(PE) KW Advisors Recruiting Book (2024)

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BYAGENTS FORAGENTS

BROKERAGE IN ALL OF CA #1

*for Closed units and Volume over all other brokerages

INSIDE

MISSION & VISION

KW ADVISORS OFFICES

IN-HOUSE MARKETING

BECOME TECH-ENABLED

PRODUCTIVITY COACHING

MENTORSHIP

WHAT MAKES US DIFFERENT

EDUCATION & DEVELOPMENT

CULTURE

OUR BELIEF SYSTEM

COMMUNITIES

KW LUXURY

KW COMMERCIAL

ABOUT KELLER WILLIAMS

AWARDS & RECOGNITION

WHERE ENTREPRENUERS THRIVE

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving

Our Vision

To be the real estate company of choice for agents and their customers

OUR OFFICES IN CALIFORNIA

16+ years and counting as one of California’s most exclusive real estate experiences by volume transacted, units closed, and total agent family

#1

AVAILABLE RESOURCESAT KWADVISORS

PRODUCTIVITY COACHING

GABRIELLE COYNE

Productivity Coach

gabrielle.coyne@kw.com

DRE 02161591

Our mission is to empower you to build a successful business through guidance, support, training, and accountability. Through personalized one-on-one and group coaching, we will utilize Keller Williams tools, systems, and techniques to help you build a business in alignment with your goals.

SCHEDULE A MEETING

PRODUCTIVITY COACHING PROGRAM

Increase, Improve, Achieve

Productivity coaching is a proven model to significantly raise your production through one-onone coaching, group coaching, weekly accountability, masterminds, and training sessions, giving value and support at a higher level The program is designed for both newer and seasoned real estate agents who want to accelerate their performance and productivity

Vision: Productivity coaching is an environment of support, training, and accountability where agents push through ceilings in their business and realize their personal and professional goals

We have found that agents in coaching do three to ten times more business than agents that are not in coaching This program has elements that are tailored to you

MENTOR

IGNITE MARKETING

Contracts, Transaction Dialogues, Prepare for Appointments, Escrow/Closing Vendors. 23 Session Course of the Real Estate fundamentals

Personalized marketing support for your business.

MENTORSHIP

AGENT SERVICES

KW COMMAND

BROKER RESOURCE LAWGROUP

Onboarding and ongoing administrative support in the office

Our proprietary software houses your CRM, Transaction Management system, mobile app, follow-up tools, website, & more.

The preeminent provider of legal education and training.

MENTORSHIP PROGRAM

Our Mentorship Program is aimed at jump-starting the careers of new agents with maximum exposure to incredible Mentors, proven systems, and sustainable business habits. Our Mentors work with Mentees to develop the skills necessary to navigate complex real estate transactions on their own The program provides each participant with a tailored program based on their individual needs by an established Keller Williams top producing real estate agent Participants

TEAM MEETINGS

TEAMMEETINGS

Our informative sales meetings are every Monday at 11:00 am - 12:00 pm.

These meetings are packed with information, value, sharing, and culture. We encourage you to participate every week, share your gratitude, learn from our vendors, share your new listings and buyers, and educate yourself and others about the latest market trends.

Note: Some meetings are available via Zoom. Check with your local leadership. You must have an active Zoom account to participate in some of our trainings.

MARKETING

IN-HOUSE M

Cust Exclu

We’re b and too run thei busines you man www

CUSTOM MARKETING

EXCLUSIVELY FOR OUR AGENTS

Postcards

Business Cards

Flyers

Brochures

Calendars

Letterhead

Websites

OM's & BOV's

Buyer Presentation

Email Blasts

Market Reports

Social Posts

BUSINESS CARDS

SOCIAL MEDIA PACKAGES

NEW AGENT PROMO

New agents receive a head start w first 250 business cards on us, making a memorable impression for effective networking and a professional presence

www kwadvisorsca com

TECHNOLOGY

BECOME TECH-ENABLED

The TechEnabled Agent

The tech-enabled agent demands that their technology not replace them, but help them be ‘ more ’ … more trusted, more present, more everything By joining forces with us, you’ll gain access to a powerful, interconnected technology suite that helps you do just that

Your customers increasingly demand digitallyenhanced experiences, so we ’ re giving you the tools to anticipate their every need today and for years to come

Your Business

We believe real estate is about relationships –a journey that starts with a handshake That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life-changing client experience at a time

KWAdvisorsTechDirector

At Keller Williams, we believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present – more everything

You need a partner with the right tools, tech, and resources to help you maintain your business at the highest level – rain or shine

You’ll find that partner in Keller Williams

KELLER WILLIAMS COMMAND

Simpler&Smarter

More than a CRM, Command is how you optimize, manage, and run your business Command is your one-stop shop for all your technology needs

Streamline the entire transaction, from lead, to close, to your next payday With everything in one place, you’ll see your road ahead with unprecedented clarity

Combine your expertise with the Keller Cloud’s massive databank to win more business and wow clients with one-to-one neighborhood and address-level marketing and insights

Save time and money by automating and streamlining the background tasks, giving you more time to build relationships and earn more business

It’s available to all Keller Williams agents at no additional cost

THE KELLER WILLIAMS APP

Your Business - Only Smarter

All the power of AI, machine learning, and your expertise work to revolutionize the client experience within the KW App With efficiency and personalization built into every genius layer, the new KW App is essential to your business

Transaction Transparency

If you could spend your days solely focused on client relationships and dollarproductive activities, would you? Direct your efforts towards your bottom line and remove yourself from the endless paperwork cycle. The KW App keeps you on the beat and lets you set the tempo

AGENT PORTAL

ed Vendors Directory ing Feedback rship Form

AGENT TOOLKIT

Here'swhatyou'llfindinour businesslaunchtoolkit

The Agent Toolkit is your all-in-one guide for a successful business launch, offering essential dialogues, versatile design tools, and curated links for growth Save time and money with user-friendly features, making startups efficient without technical expertise.

HERE'S

WHAT YOU'LL FIND

IN OUR BUSINESS LAUNCH TOOLKIT

Comprehensive guidance to ensure a successful launch of your business

Essential dialogues to help you communicate effectively with your clients or customers

A variety of tools to help you design and create your website, logo, or other marketing materials

Important links to find the resources you need to grow your business

Time and money-saving resources in one place

Everything you need to get your business up and running quickly and efficiently

User-friendly design that doesn't require technical expertise

TRACKING

Command’s coaching account and tracking system is designed to ensure that our agents meet their objectives and remain on course during their time with us. This system holds you accountable and guarantees your success

WHAT MAKES US DIFFERENT?

BEING PART OF KW ADVISORS HAS A REAL EFFECT ON YOUR BUSINESS AND PROFITABILITY

WHAT MAKES US DIFFERENT?

Multiple trainings per week, taught by top agents, focused on improving your business

Weekly sales meetings where we recognize achievements, share successes and client needs, talk about office events, and more

Technology used to make your business easier and more efficient

Professionally designed marketing templates

A law team directly available to you: Broker Resource Law Group (BRLG) answers your calls and emails the same day They can assist with anything from wording for an addendum to an employment contract for an assistant and beyond

Custom marketing with In-House Marketing Bar & California Concierge

Preferred pricing for signage

Unrivaled owner participation: Operating Principal, Rick Cunningham, is actively present and involved. He contributes to our agents and is available to our producing agents and their continuous growth

Notyourordinarycompany. KellerWilliamsisacompanybuiltbyagents, foragents.

Keller Williams has always been more than just a real estate company Our mission is clear: to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving That means the focus is on you

SuccessLeavesClues

WHAT MAKES US DIFFERENT?

We’ve been in this together from the get-go and through our journey we ’ ve perfected the concept of a win-win Profit share was introduced to reward growth and because being a valuedriven company means your contributions will always be compensated

KellerWilliamsownershavesharedmorethan $1billionwiththeiragentssince1997

Our associates drive our company forward Profit Share and Growth Share enables us to treat our people as partners in a very tangible sense

Whether it’s sharing profits, growing your team or ensuring your business knows no boundary, we ’ re invested in your success every step of the way Our storied past was built by keeping agents at the forefront of every effort, and we continue to grow by being in-tune with what makes your business thrive www

TAKE IT FROM THOSE WHO WORK HERE

WHAT MAKES US DIFFERENT?

– LIFE AT KW IS PRETTY GREAT.

Careers

We want you to live a big life

Joining our team is about more than doing a job – you ’ re integral to our collective mission. As you approach the path of growth and opportunity, we’ll be right there, cheering you on and building you up as you set out to achieve your goals From continuing education to supporting your personal wealth (and health!) we want to see you thrive

Perks&Benefits

Whether you heard it from a friend or caught a glimpse of our “Work/Life Balance” #1 ranking on Indeed, we ’ re here to set the record straight – it’s all true! Whatever you need to be at your best, it’s here. Our leadership team, culture committee, and Associate Leadership Council continually focus on improving the lives of those who make up KW. We have what you need to enjoy a fulfilling career and the life you deserve

EDUCATION

KWUniversity

Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate, available to you 24 hours a day

Ignite:Fuelyourcareer

Ignite your real estate business The Keller Williams Ignite program is offered in every market center and is taught by our productivity coaching team Learning from the best is the easiest way for new agents to learn and start generating income Ignite also teaches business, time, and money management We’re here to teach agents how to run a business, not just sell homes We firmly believe this is your real estate business and we want you to run it as such Many top producers attend to re-Ignite their business and get back to the fundamentals that work

BusinessObjective:A

LifeByDesign

BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven-week program Agents who have taken BOLD are onaverage 154% more productive than those who have not

LARGER THAN LIFE EVENTS

This annual gathering of more than 11,000 real estate professionals from across the globe is power-packed with top-agent interviews, guest speakers, live role-plays and powerful panels featuring the best in the business

Prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business Attended by over 18,000 agents from all around the globe

CULTURE

Through the incredible generosity of our associates, the company is able to support its own, and the community at large during national, regional, local and personal crises

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve Every year, all KW offices close on RED Day to be out in the community, making a real difference

At the heart of Keller Williams’ culture is our shared commitment to community service. The immeasurable generosity of our team enables us to care for our own as well as our neighbors

BELIEFS

WI4C2TES

OUR BELIEF SYSTEM OUR

Win-Win: or no deal

Integrity: do the right thing

Customers: always come first

Commitment: in all things

Communication: seek first to understand

Creativity: ideas before results

Teamwork: together everyone achieves more

Trust: starts with honesty

Equity: opportunities for all

Success: results through people

OUR VALUES

God (or a higher power), Family, then Business

OUR PERSPECTIVE

A technology company that provides the real estate platform that our agents, buyers and sellers prefer

COMMUNITIES

Welcome to KW Communities - Find Your Tribe

Find your people Hone your craft Build a community

KWLUXURY

JoinKWLuxuryforauniqueperspectiveandcoveted networkingopportunitieswiththemostexclusive,ultraaffluentbuyers,brands,andinteriordesignersalloverthe globe

KWCOMMERCIAL

KWCommercialoffersexclusiveopportunitiestobuildupon yourportfolioandincreaseyourskillsetinoneofthefastestgrowingcommercialrealestatefirms

KWRELOCATION

Designedtoempoweragentswithexclusivenetworking andtrainingopportunitiesKWRelocationisacommunity ofprofessionalslookingtogrowtheirbusinessand exploretheburgeoningmarketofrelocation

KWMILITARY

WithKWMilitary,youareproudlyservingthosewhoserved ourcountryAtKWMilitary,buildathrivingbusinesswhich offersuniqueopportunitiestoworkwithotherswhoshare yourpassionforservingveteransandactivedutymilitary members

Becometheexpertyourtopclientsneed;withKW RealEstatePlanner,you'lllearneverythingfromclient advocacystrategiesandinvestmentpropertyplanning tonetworkbuildingandeverythinginbetween KWREALESTAEPLANNER

BreakintoKWLand,oneofthemarket'smoststableand profitableindustries,whileaccessingindustry-leading marketingmaterialsandnetworkingopportunitieswith internationalreferralagentsandleadershipteams KWLAND

KWDIVERSITY,EQUITY,ANDINCLUSION

Puttingdiversity,equityandinclusionattheforefrontofyour businessnotonlyensuresprofessionalgrowthandsuccess, butalsoempowersthecommunitieswhichyouliveand serve

KWSPORTS&ENTERTAINMENT

KWSportsandEntertainmentisyourtickettogrowing yourportfoliowiththeworld'smosteliteclientelewith exclusiveresourcesnootherindustrycanprovide

formoreinquiries, emailusatinfo@kwadvisorscacom

KWWEALTH

Asanexclusivecommunitydedicatedtohelpingyoubuilda betterprofitsbyleveragingyourcurrentrealestatebusiness, KWWealthisheretohelpyougrowyourbusiness,create passiveincome,andbuildabetterfutureforyouandyour family

KWYOUNGPROFESSIONALS

PropelyourcareerforwardwithKWYoungProfessionals' exclusivetrainingandcareeropportunitiesdesignedfor memberswithnaturaltalentandthedrivetobecome professionalleaders

Asasub-communityofKWWellness,KWClarityextendsthe missionofpersonalwellnesstosupporttheneedsofthe sober/cleanrealestatecommunity

KWOFFERINGS

Generatethousandsofleadseveryyearfrompotentialsellers curiousaboutthecashvalueoftheirhomesKWOfferingsis notjustacommunity;it'sabusinessstrategy

kw TALENT

KWTALENT

Learnhowtorecruitthebestteammembers,fosterthe nextgenerationofleaders,andbuildyourempireby joiningKWTalentOurmissionistotransformyoufrom asuccessfulrealestateprofessionaltoanunstoppable, world-classbusinessownerbyleveragingprovenKW toolsandsystemliketheKPAandCVprocess

KWOPERATIONS

Operationsprofessionalsareuniquelypositionedto facilitatecollaboration,developsolutions,anddrive growthKWOperationssupportsyouinsteppingintoyour strengthsandowningyourvalueatthecenterofyour team

TheKWRainbowNetworkisanindependentmembershipbasedassociationofLGTBQRealtorsandprofessionals associatedwithKellerWilliamsRealty,Inc

KWWELLNESS

It’saprovenfact:Investinginwellnessyieldsmajor returnsThrougheducation,training,andevents,KW Wellnessoffersyouopportunitiestoinvestinmeaningful experiencesandbuildpowerfulpracticesthatleadto greaterhealthandwell-beingandresultinasharedReturn onWellness(ROW)

THE HOUSE OF EXCELLENCE

Keller Williams Luxury is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market As part of Keller Williams Realty, we offer our consultants opportunities to gain the highest level of expertise, connections and marketing resources to assist them in serving affluent buyers and sellers at the highest level

LUXURY MEMBER BENEFITS

A powerful web presence

Member listing

Invitation only Facebook group

Luxury agent search

Luxury branding on the KW mobile app

Special networking events

KW Luxury International Retreat

Monthly Luxury newsletter

And much more

A robust suite of marketing materials Including:

Exclusive, professionally-designed branding

Listing presentation

Flyers

Postcards

Pre-listing video for luxury clients

Press release templates for all new members

Business cards

KWAdvisorsLuxuryDirector

Agents and brokers with KW Luxury are supported with the most innovative and scalable technology the luxury real estate industry has to offer. Our luxury team consists of knowledgeable, resultsdriven individuals who aim to provide clients with one-of-a-kind experiences

We are in this together and together we will win

AGENTS

KW Commercial agents provide integrated real estate services for clients in virtually any market worldwide

PROPERTIES

With an international reach, serving both the US and Canada, KW Commercial is a division of the fastest-growing real estate company in North America

COMMERCIAL CONCIERGE

Combined with business expertise and unsurpassed market intelligence, KW Commercial brokers determine and surpass your business goals with Commercial Concierge provided through California Concierge

A robust suite of marketing materials:

OMs/BOVs

Property Listing Pages

Postcards

Email Campaigns

Social Media Graphics

Flyers

Business Cards

Signage

KWAdvisorsCommercialDirector

Agents and brokers at KW Commercial are supported with the most innovative and scalable technology the commercial real estate industry has to offer Our commercial team consists of knowledgeable, results-driven individuals who aim to provide clients with one-of-a-kind experiences

We are in this together and together we will win

AWARDS & RECOGNITION

TrainingMagazine

Named #1 training organization across all industries worldwide

Gary Keller named the most powerful person in residential real estate

KW Labs wins, beating out 40 other participants with new app One of the Best Places to Work in 2023

EntrepreneurMagazine

WorkplaceDynamics

NorthernCalifornia

KW Alameda 2437 Santa Clara Ave Alameda, CA 94609 (510) 775-1079

KW Castro Valley 20273 Patio Drive Castro Valley, CA 94546 (510) 775-1079

KW East Bay 4937 Telegraph Ave, Suite A Oakland, CA 94609 (510) 775-1079

KW Fremont 39465 Paseo Padre Parkway #1500 Fremont, CA 94538 (510) 796-7900

KW Napa Valley 951 California Blvd Napa, CA 94559 (707) 200-7728

KW Palo Alto 505 Hamilton Ave, Suite #100 Palo Alto, CA 94301 (650) 454-8500

KW Peninsula Estates 1430 Howard Avenue Burlingame, CA 94010 (650) 627-3700

KW San Francisco 1624 California St San Francisco, CA 94109 (415) 483-9285

SouthernCalifornia

KW Brentwood 11812 San Vicente Blvd, Suite 100 Los Angeles, CA 90049 (310) 826-8200

KW Marina Del Rey 444 Washington Blvd Marina Del Rey, CA 90292 (310) 301-2333

KW Pacific Palisades 845 Via De La Paz Pacific Palisades, CA 90272 (310) 359-5927

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