Ksenia Semirova | Product Design
HANGING SYSTEM FOR WINDOW ZONE
How might we rethink the concept of blinds to make it a more emotional part of an interior that affecting a mood?
Brief and Timeline
SUNSHINE & SUNLIGHT—
Average annual sunshine hours in some cities
The least sunny places in the world
The sunniest places in the world
Smart Facades for Solar Control
Do you have SAD?
Circadian optics light therapy
Lightbox technical characteristics
How to make it Live
INTERIOR DESIGN STYLES—
Scandinavian / Nordic
Interior Design Trends 2021
Unit plans in condominiums at Bangkok
Persona profile 1
Persona profile 2
A PARAMETRIC APPROACH TO DESIGN—
Substance in Design
Getting started with substance designer
Advanced Pattern & Fabric Creation
Creating old wood planks
Frame Profile. 90°
Frame profile. 45°
Types of Frames: Square & Triangle
Types of frames: Circle
render test. Composition 1
render test. Composition 2
Experiments with lighting. Unit 1
Experiments with Unit 2
FUNCTIONALITY & NAVIGATION—
Identity & Functionality
hollywood glam style
BRIEF AND TIMELINE
INTRODUCTION Walter Benjamin, the German philosopher, and art critics, once said: “The traces coming from the past are neither inert and petrified relics nor simple objects to confine to a museum. They rather need to be read as sort of sparks able to set alight the fuse of the explosive material placed in what has already been. Sparks able to build constellations rich with future in which past meets present”. This statement made almost 100 years ago looks relevant now. Today, when creative ideas must be gained as fast as possible due to the market demands, it seems pertinent to find inspiration in history (as a vast source of already developed ideas). Moreover, when the design approaches are often guiding not by creativity and curiosity, but lawyers or authorities, it seems more relevant to look at national heritage to avoid accusing in any cultural appropriation.
TASK National heritage is not only an excellent source for inspiration or a way to give another life for something from the past but also a way to add some distinctiveness to design. This project aims to find a way to apply traditional Russian art & craft to contemporary objects. The goal is to prove that references from national heritage in modern interpretation can be recognized and accepted these days. DETAILS These days humanity is experiencing a significant shift in social behavior, which causes the revise existing trends and rising new ones. Therefore, it seems relevant to evaluate such a concept as “Home” in terms of both the current reality and described ideas for search ideas for new concept development.
FIND The project requires extensive research from a variety of fields. The success of interpretation depends on how many sources will be studied and critically analyzed. There must be the focus not only on repeating history in the outcome but also on how these findings could be applied in modern homes. It seems relevant to gain several ideas and chose the most interesting for further development. PLAY At this stage, it is essential to focus on questions: How and Why. The general concept must be finalized verbally and visually to avoid difficulties in the next step. MAKE The final concept must be visualized using a variety of digital modeling tools. If necessary, additional skills must be gained to show the best and precise result. TALK Present outcome digitally in different environments with a clear explanation of both the concept behind and product functionality. DELIVERABLES • • • • • • •
Research report CAD model of the product Digital texture (pattern) for the product Digital visualization (product in the interior) Branding elements Mobile app concept Concept presentation board
the general product concept was developed. I chose to work on something rather personal with more artistic and emotional than just a particular marketoriented and commercial. So, at this stage, I will not focus on such notions as Persona or market surveys. Instead, before the design stage, I aim to focus on
to combine my artistic intentions with the urge to design a product that can be used in a real-life.
The concept is based on
I want to figure out if
the idea that interaction
there is any relevant data
about the color in terms
sunlight, and pattern can
of motivation, relaxation,
create sophisticated effects inside
that there are many sources about this
or any other effects that researchers
topic, and the most relevant must be
identified during experiments and/ or
I will try to avoid any sources published
Another minor reason for this research
in design magazines or similar. I aim to
is to explore this field in terms
As far as color must play a significant
get information mostly about scientific
of identifying the most studied topics
role in the final design, it seems
and forming a list of reading to gain
relevant to research more about how
not about visually pleasing color
particular knowledge for the next
color can affect humans. The main
combinations or designers who claim
problem that can be seen for now is
their favorite colors as most relevant.
in the future.
persons who have to spend a lot of time in confined space, say at home (home-office).
[online] (Volume 36, Issue 3), pp.229–234. Available at: <https://onlinelibrary.wiley.com/doi/abs/10.1002/col.20597>
O’CONNOR, Z., 2011. COLOUR PSYCHOLOGY AND COLOUR THERAPY: CAVEAT EMPTOR. COLOR RESEARCH AND APPLICATION,
… Colour psychology and colour therapy claims information found in popular culture suggest that colour prompts a range of different human responses: psychological, biological, and behavioral. Many of these claims lack substantiation in terms of empirical support, exhibit fundamental flaws (such as causal oversimplification and subjective validation), and may include factoids presented as facts. In addition, such claims often refer to outdated research without referring to current research findings. It is therefore advisable to apply the principle of caveat emptor when evaluating magazine articles and Internet websites that focus on colour psychology and colour therapy, plus Recent
the interface between colour and human
complex and open to the influence of a wide range of factors and mediating variables.
check with a medical practitioner or psychologist before accepting or acting upon such information.
A third reason to be cautious about colour psychology and colour therapy information is the practice of occasionally presenting ‘factoids’ as facts. Coined by author Norman
Mailer, factoids are suppositions or inventions presented as fact as illustrated by the Ferrell and McKay line in Anchorman: ‘‘It’s anchorman not anchor-lady, and that’s a scientific fact!’’ Colour psychology and colour therapy information available in popular culture occasionally appear to be factoids presented as facts, such Rewell’s assertions that: ‘‘We are hard-wired to yellow as a stimulus … If your environment is boring and time passes slowly, surround yourself with small amounts of yellow’’. While the theories of Birren, Gerard, Goldstein, and Luscher have their place in the literature on colour, it is important to note that their theories have, to a large extent, been superseded. It is unfortunate
Another reason to be wary of some colour psychology and
that despite the breadth
colour therapy claims is the notion that the ancient wisdom
and depth of contemporary
embedded within some claims represents evidential
empirical studies that focus
proof. For example, Kopacz cites the link between colour
on the interface between
and charkas per ancient Hindu scriptures; and Van Wagner
suggests that chromatherapy was practiced by several
coloured light, the findings
ancient cultures, It is important to note that ancient belief
of these studies rarely
systems are not always a guarantee of veracity as evidenced
appear in the information currently
by the superseded beliefs that the world is flat, and the sun and moon orbit the earth. While not intending to disparage the wisdom of the ancients, a fair proportion of this wisdom has been superseded by later scientific discovery and the existence of a link with ancient wisdom should not of itself be used as evidential proof of any claim.
is wavelength and is what most people think of when they hear the word “color.” Lightness is similar to brightness and is essentially the white-to-black property of the color. Chroma is similar to saturation and is Some color effects are thought to represent inherent
essentially the intensity or
tendencies to interpret and respond to color in amanner
vividness of the color. Each
similar to that observed in our nonhuman primate relatives.
Other color effects are thought to be rooted in the repeated
may have an inﬂuence on
pairing of color and particular concepts, messages, and
experiences; over time, these pairings create strong
so only one of them should
and often implicit color associations such that the mere
be allowed to vary in a well-
perception of the color evokes meaning-consistent affect,
cognition, and behavior. Furthermore, it is likely that some color-meaning links, especially those that are observed across time and culture, are a product of the cognitive reinforcement and shaping (via social learning) of an initial biologically engrained predisposition.
… The degree to which the
distinct countries around the globe (including culturally isolated populations) may be examined. Convergence across countries/populations would suggest that the effect represents a human universal, likely grounded in biology.
ELLIOT, A. AND MAIER, M., 2014. COLOR PSYCHOLOGY: EFFECTS OF PERCEIVING COLOR ON PSYCHOLOGICAL FUNCTIONING IN HUMANS,
attributes to attend to are hue, lightness, and chroma. Hue
[ebook] Annual Review of Psychology, pp.95-120. Available at: <https://www.annualreviews.org/doi/10.1146/annurev-psych-010213-115035>
In most experimental research, the most important of these
To be honest, I was extremely disappointed by this research about color psychology. Furthermore, I was shocked that almost all my knowledge about color has a little value in terms of real science. In design schools, there were neither separate disciplines nor specific attention to color in terms of how it can affect humans. I discovered that most discussions about this topic were based mostly on Itten’s theory, which is essential for any designer. But it is more related to choosing the right color pallet for drawing classes or styling. In my experience, all discussions about relationships between color and mentality were almost always based on some pop-culture claims. In this case, I believe it would be wrong to establish my project on just vague claims without any valid psychology research, which cannot be conducted as a part of this project. For such performance, the collaboration with professional psychologists is highly required. For now, I have to decide on my new strategy. First, I can develop a project keeping in mind that all given color combinations are only related to my choice (“I just like it, I am a designer”). In terms of styling, this approach can take place. In some ways, nicely arranged colors can definitely affect mood. Second, I must think (and research) a bit more to discover alternative approaches. It means that more time will be spent on research, which is not the best option in terms of deadline. On the other hand, I have spent a lot of time developing the concept for this project. So I cannot afford myself to finish it as just a decorative piece.
Suscreen facĚ§ade system by Rocheteau Saillard
SUNSHINE & SUNLIGHT
Analyzing the research
with identifying unusual
about colors, I decided
that I cannot fully establish
my concept on it. Thus, it
production and collecting
needs to research more
observation, and statistics) that show
about the sunlight effect on humans.
the impact of sunlight on a person. My
Before, I thought about sunlight
question for this - it is possible to find
and shading as additional (more
any problem (or statement) that can be
Additionally, it is a lesson that it is
entertaining part) of the concept.
connected to my concept. I am sure it
better to have a backup plan, even if
is, but I need extra time to identify it.
the developed concept seems well
the primary. So I need to use the same approach as in the previous section. It required to find reliable scientific sources (articles with experiments,
Also, it seems right to study a bit about such products as smart facades and take a closer look at materials utilized to produce it. It probably helps me
of sunlight angles to produce exciting renders.
developed and thoughtful.
Sunshine & Sunlight
THE MAP OF WORLD CLIMATE ZONES At school, such maps seemed just dull as a lot of other things sych
During the project, once again, I discovered that high school was not a completely useless time. For now, this map is actually a massive souse for both design and commercial information. Probably, for the first time (since I quit marketing and chose design), I can see how geographic
strategy could be effectively applied to the project. Also, I can look at my favorite places (cities) from an absolutely different perspective. It is great to use my travel experience as primary research of the target market. As noted before, this project has a strong artistic side, which is why I will not be focusing on user profiling. Still, I will be oriented to geography as a primary strategy for identifying the potential market.
AVERAGE ANNUAL SUNSHI Here is the list of my favorite cities with an average of sunshine hours. I tried to put an example from each part of the world, where I spent some time and could observe
2473 IN ROME
the weather. I can say that to me, it is vital to living
1662 IN AMSTERDAM
in a place when the Sun is literary shining
a significant amount of time. I am not a winter person at all, which is always a surprise for people once they hear where I come from. Also, I am not a rain person. I do not like to be sad. That is the reason why there no London on my list. And Bangkok is the only place where I can accept the rain. I am
1626 IN BERLIN
1901 IN M
Sunshine & Sunlight
NE HOURS IN SOME CITIES not a big fan of tanning. It is right in a small amount, but spending hours on Sun (like many Russians) is not for me. But still, it is
2623 IN BANGKOK
great to spend some time by the shore. So, to me, Sun is vital as a source of physical and mental health. The second purpose of this list is theÂ market
2222 IN KUALA LUMPUR
2022 IN SINGAPORE
description no with plain numbers or graphs, but with real pictures that I was taking during my journeys. And for the time of lockdown, these memories were the best way to travel.
3054 IN SAN DIEGO
St.Pierre & Miquelon
Panama City, Churchill, Panama
THE LEAST SUNNY PLACES IN THE WORLD
THE SUNNIEST PLACES IN THE WORLD
Sunshine & Sunlight
Tel Aviv, Israel
SMART FACADES FOR SOLAR CONTROL
Suscreen façade system by Rocheteau Saillard
Glass panels created with digital glass printing by Dip-Tech
Suscreen façade system by Shildan
Sunshine & Sunlight
Perforated Facade Panels by Bruag
I found several interesting
on purpose. Using smart
materials in such systems
is meaning to utilize either
are just good design and
solar energy or intensity
of sunlight to open, close,
some made of exciting,
or change planks angle. Of
course, both materials and
mechanisms are patented.
which is just laser-cutting
aim to cover the whole
intricate patterns on any
construction, which is more
client demand, and Shildan
suitable for some public or
covers the building with
fully private buildings.
The other examples show a different approach, such as applying some mechanical control
facade — the rotation angle of plank can be changed
Suscreen façade system by Richter Musikowski
DO YOU HAVE SAD? For people to be formally diagnosed with SAD (Seasonal Affective Disorder), they must meet the criteria for major depressive episodes coinciding with the fall and winter months for at least two years. Common symptoms of a major depressive episode include: • feeling hopeless or worthless • losing interest in activities you once enjoyed • having problems with sleep
It is scientifically proven that sunlight does have a direct relationship with mood. It has been shown that the more sunlight there is, the more elated feelings a person experiences. Furthermore, studies have found that decreased exposure to sunlight corresponds to an increase in mental health distress, as well as an overall change in mood and cognition. Also associated with changing amounts of sunlight, SAD is a depressive disorder that fluctuates with the seasons and shows how much of an impact the sun can have
• experiencing changes in your appetite or weight
on mental health and well-being. According to the American
• feeling sluggish or agitated.
include pervasive sad moods, irregular sleep patterns,
Psychological Association, symptoms of this disorder fatigue, and craving carbohydrates. Sunlight impacts the release of serotonin and melatonin, which are neurotransmitters that help regulate sleep and emotions. Levels of serotonin, commonly associated with happiness, increase when you are exposed to sunlight and can explain why your mood improves when it is sunny outside. Conversely, the lack of sunlight causes the body to change its cycle of melatonin production, which is involved in sleep. This affects how, when, and how much melatonin is produced which can be linked to other symptoms of SAD, such as irregular sleep patterns and fatigue. Another neurotransmitter, glutamate, is also affected by sunlight. A 2018 study examined mice to test the biological effects of exposure to sunlight and found that sunlight affects how the brain functions. They noticed that the UV rays created urocanic acid in the body, which traveled in the bloodstream to the brain, and caused neurons to produce more glutamate. This increase in
Publishing, H., 2020. Shining A Light On Winter Depression - Harvard Health. [online] Harvard Health. Available at: <https://www.health.harvard. edu/mind-and-mood/shining-a-light-on-winterdepression>. Total Wellness. 2020. How Sunlight Affects Your Mood - Total Wellness. [online] Available at: <https:// totalwellnessmagazine.org/articles/2020/4/13/howsunlight-affects-your-mood>. 26
glutamate changes how neurons communicate, which alters brain functions and could have an effect on motor learning, memory, and mood improvement. This study reveals the mechanisms behind how sunlight affects the brain; understanding these mechanisms could have a significant impact on developing ways to combat these fluctuations in mood.
Sunshine & Sunlight
Mood disorders can be susceptible to seasonal influences, with a typical worsening in the winter months. As for empirical examples of seasonal effects on pre-existing mood disorders, Oyane examined more than 10,000 men and women in a single county in Norway. As hypothesized, the researchers confirmed the presence of seasonal effects among participants with mood disorders, characterized by modestly higher levels of depressive symptoms during the period from November through March. Grimaldi examined a representative Finnish community sample of nearly 6,000 individuals. In this study, 85 percent of participants reported seasonal variations in mood, characterized by more intense symptoms in the winter months compared to the summer months. Finally, in a study from the Netherlands, Winhorst examined 2,168 individuals who were part of a larger study on depression and anxiety. As anticipated, a significant proportion of participants in this sample (53.5%) reported seasonal effects with regard to mood, with lower mood most commonly reported during the winter months.
Anxiety symptoms may also flux with seasonal changes, with a worsening of symptoms during the winter months. As empirical examples, these associations were confirmed in the Oyane and Winthorst studies. In addition, in an Australian study, Marriott et al7 examined 133 patients with anxiety symptoms and panic attacks; as anticipated, investigators confirmed seasonal influences characterized by a worsening of both symptom types during the winter months.
Randy A. Sansone, L., 2013. Sunshine, Serotonin, And Skin: A Partial Explanation For Seasonal Patterns In Psychopathology?. [online] PubMed Central (PMC). Available at: <https://www.ncbi.nlm. nih.gov/pmc/articles/PMC3779905/>.
PHILIPS SMARTSLEEP There is an alternative way
to tread SAD such as light
light works just like natural
therapy for those who want
to avoid taking medications (say Bupropion). The idea behind it is to replace the
with artificial light. Light therapy
that produce a bright white light. As far as your brain
There are a lot of devices on the market with almost the same functionality and design. Usually, it is round or square shape working mainly as a simple lamp that you need to place around to absorb the light. Phillips
aÂ device and promotes it as a device for better sleeping and wake-up. It can be used as an alarm and connected with a smartphone to set up the instrument more comfortably. The product is
Sunshine & Sunlight
CIRCADIAN OPTICS LIGHT THERAPY a part of a line of products
In my opinion, the idea
of establishing good habits
To me, such (actually pretty plain) devices seem a bit overpriced. expensive
by Phillips costs around $250.
And table lamp
by Circadian Optics sells from $50 to $75. One of the main features of the Phillips lamp is that it can be charged via smartphone. So there is no need to use a plug, and a dressing table will be free of cords. Additionally, both companies highlight that their devices are UV-free.
health (and help to avoid taking
at least reduce the amount) is
devices have no emotional involvement with a person. So products are definitely must be improved.
Type of lamp
Number of relaxation sounds
Charges mobile phone
Control by Smartphone
LIGHTBOX TECHNICAL CHARACTERISTICS Max Lux level
white, orange, yellow, amber
Number of Brightness settings
Sunshine & Sunlight
The effective sunlighttherapy lamp should produce 10,000 lux.
For a person, it needs at least 30-60 minutes a day to be on sunlight, especially in the morning when research suggests that light is more effective at preventing SAD.
Jewish Museum Berlin
of paper or plastic in later
a form of kinetic art are
versions. This approach
some can say that these things a just for decoration (or dust collection), I disagree. To me, it is something that can affect my current mood. It creates the illusion of calm. It can play with the environment and even hypnotize.
have exaggerated and expression print of their creator, which prevents a person with a clear association with the artist. Mobiles are usually a combination of pretty simple shapes that together create an extremely sophisticated
As a contemporary art piece, mobile
visual effect. Also, such simplicity is
allows interpreting it in a personal
seen in materials choosing. It can be
way. Some iconic examples do not
carcass made in wire and a range
became one of the main reasons to take a closer look at this art and to get some inspiration from it. I tried to look a bit further and bring iconic artworks and modern and commercial utilizing mobile concepts.
Alexander Calder Mobile 1932
Alexander Calder Untitled, 1942
AgnĂ¨s Varda Calder with 21 feuilles blanches (1953), Paris, 1954
Alexander Calder 1 red, 4 black plus x white, 1947
Alexander Calder Big Red, 1959
a technical degree. I believe this
“The forces at work are too
him to establish something
numerous and complicated
creative yet well balanced.
even that of their creator, to be able to foresee all their
establishes a general fated course of movement, then abandons them to it: time, sun, heat, and wind will determine each particular dance.” To me, it was interesting to know what Calder had initially been an engineer. He
Alexander Calder Untitled 1937
“dividing (creating) space with colors.” She uses colors as three-dimensional elements, like layers, to create spaces, not as a finishing touch applied on surfaces. Handling colors as a medium to compose space, her wish is to give emotion through colors with her creations, which range from art, design to architecture. I must say that I admire both artistic approaches and outcomes. These works are the perfect example that art, design, and the commercial side can successfully exist alongside. I also admire the fact that
EMMANUELLE MOUREAUX Emmanuelle Moureaux is a French architect living in Tokyo since 1996, where she established “Emmanuelle Moureaux architecture + design” in 2003. Inspired by the layers and colors of Tokyo that built a complex depth and density on the street and traditional Japanese spatial elements like sliding screens, she has created the concept of shikiri, which literally means
COLOR OF TIME Nov. 16, 2017 - Jan. 8, 2018 Toyama Prefectural Museum of Art & Design
in 100 colors Nov. 8- Dec. 25, 2017 Omotesando Hills Tokyo 100 colors flowers WATCH ART GRAND EXHIBITION Sep. 28 - Oct. 13, 2019
the precise style of the creator (artist) is evident, and it is effortless to identify works. I cannot say that installations are innovative in terms of materials or technology. On the contrary, designs are based on pretty simple methods, and often related to craft, which add more life and emotional involvement.
ISSEY MIYAKE rainbow moirĂŠ April 2018
Ekko Mobiles is a design
and art studio specializing
to tell “the scale” is the only
in creating large custom
distinctive feature of these
hanging mobiles, stabiles,
objects. I cannot identify
the story behind, so it looks
sculpture, and all types
more like an additional (and
of kinetic art. Among clients
are hospitals, universities,
of space rather than unique
libraries, recreation centers,
etc. For their creations, the studio is mostly working with wire and aluminum. Although of
impressive, I cannot say that
decoration would attract my attention in real life. In my
It is seen how the right lighting and angle can make some magic in the plain whitewall room. This piece of art is probably one of the best illustrations of the idea that I am keeping in mind. It is funny that being a fan of this artist, I recalled this artwork long after I finalized my general concept. It would be much easier to explain my thought with such apparent reference. This artwork was presented in the exhibition “the speed of your attention” in Berlin, 2018. Behind the show was a collaboration with Joe Dumit, an anthropologist at UC Davis.
OLAFUR ELIASSON Here I put one of my favorite artworks of Olafur Eliason. Retinal flare space (2018) is a combination of color-effect filter glass (cyan, magenta, yellow), a projector, which are simple materials that create a magnificent illusion.
He participated in a workshop at Eliasson’s Berlin studio in the summer of 2018, where he conducted a movement experiment. So even such “a simple” work requires a science person’s participation to make the story not decorative, but thoughtful and genuinely complex.
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and humidity and change the lighting pattern according to specific indexes. ButÂ even with my modest knowledge, I can guess that any kinetic sculpture based onÂ Arduino is using a combination of stepper motors and a range of gears. Such a system can be controlled with either buttons, voice, or even temperature (depends on requirements). The hardest part is assembling a correct code. This process also is not rocket science, especially when some enthusiasts created visual coding applications (such asÂ Visuino).
David Letellier, Tessel, 2010, installation, 400x200x300cm
HOW TO MAKE IT LIVE The easiest way to make any of such sculptures to move is using Arduino to build all the mechanics. It can be sure that most developers and creators are using this technology as the simplest way to make all chain from code to hardware. I am not a professional in this field. The only experience I have was establishing a lighting system for a bathroom that can measure temperature
To me, it took almost a month to figure out all the coding process for my thermometer project. That time I decided not to focus on such knowledge improvement. I can now assign a task to such a professional or spend a month or two to figure out everything personally. Thus, I prefer to be aÂ concept designer who understands theÂ basics.
Foundation Course project related to Interior design
INTERIOR DESIGN STYLES
This part of additional
explanation of why I am
research has two reasons.
offering such a solution
I discovered that during
and not relying on my
experience, I have never paid much
major project (and as a commercial
attention to style topic in terms
designer), I must be able to show not
information can be utilized not only
in terms of precise classification
only in-depth concept development
in this studying project but also might
but also a knowledge of a variety
potentially save me a lot of time during
features, apart from one project in the
of possibilities for my product.
a professional performance. To make
foundation course. As a product design
Second, as far as my approach
student, I was mostly focusing on user
for the project is to produce digital
concepts, it seems right to offer
approach. The style was always there
a variety of options where it can
but as a minor part. I believe that in the
be installed based on a precise
it more relevant, I decided to show this section to an experienced interior designer to get expert feedback and possibly correct my reference choices.
Interior Design Styles
The modern style is the design and
to the beginning through the middle
decor of the modernism movement,
of the 20th century — the 1900s
which began in the very late 1800s.
through the 1950s. The modern style
Birthed by the German Bauhaus schools
eventually morphed into mid-century
of design and the Scandinavian design emphasis on simplicity and function, the modern decor style is very old. In general terms, modern decor is linked
modern (the 1950s and 60’s) and postmodernism (1970s and 80’s).
Interior Design Styles
What is referred to as contemporary
decade passes, the decor trends
style became popular in the 1970s,
of the day will be always be considered
contemporary. It is not necessarily tied
postmodernism’s rise in popularity.
to a specific period of time in the same
It was originally a blend of styles before it became recognizable on its own.
borrowed elements from modernism and postmodernism. It also gathered ideas from many other styles such as art deco, deconstructivism, futurism, and more. And yet, the “contemporary” style is always changing. As each
way that the modern style is. Instead, it is an ever-evolving style that reflects what is happening today.
Interior Design Styles
The minimalist concept takes notions of modern design and simplifies them further. Colour palettes are neutral and airy; furnishings are simple and streamlined, and nothing is excessive or flamboyant in accessories or décor. Minimalism is ultimately defined by a sense of functionality and ultraclean lines.
Interior Design Styles
Industrial style refers to frill and fuss-free no-nonsense decor that takes inspiration from the lofty look of warehouses, factories, and other industrial structures. Industrial style decor comprises of stripped back architectural details including the use of bare bricks, metals, and wood, as well as salvaged and recycled materials. Industrial style furnishings are usually hardwearing and often obtained from reclaimed yards.
Interior Design Styles
SCANDINAVIAN / NORDIC
ItÂ also includes the use of natural
simplicity, and functionality. Although
materials, such as leather, wood, and
the Scandinavian design has been
hemp. Furthermore, a Scandinavian
around since the 1950s, it still remains
interior design is often influenced
a popular trend in interior design
by aÂ connection to nature, which
combines natural shapes, abstraction,
Belonging to the school of modernism, Scandinavian design is a design movement characterized by a focus
and the use of natural elements.
Interior Design Styles
Traditional design style offers classic details, sumptuous furnishings, and an abundance of accessories. It is rooted in European sensibilities. Traditional homes often feature dark, finished wood, rich colour palettes, and a variety of textures and curved lines. Furnishings have elaborate and ornate details and fabrics, like velvet, silk and brocade, which may include a variety of patterns and textures. Thereâ&#x20AC;&#x2122;s depth, layering and dimensionality within most traditional designs.
Interior Design Styles
Also referred to as Hollywood Regency, Hollywood Glam is a design style that tends to be luxurious, overthe-top and opulent. It’s a dramatic design style, perfect for a homeowner who enjoys making a statement. This design style can incorporate some features of Victorian design, including plush, velvet furnishings, tufting and antiques. The colour palettes are particularly bold—think purples, reds and turquoise.
INTERIOR DESIG NAVAL COLOR
This design trend will be proper to eleva
A darker blue color will be
room. Clear spaces are becoming more
the 2021 trend. The new black proper for creating elegant and contemporary spaces.
SUSTAINABLE MODERN DESIGN New bioplastics materials, reused materials and low impact for the environment, will be an upcoming design trend. Designers are dared to create pieces with new and unusual materials.
Interior Design Styles
GN TRENDS 2021 LIGHT WOODS
ate any division, for a more sophisticated
e desirable for decor enthusiasts.
will be a trend material for interiors. This material will
for flooring but also for covering walls and ceilings.
GREY – THE COLOR OF THE YEAR The season of 2020-2021 will be highlighted with grey tones.
Interior Design Styles
UNIT PLANS IN CONDOMINIUMS AT BANGKOK
To put the concept in the real
(standard or full-wall size), not a balcony
door. I noticed that some apartments
at Bangkok’s condominiums market.
have pretty narrow windows, which
actually make room almost dark.
Supalai, Lumpini Development, and
I think that such construction looks not
KellerHenson and chose some unit
thoughtful, especially when the price
plans as a starting point for the design
for a flat starts from 9.000,000 baht.
I tried to avoid such cases.
It must be said that I was explicitly
As I have noticed, only one project
searched two-bedroom units, keeping
in mind that one room can be fully
starting from 23.000,000 baht in not
used as a home office. Also, I paid
finished building) offers a flat with
attention to the shape of the windows.
envisaged working area. I consider it
It was essential to choose units where
an opportunity to work on design also
the second bedroom has a window
for such a market.
REMOTE WORK IS NOT THAT BAD AS I THOUGHT. MY THERAPIST AND I GOT USED TO IT NOW
PERSONA PROFILE 1
DESIRES, GOALS, DREAMS
Anna is an illustrator in a publishing house. She
• Not to worry about being quit
has never experienced remote work before. Even
• Additional remote work sounds good
in her student time, she tried to find some extra
• One day I will go for a walk again
jobs in places with many people. In Berlin, where she lives and works these days, there are many opportunities to spend free time outside. And the lockdown was a really tough time for Anna. She missed her little daily trips after work and weekends. She was lucky that her employer was
• Never thought that glass of vine outside would be a luxury. But we all deserve it! • I can just spend some time without laptop and relax • It is time to publish my comics
tolerant of remote work, and she could save her job. But sitting at home for weeks was not easy. She started online sessions with a therapist, who offered to join some community and collaborate with someone to make VR exhibition and stuff.
NEEDS • Rearrange home stuff to make it comfortable for work and rest • Big working table and comfortable chair —
MOTIVATION • To learn how to work and rest at home
• To be mentally healthy without medication
• To adapt a new normal rules
• To enjoy life (even when it is tough)
• To learn meditation • To find better online therapist and yoga classes
LIKES / DISLIKES
FEARS & FRUSTRATION
• Don’t like to show the house via zoom to
• Don’t want to be sick
• Don’t want to go crazy
• Sunshine is life
• Being fired
• Socializing online is odd
• It will be for long
• Online grocery shopping is double odd
• Miss meeting with family and friends
WHY IS EVERYBODY GOING MAD? IT WILL END SOON!
PERSONA PROFILE 2
DESIRES, GOALS, DREAMS
To Jerry, staying at home was not a big deal.
• I have enough money, I can focus on my music
For sure, it is better to play music participating
nice pool or beach party. But arranging sessions
• One day my place in Bangkok and in Porto,
via Zoom is a new fun experience. Actually, not
will be special and unique. Half of year here,
so new. As a famous musician with 7M followers
another - there.
(and regular ads payment), performing online is old news. Viewing such virtual events from the same location (from his current flat home) all the time might be boring to fans, but we have what we have. Thanks to the finance consultant, investing in tech was a great idea. So he can easily buy a nice place in Bangkok and deal with other technical stuff. Hope that this place will be private, and I will mostly play somewhere outside.
NEEDS • Rearrange home stuff to make it comfortable for work and rest
• I need the best soundproofing
• Don’t worry, be happy
• Since I stuck at home, I need better stuff
• Happy fans, happy life
around. Hope someone can recommend a good designer
LIKES / DISLIKES
FEARS & FRUSTRATION
• Art objects around inspire!
• Hope next Live will be at least 1M
• 10 new enquirers from fashion brands during
• Jack is a trustworthy financial manager.
last month sounds promising
• Hope my creativity will be enough. Don’t want to share.
Celeste Necklace â&#x20AC;&#x201C; Swarovski Design by Zaha Hadid
A PARAMETRIC APPROACH TO DESIGN
Parametric design defines
that help set up any
as a process based on
creative idea to a range of
options or even products.
the expression of parameters and
I discovered that I am intensely fond of
Also, I see a parametric approach
rules that, together, define, encode
such an approach. I can see a strong
as both something practical and
potential in adaptivity and flexibility not
aesthetically pleasing design. To me, it
only for architecture but for product
has a perfect balance between beauty
design. With such possibilities, any
and clarify the relationship between design intent and design response. Mostly it is related to architecture and urban design, where it is vital
product can be unique and truly valuable for any customer. So I believe
to have an option to adapt objects fast
that designers at the current time must
to specific parameters.
be able to operate a variety of tools
I figured out my ignorance. Also, during the lockdown (or maybe earlier), the Adobe, who is the developer of this soft, figured out a new market for their product. They discovered that fashion and industrial designers could produce faster and easier visualization (in the texturing part) for their ideas in the most sustainable way — avoiding the stage of prototyping. Adobe effectively promoted the Substance with the help of professionals who quickly switched
by Pauline Boiteux
SUBSTANCE IN DESIGN I have heard about this program quite a while mostly as a tool for game or movie designers who need to develop low-res textures but look real. So I have never thought about this soft as a tool for designers who are
A parametric approach toÂ design
their game-texturing skills toÂ designing materials. Personally, I believe that it is impossible to avoid working with physical prototypes fully. Real craft skills cost more than digital in my eyes. But from the other perspective, I see how new market value in creating. And I see a perfect opportunity for my professional development.
A parametric approach to design
GETTING STARTED WITH SUBSTANCE DESIGNER With this tutorial, I started to explore the Substance Designer soft. At this stage, I aimed to cover basics such as interface introduction and the workflow. This tutorial covers such a task entirely. Each step was explained precisely for a real newbie. Although the outcome is not related to my concept, yet it looks pretty impressive and sophisticated, that was additional motivation to finish the lessons. It took almost two days to finish all parts and get the complete texture. From my experience, it is not so timeconsuming regarding the visual of the outcome. The only concern is that there was no clear explanation of how to apply generated texture in any side software such as Maya or Keyshot.
A parametric approach toÂ design
ADVANCED PATTERN & FABRIC CREATION I decided to study Substance when I found terrific works made by Pauline Boiteux (French texture artist). Although most of the examples of textures I noticed were related to game art or fashion, I saw a perfect industrial design opportunity. Regards to the tutorial, it is always a difference between a real teacher and a professional who is sharing his knowledge. I do not care much about this prejudice. To me, education is more valuable. But I can say that sometimes it just needs more time to figure out some explanations. Thus, I spent around four days to finish this tutorial.
A parametric approach to design
CREATING OLD WOOD PLANKS The level of this tutorial can be claimed as super-advanced. I spent two weeks getting the presented result. It must be mentioned that is was not the final outcome of the tutorial. I just decided to stop further development for the sake of the project. This tutorial is the perfect illustration of my project’s idea — the material can be changed easily by two or three clicks. But to get it, you need to set up a lot. Or better to say, you need to spend a lot of time once and get a variety of results/ options fast for many projects.
There are several tasks
for the next stage. Most
require for this stage. First,
of the experiments will
it is necessary to hoose combinations of basic shapes for the product. Second, to decide on how the lighting will be installed. Third, arrange the basic plan for rooms, including
navigation, functionality, and control. Since the main idea has already been generated, this stage must mostly figure out some basic technical details.
of 3d modeling. Also, this project, in general, aimed to develop not skills of draftsman but the ability to interpret the massive amount of research
One of the best ways to develop would
in a creative concept and combine
be a collaboration with technical
artistic approach with a practical need.
to make the 3d planning easier.
Additionally, it is required to make final
could help with the machinery part.
decisions about the basic scenarios (or
In this project, rough sketches are
experience) for the product, such as
using to make general guidance
be made on a stage
82 simple Kandinsky (Bauhaus, modern style, chess) Pattern - solar symbolism
• • •
Shapes Each room - large window Place to work - laptop, table, chair
Cabinets, pots, shelfs 2,3,4 - can be also a bedroom?
Place to relax - armchair, sofa •
No lines or waves as shape - pattern elements are dense (mean simple). Balance between pattern and texture must be found.
One layer - cut holes. Another - print or other
Pattern - different layers - one effect
To make sophisticated illusion
Primary design purpose - combine given elements in surface. Next, to combine two or three surfaces in one system.
If other? - Also frame - one style
If fabric, then frame
No need to provide all possible combination - it is AOI responsibility. Vital to show princip
Playing with sunlight or artificial light. It is a therapy
Primary functional purpose:
85 by app (do I want to make smart home device?) by sun - start moving when catch/absorb enough energy by timer in the system - just two buttons (simple) placed around system
• • •
Kinetic object, than controlled:
Light source - Lamp Do I need to provide sun protection surface? Not necessary. It is not blinds - these are three layers of materials
During this stage, I will focus on pattern application to surface. The essential elements for the pattern were identified previously, so now I need to get the list of shapes for the use. 87
toÂ experiment with simples shapes made
To me, such a practice looks more beneficial. It is easy and faster to get the range of combinations and visually explain the idea of color mixing (that is no longer primary, but I still believe in it). It must be mentioned that I did not choose colors on purpose but took random shits of plastic in a nearby department store. Here I put just random combinations. Some of them I like more than others. Generally, there is a lot of choices for each unit. I tried to arrange shapes more or less proportionally to windowsâ&#x20AC;&#x2122; dimensions. But for now, it becomes clear that there might be a problem with a full-wall window. Forms must intersect, and should not be enormous. As always, it should be a balance between the object and the environment. For the rest of the units, given combinations might fit just fine.
Electricity cords here
It is made by order product, not Ikea
If high price then welding.
Snap joint cord to frame
Must be easy - customer must be able to change segments easily
92 How to sync without wires? Raspbessy PI? then it is an app
securely and tightly inside
the outer part. So there
prototyping the frames
is no need to make any
for Rhino’s system as
additional parts. The best
solution would be making
a more convenient tool
to have a more sleek look. The part
to make such shapes. The material
that will hide the LED is expected
for the system will be made in Maya as
to make of semitransparent flexible
An additional issue is working with
far as this soft is more relevant to work
material. So there is no need to make
the round-shape frames that must
with mesh surface.
any connectors. The hidden part that
have the extra part for stable hanging.
Several problems were identified
will hold the LED is likely to connect.
during stage sketching. The most
On the one hand, it can be some kind
important is the problem of connection
of additional device. On the other
parts. It was decided that outer parts
hand, the frame profile construction
must be connected with welding
requires to place this inner part
a physical prototype.
FRAME PROFILE. 90Â° The most simple construction is a square or rectangle frame. Here is seen how parts can be inserted one onto another. The fabric (or any other material) will be fixed with the part that holds LED.
FRAME PROFILE. 45Â° For the triangular frames, it is essential to avoid spike edges. It was decided to make flat square ends for all potentially hazardous connections.
TYPES OF FRAMES: SQUARE & TRIANGLE Here it is presented the full rectangle and triangular frame construction hanged on rails. The dimensions are approximate but overall correspond to the general measurements of chosen rooms.
TYPES OF FRAMES: CIRCLE Here are half and full circle frames. For the half-circle frame, the anchoring concept is the same as for a rectangle frame since it has 90° connections. For the circle frame, an extra part for stable hanging was included. It must be added that material for such construction should be flexible and lightweight as much as possible. Frames generally are significant size, so materials choice is vital.
RENDER TEST. COMPOSITION 1 The first experiment with material transparency and full composition. I picked just a raw fabric material to check how transparency works (keeping in mind that now it is anÂ empty environment). Also, I am a bit concerned about the mechanism that should move panels up and down. For now, I modeled the static version. And if I want it, mechanic, these holding-cordsparts must be much larger. Or there is some technical solution (that I have no idea about) that can fit ti such a small room. I do not want to exaggerate the size of these parts for the sake of visual outlook. But I fully understand that this part of the project must be developed further with more technically skilled professionals.
RENDER TEST. COMPOSITION 2 In this second test, I decided to render another composition and play with the transparency slightly since the first experiment showed that the material is not transparent enough. I also experimented with lighting to get some exciting shading effect, which is the projectâ&#x20AC;&#x2122;s aim. The next step will be putting compositions and plying with lighting into developed interiors.
This is the most challenging
and white parts (normals,
part of the entire project. I
aimed to learn an entirely
all three parts as one
supervision and apply knowledge
I spent a significant amount of project
to my design.
time to gain new technical skills. And
each segment on a separate panel
now, it is time to apply this knowledge.
to prevent visual “noise.” The only
The workflow I chose is the following:
concern is the size of the pattern. My
to generate basic shapes according
references have many tiny details,
to references I developed previously;
and the simplicity of shapes is more
most visible side of this origin. I had
to assemble a composition with
convenient for the concept.
no intention to cite it directly. Instead,
gained shapes; to decide about
I aimed to deconstruct it and apply
colors — either generate full texture
only some parts more abstractly.
in Substance or to make only black
Although the project is generally rooted in traditional Russian Art & Craft, the pattern is the central and
I decided to use
BASIC SHAPES The first step in pattern development was to make basic shapes according to the original traditional pattern references. These shapes will be the base for each panel pattern. I must say that following instructions from tutorials are much easier than trying to apply the knowledge to the personal project that does not actually correspond to lessons. So, IÂ say a huge appreciation to Pauline Boiteux (the author of the red fabric tutorial), who put many useful techniques in a huge lesson. Generally, it was tricky to figure out how to combine and modify lines and shapes only initially. The most complicated shape (aÂ square with a cross) I developed pretty fast.
PATTERN FINALIZATION On the left page, I put one of my experiments with pattern fabrication. The positive part is that, for now, I feel more confident in working with Substance designer. During the work, I came up with many ideas on applying this knowledge to my personal design projects. The negative side is that I discovered that to get the outcome (visual impression) and for the sake of time, it is better to leave my experiments and generate patterns in Photoshop. To me, this decision was not so easy since I aimed to apply new knowledge to this project. I can only say that I should start to work with simple shapes earlier. Or it is better to say - to restructure my soft studying process. It is small comfort to me, but now I have a personal experience learning new soft more effectively. Unfortunately, this knowledge cost me a better result for this project.
In this step, it is required
is no goal to make pure
to form an environment
style interiors. The idea
where the product can
is to show how a product
be applied. After studying
with a solid background
I decided to choose the following:
style. The product will be developed
Modern, Industrial, Nordic, Hollywood
in neutral (natural) colors with different
glam for four selected units. As fas
hues and saturation (following primary
as local flat plans were selected
as a starting point, it is necessary to choose appropriate finishes for rooms and also appropriate furniture and
challenge is picking up the most
It must be said that the choice of styles is based on both personal preferences and 2021 trends. Also, in my opinion, chosen styles can be easily mixed with stylistically different objects. So there
Russian craft can be successfully placed in an absolutely different environment.
02_hollywood glam style
02_hollywood glam style
hollywood glam style
× Too dark × Shades works incorrectly
EXPERIMENTS WITH LIGHTING. UNIT 1
ADDITIONAL LIGHTING. TABLE LAMP
EXPERIMENTS WITH UNIT 2
CHANGING PANELS POSITION
FUNCTIONALITY & NAVIGATION
for medical light therapy
of the project, I decided
nor will guarantee suitable
jogging or a simple walk.
for users. The first thought
functionality, and it is better to think
was to make only an on/off switch.
about the application that will manage
I firmly believe that emotional design
with a strong conceptual background and extensive development must not be complicated, but has to motivate users for fun and creativity. During the development process, it becomes clear that on/off switch will not provide the full range of created
I still think that the project’s main feature is interaction with sunlight (or with artificial light). There is no need to put extra-functionality such as alarm or radio to convert the outcome
gadget. The product is neither fit
Good and robust research end experiments must support such claims. The system aims to distract a person who must stay at limited space from adverse or stressful conditions by
environment. So, I tried to offer only the necessary functions to managing application.
Figma tutorial duration:
Functionality & Navigation
ago approaches to solve a problem
when some new tools can save a lot
and arrange everything for a detailed
experience map. Such guidance is
Also, the system needs a name and
both illustrates the general steps
IDENTITY & FUNCTIONALITY
at least some minor branding elements
of the user and help to develop
for the interface design. I decided
screens hierarchy. It became clear that
to name the product “AL,” short
some new knowledge must be gained
for the name Alexei. It was chosen in
to provide more professional results.
honor of two people: my grandfather
So, I decided to take an introductory
(who passed away last year) and
course in Figma (an online service
a Russian opposition politician, one
for interface design) to determine
of the product concept’s inspiration
these days. I could have used old school Photoshop, but I believe that designers must continuously update skills. It is not correct to use 5 years
Brand Identity Elements: logo and colors
Functionality & Navigation
Usually, I am focusing
rather than the process.
The main benefit of such
the separate task.
an approach is presenting
Overall, I assume that
the final idea most clearly
in this project, I aimed
with 3D visualization. At first, I aimed
This project was treated not in
to take up two main challenges. First,
to try a different way but figured out
a client-brief way. That is the reason I
since this is the last academic task,
that personal projects do not work like
decided not to focus on the marketing
I tried to spend my time studying
that. I cannot be happy with the result
part. But it does not mean I cannot
something new (gain new relevant
I do not believe in, or dignify in a way
see the commercial potential of
skills and get more knowledge about
“at least I presented sketches.” During
my idea. I believe that design and
design or appropriate fields). Second,
this project, I identified the place I want
marketing research is not the same
I attempted to figure out my place in
to take in the design market. Thus, all
in the way of raw data interpretation.
the “design-development chain” and
my efforts were directed to fulfill this
As a conceptual designer, I presented
to identify my strengths (or better
my vision and the direction for further
to say “competitive advantages”).
Al is an alternative solution for communication with the exterior without leaving home. Al aims to distract you from daily routine and to add a bit of magic to your room. If you need to spend a lot of time at home for either work
entirely hidden under the box attached to walls and
or any other reason, windows are the only way to explore
decorated as a ceiling. The size of the box varies from
outside. Al helps to communicate with it in a new way.
the dimensions of a room.
On sunny days, Al plays with sunlight and creates sophisticated shading, turning a room into a magic place. When you need some additional light, you can get it just switching Al on. Al is a modular, fully adjustable lighting system. The basic set contains three panels that are customizing for each
The system is controlled via a mobile app with various dynamic (movements), and lighting presets that can be easily modified and saved as new. The left/right and up/ down speed is setting up via the app. Each panel can be positioned and changed at any time.
client. There are four basic shapes to choose from that
can be combined in various compositions. Each panel
The semitransparent fabric for panels looks like natural
is setting on the individual rail. The mechanical part is
lined with a bleached pattern
The set is a combination of three panels. Here are the options. Rectangle panel can be modified to square or divide to halves.
FABRIC WITH DISTINCT STRUCTURE
The material can be either natural or synthetic and looks like linen. It is semitransparent, and the pattern is bleached on the surface. It is presented only in woodish color.
The frame is made of a aluminum that is lightweight but durable material.
FUNCTIONALITY static •
light off •
TECHNICAL SPECIFICATIONS Frequency
Type of lamp
HOLLYWOOD GLAM STYLE
Ksenia Semirova Raffles University 09.2020