Everlasting Events Paid Search Campaign Q1 2021
Campaign Brief Business: Everlasting Events is a small wedding and event planning company located in Northern California, focused on making wedding and event planning a breeze for all of their clients. The company offers all inclusive wedding planning, day-of wedding coordination, and wedding & non-wedding related event planning for parties, celebrations, and get-togethers. Goal: Run a paid search campaign for Everlasting Events to bring in more business during the months of January through March, their slowest quarter. Ads will focus on ‘galentines’ events, bridal showers, and weddings that have been downsized to micro weddings due to COVID-19. Campaign Objective: Obtain 50 lead generation form fills on the Everlasting Events website from Google paid search ads by the end of Q1. Target Audience: Females, 21 - 40, Sacramento County and surrounding regions. KPI: Forms fills. Conversions will be tracked via Google Ads ‘campaigns’ tab under ‘conversions’.
Keyword Strategy - wedding planning & events
Keyword Strategy - galentines events
Campaign Structure Q1 Lead Generation Weddings & Wedding Related Events
Galentines Engaged couples
Brides
Bridesmaids
Wedding coordinator & related terms
Wedding showers & related terms
Wedding coordinator & related terms
Ad 1
Ad 3
Ad 5
Ad 2
Ad 4
Lead Gen Form Landing Page
Ad 6
Millennials
Divorced women
Galentines & related terms
Galentines party activities & related terms
Valentines day with the girls & related terms
Ad 7
Ad 9 Ad 10
Ad 11 Ad 12
Singles
Ad 8
Lead Gen Form Landing Page
Search Ads This campaign structure is divided by the two different types of event offerings we will be running ads for as a part of our Q1 Lead Generation Campaign - weddings & wedding related events, and galentines events. Each event type is allotted three different ads groups, each with their own set of keywords and ads that are unique to the target audience. This structure will allow us to optimize the campaign once we have enough data. With this structure, we will be able to see which event types are generating more leads - weddings & wedding related events or galentines events. From there, we can see which ad groups are generating quality leads. Lastly, we can optimize based on best performing keywords and best performing ads. This will allow for us to spend budget on the areas that are producing the best results.
Advertisements Ad 1
Ad 2
Advertisements Ad 3
Ad 4
Advertisements Ad 5
Ad 6
Advertisements Ad 7
Ad 8
Advertisements Ad 9
Ad 10
Advertisements Ad 11
Ad 12
Thanks! KristenLopez@comcast.net
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