IMPORTANCE OF WHITEBOARD ANIMATION EXPLAINER VIDEOS FOR YOUR BUSINESS | Digital Marketing Training I

IMPORTANCE OF WHITEBOARD ANIMATION EXPLAINER VIDEOS FOR YOUR BUSINESS

INTRODUCTION

One way to stand out and give awareness about your brand is to provide visitors with an good explainer video.

Animation and whiteboard fills curiosity to the production.

Here are ways that whiteboard animation explainer videos can improve your website and grow your business.

REASONS FOR GROWING DEMAND OF EXPLAINER VIDEOS

Hand drawn art looks scientific and more convincing Animated writing and erasing on a chalkboard looks like entertainment Editing and updating is very easy Easy to operate and cost effective

MIXING ART AND ECOMMERCE

Whiteboard animation explainer videos are an excellent way to catch people’s imagination, no matter what type of business you run. It’s a best way to appeal to people on both emotional and logical levels.

The artwork is like yet is clearly the work of creative thinking. The most powerful aspect of this type of video is that it informs the viewer about your brand.

There are many type in explainer videos some are desktop application and some are online.

The script of the video should be informative. Now a day’s people prefer watching videos rather than reading books, Because it’s easier to remember things while watching video and

EXPLAINER VIDEO TYPES

Diversity in explainer video types gives you to be creative enough to not resemble any other animated production.

Here are some types of animated explainer videos: Live Action Explainer Videos Animated Explainer Videos Whiteboard Explainer Videos Kickstarter Explainer Videos No animation is included with live action explainer videos, which are best suited for explaining physical products or people-oriented services. Using real people gives the production a more down to earth presentation and human emotional feel. Animation works well for describing software and other intangible goods or services.

EVIDENCE IT WORKS

Research show that 90% of viewers or explainer videos will share them with friends, if they find them interesting. Well produced authoritative whiteboard videos can impact the mind positively while enhancing cognitive abilities.

The whiteboard animation video format makes learning more memorable. What’s most appealing about these type of educational or instructional videos is that they can be shared with friends and colleagues as an easy learning tool.

Explainer videos are all about explaining how things work in clear convenient language. They are very helpful in training employees quickly, which is ideal for temp agencies and startups. It’s an effective way to launch your new product or service and educate the market about it. The format has strong potential to be very reactive, inspirational and motivational.

SEO BENEFITS

Google has updated algorithm to include the monitoring of video activity, which may bring greater visibility to informative animated videos that hold people’s attention longer.

Explainer videos have approx 50% better chance they’ll be viewed in their entirety, than for conventional videos. How longer the people watch your videos, the better chance you will have at convincing Google or your brand’s authority with the online community.

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