

PreparingForaSale

The right marketing plan can significantly increase the value of your home. We have devised a strategic marketing plan with key aspects that have proven effective for our clients. Yore Real Estate Group works closely with the best marketing team, with a background in luxury real estate locally and globally, to craft a message that highlights all of the best features of your home and the neighborhood

Unlike most other real estate teams, we do not outsource this important function to third-party providers of overused templates utilized nationwide Our collateral is custom, and unique to your home

Pre-ListingPreparation

DESIGN COORDINATION

We will evaluate and recommend design improvements; for example, painting walls, interior touch-ups, removing carpeting, etc. Our team will ensure the improvements to your home are made beautifully, within budget, and on time We will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed

STAGING

Staging is a critical component of the sales process

The right decor will accentuate the positive features of a home that is being sold To maximize the sale price of your home, we work with professional designers to present your home in its best light. We know the style and inventory of Silicon Valley's best stagers and can select the stager that is best for your home. We will manage and oversee the entire staging process, start to finish.

LISTING ACTION PLAN

We provide a multi-point pre-inspection checklist that focuses on issues ahead of the property inspections, so simple details can be addressed before the inspector arrives Work involves taking care of last minute items, such as replacing light bulbs, fixing stuck windows, strapping water heaters, and checking or installing mandated smoke and carbon monoxide detectors

PROPERTY INSPECTION AND PREPARATION

We will oversee and manage all property inspections and preparation working with thirdparty vendors on your behalf If the pre-sale inspections reveal potential issues, we will consult with you on the best course of action, all with the goal of ensuring you get top dollar for your property.

VENDOR SELECTION AND MANAGEMENT

Due to our high volume of listings and longstanding relationships, we negotiate special pricing with local vendors. These vendors are familiar with the types of work necessary to bring a home to market in the most cost-effective way. We also manage vendor project management, so that you enjoy peace of mind that the job is being handled.

Marketing

PHOTOGRAPHY

We will evaluate and recommend design improvements; for example, painting walls, interior touch-ups, removing carpeting, etc Our team will ensure the improvements to your home are made beautifully, within budget, and on time We will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed.

BROCHURES/FLYERS

Our property brochures and flyers are customized for your home Beautifully designed to showcase your home's most impressive features through high-quality professional photography, property descriptions, and floor plans The brochure will certainly make buyers remember your property, which is important since many buyers say that homes blend together after looking at six or more in a day.

ONLINE MARKETING/ SOCIAL MEDIA

Digital advertising exposes your home to buyers who have expressed an interest in your neighborhood, town, or school district Whether potential buyers live across the globe, country, or are neighborhood residents seeking to upgrade, our digital advertising will put your home in front of your target audience. In addition to all of the free online marketing utilized by most agents, we pay for Facebook ads to bring even more attention to your property.

PROPERTY WEBSITE

Each of our listings receives a custom website featuring a gallery of photos, detailed property description, floor plan, and personalized web URL The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily

All of our listings are fed through the most highly trafficked real estate search engine websites, amplifying your home's exposure across dozens of platforms with millions of daily viewers

3D VIRTUAL TOURS AND FLOOR PLANS

Each of our listings receives a custom website featuring a gallery of photos, detailed property description, floor plan, and personalized web URL. The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily.

Marketing

The right marketing plan can significantly increase the value of your home We have devised a strategic marketing plan with key aspects that have proven effective for our clients

Yore Real Estate Group works closely with the best marketing team, with a background in luxury real estate locally and globally, to craft a message that highlights all of the best features of your home and the neighborhood Unlike most other real estate teams, we do not outsource this important function to third-party providers of overused templates utilized nationwide Our collateral is custom, and unique to your home

DIRECT MAIL, POSTCARDS

Because your neighbors are frequently a great resource for selling a home, we create a direct mail campaign that showcases your home's beautiful photography.

NEWSPAPER ADS

OPEN HOUSES

We aggressively promote your open houses through eblasts, social media campaigns, and postcard mailers. We find that the large attendance we get at the open houses creates a level of excitement and often contributes to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desirable. This contributes directly to our strong sales statistics. Although many Realtors® argue against newspaper ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our impressive price-persquare-foot stats and annual sales volume.

We run more ads for your home than any other agent will run for a comparable property We will run ads for your home in the Bay Area News Group collection of local papers Another advantage of our robust newspaper spending is that we get better placement in the papers Thus, you will have better ads that are run more frequently and with preferential placement.

StepstoSellingYourHome

MEET THE TEAM MANAGER

After choosing Nadia Kafaipour as your agent, I will prepare your home for selling.

HOME PREPARATION

i will work with you to unleash your home’s value and work directly with vendors on cost-effective improvements, ensuring the work is done beautifully, within budget, and on time This service is FREE of charge I will engage the right staging company for your style of home, and work with them to enhance the value of your home by providing the right decor to accentuate positive features

DISCLOSURES

Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer

MARKETING

Our marketing team works with a professional photographer to showcase your home in prominent local newspapers, in online marketing, and in beautiful custom brochures. Our team also will create and launch a custom website of your home, featuring a photo gallery, a video tour, a 3D tour, and property information. We bear ALL of the costs.

OPEN HOUSE

I will organize broker tour and public open houses that are aggressively marketed for optimal attendance.

OFFERS AND SALE

I will work with you through the negotiation process to make sure you achieve the highest possible price We also will guide and keep you apprised of all steps during the escrow process

CLOSE OF ESCROW AND KEY EXCHANGE

The sale of your house is official and has been recorded with the county All keys will be provided to the buyers Congratulations!

GlobalReach

Proxio's real estate platform provides global marketing and networking services that empower real estate professionals to market themselves and their listings worldwide.

PROXIO BY THE NUMBERS

Services 19 languages

Supports 30 currencies

Accessed by over 500,000 agents

Includes over 2 8 million listings

Promotes homes in more than 100 countries

WHAT IT DOES

Translates listings and marketing materials into searchers native language

Builds business networks

Searches for properties that meet client's criteria - across geographic and cultural borders

Other Ways We Can Help

Yore Real Estate Group enjoys strategic partnerships with pre-screened vendors which we trust to provide our clients with the highest level of service These include:

> Experienced Inspectors

> Hauling Companies

> Cleaning Services

> Short & Long Term Luxury Housing

> Staging

> Insurance Agents

> Lenders

> Pool Cleaning

> Contractor, Painter

Nadia Kafaipour is a highly respected agent with a reputation for excellence. She is a dedicated real estate agent with over three decades of experience in sales and customer service Nadia has been personally involved in numerous transactions and she offers a customized approach to each one of her clients to ensure a successful real estate experience.

Nadia has lived in the Bay Area her entire life, giving her a deep knowledge of the diverse neighborhoods, schools, attractions, dining, and real estate market. She speaks English and Farsi which enables her to communicate more effectively with clients from diverse backgrounds Her goal is to educate and empower her clients so they maximize their investments in the competitive market I realize that you have many choices when selecting a real estate agent and I look forward to earning your trust, and business. When you hire me, I will manage every step of your home sale or purchase. Getting you to where you want to go is my priority, and by committing to that objective, it would be my honor to be part of the home-ownership journey with you.

Nadia is active in her community working as a volunteer with Loving Beyond Breast Cancer organization where she offers skincare services at no charge to support and empower those affected by cancer. Besides her volunteer work, and helping her clients in real estate, she is a mother of two and married to her loving husband since 1999. Her hobbies include spending time with family, cooking, gardening, hiking, dancing, and traveling.

Buying a new home is an exciting event, whether it is your first home or your third It can also be a stressful experience. We have the knowledge, experience, and the tools to guide you in this process and make it enjoyable. Homeownership is a decision to invest in a place you love. It is important to work with a realtor who represents your best interest. As your professional Realtor, I am dedicated to providing you with the highest level of service. Once we join forces, I will give you my full commitment to your real estate goals In addition, I will offer you the best technology to streamline the buying and selling process It would be my privilege to meet you and assist in achieving your goals while establishing an enduring and positive relationship.

Nadia Kafaipour NADIA

WhyKellerWilliams?

Keller Williams is not your traditional real estate company.

That is why it is not surprising that it is the fastest-growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story:

> Largest independent real estate franchise

> A network of over 180,000 real estate consultants with a projected growth of 300,000

> 940+ offices worldwide

> Excellence in cutting-edge real estate training, real estate coaching, and real estate education

> Most Innovative Real Estate Company-Inman News

GLOBAL REACH

Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any market across the globe We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe

With more than 170,000 real estate agents worldwide, operating in more than 940 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world.

WhyKellerWilliams?

GAIN INTERNATIONAL EXPOSURE

KW has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties

According to the National Association of REALTORS®, international buyers:

Purchased 214,885 residential properties totaling $102.6 billion in volume in the last year

Paid a 79 percent higher average purchase price

Paid cash 50 percent of the time

Bought 2.8 percent more residential properties than this same time last year

Our global network of connections allows us to strategically market your property to the largest audience possible. We will:

Ensure your listing will reach 100+ countries

Translate your listing into more than 28 languages if needed Syndicate your listing to more than 80 international portals including China's Fang.com, which hosts more than 3 million unique visitors per day

Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers

Keller Williams Bay Area Estates

Realtor | DRE #02205762

Contact: (408) 348-9145

E: NadiaKafaipour@kw com

16780 A Lark Ave., Los Gatos, CA 95032