Retail Fashion Center Project

eVolution

Apparel store new experience

The space for connecting, entertaining, creating relationships and getting an experience, for meeting with yourself, understanding who you are, and how you want to express yourself though your outlook.

It’s the gallery for the brand, theater for fashion, customized atelier and jewelry bar, restaurant and public spaces with personal services and assistance.

Hybrid on-line and in-store experience with implementation and development of new technologies.

The new world of fashion retail experience that focuses on:

• Data

• Experience

• Sustainability (Less is more)

• Personalization

• Digitalization

• Simplification (Slow fashion)

DIGITAL MIRROR FITTING ROOM

The space leads Guests through the experience naturally and smoothly, elliptical like the circle of Life. Soft light, shadow, mysterious atmosphere arouse the feeling of connection with yourself. Guests get the understanding of what they need.

Here is no place for fast fashion, it doesn’t fit here, it’s about self understanding, motion, development. The space motivates Guests to make their decisions thoughtfully and to respect their values and their clothes.

PERFORMANCE AREA WITH BAR

DECISION LOUNGE/CAFE

SKETCH

Personal development like space opening, unfolding - evolution through volution.

Reflective materials - acrylic glossy floor, glass, metal, mirror are balanced with concrete, stucco, natural fabrics. Contrast between fragile and solid materials.

1. Concrete gray

3. Concrete pink mat

4. White tile mat

5. Concrete blue mat

2. Acrylic floor grey

7. Acrylic floor blue

6. Carpet

Colors are natural, soft, muted. Green-blue tones like pure water balanced by warm beige and pink. The gradient range is going from the first floor up to the fourth lightening on the upper levels.

Level 1 Level 2 Level 3 Level 4

Oxford Gray Buxton Blue Thunder First Light Windmill Wings Wight Heron

RECESSED LED LIGHT ACCENTUATES THE SHAPES

Digital screens, mirrors and capsules Give mysterious artificial lighting. First level is the darkest intentionally to make focus on the exhibition screen. Going up the space becomes lighter due to the glass dome roof and open floors.

Dome structure gives the focal point and textured shadows in the second and above levels.

EXHIBITION CAPSULES

Digital mirrors of the Runway are angled to each other which causes tapes of lights between them.

LEVEL 1

PERFORMANCE AREA

LOBBY PICK UP/DROP OFF

FITTING ROOMS

STAFF/STORAGE

RESTROOMS

Performance area

• EXPERIENCE

• PERFORMANCE

• PERSONIFICATION

• INTERACTION

• CREATIVITY

PERFORMANCE AREA WITH BAR

SITTING FURNITURE

Performance area for brand promotion, fashion shows, movies, events. Exhibits haut couture pieces In the capsules. The first touch with the brand.

Visits by appointments. Lobby is for waiting your assistant or order. Pick-up, drop-off is automatic, and computer delivers your order to the appropriate station.

FURNITURE IS A NATURAL EXTENSION OF THE ARCHITECTURE

CAVE SYMBOLIZES GOING DOWN TO FIND SOMETHING NEW AND THE WHOLE WORLD ABOVE.

LOBBY/PICK UP-DROP OFF

STAIRS

FIRST FLOOR

Café+Exibition

LEVEL 2

DECISION LOUNGE

CAFE

DIGITAL MIRRORS/EXHIBITION

CHECK-OUT STORAGE

DIGITAL DRESSING ROOMS

PAPER AND METAL FURNITURE.

EXHIBITION/DECISION AREA SITTING AREAK

AMPHITHEATER DEVELOPES VIEWS AND OPENES ABOVE SPACE.

PERFORMANCE AREA WITH BAR

Exhibition area is presented by digital mirrors and real merchandize. Guests can fit and choose outlooks digitally on screens Decision lounge combined with the exhibition area. Guests can get stylist assistance and create their best outlook here.

Atelier

Beauty bar

LEVEL 3

HALLWAY

BEAUTY BAR

ATELIER/RENTAL

FITTING ROOMS

STAFF/STORAGE

RESTROOMS

Fitting rooms

In the Atelier guests can adjust their clothes, create something special or order items for rent.

BEAUTY BAR/FITTING ROOMS

There is beauty bar on Level 3 where guests can accomplish their outlook. Fitting rooms are made of matt translucent glass so that you can see a slight silhouette. Forth floor for special jewelry.

GENERAL VIEW

COSMOS IS MOTION, VOLUTION, EVOLUTION

LEVEL 4

JEWELRY BAR

STAFF/STORAGE

Jewelry bar