3. ( ŕ¸
1 2 ( 34$/ภ,( !, ภ$ / '0$ภ( ( ) ภ,( !, ภ3,1 2 ' ภ$ (3 Bg‚" Q Bg‚" ƒ$ƒ)
,(" $ (price-off) ( '4 (allowance) , :2 !B$( (free goods) ภ4 ( 3 3 (sales contests) ภ:2 ! " $ (push money)
ภ30 3: < ภ3: $ 0$ภ(personal selling in global market) ภ' 2 ภ34$/ภ:2 -$ '4 !ภ(< ภ3 ภภ4'' 3 (designing the sales force) ภ' 2 3 (managing the sales force)