Sustainable Design
Sustainability Beyond “Green” KSENIA SEMIROVA
Raffles University 03.2020
2
User portrait
6
The size of technology for now
8
The security of technology
10
Sustainable aspects
12
Payment earring
16
How it works
18
Searching proportions
20
Final design
22
Payment earring. Options for customers
27
3
4
14.2
million
71
tonnes
How might we create additional value for the payment device by offering alternative shapes and utilizing the same amount of raw materials?
5
USER PORTRAIT During the teamwork part of the project, there was conducted primary research of BTS/MRT users through the offline and online survey. Based on the results of this questionnaire, the basic portrait of the user was developed. The key findings of this research present bellow. It became clear that the significant benefit of using BTS for a person is saving time and avoiding traffic jams. Also, it was discovered that a transportation card as an item in the pocket (or a piece of plastic) has little to no value for a person. In other words, the card is perceiving as something practical. In this case, as far as no system can exclude a card from
WHO
WHAT
Young professional 25-35 years old
Using mostly BTS, rarely MRT to ride to
who permanently living and working in
work from home and back.
Bangkok, but often not originally local. Knows that railway transportation is Probably get higher education or better. Can be both — men & women.
6
better for the environment.
the chain (at this period), it seems logical to think about how to make this product valuable for passengers. One of the ways to add value to this item is promoting a new payment object as a symbol of sustainability, which corresponds to the modern social trends. This could be both a better way of using 5g of plastic (the weight of any plastic card) and supporting and local manufacture that can produce a distinctive accessory.
WHY
HOW
Using BTS as the fastest (and probably
Most of the time, using Rabbit Card to
cheapest) way to get to the needed
pay for trips. Sometimes also using an
destination. Do not want to waste time
MRT transport card.
on traffic jams, but not happy about the crowd in BTS.
The card has little to no value for the user. Usually, it is placed on clothes pocket, not into the wallet.
7
THE SIZE OF TECHNOLOGY
FOR NOW
Card and chip module with separate, inductively coupled antennas
(b) chip module with integrated antenna
(a) card with inductively coupled chip module
(c) card antenna (d) stacked layers of chip module and embedding in card
8
Roland, M. and Hรถlzl, M., 2015. Evaluation Of Contactless Smartcard Antennas. [ebook] University of Applied Sciences Upper Austria, p.27. Available at: <https://arxiv.org/ftp/arxiv/papers/1507/1507.06427.pdf>.
7.6mm
180mm
One of the limitations that can affect the design development is the size of existing contactless technology. In other words, is it possible to install it in the device that is not a card? These days, dimensions of the contactless chip are around 7.6 mm, which is relatively small. Also, on the example of Moscowâ&#x20AC;&#x2122;s metro experience, it is seen that such technology can be installed into any little accessory.
9
THE SECURITY OF TECHNOLOGY
Security using biometrics
Step 1:
A cardholder dips or taps* the card at a chip-enabled terminal –
while holding their thumb onto the built-in sensor on the face of the card
Step 2: The cardholder’s fingerprint image is compared against the stored biometric images within the card
Step 3: Issuer receives chip data which indicates whether the biometric authentication was successful or failed. If matching is not possible, the cardholder will be asked to enter an alternate cardholder verification method like PIN or signature which the merchant will handle as they do today *At the time of this document’s release, Mastercard Biometric Cards are only available for contact payments.
10
Mastercard.us. 2020. Biometric EMV Card By Mastercard | EMV Card With Fingerprint Reader. [online] Available at: <https://www.mastercard.us/ en-us/merchants/safety-security/biometric-card.html>.
AROUND HALF OF BUSINESSES IN ASIA-PACIFIC ARE ACTIVELY IMPLEMENTING ADVANCED AUTHENTICATION OR FRAUD MANAGEMENT SOLUTIONS OR HAVE THEM UNDER CONSIDERATION.
THE MAJORITY OF CONSUMERS IN THAILAND IS WILLING TO SHARE THEIR PERSONAL DATA WITH ORGANIZATIONS, ALTHOUGH ONLY A SMALL SHARE DOES SO VERY WILLINGLY
2019. Experian Identity And Fraud Report Asia-Pacific Edition. [pdf] Experian, pp.7-14. Available at: <https://www.experian.in/>
11
SUSTAINABLE ASPECTS The usage ratio of various types of public transport and the level of satisfaction with the service
1,229,000
Boats
10%
per day
Rai lway Transpor tation
55% Buses
35% BTS + MRT dai ly Ridershi p
12
14min 30min Ekkamai
Udom Suk
from BTS/MRT passengers
Othe r Twic e More
Don't care No
Yes
38baht 214baht Ekkamai
Udom Suk
158
14g
place for card
per passenger/ kilometer
CO2 emissions
money-saving
short distance
time-saving
short distance
private cars and public trains
The feedback
sustainable awareness
and CO 2 emissions between
frequency of use
Comparison of time, cost
Other
Clothes pocket
YES
it’s faster Wallet
88%
respondents
158g
think
The amount of raw material spent on t he payment cards production, and quantity o f cards in circulation on the local market
BTS Gross margin
13
A smartphone is the only device for entertaining for a person while traveling in BTS. Today, it is not only the tool to communicate but the accessory for self-expression. Still, a traditional accessory is preforming this function for a long time. The idea is to combine classic garments such as earrings with modern technology and add practical functionality to it. The idea of earrings looks a bit radical at first sight. For local society, earrings seem more like traditional women accessory. There was observed that young men are also wearing such type of decoration, probably not so often than women.
Still, watching
these days local advertisement in both fashion magazines and on the streets, the men with earrings can be noticed more often. Thus, it can be concluded that such a visual reference will probably be adopted by society soon. It is clear that the offered idea is mostly a concept. It aims to show the
opportunity
to
BTS
that
keychains of wallets are not the only option to provide alternative devices for payment systems.
14
15
PAYMENT EARRING The more sustainable alternative for public transportation payment
16
• SAVING TIME The payment process becomes a bit faster due to touching the earring instead of searching the card in the pocket and tapping it to a turnstile.
• PROVIDING SAFE PAYMENT The money on the account is safe due to the system requires biometry.
• INCREASING THE VALUE OF THE PAYMENT ITEM The earring is a personal accessory that shows the distinctiveness of a person.
• USING RAW MATERIAL THOUGHTFULLY The weight of earring is around 5 grams or less. It is the same amount of material for producing a payment card that usually has no value to its owner.
• GIVING FUN!
17
HOW IT WORKS STEP 1:
Payment process
Put on the earring.
STEP 2: Approach the turnstile at a distance of at least 20 cm, i.e. as close as possible.
STEP 3: Press the back-side of the earring with your thumb or forefinger. The sound will indicate that the transaction has occurred.
STEP 4: Pass through the turnstile.
18
Top Up process
1. 2.
1.
Light (LED) indicator
2.
Front side with the account number
3.
Magnets
4.
Backside with the fingerprint scanner
The Front Side of the earring contains the account number that can be used
3.
to top up the payment balance. After buying the earring, a user needs
4.
to register the provided account number in the Line app or/and any Mobile banking app once. Thus, there is no need to use a cashier.
19
SEARCHING PROPORTIONS
1.
20
2.
3.
4.
21
FINAL DESIGN
22
23
24
25
26
PAYMENT EARRING. OPTIONS FOR CUSTOMERS 100
400
thb
5000
thb
Product
Payment earring
Product
Payment earring
Product
Payment earring
Design options
Classic earring and magnet clip
Design options
Classic earring and magnet clip
Design options
Classic earring and magnet clip
Color options Material Price
Orange Bioplastic 100 thb
Color options
Silver
Color options
Material
Silver
Material
Price
Selling in each BTS/MRT stations. Also can be a reward for customers who made specific amount trips during a certain time. Market
Packaging
Young public transportation users, including schools & universities students. Also tourists.
400 thb
Price
Selling only in special BTS/MRT gift shops. Market
Packaging
Young public transportation users who have a regular income. Also tourists. Recycled cardboard
thb
Gold 14k Gold 5000 thb It can be a gift for individual personas. Not available in the consumer’s market regularly.
Market Packaging
Executives & celebrities Premium jewelry packaging
Recycled cardboard
27
KSENIA SEMIROVA kseniasemirova@gmail.com
Raffles University 03.2020