UC Davis Digital Marketing Project - Perform a nine-month audit of the Google Merchandise Store Google Analytics account to determine which elements of their marketing strategy are working and which need optimization. Generate performance report based of off findings. Report includes audience segmentation, acquisition report, and campaign analysis for a specific KPI, registrations.
Link on page 3 = https://docs.google.com/document/d/1BY6j2w1CgYQW-bhABfiPbcpEnkO8eMmm90l7D-9XKPM/edit?usp=sharing