F a s h i o n M a g a z i n e
O b j e c t i v e t o d e s i g n a n d c r e a t e a m a g a z i n e d e t a i l i n g f a s h i o n t r e n d s t o i n s p i r e m y c o l l e c t i o n
Objective to create promotional material for a magazine
Objective to create engaging social media content for a Jewellery business Valentines Day
Objective to style three looks to match each location, achieving an effortless streetwear aesthetic
SKIMS is a shapewear and clothing brand co-founded by Kim Kardashian. The brand was launched in 2019 and has been rapidly growing since. They run their brand by doing exclusive drops, this is where they release a limited number of stock for each collection, usually between 20,000 and 200,000 units. In the last few years this has become a very popular marketing strategy throughout different brands as the lead up to the drop becomes exciting to customers, and then when the drop is released it creates a sense of urgency and encourages customers to make quick, spontaneous purchases. Skims does this very well as they create new exciting campaigns for each drop. The brand utilises the popularity of social media by doing most of their marketing on Instagram, releasing the images of their new collections to their 5.3 million followers. This decreases their marketing costs significantly as they don’t have to spend their budget on advertisements on television or in magazines. Due to SKIMS large social media presence the brand is always reviewed and talked about online, it has become almost a trend to review SKIMS products on tiktok which has created free exposure for the brand. They can then share this to their Instagram story and repost the reviews on tiktok to share their customers positive thoughts. This can also create bad exposure as not 100% of the reviews are positive however, many brands and celebrities say ‘any exposure is good exposure’ as it gets your brand talked about.
Objective to design and construct a uniform for a local hotel
Thank you for your time and consideration
