BRAND GUIDELINES
LOGO PROMISE:
• As a key component of the Marmon Electrical organization, Marmon Industrial’s unified presence stands for innovative products, expert capabilities, and performance-driven solutions.
• Create distinctive synergies amongst the Marmon Industrial business entities.
• Leverage the strength of the Marmon name and showcase the operational excellence internally and externally.
THEMES:
• Synergistic capabilities
• Strength of capabilities showcased through manufacturing efficiencies
• Solutions based expertise
• Responsible and sustainable growth through partnerships
COLORS:
• Existing logo colors function as primary color palette with a few neutrals for added color variation
• Color palette exudes strength, professionalism, partnership
- welcoming and approachable, innovative and direct, tech influenced
• Pops of secondary color palette to relay emphasis or specific product/solution characteristics
TONE:
Marmon Industrial presents itself as experts in the Energy and Infrastructure Industries. Together, our businesses are:
• Innovative
• Forward thinking
• Authentic
• Partner driven
• Motivated
• Confident
• Passionate
• Proactive
• Driven by sustainable growth
SAFE ZONE & SCALES
SAFE ZONE
The safe zone for the logos should be 0.50” on all sizes
SCALE
The smallest size the primary logo should be used is 1” wide (25%)
FAVICON
shortcut icon, website icon, tab icon, URL icon, or bookmark icon
USAGE - DO’S
Full color logo should only be used on white background
When using one color only use black or white logo
Only place your logo on approved brand colors
Only use the white logo on photos
TYPOGRAPHY PRIMARY FONTS
The primary font is the typography you will use to for titles of documents, announcements, and important information. It is the font that draws a reader’s eye and communicates your main point. This font should always be used as the most immediately visible typographic element in your document, website or design.
SECONDARY FONTS
The secondary font is to be used to help organize your design into sections or to group related information together. It assists the reader by giving them scannable information that navigates them through the design. This includes elements such as subheads, captions, pull quotes, infographics and other small blocks of text that add information to the primary level of text. The size of this text is typically larger than your tertiary text font, but smaller than your primary font. Additionally, the primary font and secondary font are considered complimentary fonts and should always be used together.
TERTIARY FONTS
The tertiary font is to be used for the main text of your design or document. This is where the bulk of your copy lives and where you get into the message of your document or design. It could be long or short — a whole article, a short note, or a brief description — but the primary concern for this level is that it’s easy to read. The tertiary font size will be smaller than the primary or secondary fonts but large enough to be completely readable by all potential users. The typeface is simple and consistent in design, spacing and overall usage.
SPECIALTY TYPOGRAPHY ELEMENTS
These elements include effects applied to your tertiary font type to emphasize certain phrases, points, or small areas of impact. Effects such as bolding, italics, underlining and color can bring attention to specific areas of the main text. These effects work best when applied to text of the same size and typeface used in the tertiary level. Effects are used sparingly and for only a few words in sequence.
TYPOGRAPHY
PRIMARY FONT
HELVETICA LIGHT
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HELVETICA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
HELVETICA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Attleboro | Cape Coral | East Granby | Farnham, QC | Mount Pleasant | Seymour marmoniei.com | marketing@marmoniei.com
