eVolution
Apparel store new experience
The space for connecting, entertaining, creating relationships and getting an experience, for meeting with yourself, understanding who you are, and how you want to express yourself though your outlook.
It’s the gallery for the brand, theater for fashion, customized atelier and jewelry bar, restaurant and public spaces with personal services and assistance.
Hybrid on-line and in-store experience with implementation and development of new technologies.
The new world of fashion retail experience that focuses on:
• Data
• Experience
• Sustainability (Less is more)
• Personalization
• Digitalization
• Simplification (Slow fashion)
Personal development like space opening, unfolding - evolution through volution.
The space leads Guests through the experience naturally and smoothly, elliptical like the circle of Life. Soft light, shadow, mysterious atmosphere arouse the feeling of connection with yourself. Guests get the understanding of what they need.
Here is no place for fast fashion, it doesn’t fit here, it’s about self understanding, motion, development. The space motivates Guests to make their decisions thoughtfully and to respect their values and their clothes.
PERFORMANCE
Reflective materials - acrylic glossy floor, glass, metal, mirror are balanced with concrete, stucco, natural fabrics. Contrast between fragile and solid materials.
Colors are natural, soft, muted. Green-blue tones like pure water balanced by warm beige and pink.
The gradient range is going from the first floor up to the fourth lightening on the upper levels.
Digital screens, mirrors and capsules Give mysterious artificial lighting. First level is the darkest intentionally to make focus on the exhibition screen. Going up the space becomes lighter due to the glass dome roof and open floors.
Dome structure gives the focal point and textured shadows in the second and above levels.
EXHIBITION CAPSULES
Digital mirrors of the Runway are angled to each other which causes tapes of lights between them.
LEVEL 1
PERFORMANCE AREA
LOBBY
FITTING ROOMS
STAFF/STORAGE
RESTROOMS
• EXPERIENCE
• PERFORMANCE
• PERSONIFICATION
• INTERACTION
• CREATIVITY
PERFORMANCE AREA WITH BAR
