Page 1

Marta Krupa TIME TO SHINE!









g n i d d e W FashionBIBLE



Anthropologie | BCBG Max Azria | Cole Haan | Free People Gucci | H&M | LB Steak | Lululemon Athletica | Pizza Antica Sur La Table | Ted Baker | Tommy Bahama | Vintage Wine Bar | Yard House


70 Shops • 20 Restaurants • 9 Spas & Salons • 1 Hotel


Follow us on Facebook

377 Santana Row, San Jose, CA 95128 At The Corner of Stevens Creek and Winchester Boulevards Concierge 408.551.4611

A FAIRYTALE IS NOT COMPLETE WITHOUT A PALACE From the elegantly intimate to the stunningly extravagant, we will create the wedding of your dreams. Luxuriate on your special day in the glamorous style and personalized service that you have come to expect from the legendary Palace Hotel. HISTORIC SETTING CUSTOMIZABLE WEDDING PACKAGES UNIQUE AND REFINED MENU OPTIONS STARWOOD PERFERRED GUEST速 BENEFITS

For wedding inquiries, please contact Samantha Woods at 415 546 5060 or e-mail

Palace Hotel, A Luxury Collection Hotel 2 New Montgomery Street San Francsico, CA 94105 USA


Turning Moments into Memories for our Guests

Platinum Honeymoon Program Receive up to 5% of your total wedding spend* at Fairmont San Francisco back in the form of a gift card—our wedding gift to you—when you book your wedding and honeymoon* at any Fairmont Hotels & Resorts location. Please Call: (415) 772 - 5000 and ask for a catering professional

*The gift card’s spending credit is assessed based on a sliding scale with a maximum of five percent of the total wedding food and beverage purchased. This spending credit can then be used toward your honeymoon booking (or other Fairmont service or merchandise). With the ultra-personalized planning services of our experienced catering professionals and a dedicated Platinum Honeymoon Concierge to assist with every important detail, your wedding and honeymoon will live forever in your memories. Subject to availability and is applicable to new bookings only. The honeymoon stay must include 3 or more consecutive nights at any Fairmont hotel or resort to be eligible for the program. Gift card value is based on total net banquet food, beverage and function room rental revenues (pre-tax and gratuities)charged to the master account, and will be provided on settlement in full of the wedding bill and confirmation of honeymoon booking by Platinum Honeymoon Concierge. If redeemed at a hotel or resort where the local currency is other than that of the gift card, the gift card terminal will apply an exchange rate. Fairmont Hotels & Resorts gift cards can be used for hotel owned and operated services. For more information on gift cards, visit ATOP NOB HILL • SAN FRANCISCO, CA 94108 • WWW.FAIRMONT.COM

*Sale offer not to be used in conjunction with any other promotional or prior offer.


Enjoy tremendous savings on selected floor samples and accessories, with up to 60% off*. SAN FRANCISCO - 701 8th Street (At Townsend) - Tel. (415) 626-8613

Editors Desk the team Editor-in-Chief: Gautam Goswami (Shankha) VP & Publisher: Chris Rojas Fashion Editor: Ylevol Tam Nguyen Fashion Director - Europe: Greg Alexander Alternative Fashion Editor: Adrienne Glenn Style Editor: Jenna Ghosheh Music Editor: Sason Bishop Parry College Fashion Editor: Kelsie Gray Beauty Editor: Aliya Qazi Street Fashion Editor: Olya Rostov Operations Manager: Kelsie Marie Furtado VP Public Relations: Sonya Molodetskaya Brand Relations Director: Hadi Labarang PR Director: Kelly Jackson Director Luxury Brands: Rada Katz Events Manager: Jeremy Raymer Brand Ambassador:Jillian Garcia Photographic Art Director: Tim Engle Arts & Romance Writer: Jason Martineau Tech Correspondent: Lesya Pishchevskaya Makeup Director: Emma Lorena Loyola-Sheek Cover Photo: Mark Sacro Cover Model: Marta Krupa Published by: Klasique Corp. 115, 10th Street, San Francisco, Ca 94103 Ph: (415) 513-5706 Fax: (415) 358-4314


letter from the editor We are at the dawn of a new year, a defining year for the future of fashion in the San Francisco Bay. There has been a resurgence in the importance and visibility fashion in San Francisco and we want to believe that BAYFashion had a significant role to play in that. We now stand as the only fashion magazine which is published locally in San Francisco, to be available on newsstands around the bay with an expanding presence in Southern California. This February BAYFashion will bring you live feeds from New York Fashion week, as the fashion unfolds on the runways of the Big Apple. This year we will also be bringing you complete coverage of the biggest fashion weeks from LA, Sacramento, Paris, Berlin and Milan. BAYFashion now has yearly contracts with some of the largest brands in the US and the World solidifying our place in the magazine industry and giving us a strong foundation to build upon, a future we believe is directly linked to where San Francisco stands in the world of fashion. After all we define San Francisco Fashion and San Francisco defines us... Enjoy the issue. Happy New Year!

Shankha Email the editor at:












In this Issue 6 10 20 26 30 34 38 42 44 48 56 64 70 76 78 80 84 86 88 90 94 96 97 98

Editors Desk Couture Wedding Styles @ Mouline Rouge Paris Hi Fashion - From the Altar to the Bedroom A modern wedding at the Palace Featured Indian wedding designer - Amita Bal Classic wedding styles with JIn Wang @ Fairmont The Posh Bride - from Hollywood to SF Marta Krupa - It’s her time to shine! Classic wedding destination - Claremont in Berkeley Rediscover the romance of a Napa Wedding A High Fashion Winter with Loehmann’s San Francisco Burning up the snow in Tahoe! Meet the new ‘Wilkes Bashford’ family by Joan Currie Sonya’s Closet - Hi Fashion Style advice ‘Franciscan Style’ - Street fashion review After the wedding - The perfect place of your reception Fashion of Food - Fall in love at Farina Bayfashion event review - NYE @ the Clift Love Etc - And we say ‘I do’ - Jason Martineau Music Beatz - Sason Bishope Parry Perfect beauty advice for looking great at your wedding Bayfashion beauty spot - Featured Artist Fresh Face of the Bay - by Melissa Hunter Silicon Entreprenuer - Michael Castellano of Engajer on

BAYFashion TV

We are Building A Premium Fashion Publication BAYFashion is creating relationships with the strongest brands from San Francisco and around the World! DO YOU KNOW? that we shot the latest fashion from Neiman Marcus AT Neiman Marcus, Union Square and brought you their hottest selection for the holidays. For the college fashionista on a budget, we had our college fashion update with Forever 21 which not only provided the best fashion advice but also provided the best prices to get them at. DO YOU KNOW? In December 2012 we worked with Wilkes Bashford, one of the most respected fashion brands in San Francisco to bring you the most elegant womens fashion available in San Francisco today and in January 2013 we bring you face to face with Stephanie and Tyler Mitchell, the new owners/managers of the Wilkes Bashford brand. Every fashionista who loves brands knows Loehmann’s and of course BAYFashion loves our fashionista readers. Find the hottest winter fashion available at Loehmann’s on the pages of this issue, shot in one of the most beautiful locations near the Bay; LakeTahoe. DO YOU KNOW? that BAYFashion is an approved fashion publication accredited by IMG and the ‘Haute Couture Federation’ in Paris. We vowed to bring you the best fashion from around the world and true to its promise, BAYFashion brought you brands like Guerlain, Gucci, YSL, Lanvin, Jean Paul Gaulter, Franck Sorbier, On Aura Tout Vu, Givenchy, Dina JSR and a host of other international fashion brands which are not seen in any other fashion magazine in the California. We can proudly tout business relationships with most of these brands listed above as you will see advertisements from them in our pages. DO YOU KNOW? that BAYFashion is in 200+ newsstands in the bay area and is going to start distributing in LA and San Diego starting THIS ISSUE? And we have exclusive distribution in every home at Santana Row through our partners Federal Realty. Contact us: or dial 415.513.5706

BAYFashion/ Haute Couture Wedding Style Photography : Greg Alexander Art director : Sébastien Vienne

Hair & make-up for Déila : Francois Laly Hair & make-up for the male models : Deborah Chappet Assistant : Valerie Auger Models : Déila @ ScoutModels Julian@Eye, Théo@Eye , Anthony M.@ Eye, Pierre@ScoutModels, Francois@Unique, Xavier , Anthony H. , Camille, Mickael@ScoutModels

Special thanks to Moulin Rouge Paris

Wedding Gowns from € 10,000 to € 50,000




Jan 2013

Couture Wedding DĂŠila : Max Chaoul Haute Couture Wedding Dress Boys : Suits by Lanvin / Shirts by Kenneth Cole Jewerly by IKONE Paris



Jan 2013

DĂŠila is wearing anOn Aura Tout Vu Haute Couture custom wedding gown


BAYFashion/ The Ultimate Wedding & Honeymoon Destination

Déila is wearing a Gemy Couture wedding gown

Many lady dancers with suggestive names became famous : la Goulue (the glutton) - the Toulouse-Lautrec’s muse - Nini Pattes-en-l’Air (a leg-over), Grille d’Egout (drain cover), la Môme Fromage (kid cheese)… Today, some 120 years after its first steps were made, the French Cancan is still presented every night on the Moulin Rouge stage, and has been in every show since then.

The Moulin Rouge, world-wide famous thanks to its French Cancan, and immortalized by the painter Henri de Toulouse-Lautrec, has always presented sumptuous shows to its spectators. From Valentin-le-Désossé and la Goulue’s Quadrille to the Redoutes and Operettas, from Colette to Mistinguett‘s great revues …the concept is still the same at the Moulin Rouge. Feathers, rhinestones and sequins, fabulous settings, original music and of course…the most beautiful girls in the world ! Many international stars have performed on stage at the Moulin Rouge including Ella Fitzgerald, Liza Minnelli, Frank Sinatra, Elton John… The French Cancan The 6 th of October 1889, the Moulin Rouge opens its doors and welcomes for the first time on stage some young girls who perform a very different dance from the others : the Quadrille. Revolutionary movements, screams, boisterous rythm … frills and flowing skirts are lifted to show the young dancers’ legs and reveal their daring lingeries. Most of the time, the dancers were “amateurs”, who by day were mainly washerwomen, linen maids, laundresses, seamstresses, and who transformed themselves into Quadrille dancers at night. This new dance was a success and immediately attracted the crowds : middle-class people, princes, artists, writers…they all came for a little fun ! Two years later, the Quadrille was still fashionable and spread abroad, to the other side of the Channel. A British subject named Charles Morton decided to change the name of the dance and call it “French Cancan”, A funny dance that makes a lot of noise and comes from France !


The Bal du Moulin Rouge

And dancing the French Cancan is not possible for everyone ! For this dance requires specific qualities both artistic and physical. A training period of five weeks is necessary for every new girl and the rehearsals are very frequent. The Moulin Rouge’s French Cancan is famous and reclaimed world-wide. Be it for the Cannes Festival, Hollywood or even Hong Kong, the Carnival of Rio, Sydney, the troupe of Cancan dancers never hesitates to cross the frontiers to represent the Moulin Rouge and Paris. The one and only original French Cancan is, and will always be, the one performed at the Moulin Rouge. Supervised by Henri Poussimour, the Moulin Rouge’s Brigade, which consists of 120 maître-d’s, headwaiters and waiters, works in the legendary hall which accommodates up to 900 guests. Every night, 25 cooks prepare the meals served to the clients. BAYFashion had the unique opportunity to shoot a Wedding Fashion editorial at this historic location of infinite significance to the world of Haute Couture. During the shoot we not only wondered about the unique backdrops and the history of the place... and wondered how grand the wedding held here might be... but also realized that this is a destination that honeymooners in Paris should never miss. It will leave you breathless!!

This photoset was shot at the Moulin Rouge Paris by BAYFashion European Fashion Director Greg Alexander. The Moulin Rouge is available for elaborate weddings and private events

Jan 2013

DĂŠila : Gemy Couture / Boys : Suits by Lanvin / Shirts by Armani / Bow Tie by Smalto


DĂŠila : Max Chaoul Haute couture Boys (from left to right ): Pierre : Suit Gianfranco Ferre / Shirt Zuelements / Jewerly tie IKONE Paris Anthony & Julian : Suit Zara Man / Bow tie On Aura Tout Vu & H&M Xavier : Suit Lanvin / Bow tie Smalto Mick!ael : Suit Maria Aristidou / Tie Lanvin


Jan 2013

Déila :Yahya Al Bishri Haute Couture Boys : Total look Dolce & Gabbana

Déila : Franck Sorbier Haute Couture wedding gown


Déila : HINDI Couture wedding gown / Jewerly by IKONE Paris Anthony: ( left) Suit by Gianfranco Ferre / Shoes by Gucci Théo: (right) Pants & jacket by Hugo Boss / Shirt by Dolce& Gabbana / Tie by Karl Lagarfeld / Shoes by Izac 18

Jan 2013

DĂŠila : Dress DINA JSR / Shoes DIOR Boys : Suits Hugo Boss / Shirts Armani / Bow tie On Aura Tout Vu & Smalto


BAYFashion/ Hi-Fashion Wedding Style

from the

Dress and Veil: Andre Soriano

AltarTo the Bedroom Photography & Concept: Gail Bowman Model: Mia Maguire Makeup: Melina Ruiz | Hair: Char Sanchez Location: White Box Contemporary


Dress: Andre Soriano Jewelry: Glamarella Junk Couture Sculpture Artist: Kevin Kao

Jan 2013

Dress: Andre Soriano | Jewelry: Glamarella Junk Couture Sculpture Artist: Fred Briscoe @ White Box Contemporary Alexander Salazar Harvard alumnus, Art Critic, Collector and well-respected Art Dealer Alexander Salazar opened the first of five art spaces on the corner of 7th and Broadway in San Diego Downtown San Diego in March of 2010. Within two years Alexander has expanded from the original 2,000 square foot space to five spaces encompasing 30,000 square feet including: White Box Contemporary, a 5,000 square foot open gallery exhibition space for large scale Modern and Contemporary Art exhibitions located at 1040 7th Avenue, downtown San Diego. Salazar Art Brokerage located at 625 Broadway brokers artwork for private collectors worldwide - By appointment - Downtown San Diego. In 2011, Alexander Salazar Fine Art took over a 20,000 sq foot 5 level building to house the gallery inventory - by Appointment Only. With over 15 years experience as an Art Dealer around the country, a Masters Degree in Theology and Art from Harvard University and a second Masters in Sociology and Art from Boston College. Alexander brings experience, education and a broad range of art and artists to assist in building museum-quality private, corporate, and celebrity collections worldwide. Tuesday to Saturday Open 11 AM - 6 PM Sunday and Monday By Private Appointment MEMBER - ARTNET MEMBER - HARVARD ALUMNI ASSOCIATION MEMBER - BOSTON COLLEGE ALUMNI ASSOCIATION

Dress: Andre Soriano Jewelry: Artemisia Rivas


(Left) Dress: Andre Soriano Jewelry: Glamarella Junk Couture Shoe: Steve Madden Sculture Artist: Carolyn Guerra

(Right) Dress & Veil; Andre Soriano Jewelry: Andrew Hardy


Jan 2013

(Right) Dress: Andre Soriano (Below) Veil: Andre Soriano Lingerie: Fredericks Bracelet: BCBG


Veil: Andre Soriano Lingerie: Fredericks Jewelry: Anjela Piccard Sculture artist: Private Collection


BAYFashion/Modern Wedding


Jan 2013

e v a H

A Palatial Wedding Photography: Richard Bui Stylist:Ylevol Tam Nguyen Model: Molly Kinsale Ratermann Make up: Aliya Qazi Hair: Jennifer Vasquez & Vanessa Guzman Flower girls: Catherina Biehl & Adele Biehl

@ Palace Hotel 2 New Montgomery Street San Francisco, CA 94105 Ph: (415) 512-1111 Create your historic celebration in a historic location. The Palace Hotel stands out in San Francisco as an iconic and indigenous property known for its inspiring and distinctive character. Weddings take on a heightened level of luxury amidst the grandeur of chandeliers, marble, and legendary architecture. Elegance and poise are displayed through lush fabrics and high vaulted ceilings in each function space, welcoming both small and large events. With European-style sophistication, dramatic lighting and perfectly appointed design details unforgettable weddings are the signature of the Palace Hotel. Fairytale dreams begin with young girls attending tea in the only historic indoor landmark in San Francisco, The Garden Court. Crowned by a glass dome ceiling adorned with twenty original Austrian crystal chandeliers surrounded by Italian marble floors and columns, girls young and old dream of dancing their first dance in this unforgettable room. With space for up to 350 guests The Garden Court will captivate your heart. Intimate weddings and ceremonies are held in one of the hotel’s most charming venues, the French Parlor. Originally the ladies lounge in the early 1900’s, today the room is decorated in a palette of white and gold with, vintage chandeliers and antique glass windows that overlook The Garden Court. For larger celebrations, the Palace showcases three ballrooms; the Ralston, Gold, and the Grand. The Grand Ballroom has stunning 18 foot ceiling dripping with crystal chandeliers and accommodates up to 500 guests. The Ralston with its coved ceilings and gilded detail comfortably seats 350. The Gold Ballroom seats 300 and boasts floor to ceiling windows, jewel like chandeliers, and a fireplace surrounded by gold cherubs. Each ballroom is unique, elegant and the perfect setting for a magical wedding Celebration. Every fairytale needs a Palace. We look forward to sharing the authentic style and exceptional service that continue to define the Palace Hotel.


by Reem Acra

Dress: Roses by Reem Acra $3585 Necklace: Nina ‘Acacia’ Crystal Frontal $235 Bangles: Nadri Pave $80 Nadri Mirco Pave $150 Nadri Pave Circle $155 Ring: Stone w/ Pave $68 Shoe: Christian Louboutin $659 Veil: Nina Bridal $130


La Fleur

by Anne Barge

Dress: La Fleur by Anne Barge $3730 Necklace: Nadri Simulated Pearl & Cubic Zirconia $328 Bracelet: J- Angelica Crystal $155 Shoe: Jimmy Choo $595 Headpiece: Nina ‘Karenna’ Swarovski Crystal Comb $300 Veil: Nina Bridal $130


Jan 2013

Dress: La Fleur by Anne Barge Necklace: Nadri Bracelet: J- Angelica Crystal Shoe: Jimmy Choo Headpiece: Nina ‘Karenna’ Veil: Nina Bridal

All looks from

Nordstrom, SF

865 Market Street San Francisco, CA 94103 415.243.8500

Dress: Roses by Reem Acra Necklace: Nina ‘Acacia’ Bangles: Nadri Pave Nadri Mirco Pave Nadri Pave Circle Ring: Stone w/ Pave Shoe: Christian Louboutin Veil: Nina Bridal


A wealth of tradition, culture and craftsmanship is revealed in these intricate bridal lehengas and their astonishing colors.


BAYFashion/Featured Indian Wedding Designer

Crafting the most romantic Indian weddings in California Amita Bal Couture 40579 Fremont Blvd Fremont, CA, 94538 ph: 510.316.0002

(left:) Rajdeep wears a Jamawar sherwani in Golden with Maroon piping. Intricate embellishments and embroidery work done on full front, neckline and sleeves: $ 895 Gupri wears a Peacock Lehenga Bridal set: $3255

Jan 2013

Photography: Eduardo Figueroa Stylist:Ylevol Tam Nguyen Female Model: Gupri Dosanjh Male Model: Rajdeep Bal Make up: Aliya Qazi Hair: Jennifer Vasquez & Vanessa Guzman

(above) Gupri wears an Emerald Lehenga Bridal Set $2999


Rajdeep wears a Jamawar Sherwani in Black with Creme raw silk pants. Embroidery on collar and embellished buttons :$695 Gupri wears a Peacock Lehenga bridal set: $3255


BAYFashion/ Classic Wedding Styles Editorial Production & Model: Kelsie Gray Photographer: Tim Engle Assistant: Christine Alward Makeup: Karla Maria Novelo Hair: David Bui


Creating the perfect classic bride look. Elegant and Alluring. Moving with grace and captured in ravishing detail.

(below) Black bateau lace mermaid gown $4500.


The Romance of the Gown...

Jan 2013

Every girl dreams about the day they would go to pick out their wedding dress. Hiding from their fiance as they explore rack after rack of dresses that seem to all look the same. At Jin Wangs studio in San Francisco, all the dresses are one of a kind. You can look in awe or you can have both Jin Wang and her assistants work with you to find the perfect dress for your wedding day. Make it something special and check out her studio, because nothing makes getting married feel more real and more exciting then the moment you find the perfect bridal gown. (left & below) Ivory lace mermaid gown with black French grosgrain ribbon belt. Gown only $2530


Simplicity is what makes a classic wedding gown beautiful. The innocence of a white dress with subtle detail brings all the attention to where it belongs, the bride herself. Its the beauty in the girl that makes the dress radiate in elegance. This dress by Jin Wang will make the bride shine without all the sequins.

THE FAIRMONT in SAN FRANCISCO When you find the perfect dress, the next step is the perfect location. At The Fairmont Hotel in San Francisco, your wedding will match the class and elegance that your dress so clearly expresses. The scenic views that surround every corner of the location and big windows that allow you to see it make for a perfect and serene setting. A bride can make her last pre-wedding thoughts looking out into the ocean and so can her guests 36

Jan 2013

(left) Ivory silk organza ball gown $5998 (right) Black strapless lace a-line gown (full skirt) $2990


BAYFashion/The Posh Bride

Hollywood Bridal Style


e i

Model: Marta Krupa Fashion Connection: Cory Tran Photography - Mark Sacro @ Photography Assistants - Efren Beltran and Alanna You Wardrobe Styling - Steve Galindo Hair - Jeanne San Diego Makeup - Edgar Anthony Arreola Floral Arrangements courtesy of Alicia Drake @ Drake Designs

Dress: Nathanaelle Couture


Jan 2013

A goddess who lives in a Beverly Hills mansion... with a list of suiters a mile long. This is the posh bride!

Dress: Emil Couture Jewelry: Karine Sultan


Dress: La Femme Fashions Jewelry: Tarina Tarantino


Jan 2013

Dress: Tony Bowls Collection Jewelry: Karine Sultan


BAYFashion/Cover Girl Shot by Mark Sacro | Coordinated for BAYFashion by Cory Tran & Ylevol Tam Nguyen For those of you who are fans of the reality show ‘The Real Housewives of Miami’ and see Joanna Krupa on it regularly, you may know Marta Krupa as the youngest sister of Joanna. Marta appears in most of the episodes of this TV series. She just released a single ‘Limbo!’ Check it out here id569140297?v0=9988 Marta started her modeling career when she was 18years old. She has already appeared on a few magazine covers worldwide from FHM South Africa, FHM Germany, CKM Poland, Ralph Magazine in Australia, Inside pages of 944 and LA Direct Magazine and now she graces the cover of BAYFashion, San Francisco’s premiere fashion publication.


When she is not modeling, Marta likes to cook, and play outdoor sports like soccer, tennis and basketball. Born and raised in Chicago Marta is an All- American angel who can be quite a tomboy at times. You can follow her on Twitter at and on Tumblr at krupa

Marta Krupa

Dress: Emil Couture Necklace:Nicole Meng

Polish American by decent Marta has also been contestant on Poland’s Dancing With The Stars. In Poland Marta is a household name.

LOVE is:

Weddings with a View at the Claremont!


Plan your most memorable moment with us: Call: 800-551-7266 or 4 1 T U N N E L R O A D , B E R K E L E Y , C A 9 4 7 0 5


BAYFashion/ Classic Wedding Destination

Production: Kelsie Marie Furtado Photos: Tim Engle| Stylist: Simone Vianna Makeup: Lisa Teller | Hair: David Bui Models: Mackenzie Firgens & Danielle Porter Assistants: Christine Alward & Ted van der Linden

The Romantic Castle in the Air...

(Left)Dress, Headpiece & Jewelry by Jinza Jin Couture Bridal Right: Dress & Jewelry by Jinza Jin Coture Bridal. Pearl Hand Piece by Simone Vianna


Jan 2013


Situated overlooking the San Francisco Bay, the Claremont Hotel sets new heights in service, amenities, and accommodations. While its 279 rooms all offer a mix of old world charm and California comfort, no two are alike. Each has its own distinct appeal and breathtaking Bay views. The blue-and-gold décor harkens to the Claremont’s rich history, originally a romantic castle at the start of the Gold Rush and later a grand hotel during the Age of Romanticism. Newly renovated and recently recognized by Expedia with the Insider’s Select Award for excellence, the majestic hotel on the hill focuses on providing you with an exclusive experience. With Romance being the foundation of this very building, there can be no place better than here to have the most romantic and dreamy wedding you have always wanted. Call them today 800-551-7266 or


Dress, Headpiece & Jewelry by Jinza Jin Couture Bridal


Jan 2013

Dress by Azadeh Couture Jewelry by Stylist Simone Vianna


BAYFashion/Vintage Wedding Location

r e v o c s i d re

Models: Jamie Safran & Sadaf Sahibzada Hair: Baokim Nh | Makeup: Aliya Qiza Photography: Shankha Goswami Photography Assistant: Stephen Sun

Charles Krug is Napa Valley’s first winery, named for the 27-year old Prussian immigrant who founded it in 1861. He became the major local winery figure of his era, greatly influencing Napa Valley’s development as a world-renown wine-producing region and building one of the largest winery buildings of its time, the Redwood Cellar, in 1872. In 1881, he followed with the stately Carriage House for his wife, Carolina Bale’s collection of carriages. Both buildings attained Historical Landmark status in 1957. Purchasing the winery in 1943, Cesare and Rosa Mondavi with their sons, Peter and Robert, continued to operate under the Charles Krug name. By the1950’s, they had firmly established themselves in the “Big Five” wineries of Napa Valley. Today, the Peter Mondavi Family continues its dedication to Bordeaux varietals and their historic site. Their extensive restoration earned the 2010 California Historic Preservation Award and continues with the new Hospitality Center due to open in Fall of 2013 in the original Redwood Cellar where the first Tasting Room in California opened in 1882. As one of the rare wineries in Napa Valley permitted to host weddings, the Carriage House and Great Lawn offer acres of park-like lawn wrapped by vineyards and canopied with heritage oaks. Upstairs, the Carriage House Great Room boasts a soaring cathedral ceiling and floor finished in old-growth, wine-soaked redwood. Arched doorways offer views unequaled by any other outdoor space in Napa Valley. Charles Krug Winery also hosts receptions and intimate elopement ceremonies. Contact Patty Grantham, Director of Hospitality, at 888-275-5784 or email


Jan 2013 Dress & Headpiece: Recapture Designs Jewelry: Holly Yashi Garden Orchid Cuff bracelet $110 Romantica Post earrings $65 (use as barcelet)Gardern Romantic Midlength necklace $178


Krug Carriage House - Wedding Hall (below) Wedding Banquet at Carriage House


Jan 2013

Dress: Dark Garden Alyscia Custom Corset by Autumn Adamme $4500 Jewelry: Holly Yashi Jamila earrings $120 Ella necklace $50 Ella bracelet $38


Dress & Jewelry: Recapture Designs

For the dreamiest Napa wedding, come here to enjoy the amazing location & incredible ambience at Charles Krug


Dress: Dark Garden Dollymop by Kalico Delafay $5000 Headpiece: Dark Garden Teahorse by Holly Bobisuthi $200 Jewelry: Holly Yashi Classic Dancing Leaves necklace $210 Classic Dancing Leaves bracelet $95 Square Leaf Post earings $34

Jan 2013

Dress & Shoulder Necklace: Dark Garden


Great Weddings knows a little something about

In 1860, Prussian immigrant Charles Krug married Napa Valley local Carolina Bale. With that marriage came a dowry of 142 acres in the wild west in the yet undeveloped Napa Valley.

Together they shared a dream, raised a family, planted vineyards, built a winery and made history. In 1861 they established the Charles Krug Winery in St Helena – the first commercial winery in the Napa Valley. Over 150 years later, their dream lives on under the diligent stewardship of the Peter Mondavi Family. And fittingly, the winery even hosts weddings in our historic Carriage House and expansive Great Lawn. We invite you to have Charles Krug wines at your wedding or better yet, have your wedding at the Charles Krug Winery. We have a history of great weddings.

For information about visiting our winery or hosting your wedding at our beautiful Carriage House and Great Lawn, visit us at

Jan 2013


BAYFashion/ Commercial Fashion Showcase

Sutter St. San Francisco 56

Jacket: ETRO | Dress: ALAĂ?A (On SALE at Neiman Marcis)

Jan 2013

A High Fashion With Winter Models: Kareezia Younger & Nicole Casperson

Photographers: Shankha Goswami & Nicole Cook Stylist & Fashion Direction:Ylevol Tam Nguyen & Alesandra Keys Makeup & Hair: Emma Lorena Loyola-Sheek & Karla Maria Novelo

San Francisco

With the winter cold threatening a rapid drop of body temperature at any given moment, some warm, yet undeniably fashionable, clothes are called to the scene. Be awe-struck with some new and edgy looks by the designers we all love from Loehmann’s.


The bold blue leather pants paired with some sheek contrasting boots was the perfect combination to make this look not only unique, but fashion forward and sassy. Combining the fur vest and brown ambre your allowing yourself to be both warm, but to also not overheat which can be a constant dilemma when dressing for cold weather. Brown Ambre: Steve Madden 124.99 Grey fur vest: Romeo & Juliet 69.99 Leather turquoise pants: Rag&Bone 399.98 Knuckle taupe clutch: Sasha 24.99 (right)Snake print bracelet: Stephan&Co. 15.98 Silver&blk bracelet: Stein&Blye 19.98 Rhodium w/blk crystal bracelet: Carol Dauplaise 29.99 (left) Silver Bracelet w/ blk 5 rows: Lux Accessories 14.99 Rhodium w/blk crystal & pearls bracelet: Carol Dauplaise 29.99 Rhodium w/blk crystal square: Carol Dauplaise 29.99 Burgundy boot: Boutique 9 159.99


Jan 2013

Rhodium w/ large crystal necklace: Cara 34.99 (Left hand) Blue tones with spikes: Cara 34.99 (Right hand) Gold cuff satin brace lace: Allure 24.99 Blk bootie wedge: DVF 229.99 Wristlet blk patent leather lazer cutouts bag: SR Squared 29.99 Gold chain belt with lion heads: Anne Klein 27.98 White Fur scarf: For Cynthia 29.99 Gold & blk blazer: Walter 89.99 Red sleeve pleather dress: Jayee.E Be ready for a night out when the fog roles in with this sassy outfit. The design of the black and gold blazer over the dress contrasts perfectly and by throwing on the white fur scarf you take the look to an even more edgy and fashionable level.

Sutter St. San Francisco 59

Sunglasses: stylist own Red Belt: Steve Maden 19.99 Red coat: DKNY 599.98 Blk pleather peplum tank top: Jayee. E 49.99 Grey Tweed pants: Rag&Bone 119.98 White snake skin tote: Eli Tahari 335.98 B&W triangle earrings: Punch 29.99 Gold necklace with blk dangling clearstone: Haskell 24.99

Nicole looks like she owns the town in this classy and sophisticated ensemble. Pulling the look together with the red accents is what makes it special.You have to be different to be bold and you have to be bold to be fabulous.


Jan 2013

Sunglasses: stylist own Blue suede belt: Jessica Simpson 24.99 Blue snake skin handbag: Ivanka Trump 89.99 Leather gloves: Portalano 79.99 Champagne tear drops earrings: Cara Dauplaise 14.99 Gold chain w/ champagne pendant: Cara Dauplaise 19.99 Grey crystals on Blk string: Lux Accessories 12.99 Gold necklace w/ blue balls & mesh detail: Lux Accessories: 9.99 Burgundy suit: Rachel Zoe 319.98 Printed sleeve: Michael Kors 59.99 Grey Scarf: Calvin Klein 24.99 (right) Gold&silver spikes: Stephan&CO. 24.99 (left) gold strings w/ boxes: Haskell 19.98

The burgundy suit by Rachel Zoe was beautifully connected with the blue belt that not only accentuated Kareezia’s waste but brightened up the whole outfiit. Accesorizing with the jewelry, gloves and blue snake skin handbag also added that extra something every outfit needs, to be spectaciular.

Sutter St. San Francisco 61

A turtle neck dress is made into fashionable perfection with the tribal necklace and fur vest. Alongating the neck and accentuating the waste gives you a little bit of sex appeal for the winter season, and with a look as simple as this, Loehmann’s makes it easy. Sunglasses: Prada 103.98 Brown dress: Michael Kors 124.99 Fur jacket: Jones NY 119.98 Tribal necklace: Stephan&co. 29.98 Gold belt: Vince Camuto 42.99 (right) black bracelets: Stephan&Co. 13.98 grey transparent bracelet: Haskell 11.98 (left) gold Stud wrap bracelet: True Love 16.99 Champagne transparent bracelet: Haskell 11.98


Jan 2013

Crack the Nutcracker chord with this jaw dropping dress by Valentino. The red gloves and fur shawl add an extra essence of class and elegance that is perfect for the Symphony season. Fur Shawl: Accessories Street 49.99 Blk gown w/ crystal: Valentino 1039.98 Studded blk heels: Casadei 183.98 Red gloves: Fowness 44.99 Knuckle blk clutch: Sasha 24.99 Necklace: B&W triangle earrings: Punch 29.99 (right) B&W geometric cuff bracelet: Punch 19.99 (left) Gold pave bracelet w/ diamonds: Adrienne Vittadini 15.98

Sutter St. San Francisco 63

BAYFashion/Le Noir DĂŠcembre - Honeymoon Spice

Spice up your honeymoon this Winter with Lingerie & Furs

Burning up the Snow

Photographer(s) Shankha Goswami & Nicole Cook Model Ylevol Tam Nguyen Makeup Emma Lorena Loyola-Sheek Hair Karla Maria Novelo

Leopard Fur Coat: Guess Necklace: Forever 21 Lingerie: Victoria Secret Leather gloves: Fowness Black Lacie stockings: HUE Shoes: LAMB


Jan 2013


(right) Red Fur: DKNY Necklace: Forever 21 Lingerie: Victoria Secret Stockings: HUE Shoes: LAMB

(left) B&W Fur: Jessica Simpson Necklace: Forever 21 Lingerie: Victoria Secret Stockings: HUE Shoes: LAMB


Jan 2013

Fur Coat: Jones NY Gloves: Fowness Black beaded top: H&M Lingerie: Victoria Secret


Faux Fox Fur: Du Monde (Loehmann’s) Watch: Michael Kors Ligerie: Victoria’s Secret


BAYFashion/Social Lights

A Story of

By Joan Currie

Fashion & Love the making of SF’s new ‘IT’ couple...

Since 1966 the Wilkes Bashford clothing and fashion store, located in the heart of San Francisco, has been known for its classic luxury brands and high-end clientele. In 2009 the Mitchell family, owners of East coast Mitchells, Richards and Marshs stores acquired Wilkes Bashford. Tyler Mitchell moved to California to run the store bringing with him an exciting vision of how to expand it and add many new lines to make the shopping experience not only appeal to the more established customers but to younger ones as well. He did not come to the city by the Bay alone… Stephanie is wearing Azzedine Alaia white dress with Jimmy Choo shoes and Loren Jewels. Tyler is wearing a 3 piece Zegna suit with a custom Hamilton shirt

STEPHANIE & TYLER MITCHELL, a young power couple soulmates, and playmates at the PINNACLE of San Francisco’s High Fashion Lifestyle 70

Jan 2013

r YOU CAN KISS THE BRIDE Their First Kiss as a married couple was immortalized in this picture

Stephanie is wearing an Oscar de la Renta wedding dress, Cartier and Louis Newman jewelry. Tyler is wearing a custom Isaia suit designed specially for him..


Joan to Stephanie: How did you and Tyler meet? Stephanie: Tyler and I met at his store in Connecticut. I worked for Mitchells on the jewelry buying team for four years. He asked me out and we actually had a secret relationship for a year and no one had any idea because it was an unspoken rule that owners cannot date the associates. Then Tyler’s family decided to buy Wilkes Bashford and he said to me, “If I move to California would you come with me as I will only move if come, too?” I said, “Yes!” I knew right then and there that I wanted to be with him forever. We moved to California in 2010 and were engaged for a year. We had to plan everything having to do with our wedding because our family was on the East coast. Laurie Arons was our wedding planner. Joan to Tyler: What attracted you to Stephanie? Tyler:You just have to have a pulse to have a reaction to Stephanie – she’s gorgeous! For as beautiful as she is, she is very soft-spoken and sweet. It is that combination of her beauty with that soft-spoken sweetness that attracted me. Joan to Stephanie: What attracted you to Tyler? Stephanie:Tyler has an unbelievable sense of humor and is also very cool. It is funny to say this but he is his own person and the way he is – he is like that towards everybody - just a cool, fun to be with guy. He’s also tall and handsome - I think he is absolutely gorgeous.

Joan to Tyler: How did you propose to Stephanie? Tyler: We had a very impromptu proposal in Positano. The master plan was Paris because Stephanie had never been there. But we were in Naples for work. It was a cold time of year and we didn’t know Capri was closed, so we drove to Positano and checked into the only hotel that was open. Naples is a very dangerous city and we were told not to wear watches or carry a purse and here I was with this big engagement ring. I thought that I shouldn’t leave it in the safe so I had it triple wrapped in my cargo pants and we went down to the beach for lunch. It was just the two of us at the one café that was open and we got some pasta and a bottle of wine and then got a second bottle of wine.

Stephanie is wearing a Michael Kors fur shrug.. Missoni dress. Jewels are by Oscar Heyman, Kwiat, Louis Newman & shoes by Sergio Rossi


Suddenly the sun came out and I thought to myself, “I wish I could propose right here because this is so perfect” AndthenIthought,“Waitaminute!Ihavetheringonme–Icandothis!” I got down on my knees and proposed. It was incredible and so natural because I wasn’t freaking out about it. Literally two seconds before I proposed I wasn’t even thinking about

Jan 2013

Stephanie is wearing a light pink dress by Azzedine Alaia, Jewels by Louis Newman and Loren Jewels & Shoes by Jimmy Choo

proposing, so I was completely calm and it felt so right. I tell guys who are thinking about getting engaged to carry the ring around and wait for that perfect moment. I think so many proposals are staged or scripted and for me it was so natural! Joan to Stephanie What makes your relationship work well? Stephanie: We are very good friends and look forward to spending a lot of time together and just love being with each other. When you really love someone anything works. We text all the time and he calls me to meet him for lunch. We are very, very close! Joan to Tyler: How would you describe your ideal date? Tyler: The perfect date for me would be home on the couch with a movie and a bottle of wine. We are very blessed to travel a ton for work and have unlimited entertainment in this city with customers, friends, and designers - we are out every single night. We are very social and it seems like the rare thing for us is to stay home. Joan to Stephanie: Where is your favorite romantic place to visit? Stephanie: We love Capri, Italy. We stay at the JK Place – probably our favorite hotel in the world. It’s really awesome.

Joan to Stephanie: If the ability to problem solve is a predictor for a lasting relationship, how do you and Tyler do that? Stephanie: We are working on that right now because we just bought a place and are designing it. The key to success for both parties is to be happy, listen to one another, put yourself in the other person’s shoes, and also be real. Be yourself. Joan to Stephanie: How do you and Tyler celebrate special occasions? Stephanie: For birthdays,Tyler will sweep me off my feet and bring me to Italy, Napa, or to a great dinner with friends. For my 25th birthday, he had a big group of our friends meet at the restaurant Boulette’s Larder in the Ferry Building. It was a big surprise party - Tyler is very good at surprises! Joan to Stephanie: What would be a great gift that you would like to receive? Stephanie: Going home and spending time with family. We both have big families and we all get along. He is close to my parents and I am close to his parents, so we both lucked out!

Wishing the best to San Francisco’s youngest IT couple. We will see you around!


STEPHANIE & SONYA The reigning fashionista passes on some tips over a cup of coffee at the swanky Nespresso cafe in SF

Stephanie is wearing a Fur jacke by Oscar de la Renta, striped shirt by Stella McCartney, l eather pants by Brunello Cucinelli & shoes by Christian Louboutin.


BAYFashion/Socialite Style Guide

Sonya’s CLOSET A little pop of color

Model & Fashionista: Sonya Molodetskaya Style Writer: Kelsie Gray Photographer: Richard Bui

San Francisco’s fashion icon Sonya Molodetskaya, puts together outfits the world must see. Her unique sense of style and

extensive wardrobe gives us a taste of what being truly fashionable really is from the person who does it best.

New season trend

“This orange Kelly hermes purse gives the outfit some contrast and some edge at the same time. Most of the time it can be just what your look needs to add some Shabang to your look.”

“Create a noticeme, her Alexander McQueen cape is what make the outfit special.”

CLASS & SASS Statement piece

“It’s just a coat but the lined of fur on the bottom makes its statement. You can dress this ICB coat up or down with jeans and a T-shirt, or with a nice dress and heels. Follow Sonya’s look for the perfect day-today casual style.”

Detail that count

“Sonya is achieving here. With suttle details on H&M gloves and fray on Christian Louboutin shoes she raises the bar on the average classy dress style.”

SHEEK & SEXY Never goes out of style “A leather biker jacket never goes out of style. Just by adding Tom Ford leather jacket Sonya give this look a little more edge. ”

Detail that count

“With these boots from Alexander McQueen, confidence will be at your fingertips. And it will add so much sex appeal to your outfit regardless of what you are wearing. Sonya paired them perfect with the bold neon skirt from Tibi that shows just enough of the skin above the boot. Sonya shows us all that you can be sheek, sexy and sophisticated all at the same time with little effort. ”


Cowboy boots

“Sonya rocks her Isbel Marant boots with style and grace. The orange details make it more unique along with the shape of the shoe itself. Leave it to Sonya to make something so unexpected be so incredibly fashionable.”


Jan 2013

Willie & Sonya’s Holiday Party

Dec 17th marked a new hight in the history of BAYFashion, when the honorable Willie Brown threw a holiday party/BAYFashion introduction party for his closest friends at his 35th Floor Penthouse at the St.Regis Hotel, San Francisco. The party was arranged to celebrate the holidays with friends and applaud Sonya for gracing the cover of BAYFashion Magazine with an 11 Page layout which follows the fashionista along her weekend routine. The article can be seen along with the glamorous photo spread shot at Sonya's house, Willie Browns penthouse, Neiman Marcus & Wilkes Bashford and brings to forth the high-fashion lifestyle of this true queen of San Francisco fashion. You can buy a copy of the issue at any of these locations Sonya has fallen in love with BAYFashion and she is joining the magazine as its VP of PR starting immediately. She is determined to help us in our vision to bring San Francisco fashion to the world and put San Francisco on the fashion map. The party included the who's who of the San Francisco social world including Wilkes Bashford, District Attorney George Gascon, David Lawrence, Monetta White and some of the most eminent fashionista's of San Francisco.


BAYFashion/ Street Style

Lets Gossip about

by: Olya Rostov

Franciscan Style Photos: Johanna Aquino ( & Michael Moore (

Winter trends in SF are so different and unique like the city itself; therefore it’s not that easy to answer the question “What is trending in SF fashion?” FEMININE

My Hang N. Pham Coat: Forever21 Scarf, Skirt & Belt: H&M Ring & Bracelet: Tiffany&Co. Bag: Luis Vuitton Shoes: Bakers Stockings: Nordstrom



Jean Manuel Bracelet: Topman Blazer: Urban Outfiters Bow tie: H&M Shoes: Asos



Irina Goreva Pants: Versace Top: Michael Kors Bag: Camuto

Heather Dubinetskiy Dress: BCBG Coat: Chanel Fur: Vintage Necklace: Recycled Vintage Piece Shoes: Naughty Monkey

Visitis Olya’s blog at | |

Jan 2013

Tights: Daffy Duck Shoes: Rocking Horse

Bag: Prada Keychain: Laduree

Necklace: Dillards

Necklace: Chanel

Shoes: Underground

Shoes: Reebok Pants: London spitalfields market

Scarf: Alexander McQueen

Classic basic outfits spiced up with accessories, hipster chic mixed with feminine prints, Disney characters found printed on tights, eye-catching jewelry sparkles are proud to be called arm candies, even phone cases standout as a fashionable centerpiece. This is San Francisco!

Iphone cases: Zazzle

Scarf: H&M Watch: Gshok Pants: Calvin Klein Shirt:: American Apparel

Jeweled Jacket from China

Jacket: Army Surplus Store Pants&Suitcase: Second hand store Boots: Boot Barn


BAYFashion/After the wedding


Captivating Receptions

w w w. s e ns - s f .c om

In the heart of downtown San Francisco, just above Justin Herman Plaza, Sens Restaurant creates unforgettable and visually stunning wedding receptions. We begin by enchanting our guests with our breathtaking views of the Bay Bridge and Ferry Building all while our Executive Chef, Michel Adams tantalizes your taste buds with his seasonally inspired creations. Our newly redesigned Biada Lounge and Patio spaces will elevate your wedding decor and ambiance while making your special day, a night to remember.


Jan 2013

San Francisco is a very romantic city as well as a popular honeymoon destination for people from all over the World. Our rustic wooden beams and eclectic stonework covered arches create a warm and cozy atmosphere for the ultimate dining experience. Sens Restaurant specializes in events, private and semi-private, corporate luncheons, dinners, after work gatherings, cocktail receptions and weddings for groups of 15 to 500 guests. Full venue buyouts of the entire restaurant are also available, with special pricing and custom menus available. Please Contact General Manager Jackie Peng for reservations/questions: Direct Line: 415.627.0747 or Email:

Executive Chef Michel Adams infuses the exotic spices, lush flavors and traditional techniques indigenous to the Mediterranean with a modern simplicity and the freshest local ingredients Our extensive wine list, featuring many of California’s vineyards as well as wines from the regions of Italy, France and Greece, add elegant compliments to our cuisine.


Jan 2013

BAYFashion/Social Events

Chris & Kelly - The Engagement Party

Bayfashion’s very own Chris Rojas and Kelly Jackson threw a party to celebrate their engagement and we were there to join the fun! A winter engagement party in Malibu reaps the same benefits as a summer engagement party anywhere else in the World. Especially when you host it at the Sunset Restaurant, right on the beach. Sunshine, champagne, oysters, beach photo shoots and an all white theme (with black and neon green accents) radiantly shined on this winter day in November at the Sunset Restaurant. The impeccably planned event was produced by Green Carpet Event Company (www.

Malibu is the all season location to get engaged on the Beach!

The beach theme was important to the bride who was raised in the area and it was carried out through the private room with Beachwood, starfish, and accents on all tables by the event planner. Champagne and oysters were the couples favorite, so the Sunset Restaurant provided these delicacies in the private upstairs party room along with delicious hor’d’erves like Chicken satay and veggies for the afternoon soiree. Fun facts about the couple were highlighted on white and neon green napkins (Eg. Kelly was voted Miss Wildest and Chris was voted Mr. Party Hardiest in their senior year high school polls), next to the white and neon green cake provided by Creative Culinary Group. ( Dana Morgan, the proprietor of Green Carpet, listened to the brides dream of getting married in Thailand on the beach with the Balloons raising in the air (seen the Hangover part Two anyone??) and her love of fireworks. Noting the bride and groom’s budgetary constraints (Fireworks alone start at $10,000 just for permits) she made the miracle occur meeting both of those visions, all while in budget. White large balloons were provided to every guest to make a wish and let go of on the beach. The joy of watching them on the beach rise up after the toast was noted from all guests at the party as well as in the restaurant. Sparklers were given as party favor (with a witty note that said “Sparks fly with Chris and Kelly”) and everyone surrounded the bride and groom with lighting their way as they exited the party during the Sunset. A festive, romantic and beach day was had by all-even in November.


BAYFashion/Fashion of Food Fall in love at Farina...

by Kelly Jackson

A Romantic Rooftoop Restaurant Romantic rooftops are not a common find in San Francisco. Romantic Italian restaurants are rather common, but they typically do not come with authentic food that people travel from all over US to eat (since one cannot always buy a ticket to Italia). What if your lover threw you off by taking you to a restaurant in the Mission (“You are not in North Beach anymore Toto�, said Dorothy) that served authentic Italian food in a lowly lit chic restaurant and then asked you to take a walk up to the roof. Seated alone in the open air, you are not at the crowded touristy Coit Tower, you are drinking expensive Italian wine and surrounded by clean lines and modern romance. You would never expect to find a vibe like this in San Francisco. Santa Monica, maybe. San Francisco, no.This is a place where men are not afraid to wear pink because they are comfortable in their masculinity knowing they just whisked you off your feet. First date, anniversary or proposal location (on the roof) Farina offers all of this -plus a delectable menu to boot. Chef Angelo Auriana has cooked for many famous Farina visitors like Woody Allen and Randy Jackson, and also at private parties for the really rich and famous like the Rolling Stones. So wining and dining a loved one here is sure to please.

Farina is located at: 3560, 18th Street, San Francisco, CA 94110 Phone:(415) 565-0360 Prices: $59 (average per person) Hours: 5:00 pm–10:00 pm Daily

The chef Angelo Auriana himself purchases the freshest ingredients from local farmers. Basil is brought in from the farmers in the morning and is transformed into smooth creamy pesto with very little garlic (keeps the romance going) and served over the signature pasta dish mandilli de seta or silk hankerchief pasta. The goal is to serve fresh simple meals using fresh simple ingredients. They also do this with their cocktails. The basil martini was the best I had ever had and that is my favorite martini drink that I chose to drink at any place that offers them. Ironically enough, I do not typically like pesto and I loved theirs. While I was there, a truffle dealer came in with a small basket of truffles. You could smell them from the front door. Apparently that basket cost more than my diamond earrings. At Farina they give you more truffle oil per plate than any other restaurant in San Francisco because they focus on the best ingredients , not pricepoints. I was told they add fresh California wine and rosemary to their bread (which you can watch them make every day). Second to their pesto, they are well known for their Prosciutto Burrata Foccacina. Even if you are not having a good date that night, you can still fall in love, with their Prosciutto Burrata Foccacina. However if your night is going very well, keep in mind that they host rehearsal dinners and weddings there.


Photos: Brian Gaugler

Jan 2013


BAYFashion/NewYear Eve @ Clift Hotel The happening new year eve party with angels from heaven and hell, free alcohol and the hottest crowd this side of the pacific!

The Event Team:

Production: Ylevol Tam Nguyen, Chris Rojas, Photos: John Waiton, Rich Greenwood & Stephen Sun Designers: Chona Pike, Maisha Bahati & Saul Latvanen Makeup and Hair: Emma Loyola-Sheek, Elyse Rivera, Daniel Rita, Ricardo Martinez, Orchid Duong, Baokim Nh, Hanh Le,Yvette Armendariz, & Lenkiya Brewer (Addictive Images) Body Painter: Rose Defino Models: Alicia Pierce, Kelsie Gray, Michelle Grey, Caitlyn Randrup, Brandy Dillard, Tatianna Roberts, Sharina Bianka, Karina Kramer, Nicole Nabulsi, Madeleine Aime, Bella Geisha, Victoria Barajas & Chao Her



. . . c t E Love

‘I Do’

but what do we “I Do” to?


by Jason Martineau

it is one of those words that everyone understands, yet has a different idea about. Historically, it has represented the strategic alliance of families and their wealth or power, or the exchange of a dowry, political opportunities, or land. Later, it gave young people the reason they needed to leave their childhood homes and become responsible adults, their first taste of freedom, ironically coupled with an even larger commitment. In the US, it has assumed many shades of obligation: social, religious, or moral. Long considered the bedrock of societal structure, to marry and have a family has been championed as the ultimate goal of a life. Our tax and health care systems reward married couples over unmarried couples or single people, giving them significant financial breaks and advantages. In recent times, arguments in the public sphere have raged on about whether marriage can be defined by its gender makeup alone (“…between a man and a woman…”), or if it is a permissible institution for same-sex couples to enjoy equally. As of this time, 10 states recognize same-sex marriage, including of course California (albeit conditionally). Advocates of “traditional” marriage quote the Bible, speak of “family values”, and liberals and progressives cite the constitutional right to love and share the same privileges as opposite-sex couples without discrimination.

On average, over 2 million weddings occur in the US per year. Suffice to say, this 40-billion dollar (annual) industry holds a tremendous place in the minds and hearts of people. The number of weddings in the US has actually decreased over the last 10 years, from 2.3 million in 2000 to 2 million in 2010, and continues to slowly drop, despite the growth in population. The rate of divorces seems to be holding steady between 872,000 and 944,000 during that same time period (these statistics come from legal registrations tracked by the CDC and the National Center for Health Services). By most estimates, 45% of these happy and hopeful endeavors eventually end. While the most commonly used vows spoken at a wedding ceremony include “…as long as you both shall live…” or “…until death do us part…”, clearly life does not always unfold as planned. Why is this perennially celebrated union decreasing in numbers, and showing such a staggering probability of failure, no more reliable than a flip of a coin?

“Is Marriage obsolete in todays Society? Does every relationship have an expiry date?”

Many reasons have been cited by sociologists and psychologists, ranging from a seeming increase in individualism and narcissism, a supposed loss of regard and respect for family, to shifting approaches in cohabitation, and a belief that marriage itself may be obsolete or outdated. At one time, a couple did not live together until they wed. Today it is quite common for a couple to have a trial period, to “see how it goes.” Long-term relationships have been replaced with “hook-ups”, or are labeled as “hanging out.” Polyamory and open relationships seem to have increased to some extent, or are perhaps simply more visible and accepted than in past generations. By such trends, it might appear as though the idea of marriage is losing favor, and being replaced by forms of serial monogamy, or temporary partnerships. Still, with just under 40% of adults being married, and the number slowly dropping each year, as well as the trend of people marrying for the first time later in life (and living longer), many questions arise about these trends, and their potential social implications. As for a woman’s taking of a man’s surname, this trend has also decreased. There are evolutionary aspects to this practice, as it is not necessarily the exercise of patriarchal dominance it has been accused of being. The Y chromosome, the one responsible for articulating the male gender (XX=female, XY=male) changes very little as it is passed from father to son, and so acts as an historical record, facilitating genealogical research, and tracking such things as migration patterns and relatedness among groups of people.

n the age of pre-nuptial agreements, celebrity wedding and breakup spectacles, and a host of unrealistic expectations fed by romance novels and movies, what meaning does the phrase “I do” have today? Does it still represent that unshakable ground and commitment which bespeaks of two people’s intentions to share their lives? What about the importance of children being born within a marriage, which insures questions of inheritance, support, and legal custody? A marriage is a form of contract. As with any contract, it is largely dependent upon what two people wish to agree upon together. As human beings are malleable, mutable creatures, what we desire and intend at one time in our lives may change and evolve. The question then becomes, are the two willing to change and grow together? As a marriage ceremony always will include witnesses, particularly when they are family or close friends, these witnesses act as an ongoing support for the union, to reinforce its bond over time. A typical wedding in India, for example, may last 3 or 4 days, which presumably has a very strong and lasting effect on the newlyweds, as well as its being considered a marriage of the families and not just the two individuals. Of course the insuring of resources during a child’s formative years, as well as the two parents being present during this time, is also supported by marriage, even if it not be required.

“Only 40% of adults are getting married in the US”

Whether or not an erosion of marriage is occurring, or just appears to be superficially diminishing, the nature of such long-term commitments, when two people will choose to love each other into the future, involves an expansion of awareness. No longer can they think only of themselves. The expression of love on this level is a call to take equal care of ourselves, our beloved, and the shared space created together. If a piece of paper and a legal status helps remind us of this fact, then it is a good thing. As with many ideas about love in the modern era, what matters most is what each wishes in their heart, and the common ground they can find together..



BAYFashion/MUSIC BEATZ by Sason Bishope Parry


1 Depeche Mode “Untitled Track”

The kings of dark electronica are back with the 1st taste of their upcoming album with this yet untitled track, which is a synth driving, classic DM groove with that unmistakable Dave Gahan growl that opens up into a beautiful 60’s vibe chorus. Anything Depeche Mode touches is a masterpiece and I love it. Can’t wait for the new album!


Imagine Dragons “Radioactive”

This song, from this Vegas breakout band, dropped months ago, but I had to give it a look, as it’s an awesome track with deep lyrics to match and it’s heating up the charts. It’s a fresh fusion of alt-rock, with a driving dubstep beat and a catchy melody that sticks, with a crazy cool video you just have to see.


“Castle Of Glass” – Music Video

Who doesn’t love Linkin Park and what I love the most, is they never disappoint, dropping big catchy hooks and awesome lyrics and this track is no exception. The video shows the heartbreak of war and is featured on the upcoming EA game, Medal of Honor: Warfighter.

5 Bruno Mars “Gorilla”

This new single, from the multi-talented new pop-stars sophomore album, “Unorthodox Jukebox”, is a beast – literally! It’s a mashup of musical styles as he sings about getting drunk, with a cocaine kicker, then making love like Gorillaz-damn! It’s a big song on a massive new album, loaded with hits that should blast him further into iconic superstardom!


“Wait” – Music Video

The French electronic music band’s trilogy collaboration with Fleur and Manu is now complete with this final video. The trilogy started with “Midnight City” and “Reunion”, all from the breakout album “Hurry up, we’re dreaming”. It’s a gorgeous video of art, childhood surrealism & Sci-fi imagery.



Ke$ha featuring Iggy Pop “Dirty Love”

The queen of dirty electro drops another track from her new album “Warrior”. This one is a electro punk anthem that features punk pioneer, Iggy Pop, who drops a crazy, slick talk sing verse about cockroaches, garbage cans and Santorum. Just dirty fun!

7 Kendrick Lamar featuring Lady Gaga “Bitch, Don’t Kill My Vibe”

Dr. Dre’s new protégé is Hip Hops newest superstar, straight out of Compton! This new mix of his LP single features a very cool hook by the queen of dance Lady Gaga, singing about being human and falling into her sins again.

Jan 2013


8 Will.I.Am Featuring Britney Spears “Scream and Shout” – Music Video

Black Eyed Peas hit man drops his newest electro club banger, where he exchanges computerized vocals with pop princess, Britney Spears, who has the best line of the song– “Its Britney Bitch”. The video debuted on the X-Factor and shows both being multiplied in a white background with lots of cool tech toys to watch. the world ends. Not as edgy as we know her, but this track should keep her party rolling.


Hey everyone, happy holidays, hope Santa granted everyone their favorite musical desires and wishing everyone a magical new year. So, traditionally this is the biggest time of the year for major music releases and big events, as everyone scrambles to get things out and planned for early 2013. Check out these new releases out now including; Will.I.Am, Big Boi, Bruno Mars, Ke$ha, Greenday, 3OH!3 and many more. The 55th annual Grammy awards show will air live on Feb. 10, 2012. Some of this year’s nominees include; M83, Frank Ocean, Fun, Florence & the Machine, Gotye and The Black Keys and in the best dance category superstar DJ’s Calvin Harris, Eric Prydz, Skrillex, Swedish House Mafia, David Guetta and Avicii all got nods. In music news, Korean International breakout rapper Psy, whose music video, “Gangnum Style” has become youtube’s biggest video of all time with over 1B views, recently had to apologize to the American people for participating in 2 anti-American concerts a decade ago in South Korea. The reports stated that Psy chanted anti-American remarks and also smashed a US tank on stage in protest of 2 Korean girls that were ran over by an American military vehicle and also over the war in Iraq. The driver of the vehicle was later acquitted, which led to the protests. In other news, DJ Mag revealed the top 100 Djs poll list of 2012 and trance titan Armin Van Burren came in at number 1, making it the 5th time the dutch superstar has taken the crown. DJ’s Tiesto, Avicii and David Guetta also ranked consecutively.

Atoms For Peace “Default”

Radiohead’s Thom Yorke loves electronic music and his side project, which features superstar Bass player Flea & Radiohead’s Nigel Godrich, lights up with their 1st single to follow remixes put out on Modeselektor’s hot 50weapons label. It’s not a far stretch from early Radiohead, but a nice step in the EDM direction.


In event news, Northern California promoters Another Planet announced dates for this year’s Outsidelands Music Festival scheduled to take place once again at San Francisco’s beautiful Golden Gate park on August 9, 10 & 11 2013. Ultra Music Festival announced that EDM titans, Swedish House Mafia, will closeout their “One Last Tour” playing both weekends of UMF-Miami. Ultra also expands its footprint, landing in 2 cities in Croatia in July 2013. Lollapalooza also expands its footprint to Israel, which joins Chile and Brazil for their 2013 International dates.


Enjoy this new issue of MusicBeatz, share it with your friends & remember to stay inspired & breathe some music into your soul daily! Sason Bishope Parry

Borgore Featuring Miley Cyrus “Decisions” – Music Video

This Israeli dubstep DJ producer has been tearing up the big beat scene since 2009 with his signature “Gorestep” sound and on this, his biggest commercial banger he enlists Hannah Montana star Miley Cyrus for vocals alongside his own. The video shows them in big cake fight frenzy with lots of crazy cameos. their best in years!

1. 2. 3. 4. 5.

Scan or Click Code to Play all Songs


Events To Watch

Lady Gaga: January 17, 2013 – San Jose – HP Pavilion Nervo: January 18, 2013 – San Francisco – Ruby Skye Muse: January 28, 2013 – Oakland – Oracle Arena Reggie Watts: January 29, 2013 – San Francisco – Mezzanine Paul Oakenfold: Februaru 2, 2013- San Francisco - Ruby Skye Ultra Music Festival: March 15 - 24, 2013 - Miami - Bayfront Park


BAYFashion/MUSIC BEATZ by Sason Bishope Parry



Miami dance act Afrobeta, have been tearing up dance floors for years with there upbeat electro sound which got them best new artist to watch out for in Spin Magazine and their 2011 debut, “Under The Streets”, was named album of the year in the Miami New Times. The Miami bred duo consists of Keyboard player & DJ Tony Smurphio and singer songwriter Cuci Amador, who are both music enthusiasts with a keen eye for fashion. Before joining forces, Smurphio was the touring keyboard player for the Rap superstar, Pitbull and Cuci, who is also an actress, co-wrote & sang on the Calle 13 single, “Electro Movimiento”, which reached number 11 on the US Billboard Latin Rhythm chart and got nominated for Video of The Year at the 2009 MTV Latin Video Music Awards. In 2006, Afrobeta was born bringing their talents together and their mutual love of songwriting and dancing till 5am. They’re biggest single, “Play House”, is a fusion of styles with an electro synth groove that showcases Cuci’s rapid fire delivery and Smurphios funky synth and bass lines spawning dance artists Larry Tee, Junior Sanchez and Bishopemagnetic to do remixes. Since, then they have taken their sound to the masses playing live shows nationwide, with appearances on the Identity festival Dance Tour, Ultra Music Festival, Burning Man and they recently played Seoul, Korea. Their newest mixtape, “Whig Party”, is making a splash and is available now for free download on Facebook, featuring a new take on the Devo classic, “Whip It”, as well as new singles and remixes. We can’t wait to see what’s next for this avant-garde duo. For more info on Afrobeta go to:

To download “Whig Party” Click Here

DJ HIGHLIGHT DJ Dyloot of Deep Voices Presented by the Winter Music Conference (

For the last 15 years, Jason Sperling, aka Dyloot, has been recognized as one of the Bay Area’s top Trance DJ’s, never deviating from his original style and always following his passion for sweet sounding deep and melodic trance music. Thousands have danced and shared his elevating musical vibe that combines his energetic performances with his warm stage presence. In 2004, he joined forces with longtime friend and studio partner, Germanys Steve Baltes to form a new live EDM act called, Deep Voices. Their fusion of musical styles allowed them the opportunity to share the stage with many big International DJ’s and EDM acts and in 2011 the act was completed with the addition of Oliver Reville. Their 1st 2 releases original releases “Heart Of Glass” and “Autumn Leaves”, for Lange Recordings were well received and their 3rd release, “Because The Rain”, has taken them to even higher recognition. Dyloot is also the founder of Skills DJ workshop, which started as a DJ record store in Berkeley California, but later grew to into an EDM event promotions brand staging raves and dance events that have drawn thousands of dance lovers. Whether he’s DJing a club, rock’n a big event or promoting his own, there is one thing for sure, Dyloot is passionate about bringing people together and making them dance and the future is bright for dance music.

Listen to Deep Voices, “Heart Of Glass” - CLICK HERE For more info on Dyloot go to:

Technology Of The Month Presented by Pyramind (

DJ Tech Tools

A forward thinking San Francisco based DJ/inventor Ean Golden, along with his team of talented DJ’s and programmers, is changing the art of DJ’ing, with their cool technology company - DJ Tech Tools - which is dedicated to creating innovative digital DJ products and is also the worlds leading web community dedicated to expanding the capabilities and education for digital DJing. The websites official store offers an exclusive range of awesome digital DJ products from the Midi Fighter classic & pro to the newly launched Midi Fighter 3D, which is a visually striking USB powered DJ controller that has a built in gyroscopic sensor and digital compass allowing its user to control midi parameters (such as volume, pitch and effect variations) by tilting and turning the entire device. The Midi Fighter 3D also features a grid of 16 illuminated buttons, whose color can be preset and the awesome part is you can set up customized color-coded control mapping taking the DJ experience to another level. DJ tech tool, also, offers a variety of other cool controllers, accessories, Headphones and speakers. The future is bright for DJ’s and Electronic music and Ean Golden and his DJ Tech Tools team, are at the forefront of this musical revolution. For more info on DJ Tech Tools go to:

Guitar Tribute Of The Month presented by Magneta Picks ( This month we celebrate the musical genius of Joe Perry, the Aerosmith guitar player who gave Steven Tyler the big riffs to ride. Steven Tyler was the glue, but without the monster riffs and melodies of this guitar hero, Aerosmith would not have become one of America’s biggest rock bands.




Nestled in the heart of San Francisco’s Union Square, is one of the Cities ultrahip and hottest hotels – The Clift Hotel, the brainchild of Hotelier Mogul & studio 54 owner Ian Schrager, who founded the Morgan Hotel group, which has been responsible for some of the hottest hotels on the planet including, Miami’s Delano, L.A.’s Mondrian and New York’s Royalton and Paramount. The Clift hotel is no exception, designed by Philippe Starck, it’s a place to be seen and experience, from the historic Redwood room bar lounge, complete with sexy redwood walls (all made from one tree!) and Deco lighting from 1933 to the amazing interior with a lobby that looks like you’ve entered a dreamlike wonderland with one of the most eclectic furniture collections in all of California that boasts a signature Salvador Dali coffee table and a 35 foot fireplace with a bronze chimney sculpture by Gerard Garouste. The Clift is pricey, but if you’re looking for great hotel service, an unforgettable experience and want to be part of the A-list crowd, then you’ve picked the right spot. The Redwood room bar lounge is a San Francisco nighttime hot spot that attracts the who’s who and a very fashionable hip crowd and if you’re looking to dine in or for a trendy, high-end restaurant,The Clift offers Asia De Cuba, which adjoins the swank lounge. Its safe to say the Clift has it all and is a San Francisco masterpiece. For more info go to:



I recently had the opportunity to catch up with Grammy award winning British EDM act Dirty Vegas, who’s 90’s dance hit, “Days Go By”, took them to club superstardom. I spoke to band member Paul Harris about their success and the future of EDM in the U.S… SBP: You guys have had quite a run since your Grammy award winning hit, “Days Go By”, do you think you can top the success of that awesome record? DV: Who know’s, I guess were always trying to make records as good as possible, personally I thought that our last album (Electric Love) was the best thing we had ever released, but i guess people will always think of ‘Days go By’, as it really did connect. SBP: You’ve been DJing too, how is that different from your live shows? DV: DJ show’s are DJ shows! Live show’s are a Band. But we do try to add extra elements with the DJ show’s, using iPad’s and also having the added element of Live vocal’s from time to time. SBP:  Who produces all of the Dirty Vegas music?  Do you play all your own instruments? DV:  Dirty Vegas is the three of us as a core, Steve (Vocals, Guitars, Percussion) , Ben (Keys, Guitars) , Paul Harris (Keys), but all three of us produce together. Our last record we also had a good friend Julian Peake write some of the record with us, and because we were travelling a lot we had another good friend and great producer Simon Duffy help with the final stages of putting the record together. I guess when your travelling so much, it’s really hard to get things finished, so the help really helps!

SBP: What do you think about the current explosion of EDM into Pop Culture in the U.S? DV: It’s been a long time coming, its taken over 20 years for America to really embrace what they started years ago, I personally think its a great thing and it seem’s like its certainly getting bigger. I do feel now though that everyone have jumped on the bandwagon a bit too much , and it’s starting to have a bit of overkill , but the flip side of that is the underground of Dance music has never been better ,You need both side’s of it to make the scene healthy. SBP: There are so many EDM acts everywhere now, headlining big festivals, TV shows and commanding 6 and 7 figures per show. Do you feel like you were ahead of the curve?  DV: Ha, I wouldn’t say that, because 10 year’s ago, we thought we were doing quite well! The scene has changed so much since, I’m happy I’ve seen this whole evolution happen, and happy to have maybe been part of it. But yes, I must admit financially now, there’s certainly zero’s added to fee’s that we didn’t see all that time ago! But then 10 years ago you never had DJ’s that could fill a stadium on there own Solo shows either.  SBP:  Who inspires you in music today? DV:  I’m personally inspired by producer’s, as I’ve become more involved in that area. I really like what people like Benny Blanco, Dr Luke, Max Martin and Shellback are doing, taking everything that’s great about dance, electronic, pop, rock, hip-hop, R’n’B and making great songs. If we were talking about DJ’s, I still love what they are doing at DC10 in Ibiza, with Jamie Jones, Davide Squaillance, they play music to me that sounds very similar to what I liked when I first got into house music in 89/90. SBP:  Do you think EDM is here to stay or has it peaked?  DV: It’s very much here to stay in one form or another, it will change shape and morph into other sub-genre’s but EDM is here to stay. SBP: Whats next for Dirty Vegas? DV: Same as it has always been, more music, more gig’s, more shows, more travelling. As I said at the start, really can’t complain. Check out more on Dirty Vegas at


Here is what’s happening for me this month! Bishopemagnetic is gearing up for a spring EP release. BM is signed on as the 1st EDM act to play the High Times Cannibis Cup & Festival on Feb 16 & 17, 2013. For more on Bishopemagnetic go to Planet B and the Bishope Project are both in studio currently and will have updates in the coming months. Lots more to share next month, until then stay inspired.

“Music has the power to heal your pain and make you stronger ” Sason Bishope Parry


BAYFashion/Beauty Spot

by Aliya Qazi

Perfect Beauty Advice For Pre-Wedding!

by Aliya Qazi

Wedding is one of the most important events in your life. This is the day when you desire to look and feel your best. Setting up your health and beauty routine comes before the rest of your wedding planning.

Must - Do Routine * Eat a healthy and balanced diet. As a makeup

artist I have been working with the brides for quite some time and one common mistake most of the brides make is to observe crazy diet plans. By doing so you not only shed pounds but also lose skin radiance and freshness. Eat vegetables, fruits and whole grains. Avoid spicy and oily foods. Quit anything that comes within the junk food category. Drink plenty of water.

* Workout regularly, four to five times a week for 45 minutes.Your exercise should combine both cardio as well as muscle training. Stick to this routine and see the results. * Pamper yourself by indulging in a skin care regimen.

Keep it easy and simple so that you can follow it everyday. Cleanse your skin thoroughly; never go to bed with makeup on. Gently exfoliate to remove dead cells.

* Protect your skin. Hydrate with any moisturizer based on your skin type. Wear sunblock to protect against sun damage. This routine is not only for your face but also neck, hands and feet. Do not get any last minute skin or hair treatments in order to avoid any allergic reaction. * Keep your hair and scalp clean and conditioned. Use sulfate free shampoo followed by a moisture

replenishing conditioner. Protect your hair from the sun by using products as well as wearing a hat. Avoid too much heat styling.

* No short hair. Do not cut your hair too short because most of the bridal hairstyles require medium to long hair.

Best of luck

This time is very precious, stay relaxed and enjoy every moment. Model: Mia Maguire Makeup: Melina Ruiz Hair: Char Sanchez Veil: Andre Soriano Lingerie: Fredericks Bracelet : BCBG Fashion Photographer: Gail Bowman


Jan 2013

by Aliya Qazi

Shiseido Translucent Powder

Translucent pressed powder is a must have for touch ups to keep your makeup in place without weighing down your skin.

Guilty Gucci

Carry a small or sample size perfume that you absolutely love to keep you fragrant all day.

Sephora Waterprood Eyeliner

Waterproof eyeliner works well for bridal makeup so that it stays intact all day. Re-apply your eyeliner especially in the evening and smudge the lines for a soft and smoky impact.

Wedding Day Beauty Guide

by Aliya Qazi

My very sincere advice to all the brides-to-be is if you cannot do your makeup and hairstyling like a pro, please hire one. This is your dream day and you want to cherish its memories your entire life. Keep your look classic, clean and beautiful because your generations will share your moments by looking through your wedding albums. Everything about your wedding should be classy and timeless so that it is a source of eternal joy for you and your family. You need to look magnificent the entire day.Your bridesmaids should have your beauty products ready for you at all times. Here are some of my favorite products for wedding makeup touch ups.

Clinique Moisture Spray Makeup, cameras and lights can make your skin dehydrated. Spray your face with this oil free product and restore moisture balance.

Giorgio Armani Lipstick

Choose a long lasting and at the same time hydrating lip color in a nice shade of your choice. Apply as needed. .

MAC Blot Film

If your skin tends to get shiny you need this easy to carry blot sheets to soak all the unwanted oil off of your face without changing your makeup.


BAYFashion/Beauty Spot - Featured Artist

by Aliya Qazi

Makeup Artist

Amy Galibut


he Profile

Tell us something about Amy the makeup artist

Amy: I am passionately in love with make-up. There is nothing more rewarding to me than to look at a face I painted and know about my contribution to its enhanced beauty. I have always been doing makeup in my free time but never thought I could survive doing this as a career. I am very thankful to my parents, husband and daughter for their support. I have been working with M.A.C. cosmetics in San Francisco as a freelancer for the past 4 years. I have been blessed at this job with generous and skillful mentors who shared their knowledge and helped me grow. Â

What is your definition of Makeup?

Amy: Makeup is an artistic medium of expression. I use makeup as an artistic way to transform my clients into who they would like to be.

Your perception of beauty

Amy: Things working together in harmony are beautiful.

Source of inspiration:

Amy: Colors, emotions and being around creative people inspire me.

Favorite tool:

Amy: My angle brush is the most important brush I have. It creates clean eyeliner and perfect eyebrows.

Favorite product line:

Amy: M.A.C. Cosmetics has the strongest pigmented products I have ever worked with and I cannot live without my Reflects Glitters.

Favorite facial feature:

Amy: The eyes; they really are the windows to the soul.

Beauty tip for the reader:

Amy: Never underestimate the power of skincare. Water and sunscreen are the best way to have a perfect skin.

Photographer- Araya Diaz Model- Wednesday Mourning


Jan 2013

BAYFashion/Fresh Face of the Bay

Lily Marcheschi

Scouted by: Melissa Hunter


Melissa Lewis Hunter is a model with years of experience. Recently she began directing and producing her own productions, directing models into creative poses and bringing to life original and creative shoot concepts. Melissa met Lily Marcheschi, a stunning 5’11”, thirteen year old girl, in a restaurant. She immediately realized Lily’s power-house combination of stellar bone structure, piercing eyes, and her long dancers frame was exactly what she needed to succeed in the industry. Marcheschi’s playful side, her love of food, and dance and acting, brought photos to life and under Melissa’s wing she’s on her way to reaching her full potential.

Jacqueline:What inspired you to model?

Lily: I was to,d when I was younger that I would be good at modeling because I am very tall but my modeling aspirations started when I met Melissa Hunter.

Jacqueline: Where do you see yourself in a year in this industry?

Lily: I am hoping to be on the cover of vogue or any other world wide magazine in a year!

Jacqueline: Do you have any other talents or hobbies? Lily: I am also a singer, dancer and actor. Why not do it all?

Jacqueline: What was your experience like shooting for the New Face column for BayFashion magazine?

Lily: I LOVED shooting for the New Face column for BayFashion magazine! The hair, the make up; the feeling of everything coming together was just amazing! I would love to shoot with you again!! Photos: Tim Engle | MUA: Christian Alvarez | Hair: Renne Alejandro | Stylist: MADEMOISELLE | Writer: Jacqueline Renee Buchanan.


BAYFashion/Young Achiever Interview

By Lesya Pishchevskaya

‘Engajing’ Michael

Production & Video:Yefim Remarenko Hair: Natasia Dimulias | Makeup: Maria Dimulias

Video is often acclaimed for being the best form of media. Michael Castellano, the CEO of engajer, not only agrees, but also has built his company around the new video format that he calls ‘interactive video.’ BAYFashion Tech Correspondent Lesya Pishchevskaya interviewed Mr. Castellano to inquire about engajer, the new format of video that this company has introduced, and – of course – about Michael’s taste in fashion! Lesya: How did you come up with the idea of engajer? Michael: engajer is one of those products that came from solving a customer’s problem. When I ran my previous media company, I met with a customer who didn’t have enough time and resources for a sales team, nor he had time to sell the program himself. During our meeting, the client crumbled up the brochure of his program, threw it on his desk and said,“Darn it! I just need to clone myself!” I realized that he wanted to take and clone what he knew about the program, the conversation about it, and the way he would answer questions about it. He wanted to send that to everybody who was a potential customer, and that’s what you can accomplish with engajer – you can clone your best sales person during their best day. Lesya: How is engajer different from Youtube and other video products on the market? Michael:There is an inherent limitation to linear video. Linear video is almost every video you’ve seen so far -YouTube video, videos on websites… Linear video plays from start to stop.The inherent limitation is that either you have to make a very long video to cover all the points that you want to make for all the audiences that you want to reach (this gets boring!), or you need to keep the video very short, so it’s pithy and it’s fun, but you don’t get to educate your customer very well. With the interactive video we chop all the content up into short 30-second video modules, and put them into a hierarchical decision tree. Do you remember the old “Chose your own Adventure” storybooks, where you could pick the adventure you wanted? That’s how engajer works; that’s how the interactive video works.The recipient of an engajer selects what they want to talk about. Lesya: Once I’ve received and interacted with an engajer, I want to talk to the company’s sales person. Can I do that? Michael: That’s the end goal.You want to send your virtual sales person out to as many people as possible, and then after people have interacted with it, you can see detailed analytics through our platform. We’ve built a proprietary analytics system that tracks every single engajer sent to every single person. The system shows data about who has looked at the engajer, how long they spent, which modules they went down – we call that the “core door of interest,” - and other. The analytics platform will tell the sales person if the recipient of an engajer has shared it with either their boss or someone else. Our proprietary algorithms will rank all of the recipients based on the depth of engagement. This way, sales people get to follow up with people who are educated, interested, and are ready to buy. Lesya: Can I optimize the engajer based on the episode that got the most interest? Michael:You can start using the analytics to see which episodes are the most popular for your engajer and where you get the most drop off. For example, if you see that people drop off during the episode about pricing, you may want to rethink that episode, but because it’s “chose your own adventure,” engajer always gives information that’s relevant to the user. Engajer is always a personalized, customized experience.


Watch the video of this interview by Clicking Here or scanning the QR Code Lesya: It sounds like video is the most interactive media format out there. Do you think there will be another format that’s even more interactive? Maybe You will bring it to the masses! Michael: I believe that video is the best form of media. I think that interactive video is better. Where do we go after interactive video? Maybe we’ll see interactive holograms! Maybe one day when I send you an engajer, a holographic you pops up on your iPad. Lesya: Is your engajer selling now? Michael: We obviously have an engajer about the engajer. We call him Virtual Michael. While I am sitting here and talking to you,Virtual Michael is having interactive conversation with multiple people all around the world. Our platform is conveniently integrated with Facebook, LinkedIn, and Twitter. In the end of every single video module, we’ll pose a question. For example, Virtual Michael would ask, “What would you like to explore first?” The respondent can say, “Tell me about the benefits of engajer.” And then, I – the Virtual Michael - am in a conversation with them. Lesya: Do you foresee that 5 years from now everyone has 3 sales people and a million engajers ? Michael: 5 Year vision… I would say that there is a whole massive industry that’s coming. The same way that the personal computer industry has emerged, the same way as the social network as a massive movement came, there is another movement that’s just 2-5 years out. This movement is ‘virtual,’ when people finally start to clone their personas, start to virtualize themselves.That’s everybody: sales people, people running for a government office, artists.. Lesya: That sounds very efficient. Should we talk about Fashion with Virtual Michael or the real Michael. I know you are from the East Coast. What do you think are the differences in how people dress on the East Coast and the West Coast? Michael: Real Michael (smile). There is a big difference there. When I first came to Silicon Valley, I quickly got schooled on the differences. I went to a networking event wearing a suit. A fellow entrepreneur – investor told me “I have to tell you, you are automatically limited to how many billions you can make by wearing that suit.” I said, “What are you talking about?” He said, “Look, if you want to make millions, you need to buy yourself a pair of jeans.” That’s what I did and converted very quickly. On the East Coast, it was always khaki pants, a blazer, an oxford shirt, and a tie. That doesn’t work quite well here. Lesya: What works here? Michael: Here in startups I think you have to dress appropriately for what you are doing. If you are a founder, I think you should always be wearing your company’s shirt. It’s free marketing and free advertising. A pair of jeans, a company shirt, and a blazer – I think that’s appropriate. For example, anytime I am doing something public, I dress the same I dress in the engajer about engajer. I do that for a very specific reason – I want people to understand that they are talking to me, and my virtual self, which is my clone. Lesya: What fashion advice would you give to founders, engineers, and sales people? Michael: Founders, use fashion to help your startup. Entrepreneurs need to be very resourceful, and everything they do needs to be promoting their company or helping them get to the next level. If you are an engineer and you are in the office working until 2 a.m., I don’t think it matters what you wear. However, if you are a sales person and you participate in meetings, you need to dress sharp.

Live a Little...Lot!



RESPONSIBLE DRINKING IS ALWAYS FASHIONABLE. Visit us at ©2012 Vodka and Flavored Vodkas, 32.5 – 40% ABV, Brown-Forman, Louisville, KY. LITTLE BLACK DRESS is a registered trademark.

©2013 A-B, Budweiser® Black Crown Lager, St. Louis, MO

Bayfashion jan 2013 online  

2013, a new year and a new beginning for BAYFashion. We debut our new LOGO and a new GLOSSY Magazine with this issue and also debut distribu...